Take Part. Get Set For Life.™

National Federation of StateHigh School Associations

Missouri State High School Activities Association

Social Media: forms of electronic

communication (as Web sites for social

networking and micro-blogging) through

which users create online communities to

share information, ideas, personal

messages, and other content (as videos).

Social Networking: the creation

and maintenance of personal and

business relationships especially online

Communication Style

social media- you do all of the

talking. You’re trying to generate

engagement w/ your followers, and

ultimately hoping that they interact

with your brand or take an action.

social networking- needs be a mix

of both talking and listening.

Goals

Social Networking- ultimate goal is to build

your network of fans/followers and foster

those relationships. Whether or not those

relationships lead to new business is an

unknown, but it’s not the ultimate goal.

Social Media- trying to generate buzz and

interaction, you also want to increase your

bottom line, and that means data acquisition

for lead generation and sales for

eCommerce.

Content:

Social Networking- lots of rich

conversations and questions with people in

hopes of sparking a connection and gaining a

new fan or follower while growing your referral

network.

Social Media- posting and sharing images,

videos, infographics, and other meaningful

pieces of content to keep your audience engaged

and interested in your brand or message

Time & Effort

Social Media- using a tool like Hootsuite

or Sprout Social to help save time and

measure the analytics behind your efforts.

Social Networking- there’s no automated

way to really grow relationships, and you

can’t cut corners. Each interaction you

have needs unique focus and attention.

ROI Measurement:

Trying to measure the ROI from everything

Measuring the ROI from your social

networking efforts is going to be easier

because there’s more direct response

Since your social media strategy is about

generating buzz and engagement, it’s a bit

difficult to nail down that type of return

Provides More Direct Contact

Social media means that interaction with people

can be specifically targeted for unique fan base.

The more you interact, the more your posts will be seen by your audience.

provides the means to save money when trying to reach your people because you won’t be paying for people who aren’t interested to see your stories.

Creating Unique Content

Hunger for attention grabbing content increasing

Easier to create a bond with audienceHave a close relationship with your co-captains and keep each

other informed

Integrating services

Not just about press releases

Requires team effort

Here are a few interesting facts:

91% of all mobile internet traffic is for social media

Of Facebook’s 1.31 billion mobile monthly active

users, 844 million of them are daily active users

Almost half of Instagram‘s 75 million users in the US

are accessing it from their smartphones

81% of Twitter’s 316 million active users who send

around 500 million tweets sent per day are on mobile

75% of all Pinterest daily traffic comes through from

mobile apps

P

Produce & promote positive, clear and clean posts

O

Obliterate any garbage from your social media station

S

See each other eye-to-eye for difficult conversations

T

Think before pressing send

Is what I’m about to post helpful or hurtful?

What potential issues could I face if this

content is released or forwarded?

Am I upset? Am I trying to get back at

someone with this post?

Am I okay with this content being out there

for the rest of my life?

Is this worthy of broadcast from Channel Y-

O-U?

OSSAA YouTube Channel

https://www.youtube.com/user/OSSAAChannel

MHSAA YouTube Channel-

https://www.youtube.com/user/MHSAASPORTS/videos

Google Hangouts-

https://plus.google.com/u/0/117024319939038736742/videos

https://www.missourinet.com/category/sports/high-school-sports/

Other Possible Examples?

Take Part. Get Set For Life.™

National Federation of StateHigh School Associations

Missouri State High School Activities Association

Thank You!