Taking Social Media to the Next Level OCTS – Andrea Gonzalez Feb. 11, 2013.
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Transcript of Taking Social Media to the Next Level OCTS – Andrea Gonzalez Feb. 11, 2013.
Taking Social
Media to the Next Level
OCTS – Andrea Gonzalez
Feb. 11, 2013
Agenda
ReviewPromoting your pageIncorporating eventsScheduling postsFacebook tricks
Analytics
Twitter tricksShortening links
How to resources
Bookmark this page!
CAES Social Media Infowww.caes.uga.edu/unit/octs/resources/social-media
Policies
Directory
Archived trainings
Session 1 Review
Have a goal and a strategyHave co-admins
doesn’t have to be CAES employee
Make sure to say the county/city/stateWe’ve added blog support!Need permission to post photos
Don’t use minors’ names
If you have an account, use it!Consolidate accountsDon’t be afraid to try
Session 1 Review
FacebookShould use page or group
Use privacy settings!
4-H: closed group; no users under 13
TwitterUse a short username/handle
4-H: protected accounts
Use the chat box or “raise your hand.”
Questions?
Spread the word
If people don’t know about your account? What’s the point?
Post links on your county webpage
Post links to other accounts on your social media accounts
Include link in your email signature
Ask people to share your account
Follow related accounts
Webpage links and feeds
http://developers.facebook.com/docs/plugins/http://support.twitter.com/groups/31-twitter-basics#topic_112 Email: [email protected]
Email signature hyperlinks
http://office.microsoft.com/en-us/outlook-help/create-and-add-an-e-mail-message-signature-HA010102351.aspx http://office.microsoft.com/en-us/outlook-help/add-facebook-and-twitter-icons-to-your-email-signature-HA102637934.aspx
Use the chat box or “raise your hand.”
Questions?
Events
Use Facebook to promote eventsPost status
Link to Extension Calendar, flyer, website
Post flier as a picture
Create event through page or group
Pages: http://www.facebook.com/help/116346471784004/
Groups: http://www.facebook.com/help/185716894811068/
Facebook Event
Can invite friends from personal account or members of a groupWill need to promote event link to get people to RSVPMore info on events: http://www.facebook.com/help/131325477007622/
Events
Use Twitter to promote eventsCreate a hashtag
#AgForecast
Tweet links
Tweet pictures at event
“Live Tweet”
http://dev.twitter.com/media/live-tweeting
#HashtagUse something shortNo spacesWill need to promote in order to get people to useMore info on hashtags: http://support.twitter.com/articles/49309-what-are-hashtags-symbols
Use the chat box or “raise your hand.”
Questions?
Post ahead
HootsuiteFacebook pages:
Schedule posts: http://www.facebook.com/help/389849807718635/
See scheduled posts: http://www.facebook.com/help/419519808068496/
Twitter:TweetDeck
Use the chat box or “raise your hand.”
Questions?
Facebook Features
Personalized addressesPages: http://www.facebook.com/help/153658991424371/
Groups: http://www.facebook.com/help/?faq=206871819351594
http://www.facebook.com/groups/JonesCounty4H/ VS.
http://www.facebook.com/groups/187509852192/
Pin postsKeep an important post at the top so it doesn’t get lost.How to:
Pages: http://www.facebook.com/help/235598533193464/
Groups: http://www.facebook.com/help/399494523452700/
To unpin, repeat steps of pinned post, but instead select “unpin.”
Post as yourself
How to tell:Look at Thumbnail
Post vs. Status www.facebook.com/help/168135343245607/
“Like” as a page
Use “cog”Choose “Like as Your Page”
Timeline Photos
Reposition:http://www.facebook.com/help/164923120294376/
Facebook Question
Create a poll for (a) pages or (b) groupsAdd poll options = answer choicesCan leave commentshttp://www.facebook.com/help/facebookquestions
A B
User Insights
Track your page’s progressFollower demographicsPost popularityExport dataLearn more: www.facebook.com/help/328178307276370/
Group Features
Message membershttp://www.facebook.com/help/149652268437264/
Create an email addresshttp://www.facebook.com/help/206871819351594/
Share Files and DocsUpload file: http://www.facebook.com/help/397856870259152/
Create Doc: http://www.facebook.com/help/203003559734725/
Change group icon1. Click “Cog”2. Select “Edit Group
Settings”3. Use drop down arrow
next to group name4. Choose appropriate
icon5. Save
Change group pictures
1. Hover over top right thumbnail
2. Choose a photo3. Drag to reposition4. Save changes
Privacy
For Pages:http://www.facebook.com/help/329858980428740/
For Groups:http://www.facebook.com/help/412300192139228/
Basics:http://www.facebook.com/help/325807937506242/
Use the chat box or “raise your hand.”
Questions?
Twitter Features
How to see retweets and mentions: http://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/20169398-about-the-activity-and-interactions-tabs
Include pictures in a tweet:http://support.twitter.com/groups/31-twitter-basics/topics/109-tweets-messages/articles/20156423-how-to-include-pictures-in-tweets
Link to a tweet
Want to share a specific tweet? Get the URL:
http://support.twitter.com/groups/31-twitter-basics/topics/109-tweets-messages/articles/80586-how-to-link-directly-to-an-individual-tweet
Twitter Features
How to include links: https://support.twitter.com/articles/78124-how-to-post-links-urls-in-tweets
Will automatically shorten
Can also use bit.ly or Hootsuite to shorten links. Can track clicks (not very easy).
http://www.elirose.com/2011/09/bitly-link-analytics-tracking/
Use the chat box or “raise your hand.”
Questions?
Additional Resources
50 social media marketing tips: www.jeffbullas.com/2011/05/24/50-social-media-marketing-tips-and-tactics/ Facebook tips: www.facebook.com/facebooktips About Pages: http://www.facebook.com/help/364458366957655/ About Groups: http://www.facebook.com/help/162866443847527/
Additional Resources
Twitter Basics: http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/13920-get-to-know-twitter-new-user-faqHootsuite: www.hootsuite.com TweetDeck: http://support.twitter.com/groups/34-apps-sms-and-mobile/topics/177-tweetdeck/articles/20169620-getting-started-with-tweetdeck
