Slide 1

Taking the Green IS Message to the WorldA/Prof Helen Hasan, Information Systems,Faculty of CommerceUniversity of WollongongAustralia

MotivationSustainability and the Green IS message is too important to keep within the IS academic communityWe need to get our message out thereThe knowledge that we are gaining through Green IS research should be disseminated to as wider an audience as possibleThe findings of Green IS research must be applied where they can really make a difference

The Issues areWhat to publishWho to targetWhere to publishHow to publish

What to publishOur understandings of issues of sustainability and environmental responsibility from the IS perspective (we already have many)Our support as a profession for initiatives that address these issues The findings of our research that can lead to practical solutions to environmental problems including devices, and information systems as well as mechanisms for changing behaviours of individuals, corporations, governments and communities

Who to targetDecision makersVotersCommunity leadersPoliticiansCEOs, CIOs, GMs etcIT/IS practitioners

Where to publishPractitioner oriented journals (HBR etc)Management / Organisational magazinesNewspapers, popular pressBlogs and other online mediaLetters to Government, UN agencies

How to publishChange our language away from the academic textConcentrate on the messageBack up with the evidence Use images, audio, video ...whateverUse journalists, PR experts

HurdlesThis is not part of our normal skill setThis is not part of our job descriptionThese publications are not rewarded in academiaWe are already pretty busy

But wouldnt it be rewarding to really make a differentput IS on the world map