T.A.K.E Public Relations

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+ T.A.K.E Public Relatio ns Celebrat e Willow Glen … A PR Campaign for the Willow Glen Business District

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Celebrate Willow Glen. T.A.K.E Public Relations. … A PR Campaign for the Willow Glen Business District. T.A.K.E. Public. Today’s Presentation. Why does Willow Glen need a PR plan? Goals for Willow Glen Strategies Budget Evaluation Questions & Answers - PowerPoint PPT Presentation

Transcript of T.A.K.E Public Relations

Page 1: T.A.K.E Public Relations

+

T.A.K.E Public

Relations

Celebrate Willow Glen

… A PR Campaign for the Willow Glen Business District

Page 2: T.A.K.E Public Relations

+ Today’s

Presentation

o Why does Willow Glen need a PR plan?o Goals for Willow Gleno Strategies o Budgeto Evaluationo Questions & Answers

* Page number at bottom of each slide to follow along in written plan

T.A.K.E

Public

Relations

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Why PR is needed?oTo gain loyal Willow Glen visitors

oTo build an economically strong business district

oRestore Willow Glen back to their Golden Days

* Page 3

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+ Goal

Downtown Willow Glen to become the most desirable area for dining, shopping and entertainment.

* Page 4

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Celebrate Willow Glen

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+Target Audiences

oResident

oFamily

oYouth

oBusiness* Page 5

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+ Objectives

oCommunicate

oAwareness

oEvents* Page 6

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+Willow Glen Monthly Contests

o Mailing List

o Participation from business

oTie into events & themes

Cutest Dog

Contest

Month of

August* Page 12

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Making Willow Glen the # 1 destination for all graduation celebrations

GradsCelebrate

WithWillow Glen

*Page 12

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+First Thursdays Street Fair

Click icon to add pictureoContests

oLive Entertainment

oFood

oVendors * Page 9

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* Page 15

Proposed Budget

Personnel Cost 57 %Hard Cost 20 %Events 23 %

57 %20

%

23 %

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Communication Awareness Events

Press Coverage Event Attendance Event Attendance

Google News & Analytics

Contest Entries Business growth

Social Media Pre and Post attitude survey

Press Coverage

Mailing list growth

Evaluation

* Page 16

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T.A.K.E Public

Relations

CELEBRATE WILLOW

GLEN

Thank you for listening!


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