Taking Advantage of Market Disruption in Book Publishing (PDF, 1.8 MB)
Taking disruption for granted
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Transcript of Taking disruption for granted
Agenda
Disruption
Some examples
Trends and technologies
Challenges
Opportunities
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 2
Disrupting online advertising
Market cap: US$526.8BMar-16 Disruption | © Kate Carruthers | katecarruthers.com 5
AdWords was disruptive
Yahoo charged $5,000 for a banner ad and required a $10,000 minimum ad purchase
Google offered a self-service ad product starting at $1
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 6
Disrupting hotels
Market valuation: US$25.5BMar-16 Disruption | © Kate Carruthers | katecarruthers.com 7
Enables people to monetise their home
Fuelled by GFC & collaborative consumption
Disrupted hotels without owning a single property
Still not making a profit
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 8
Next generation social networks > commerce > social intelligence
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 12
Commerce becomes social, local and peer-to-peer
Mobile everything > shopping > payments
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 13
Money > digital payments > micropayments > digital currencies
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 15
Blockchain changes everything
Source: Wikipedia
Crowdfunding
“describes the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations”
Feb 2013 © Kate Carruthers | katecarruthers.com 16
Crowdfunding > equity crowdfunding
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 17
The ‘We’ Economy
Powered by social networking
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 20
Contextual
Relevant
Timely Social
Automated
Why wait to be disrupted?
Taxi industry waited and now Uber is eating their lunch
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 22
Getting ahead of disruption
Think!Permission to experimentAgile – fail earlyTalk about the issuesScan the landscapeLook at other industries for inspiration
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 23
People are the secret
sauce
Who’s doing it already
BANKSAdopting agileSetting up innovation labs and incubatorsTraining peopleUsing it for product innovation Running hackathons
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 25
NAB hackathon
Challenges
Regulatory complexity
Informed choice
Digitisation
Privacy
Security
Demographics
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 26
Changed business context
Business models are being disrupted
Change is happening on faster cycles
People still value service & personal connection
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 27
Look for asymmetries
Information
Power
Time
Desire
Skill
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 28
Opportunities
Wayfinding – helping people navigate the process
Occupy the gaps between constituents
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 29
Opportunities
Connected constituents
Social networks
Crowdfunding
Collaborative economy
Optimise & streamline process
Use cloud to lower costs
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 30
Mar-16 Disruption | © Kate Carruthers | katecarruthers.com 31
“The web is the greatest entrepreneurial platform ever invented. Lowest barriers of entry, greatest human reach ever. I love the web. Permission-less, grand reach, diversity of implementation.”- David Heinemeier Hansson https://signalvnoise.com/posts/3972-reconsider