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About DJ’s and DecksWebsite

Disk Jockeys (or DJ’s f or short) have changed the view and the perception of modern music industry, bycombining and merging old and new music trends and genres, and developing new ones. In order though,DJ’s to reach in today’s state, a lot of experimentation, having been taken place, already f rom the 30′s (!!!),both in the expression as well as in the technology used (decks, records, tapes, CD-ROM, etc).

Modern businesses are in analogous state, trying to strive af ter an acute competit ive market, with limitedresources and with new models of doing business to emerge, all the time. The DJ’s [Data Jockeys or DigitalJournalists] of today’s digital economy include a new generation of inf ormation led and services orientedpersons, aiming at re-f orming (or ref ormatting if you like) the old model of business, and striving af ter thevalidity and ef f ectiveness of this attempt, in f inancial, personal, philosophical, business and ef f ectivenessterms.

This f orwarding moving DJ’s and Decks [Digital economy's captains of knowledge] trend includesdigital journalists and bloggers, passionate hobbyists, social media marketers and managers, inf ormationand business experts, etc, all loosely organized in tribes, genders, likes and dislikes, f avorite products,groups of direct or indirect inf luences, each one with its own special requirements, aims, products andoutputs and all of which in constant interaction among them. This activity, even so scarce, f ormative or not,creates today a “loosely coupled” cloud network comprising by clusters of “f ront- line”news organizations and blogs, social networks of inf luence (measured by likes and dislikes), click-

economies, new f inancial lines of credit, new strategies f or management and marketing, dif f erent ways ofsales, etc.

This new networked ecosystem is an entirely new system, f lexible, adaptable in dif f erent needs and alwaysin a constant f low. Its limits and its margins have not yet been evaluated entirely, while new outputs areproduced by this system everyday, either in personal, or in prof essional, or in market, or in community, or insociety level.

But whatever the f uture of this trend will be, as analogous trends have done in the past, it is certain that it,in a smaller or a larger degree, would init iate a compete dif f erent set of perspectives and approaches thatmight lead towards a new paradigm shif t, benef icial f or the entire international society.

What do you think? This trend is strong enough to impose new memes and culture incentives to formnew ways of living and doing business, or not? Please comment!