Taking game app's post-launch management to the next level
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Transcript of Taking game app's post-launch management to the next level
Taking game app’s post-launch management to the next level
Masakazu MurakamiTapjoy Japan, Head of Developer Relations
Mobile app market is becoming more and more competitive year by year.
2,000,000+
Apps
2,000,000+
Apps
What are developers doing to release app and stay competitive in the market?
Plan OptimizeDevelop Test LaunchPreLaunch
PostLaunch
AcquireUsers OptimizeOperation
Events/Sales Analyze Update
Tapjoy’s goal is to maximize the life time value of every user for freemium mobile app publishers
Tapjoy is the only complete monetization platform.Our platform offers a unique and customizable solution to fit the needs of your game.
User Acquisition
User Segmentatio
n
Predictive Analytics
Marketing Automation
1st Party Ad Monetizatio
n
3rd Party Ad Monetizatio
n
Tapjoy
Custom Cohort AnalysisReal-Time ReportsIAP RevenueFunnel Analysis
Automated Push NotificationsCustom In-App EngagementsAnnouncements
Full Screen InterstitialDirect Play VideoOfferwall
MediationTapjoy Private Exchange
Your Game
North Americ
a120MM
CA/LA Americ
a60MM
EMEA187M
M
APAC152M
M
5
520 MM Global MAU
Founded in 2007 30 Offices Global
270+ Thousands Life to date Apps
5.03+ MillionDaily Ad Engagements
1+ BillionDevices
About Tapjoy
You release your app, you successfully get many users start using your app, but your not making that much money…..Why?
Users are not completing
tutorial?
“Starters Pack” is not selling as
planned?Many users are stop playing at
stage 10?
Users are not starting to spend
at level 5 as planned?
Predictive Analytics
Tapjoy’s Predictive Analytics provides deep insights on user behavior of your app
Future Value Map allows developers to identify not only who are spending on your app but also who are likely to spend in the future.
Cohort Analysis allows developers to compare user segment data side-by-side and identify what’s working and what’s not.
Retention, Churn Trend, Game Trend, Funnel Reportsand many more analytics features…..
Tapjoy’s Marketing Automation allows developers to easily communicate with right users, at right timing, with right content.
Marketing Automation
Push NotificationIn-app Message& Monetization
Ad Monetizatio
n
Push Notification use cases:With out the right tool, it takes time and resource to do this….
Marketing Automation
Push Notification
Send items sale promotion to users
that are likely to spend
Send app update notice to users using old
app versionSend push notification in
local language depending on
users
Send reminders to users every
day who have not activated app in
last 3 days
Tapjoy’s Push Notification allows developers to send it to selected user segments and also run A/B test to find out which contents work best
Marketing Automation
Push Notification
A/B Test
User Targeting
Case Study:Reengage Dormant Users: Rewarded Push Notifications
Fresh Deck Poker used Tapjoy to send rewarded push notifications offering players free chips for coming back.
Idle Games (GSN) used Tapjoy’s segmentation capabilities to target players who had been dormant for 1, 7 or 14 days and then sent them each a custom message, offering the opportunity to earn free chips simply by swiping on the notification and opening the app.
100%
Lift in D1 Retention
50%Lift in D7 Retention
20%Lift in D14 Retention
More than 265,000 players opened the app after receiving the push notification:
Marketing Automation
Ad Monetizatio
n
In-app Message and Monetization use cases:With out the right tool, it takes time and resource to do this….
In-app Announcement& Monetization
Show video ad and reward users
with in-app currency
Show advertisement only to users that will not
spendNotify about new
event only to users that have
participated in the previous event
Notify about item sales only to users
that are likely to buy at app launch
Marketing Automation
Ad Monetizatio
n
Divide and Conquer: Deliver the Right Content by User
1% Tapjoy Converters 12%
Active Non-Monetizing Users 57%
Dormant Users 30%
Paying Users▼
Paying Users:IAP Promo
Announcement
Tapjoy Converters & Active Non-Monetizing Users:
Ad Monetization
Dormant Users:Push Notification
Offerwall
Video/Interstitial Ad
1 – 5 % Non-Paying Active Users 65%
Marketing Automation
Ad Monetizatio
n
Case Study:Divide and Conquer: Deliver the Right Content by User
NeoGames, one of Korea’s top freemium app publishers, implemented Tapjoy’s platform in their Top 50 Ranking Android app of 3+ years, Real Farm. They wanted to determine how much impact IAP and Ad-based marketing would have on their overall ARPDAU.
The publisher used Tapjoy’s personalized monetization platform to serve both rewarded ads and IAP promotions.
100%Increase in ARPDAU
287%Increase in ARPDUV
NeoGames saw a 100% increase in Real Farm’s ARPDAU when serving both IAP promotions and advertisements, compared to the time when they only served advertisements.
Marketing Automation
Ad Monetizatio
n
Tapjoy has partnered with leading mediation platforms.Developers can now show not only Tapjoy ads but also 3rd party ads to targeted users
Marketing Automation
Ad Monetizatio
n
All this is FREE to use for developers if you monetize with Tapjoy (show Tapjoy Ads in your app)
User Segmentatio
n
Predictive Analytics
Marketing Automation
1st Party (Tapjoy)
Ad Monetization
3rd Party Ad Monetizatio
n
Custom Cohort AnalysisReal-Time ReportsIAP RevenueFunnel Analysis
Automated Push NotificationsCustom In-App EngagementsAnnouncements
Full Screen InterstitialDirect Play VideoOfferwall
MediationTapjoy Private Exchange
Many developers are already using Tapjoy to maximize user life time value. Please visit our booth to find out more.
Thanks for listening!