Talk Brand Book
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Transcript of Talk Brand Book
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A community building project uniting the University of Oregon.
What is your most prominent scar? Whats the grossest thing youve ever seen? What kind of birthday cake is the best? What is the least comforting thing someone has ever told you? Do your parents make fun of you? If you could invent a holiday what would it be? Can names be synonymous with personalities?What place would you never travel to? What is your favorite food? What habits are you most ashamed of? What happens to you when you die? What do you believe in unwaveringly? How has your faith affected your relationship with other people? Do you believe in ghosts? What excites you most about the future?
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This is Talk, a University of Oregon project dedicated to discovering and sharing the connections between all people on campus. We interview students, staff, faculty and campus characters with the goal of archiving the precious stories of our time.
3 what if?
5 life themes
7 talk back
9 conversation
11 celebration
Hi
-
nam
ed
if yo
u co
uld
ha
ve
your
self
your
na
me
be
?w
hat w
ould
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When the Office of the Provost requested proposals to invigorate a grant promoting campus diversity, Allen Hall Advertising* stepped up with an idea.
what ifwe approached diversity as something that we all have in common?
* University of Oregons student run non-profit advertising agency from the School of Journalism and Communications. www.allenhalladvertising.com
Instead of a traditional check the box method of recording diversity, we
wanted people to start talking.
We would gather stories, reveling in unique and
shared experiences.
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tele
po
rt
if yo
u co
uld
thro
ugh
tim
ew
hat e
ra w
ould
yo
u vi
sit?
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Each Talk participant is interviewed on one life theme.The themes vary from humorous to thought provoking and intimate.
lifethemes
At the end of the interview we ask each participant,
What is something you lost, something you love, and something you are afraid of?
the stories are remarkable
Celebration DiscomfortFavorite WordHabitsPhilosophy Travel
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LOV
E
FEA
R
LOSS
Frie
nds
+ Fa
mily
Lea
rnin
g
Mus
ic
Inte
rne
tC
om
pu
ters
Exp
lorin
g
iPo
d T
ou
ch
Peo
pleS
mile
s
Wa
rm in
Be
dMa
nc
he
ste
r U
nite
d
Un
ce
rtia
n D
ea
th
Bein
g A
lon
eSp
ide
rs
Co
mp
lac
enc
y
Win
ge
d T
hing
s
Love
Am
eric
a
Lost
Sm
iles
Vio
len
ceInsig
nific
anc
e
Bec
om
ing
th
e C
at
Lad
y
Failu
re
Love
d O
ne
Inno
ce
nce
San
ity Clo
the
s Confi
denc
e
He
rita
ge
Bad
Ha
bitsM
on
ey
Love
A le
sso
n in
IDIO
SYN
CRA
SYC
OM
MO
NA
LITY
resp
ons
es
from
18
pe
op
le
&
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Each interview is edited and posted to our website.
Visitors to the project and participants can watch our interviews, categorized by theme, and talk back by participating online.
talk backQUESTION OF THE DAYWhats the nicest thing a passerby has ever done for you?
In this section we have created a dynamic Campus Connections* forum,
where people can view and expand upon our observations of campus relationships.
* see example based upon three closing questions, left.
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conversation
Now the excitement begins.
When generating awareness about the project, our team will engage the campus body with every piece of
uplifting and informational material by promoting Talk values:
Wh
at d
o yo
u
do
for g
oo
d
luc
k?
Wh
at c
ity ha
s th
e b
est
na
me
?
Are
you
n
am
ed
afte
r a
nyo
ne
in
you
r fam
ily?
Wh
ats yo
ur
favo
rite
co
un
try?
If you
co
uld
c
rea
te a
h
olid
ay,
wh
at w
ou
ld
it be
?
If you
we
re
a d
ay o
f the
w
ee
k, wh
at
da
y wo
uld
yo
u b
e?
Wh
at is yo
ur
favo
rite
ma
de
up
w
ord
?W
ou
ld yo
u
rath
er b
e to
o
co
ld o
r too
h
ot?
Awkward conversation pause? Try one of our refreshers.
Check out interviews and Question of the Day at www.talkuo.com
Do
you
b
elie
ve in
ka
rma
?
Wh
at d
o yo
u
do
for g
oo
d
luc
k?
Are
you
n
am
ed
afte
r a
nyo
ne
in
you
r fam
ily?
Wh
ats yo
ur
favo
rite
co
un
try?
Do
you
b
elie
ve in
ka
rma
?
www.talkuo.com
Have you ed today?
Check out interviews and Question of the Day at
savor your daily social outlets
the bottom line is
-
de
stin
yd
o yo
u b
elie
ve in ?
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This spring, Talk will hold its first event for the University of Oregon campus and greater Eugene community, celebrating the project and all forms of storytelling.
fest!will take place in UOs
Saturday, March 6th 12-5 p.m.
Hedco Education Building
The festival features renown and local talent, including anyone willing to speak up or play along. It will be a one-day forum for fun, sharing, musing, and listening.
celebration
-
kind
est
wha
t is
the
?th
ing
aha
s d
one
for y
ou
stra
nger
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To facilitate this vision Talk aims to draw sponsorship from the heart of the community
and organizations nationwide.
Publicity from your business.
Monetary or other donations.
Inclusion in our Talking Eugene Guide Map.
Including information about Talk in your publication.
Reflect warm thoughts and get your name around.
Guiding the community to your business as a place for great conversation.
support
For more information about Talk, Talk Fest, or Talking Eugene Guide Map and sponsorship, please email the University of Oregons Allen Hall Advertising.
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It starts with one word.
Visit the Talk website, follow our story on twitter, or join us on facebook.
www.talkuo.com l @talkuo TALK (Eugene, OR)l