Taking the Cooperation between Shanghai Audio-Visual Archives and the Cultural Troupes as an Example...

New Modes of the Application & Sharing on the Audio-Visual Archives in the Internet Era

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New Internet technology, new platform for Audio-Visual archives

Background

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Internet users: 751 millions

Mobile phone Network users: 724 millions

Percentage of Mobile phone Network users: 96.3%

Overall application news│social events│games│ online education│opera│song

│ taxis booking│shopping│money management │takeout

services | cycling |payment| offline payment by phone

BackgroundNew platform for Audio-Vis ual arc hives

New m edia , im port a nt plat form for inform a t ion & cult ur al com m unica t ion

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Chinese Netnews users: 625 million

mobile phone Netnews users

Top three: WeChat, QQ space, micro-blog

Online video users: 565 million

Mobile video users: 525 million

BackgroundNew platform for Audio-Vis ual arc hives

New m edia , im port a nt plat form for inform a t ion & cult ur al com m unica t ion

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Development factors for short video

▲ huge user base

▲ good users' experiences

▲ according with the users’ fragmented reading habits

▲ compensating for the deficiency of texts and pictures in the

dissemination of information.

BackgroundSh ort v ideo , im port a nt form of new media cont ent

New platform for Audio-Vis ual arc hives

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Short video content segments

the niche group of users

accurate personalized recommendations



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FunnyEntertainmentPoliticsPetsFashionLifeFoodFitnessMusicCarsTravelsOthers

Short video industry ecology

content integration, distribution, user service, payment modes



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users

Supervision department

Digitization, networking & intellectualization management, foundation for audiovisual archives

Basis for

application

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□ SAVA’s collection and preservation covers a large number

of audio-visual documents produced in the past 30 years

□ 130 thousand hours Shanghai video material since 1898

□ 1 million 350 thousand discs of broadcasting programs

□ 570 thousand hours of digital broadcasting materials

Basis for

applicationTh e d igit iza t ion, networking & int ellect ua liza t ion m a na gem ent is impr ov ing

Foundation for Audio-Vis ual arc hives

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Digitization

The entities have been digitized, transferred， catalogued

(since 2016)

Data media asset system(2006)

News-production media asset system(2007)

Entertainment-production media asset system(2011)

Financial production media asset system(2012)

Sports-production media asset system(2013)

Broadcasting media asset system(2017)

Archived media asset system(2017)

Intelligent cataloging -- subtitles and speech recognition(2017)

Basis for



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Networking

▲ Media Asset Encyclopedia website--"One-stop" searching,

browsing and downloading of 4 million pieces of audio-

visual content

▲ Interconnection between the media asset system and its own

Nonlinear Edit system

▲ Interconnection between all the media asset system and

Nonlinear Edit system

Basis for



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Intellectualization

▲ establish simple vocabulary entry system by collecting the

hot spot news automatically and finding the resources from

Baidu to make the knowledge map

▲ vocabulary entry size: 25 thousand and 8 hundred

▲ establish the theme databases for Media Asset Encyclopedia

Basis for



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From audiovisual archives to short videos

------first attempts of making "traditional" culture

present in the "new media"

▲ short video series of opera: “On Opera”

▲ short video series of opera: “Artists' Youth Years”

Basis for

applicationSh ort v ideo m a kes th e cult ura l v ita lity of h is t orica l AV a r chiv es glow


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From audiovisual archives to short videos

——promote the Chinese traditional culture

▲ Kunqu short video: “Kunqu Opera Image”

▲ Folk music short video: "Smart and Elegant"

Basis for

applicationSh ort v ideo m a kes th e cult ura l v ita lity of h is t orica l AV a r chiv es glow


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Cooperation with theatrical troupes based on the application of AV archives

Sharing and

cooperation

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Six business cooperation for audiovisual archives

▲ Copyright authorization and sharing

▲ Videotape preservation

▲ Management and guidance services

▲ Making new media content & public welfare exhibitions

▲ Copyright management development

▲ Copyright protection

▲ Specific matters shall be agreed upon separately.

Sharing &

cooperationThe pla n of sh a ring wit h t he m ain pa r ts of t he cult ura l and a rt perfor m ances

Cooperation w ith th eatrical troupes

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Two cooperative stages

▲ First stage: share, preserve, guide the audiovisual

archives; provide digital management; jointly discuss

and make the short video; carry forward the cultural

broadcasting activities for communities and schools

▲ Second stage: establish the audiovisual archives of art

troupes in the cloud platform; provide media asset

management and service

Sharing &



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Start with the cooperation in the development of the

short video

▲ produce the short video named “The Oriental Rhyme ” with

Shanghai Suzhou Pingtan Troupe

Common goal

▲ spread and carry forward the beauty of the Chinese opera

Sharing &



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Sharing &

cooperationcult ura l s ha r ing s er vice pla t form , s up ply ch a in of cult ur a l pr oduct s

Content production

Service platform

Business users Terminal user


Info. deliveryStorageEditRepairTranscodeEncryptTransferTranslationProject & plan......

Art troupesAnimation Co.Musical Co.Film & TV Co.Game Co.Broadcast Co.Publish Co.Edit Co. Public Individual……

CinemaPerforming Co.Video websiteGame websiteRadio & TVSchoolLibrarySupermarketRailway......

StageScreenComputerTVMobile phoneOther equipment......

Manage & m onitor

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Conclusion

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THANK YOU

Taking the Cooperation between Shanghai Audio-Visual Archives and the Cultural Troupes as an Example...

Data & Analytics

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