“Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue...
-
Upload
raegan-maddix -
Category
Documents
-
view
222 -
download
6
Transcript of “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue...
![Page 1: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/1.jpg)
“Take Charge”
National Angus ConferenceSeptember 25, 2003
Manden, ND
Ron LemenagerPurdue University
![Page 2: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/2.jpg)
2
How can we compete - - in a commodity market?
![Page 3: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/3.jpg)
3
TOP CONCERNS FOR BEEF INDUSTRY:
Aggregate Response from Purveyors, Retailers and Restaurateurs:
Low Overall Uniformity and Consistency
Inappropriate carcass weight
Inadequate Tenderness
National Beef Quality Audit, 2000
![Page 4: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/4.jpg)
4
What Do Consumers Want?
Food Safety – it’s expected Implants Antibiotics Disease (E.coli, Salmonella, etc.)
Value-added, convenience products Meal solutions - yes Uncooked pot roasts - no
“Guaranteed tender” Aged 14 to 21 days Process verified
![Page 5: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/5.jpg)
5
What Do Consumers Want?
Source verified Now - some
Future - yes
Vitamin E fed cattle RHI trade - no Retail trade - yes
Environmental stewardship
![Page 6: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/6.jpg)
6
What Do Consumers Want?
Black Angus (CAB-like programs) Middle meats – maybe End meats – not necessarily
Other “niche” markets “Locally grown” Animal handling/well-being
Demand for our product starts here!
![Page 7: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/7.jpg)
7
What Do Retailers/RHI Want?
$ Differentiated product
$ Consistent product
$ Consistent supply
$ Minimal out’s
$ Products that are worth more $$$
$ Portion Control
This group responds to, and affects change.
![Page 8: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/8.jpg)
8
Cattle that are part of a system, alliance,
cooperative marketing
arrangement, …
Cattle that are outs, misfits, extras, small
lots, …
WHAT DOES THE FUTURE HOLD?
![Page 9: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/9.jpg)
9
The Challenge
We are a “Segmented” Industry with many small-
to medium-sized independent operations
![Page 10: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/10.jpg)
10
0
2
4
6
8
10
12
1978 1982 1986 1990 1994 1998
A Changing Beef IndustryA Changing Beef Industry
2001
Number of new USDA Certified ProgramsNumber of new USDA Certified Programs
![Page 11: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/11.jpg)
11
Industry is moving away from producing commodity beef
![Page 12: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/12.jpg)
12
1995 1996 1997 1998 1999 2000YEARS
0
5
10
15
20
25
30
35
40
45
Percentage of Fed Cattle Movement from:Formula, Contract , Alliance & Packer Fed Cattle
PERCENT
![Page 13: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/13.jpg)
13
By 2007
70% of the product will sell through alliances, branded programs, forward contracts or value grids (30% daily cash market)
CattleFax, 2002
![Page 14: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/14.jpg)
14
Future Beef IndustryFuture Beef Industry
Growing, Finishing,Growing, Finishing,Processing, MarketingProcessing, Marketing
BrandedBrandedProductProduct
BrandedBrandedProductProduct
BrandedBrandedProductProduct
Cow/Calf ProducersCow/Calf Producers
SEED STOCK
COW / CALF
STOCKER
FEEDLOT
PACKER
Branded BeefCommodity
Beef
Where do You Fit ?
![Page 15: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/15.jpg)
15
Value-added Considerations?
As a producer:• Selling seedstock• Considering an alliance• Considering a branded product• Looking into the future
![Page 16: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/16.jpg)
16
Companion Programs Vision: Increase Producer Profitability
![Page 17: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/17.jpg)
17
Kentucky Department of
Agriculture
5-State Beef Initiative Partners
Office of the Commissioner
of Agriculture
![Page 18: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/18.jpg)
18
Stakeholders
5-State Beef Initiative Management Organization
Board of Directors
Exec. Dir. & Universities (5)
MarketingOrganizations (1)
State Dept. of Agriculture (5)
State Cattlemen’sAssoc. (5)
Feedlot, backgrounders (5)
Cow-calf producers (5)
Farm Bureau(5)
Ron LemenagerExecutive Director
Ron LemenagerExecutive Director
Mike BumgarnerUnited Producers
Mark StrawKY Dept. of Ag.
Maralee JohnsonIL Cattlemen’s
Jim CulpFeedlot, IN
Gary WilsonCow-calf, OH
Ernie BirchmeierMI Farm Bureau
Executive Board
![Page 19: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/19.jpg)
How can a partnership help?
By creating the infrastructure that will allow producers to:
target and meet
one market at a time.
![Page 20: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/20.jpg)
20
FSBI Action Teams and Chairs
Data Management - Dan Buskirk, MSU
IRM/SPA - Rich Knipe, UI
Certification - Jeff Arseneau, PU Kevin Gould, MI
BQA/Health - Steve Loerch, OSU Patty Scharko,
UK
Genetics - Matt Claeys, PU, Nevil Speer, WKU
CSRM - Steve Rust, MSU
Economics - Lee Meyer, UK
Product quality - Phil Anderson, IBCA
Reproduction - John Johns, UK
Post-Harvest Marketing – Steve Rust, MSU
All Teams Have State and Producer Representation
![Page 21: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/21.jpg)
21
ProducerCertification
![Page 22: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/22.jpg)
22
Why?
• Market Access
• Marketing tool:– for producers
– for retailers
• Customer trust
• Something to point to
![Page 23: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/23.jpg)
23
Certification Includes
1.) BQA/Health
2.) Genetics
3.) Data ManagementPerformance, Carcass, and Financial
4.) Animal Well-being
5.) Environment
![Page 24: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/24.jpg)
Web Certification and Re-certification
www.iqbeef.org
![Page 25: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/25.jpg)
25
Goal of BQA
• To ensure that all cattle shipped from a beef production unit are:
– Healthy– Safe – Wholesome– Meet federal management guidelines – Meets or exceeds consumer expectations
![Page 26: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/26.jpg)
26
Preconditioning
To increase value
• Viruses x 2 (IBR, PI3, BVD, BRSV)• Clostridia• Deworm• Castration & Dehorning• Weaning• Feed and water broke
![Page 27: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/27.jpg)
27
Producer PC Data
1999 2000 2001
Calves - # hd 80 92 100
Weaning Wt. 443# 482# 453#
ADG, Wean to Sale a 1.21# 1.47# 1.91#
ADG, Wean to Sale b 1.48# 1.82# 2.15#
Total Expenses / hd $35.93 $40.19 $32.85
Sale Price / hd $82.66 $83.54 $90.00
Extra Profit / hd $42.00 $9.36 $30.76
a with Shrink
b without Shrink
![Page 28: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/28.jpg)
28
Bull Certification
Certification is good for 3 years
Power Scores rank individual bulls using breed specific EPD percentile rankings.
![Page 29: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/29.jpg)
29
Power Score System
2 Score System
1) Performance Power Score (BWt, WWt, YWt, MM)
2) Carcass Power Score (Marbling/%IMF, %RP)
As in golf a lower number potentially indicates a more desirable bull.
(Over 1500 bulls certified from 6 states)
![Page 30: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/30.jpg)
30
Importance of Data Management Building Résumés for your Cattle
“Want access to the competitive value-based market of the future? Better start getting together a résumé for your cattle.”
John Sticka, CAB Dir. Packer Feeder Relations
What’s in a resume?
Documentation of :• Genetic history• Source verification• Management practices• Feedlot and carcass history
![Page 31: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/31.jpg)
31
The Emerging Age of Beef Informedaction
Value of Product
Value of Information
Beyond data
Beyond information
Building knowledge
Integrity
![Page 32: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/32.jpg)
32
Survey of Certified Angus Beef LLC licensed feedlot operators Trait
Like to know before buying
Pay more, if known?
What % of cattle do you know?
GENETICS Breed composition 93.5 74.2 49.3 Sire & perf. data 87.1 79.3 31.1 HEALTH/MANAGEMENT Vaccination schedule 93.5 83.3 55.5 Implant history 93.5 53.4 48.7 Nutritional management 96.8 53.3 46.0 FEEDLOT/CARCASS Feedlot gain 96.8 76.7 36.6 Quality grade 96.8 80.0 29.5 Yield grade 100.0 70.0 30.1 Tom Field and Ken Co nway, CAB Peak Performance conference, April 6, 2000.
![Page 33: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/33.jpg)
33
Cow/Calf
Auction Market
Feeder
Packer
Retailer
Consumer
Seedstock
A Responsive Beef System
Product
Flow
Inform
ation F
eedback
Foodservice
“Listens” “Trusts”
Info
rmat
ion
Profit
Flow
![Page 34: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/34.jpg)
34
Data Management
FSBI has partnered with eMerge Interactive to accommodate data collection, data warehousing, and information sharing
CattleLog ME was created for “us”
![Page 35: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/35.jpg)
35
Apply Unique Identification
• All FSBI animals are required to be tagged with an EID tag and a visual tag
• Tags can be obtained through FSBI State Coordinator
• Bulls and cows should have a permanent, unique identification within herd (unique ear tag)
• (C.O.O.L. and Mandatory National ID)
![Page 36: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/36.jpg)
36
![Page 37: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/37.jpg)
37
2001 FSBI n = 2332
![Page 38: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/38.jpg)
38
2001 FSBI n = 2332
![Page 39: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/39.jpg)
Value of Financial InformationValue of Financial Information
>$170 Total Cost reduction per Cow
![Page 40: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/40.jpg)
40
$? ?
How can producers get rewarded for enhanced quality?
![Page 41: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/41.jpg)
“The lion’s share of producer value in their alliance comes
from having the information to make improvements.”
Don Schiefelbein, Monfort
![Page 42: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/42.jpg)
42
Fed Cattle Feeders Calves
Larger Premiums
Larger Discounts
As fed cattle prices show more differentiationSo will feeder and calf prices
New Market
![Page 43: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/43.jpg)
43
Receive carcass information on cattle (résumé)
This Yield Grade 4is typically worth $20per cwt. of carcass less than
this Yield Grade 2
This Select is often worth $5 to $15 per cwt. of carcass less than
this Mid Choice
What’s in it for me?
![Page 44: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/44.jpg)
44
Carcass weight and steak size.
![Page 45: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/45.jpg)
45
600-800 carcass
REA, sq. in. Ribeye steak size, oz.
10.5 8.7
11.75 9.8
13.0 10.8
15.5 12.0
Carcass Weight and Steak Size
Iowa State University
![Page 46: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/46.jpg)
46
Frame Size Live Wt Carcass Wt
1 750 475 2 850 540
3 950 600 4 1050 660 5 1150 730 6 1250 790
7 1350 850 8 1450 920 9 1550 985
Importance of Frame size
![Page 47: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/47.jpg)
47
Eliminate “Outs” by Avoiding Extremes
• Carcass size
• Quality grade
• Yield grade
• Defects
![Page 48: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/48.jpg)
48
Importance of Animal Well-being
• An industry issue• A consumer’s issue• A retailer’s issue• An animal issue
![Page 49: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/49.jpg)
49
Perception of animal agriculture
• Perception
is reality
![Page 50: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/50.jpg)
50
New Perception of Agriculture
![Page 51: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/51.jpg)
51
• Consumers/Retailers are going to expect it
• Early adopters should benefit financially
• The future is now
Guidelines, Audits and Certification
![Page 52: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/52.jpg)
52
Staying a step ahead!
• EPA
• IDEM
• AFO / CAFO
• WASCOB
• TMDL
Environmental Stewardship
![Page 53: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/53.jpg)
53
Why Vertical Coordination?
• Profit– Partners to work with– Market access (value added, niche markets)– Bargaining power - strength in numbers– Consumer confidence– Database, reports, benchmarking = KNOWLEDGE
• Performance• Carcass• Economic/Financial
• Increased predictability– In the feedlot – On the rail– On the plate
![Page 54: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/54.jpg)
54
Challenges
• Moving beyond tradition• Working together• “Special” sales• Getting feedlots involved and committed• Getting carcass data back on a large scale• Year-round supply chain• Business structure and plan• Expertise beyond the supply chain• “Herding cats”/Commitment
![Page 55: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/55.jpg)
55
Commercialization of Programs
• United Producers, Inc. (mktg. coop)– Managed Beef Alliance (MBA)– End user relationships
• Indiana Farm Fresh Beef (IFFB)– Certified Freezer Beef– Carcass data
• Premium Indiana Beef (PIB)– Independent restaurants and retail– Carcass data
![Page 56: “Take Charge” National Angus Conference September 25, 2003 Manden, ND Ron Lemenager Purdue University.](https://reader036.fdocuments.in/reader036/viewer/2022062417/551c1355550346ad4f8b5510/html5/thumbnails/56.jpg)
56
PEOPLE
PRIDE PRODUCT
PARTNERSHIPS
PROFIT
This is what it is all about!!!