March 20th, 2013

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We’re all on a journey Take-aways from sxsw 2013.

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Now that the Internet of Things is a reality, what can technology actually do for us?

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6 trends for 20133

From

Apps

Iterations

Digital integration

User interface

Augmented reality

Social media

To

Open web & APIs

Moonshots

Connecting the physical

No user interface

3D prototyping

Brand narratives

1

2

3

4

5

6

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6 trends for 20134

From

Apps

Iterations

Digital integration

User interface

Augmented reality

Social media

To

Open web & APIs

Moonshots

Connecting the physical

No user interface

3D prototyping

Brand narratives

1

2

3

4

5

6

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Create for the open web5

“The question is not about what you can do but what people will be able to do with what you are building.”Tim Berners-Lee

More on Web Platform

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“The best thing about Tim-Berners Lee is not that he created the world wide web, it’s that he didn’t trademark it.”

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Google opens services through partners

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NYT x Glass demoGlass Mirrors’ API by Google

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Google invites brands into collaborative storytelling

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Projects at www.artcopycode.com

“We are here to invite you to play with our plumbing” Aman Govil, Google

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6 trends for 20139

From

Apps

Iterations

Digital integration

User interface

Augmented reality

Social media

To

Open web & APIs

Moonshots

Connecting the physical

No user interface

3D prototyping

Brand narratives

1

2

3

4

5

6

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“Moonshots are seemingly impossible and yet impossibly-important ideas that through science and technology can be brought to reality.”

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Astro Teller, Captain of moonshots, Google[x] Lab ‘moonshot’ division

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“It’s often easier to make something 10 times better than it is to make it 10 percent better.”

Shifting perspective is more powerful

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Elon Musk, Co-Founder of Paypal, disrupts industries, builds electric cars Telsla and helps NASA going to Mars (SPACE X).

He’s getting ready for commercial space, creating a base in Texas, and making reusable spaceships.

He doesn’t want to rely on someone else will to make it happens. So he does it himself.

The sky is no longer the limit!12

Watch an extract

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Both conclude:Bravery and creativity are more important than intelligence and money.

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6 trends for 201314

From

Apps

Iterations

Digital integration

User interface

Augmented reality

Social media

To

Open web & APIs

Moonshots

Connecting the physical

No user interface

3D prototyping

Brand narratives

1

2

3

4

5

6

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Technology adds personality to objects

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Watch demo

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Online shopping features reshape retail experience

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Inside store Online

% Revenue 93% 7%

% Media Spend 90% 10%

Read more

Bring your retail store to life:- How do we translate customer reviews offline?- How can we customize the retail experience based on past purchases?

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6 trends for 201317

From

Apps

Iterations

Digital integration

User interface

Augmented reality

Social media

To

Open web & APIs

Moonshots

Connecting the physical

No user interface

3D prototyping

Brand narratives

1

2

3

4

5

6

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“The best interface is no interface”

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Golden Krishna, Senior Designer at Samsung Innovation Labs

More on #NoUI

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Example: unlocking a car19

13 steps with BMW1.A driver approaches her car.2.Takes her smartphone out of her purse.3.Turns her phone on.4.Slides to unlock her phone.5.Enters her passcode into her phone.6.Swipes through a sea of icons, trying to find the app.7.Taps the desired app icon.8.Waits for the app to load.9.Looks at the app, and tries to figure out (or remember) how it works.10.Makes a best guess about which menu item to hit to unlock doors and taps that item.11.Taps a button to unlock the doors.12.The car doors unlock.13.She opens her car door.

3 steps with No UI1.A driver approaches her car.2.The car doors unlock.3.She opens her car door.

More on #NoUI

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Leap Motion,or “Kinect on steroids”

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Clay modeling demo

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“Glass is all about getting technology out of the way” Timothy Jordan

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Demo

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6 trends for 201322

From

Apps

Iterations

Digital integration

User interface

Augmented reality

Social media

To

Open web & APIs

Moonshots

Connecting the physical

No user interface

3D prototyping

Brand narratives

1

2

3

4

5

6

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From motion capture to Maya in a few minutes

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Lynx A Camera on Kickstarter

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Desktop 3D scanner makes it accessible

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Demo

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3D printers connect designers and manufacturers

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Shibuya’s Fab Cafe

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And it works!26

Demo

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6 trends for 201327

From

Apps

Iterations

Digital integration

User interface

Augmented reality

Social media

To

Open web & APIs

Moonshots

Connecting the physical

No user interface

3D prototyping

Brand narratives

1

2

3

4

5

6

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A Jean-Paul Sartre book for your philosophy, a copy of Le Monde to get the news, and a chat with the lady who sat next to you to get the latest gossips.

Who said people wanted it siloed?

The future of news by Buzz Feed

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“You can’t go viral if your content can’t be viewed and shared on the mobile web.”

Jonah Peretti, Founder & CEO of BuzzFeed

Make it viral-ready!29

Top slides

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Coca-Cola presents “journey”30

Read notes

“I moved my team from PR sources to actual journalists and writers. Everyone in the organisation now has to shift the way we think. For us it’s a huge business transformation.”

Ashley Brown, Coca-Cola, Digital & social media director

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Online publishers refuse banner ads

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Google Glass gives requirements to advertisers

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NYT x Glass demo

- Design for glass- Don’t get in the way- Keep it timely- Avoid the unexpected

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In summary

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sxsw 2013 was less of a tech fest. It was the year of maturity or the end of the “digital” industry for the benefit of one big environment.

As humans, we need to understand what role we want technology to play in our lives.

And we have to work together to make it happen and create relevant experiences for all of us.

We are all on a journey34

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Thank you, please share your thoughts, leave us a comment.

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