Taking the Boring out of B2B Content Marketing
-
Upload
our-social-times -
Category
Business
-
view
695 -
download
1
Transcript of Taking the Boring out of B2B Content Marketing
Source: B2B Content Marketing 2015 – Content Marketing Institute
3
35% of B2B marketers have a documented content marketing strategy.
94% of B2B marketers use LinkedIn to share content, making it he most popular platform.
70% of B2B marketers are creating more content than they did a year ago.
58% of B2B marketers use search engine marketing (+ say it’s the most expensive).
32% say they are challenged with finding trained content marketing professionals.
62% of B2B marketers say they use infographics (up from 51%).
4
“You get an instruction manual with your DVD player. You throw it in the trash, and you go to YouTube.”
- Jason Miller, author of “Welcome to the funnel”
In the 9 months since launch, the campaign has generated measurable business results. It has changed the perception of Xerox with key prospects and generated over 1000 new sales appointments, with more than $1B in pipeline revenue.
Nikki Fisher, Solutions Insights
10
14
① Use the most compelling statistic or fact as the title – e.g. 7% of Twitter users aren’t human
② Find an interesting angle – e.g. 10 inventions that shouldn’t work under water, but do
③ Make it accessible – e.g. 5 things you didn’t know about bluetooth
④ Make it topical – e.g. What today’s [insert news] means for your [insert industry] business
⑤ Focus on search engine optimisation – e.g. The beginner’s guide to smart thermostats