Using Talent Brand to Differentiate, Target and Win with Top Talent

 Tim Grogan Head of Solutions - APAC, LinkedIn @tgrogan

 Danielle Bond Head of Marketing & Communications, Aurecon @DanielleBond16

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StrategicStrategic

Social Recruiting is Enabling Organizations

Emerging

Foundational

Traditional

People Talent

ReactiveTransactional RecruitmentHigh Cost

Quantity = Active

ProactiveSourcing & BrandingEfficient & EffectiveQuality = Passive

Emerging

Foundational

Traditional

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-Harris Interactive UK 225 human resource managers and 2,035 employed adults

“47% of workers say that a company's online reputation matters as much as the job offer.”

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Talent Brand

Employer Brand

EVP

The Building Blocks of Your Journey

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1 The highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work

2 A significant asset for both hiring/retaining great talent and promoting your corporate image to the market

noun

Talent Brand

“What HR Must Learn from Marketing”

By Kevin Martin from i4cp | February 27, 2013, Issue 567

The power of marketing

Influencing Your Talent Brand on LinkedIn

 Danielle Bond Head of Marketing & Communications, Aurecon @DanielleBond16

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Employer Brand Touchpoints

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Five Steps to Crafting a Highly Strong Talent Brand

lnkd.in/gettheplaybook

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Five Steps to Crafting a Highly Strong Talent Brand

Be real

Be personal

Be brave

Be consistent

Set your goals

Start at the top

Share compelling data

Bring partners to the table

STEP 1Get Buy-in

Audit existing materials

Do your research: who, what, when, where & how

STEP 2Listen and Learn

STEP 3Craft your Approach

Use Talent Brand Index to prioritize

STEP 5Measure and Adjust

STEP 4Promote and Engage

Upgrade profiles (yours/team’s)

Leverage your employees’ presence via Work with Us

Brand via Jobs

Build out your hub – Company and Career Pages

Use targeted status updates and APIs to engage