"Take Back Your Story" | Social Media Crisis Management
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Take Back Your Story How to take control of a story using social media when traditional media isn’t being fair or reasonable. @HamzaK & @BaileyParnell
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In collaboration with Hamza Khan. Learn how to take control of a story using social media when traditional media isn’t being fair or reasonable.
Transcript of "Take Back Your Story" | Social Media Crisis Management
Take Back Your StoryHow to take control of a story using social media when traditional media isn’t being fair or reasonable.
@HamzaK & @BaileyParnell
Oh No He Didn’t…
The Right & Wrong Way
If you’re not telling your story via social channels, someone is. Tell your own story, or some else will tell it for you.@JenniferMcClure
The 5 “Rs” of Reclaiming your Story
• Recognize• React• Respond• Reclaim• Reflect
Recognize
• Define a crisis• Notice the crisis• Acknowledge the crisis
BlackBerry Outage
React
• Move on a plan• Notify appropriate personnel• Keep team informed
PlayStation’s Network Outage
Respond
• Be sorry• Use the same platform• Control the conversation
United Airlines and the NSFW Pic
Reclaim
• Reiterate messages• Moderate follow-up conversation• Be extra awesome
The Heartbleed Bug
Reflect
• Review process• Document everything• Make changes for the future
Ryerson University
Take Back Your Story
The 5 “Rs”
• 1) Recognize• 2) React• 3) Respond• 4) Reclaim• 5) Reflect
