Take a new road this Fall Discover something new!brochures.lerntools.com/pdf_uploads/Oct - Dec...

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Find enclosed NEW Classes including: Pricing for Profit Peachtree Accounting Microsoft Project 2010 Google Analytics Classes through December 2011 Take a new road this Fall Discover something new!

Transcript of Take a new road this Fall Discover something new!brochures.lerntools.com/pdf_uploads/Oct - Dec...

Page 1: Take a new road this Fall Discover something new!brochures.lerntools.com/pdf_uploads/Oct - Dec 2011... · you'll discover dynamite methods for bringing out the best in your team,

Find enclosed NEW Classes

including:

Pricing for Profit

Peachtree Accounting

Microsoft Project 2010

Google Analytics

Classes through December 2011

Take a new road this Fall Discover something new!

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Easy ways to Register Online: www.westvirginiawbc.org

Phone: Call 304-253-3145 M-F 8am to 5pm (Credit/Debit Card required)

Fax: Fax your Registration Form Page 18 to 304-252-9584 (Credit/Debit Card required)

Mail: Send your Registration Form and Payment to: WBC 602 New River Town Center Beckley, WV 25801

Walk-in: Visit us at The Business Center located in the Workforce Center at 602 New River Town Center, Beckley, WV - off of Robert C. Byrd Drive. M-F, 8am to 5pm

DiscoverPersonalEnrichment,BusinessOpportunitiesandmuchmoreinside!

Alsoday,eveningandonlineclassestomake

itconvenientforyou!

Learn

Explore!

Live

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LeadershipLeadership skills canhelpyougain therespectandadmirationofothers,whilealso allowing you to enjoy success inyourcareerandmorecontroloveryourdestiny. Contrary to popular belief,leadership skills can be learned anddeveloped. Even if you don't hold aleadership position, this course willteach you how to use the principles ofgreat leaders to achieve success inalmosteveryaspectofyourdailylife.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99EmploymentLawFundamentalsLearn thebasicsofemployment lawsoyou can legally hire, evaluate, andmanageemployees.Learnthedifferencebetween an employee and anindependentcontractor;thebasictypesof employee bene its; effective hiring,evaluation,andterminationprocedures;methods to resolve employmentdisputes in and out of court;discrimination and union laws; andworkplacesafetyrules.Thiscourse isamust for anyone who is (or aspires tobe) a supervisor, manager, or humanresourcesprofessional.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99Fundamentals of Supervision andManagementLearnhowtobeaneffectivemanagerorsupervisor. Master the basics ofbusiness and organizations, learn thepeople skills required to motivate anddelegate, and learn tools for solvingproblemsandresolvingcon licts.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

Fundamentals of Supervision andManagementIILearnhowtobeaneffectivemanagerorsupervisor. Master the basics ofcommunicating effectively, and learntools for developing your owninterpersonalskills.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

CustomerServiceThe fundamental purpose of everybusiness is to satisfy customers’ needswhilemakingapro it.Everycompanycan bene it from a strong customerservice culture. Your satis iedcustomersbecomeamarketingtoolforyour company creating excellent wordofmouthadvertising. Inthisclass,youwill discover the basis of a strongcustomer service culture and actionsyou can take back to the business siteandimplementimmediately.FRI10‐12n OCT21Beckley $35

Management and Professional Development

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ManagingCustomerServiceCustomer service personnel interactwith current and potential customerseveryday.Butdotheytrulyspendtimeindingoutwhatcustomersreallywantand giving them the highest servicepossible?Inthissix‐weekonlinecourse,you'll discover dynamite methods forbringing out the best in your team,measuring customer service, andanticipatingtheneedsofyourrepsandyour customers. Learn how to attractand hire top‐notch reps, succeed withteams, and minimize customercomplaints. As an added bonus, you'llunlockthepowerofleadingbyexampleand setting new trends for customerserviceinyourgrowingbusiness.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99EffectiveSellingThe goal of Effective Selling is not toteachyouhowtomakeasaletoday,buttohelpyoudiscoverhowyoucaneasilyconvertapotentialcustomerintoalongtermasset. EffectiveSellingwillhelpyou lay the groundwork for repeatbusiness and your future success. Insales,therearenoquick ixes.However,with the knowledge, planning skills,communication techniques, and theunderstanding of human nature thatyou will gain from this course, yoursaleswillgrowasifbymagic.ONLINE(6weeks) $99NetworkingthatWorksAs a business owner are you missingoutonconnections that could landyouthe big sale? Discover how to makeconnections, build upon them andleveragepartnerships.Itispossibleforeven shrinking violets and shy guys tomaster the skill of networking.Discover common sense tips forincreasingyournetworkingmojo!FRI1‐3pm OCT21Beckley $35

New!RecruitingandRetainingGenXandGenYGenerationXbalancesworkandfriendsand family. Generation Y, the largestgenerationinhumanhistory,hasneverknown a time when there was not aWorldWideWeb.Theyeachhaveverydifferent work styles than theBaby Boomer generation. Get anunderstandingofbothGenXandGenYfrom an expert who programs andmarkets to Gen Y. Discover whatmotivates them at work, whatincentives they respond to, and whatmessages they value. Then take homepractical, how‐to tips and techniquesfor recruiting and retainingGenerationXandGenYworkers.ONLINE OCT3‐28NEW $195HighSpeedProjectManagementWith accelerated schedules drivingmany technology projects today, thesmart project manager must rapidlyretooltheirskillset.Thiscourseoffersabreakthrough model for dealing withthe realities of managing projects atsupersonic speeds. Learn to meet andwin the challenges of truncatedtimelines, short‐staffed project teams,skimpybudgetsandcripplingrisks StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99BuildingTeamsthatWorkTeamsarebecomingastapleintoday'sworkplace. In this course, you'll learnthe components of a successful teamandthestagesofitsdevelopment.You'llmaster the skills you'll need toeffectively manage projects, makedecisions,andsolveproblemsinateamsetting. Plus, you'll have a chance tolearn the pitfalls of unhealthy groupinteraction and minimize any of itseffectsonyourteam.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

4 Register Early! Call 304-253-3145 or register online at www.westvirginiawbc.org

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PersonalBudget—Howtomakeyourmoneyandkeepit!Ever wonder where all your moneygoes? Why you never have any cash?Well this class will help you answerthose questions and more. Take thetime to develop the skills you need tomanage your personal inances andplanforthefuture.MON5:30‐8:30pm NOV7Beckley $35

BasicAccountingwithQuickBooksTake charge of your bookkeeping andbetter understand your businessinances today! Topics include:measuring business pro itability; trackcost of goods sold; enter and writechecks;trackingpayrollliabilities;usingregisters; invoicingcustomers; trackingand paying sales tax; and customizingreports.Sessionswillbeconductedinacomputer lab to facilitate hands‐oninstruction.FRI9‐5pm NOV4Montgomery $125

FRI9‐5pm OCT28Pineville $125

FRI9‐5pm DEC2Beckley $185

Performing Payroll in QuickBooks2011CutyourpayrolltasksdowntosizewithQuickBooks 2011! With the help ofsimple instructions and hands‐onactivities, you’ll quickly master all thestepsforsettingupyourpayrollsystem.You’ll learn how to access IRSinformation, set up entries for newemployees,createchecks,payliabilities,enteremployeetime,andtrackjobcostdata. And what about all those formsandreportsyouneedto ile,fromW‐2sto Federal forms 940 and 941? Noproblem ‐ they’ll be a cinch with thepower of QuickBooks on your side.Whether you’re new to QuickBooks orwant to expand your skills, this coursewill teach you time‐saving techniquesthat will make performing payroll abreeze. You will need Intuit'sQuickBooks Pro 2011 for Windows orQuickBooksPremier2011forWindows.(Software must be installed and fullyoperationalbeforethecoursebegins.)StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99PricingforPro itHow do you determine the price foryour business product or service? Doyou know the cost of your product orservice? How much overhead do youhave? When was the last time youincreased your prices? Discover the 3waystomakemoneyinasmallbusinessand learn the strategies for pro itablepricing.THUR6‐8pm OCT20Beckley $35

TUES6‐8pm NOV1Beckley $35

Money Matters

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PrepareaBudgetforYourBusinessBe ready to make long‐term decisionsaboutthefutureofyourbusiness. Thisis the right time to get on track andprepareyourbusinessbudget for2012and beyond. All attendeeswill receiveworksheetsthatwillguideyouthroughthe process. After you have completedthepreliminaryworkyoumayschedulean appointment with a business coachwho will assist you in furtherdevelopingabudgetforyourbusiness.MON6‐8pm NOV7Beckley $35

MON6‐8pm DEC5Beckley $35IntroductiontoPeachtreeAccounting2009Get the training you need to performeveryday accounting tasks usingPeachtree Accounting software. First,you'll set up vendors, customers, andinventory items. Then you'll see howeasyitistorecordtypicaltaskssuchasgoodspurchased, billspaid, items sold,and payments collected. You'll alsolearn how to handle end‐of‐monthprocedures.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99IncreaseYourBusinessBankabilityDiscover what a lender will need toconsider lending to you. Learn aboutthe5C’s of credit; andhow todevelopthecomponentsofaloanpackage.Afteryou have completed the preliminaryworkyoumayscheduleanappointmentwith a business coach who will assistyou in further developing a loanpackageforyourbusiness.Thistrainingis appropriate for new businesses orexistingbusinesses.THUR6‐8pm NOV17Beckley $35

AccountingFundamentalsDemand for accounting professionalscurrently exceeds supply. If you'reinterested in increasing your inancialawarenessandaccountabilitywhilealsogainingamarketableskill,thiscourseisforyou.You'lllearnthebasicsofdouble‐entrybookkeeping,whilealsolearninghow to analyze and record inancialtransactions,aswellaspreparevariousinancialreportsattheendofthe iscalperiod. Accounts receivable, accountspayable,payrollprocedures,salestaxes,andvarious commonbankingactivitieswill be discussed. We'll cover all thebases,fromwritingcheckstopreparingan income statement and closing outaccountsattheendofeach iscalperiod.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99AccountingFundamentalsIIWhile it is true that accountingprofessionals are scarce, those withcorporate accounting experience areevenmore rare. This course will buildon the knowledge you gained in ourAccounting Fundamentals course toprovideyouwithasolidunderstandingofcorporateaccountingpractices.You'llbe able to analyze transactions andprepare various corporate inancialreports. You'll also gain practicalexperience working with dividends,plant assets, depreciation, accruedrevenue and expenses, retainedearnings, stockholders' equity, andmore.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

6 Register Early! Call 304-253-3145 or register online at www.westvirginiawbc.org

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Take Your 1st Step toBusinessOwnershipDream of owning your ownbusiness? This workshop isthe irst step for anyone eager todiscover what it takes to start a smallbusiness. Obtain an overview ofavailable programs and services, meetthe staff, and watch some of oursuccessful business owners describetheir experiences in a short video.Pre‐registrationrequired!TUES6‐7pm OCT18

THUR6‐7pm NOV3

THUR6‐7pm DEC1

Beckley NoFee

BusinessFundamentalsTheFundamentalswork‐shopisdesignedforthosewho are thinking ofstarting, or have had abusiness for one year or less. This 3hour workshop provides essentialinformation for what an entrepreneurneeds to know to successfully start abusiness. TheFundamentalsworkshopis a programof theWVSmall BusinessDevelopment Center in partnershipwith theWomen’s Business& TrainingCenterinBeckley.Training will include: Marketing Tips;Keys to business success; Choosing alegal structure; Licensing &documentation; State & FederalRequirements;Businessplanning;Hintsonwritingabusinessplan;Developingabusinessbudget.

TUES5:30‐8:30pm OCT25TUES5:30‐8:30pm NOV8TUES5:30‐8:30pm DEC6Beckley $35

SustainableGrowthforYourBusinessThisworkshop is designed for existingbusinesses. Theworkshopwillprovideessential information for what abusinessownerneedstoknowtobuild,expandorrefreshabusiness.

The 3 hour class will includeinformationon:up‐datingyourbusinessplan; identifying&reachingyourtargetmarket; management review; relevantlaws; inancial statements & records;inancialmanagement&planning.

The Sustainable Growth workshop is aprogram of the WV Small BusinessDevelopment Center in partnershipwith theWomen’s Business& TrainingCenterinBeckley.

THUR5:30‐8:30pm OCT27TUES5:30‐8:30pm NOV15THUR5:30‐8:30pm DEC8Beckley $35NxLeveLforEntrepreneursTake Your Business to thenext level by taking thetime to plan and discovernewwaystoleverageyourbusiness!NxLeveLforEntrepreneursisa 12‐session, 36‐hour course designedfor entrepreneurswhowant to expandan existing business and need todevelop the skills required to managegrowth.It's been proven that the entrepreneurwho plans is the entrepreneur whosucceeds. Therefore, this course willteach participants to develop acomprehensive business plan that willserve as a road map for smart,pro itablegrowth.T‐TH5:30‐8pm OCT25‐DEC22Beckley $150

Business

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LearntoBuyandSelloneBayOnline auctions match buyers withsellers in a global marketplace foralmostanyitem.Ifyou'veeverdreamedof working from home or just earningextra income by buying and sellinggoods online, our experiencedinstructorswillguideyoueverystepoftheway.You'lllearnhowtocreatetitlesthat get noticed, how to craftadvertisingcopythatsellsitemsquicklyand for top dollar, and how to createanduploadphotosof the itemsyouareselling. You'll also learn how to safelyconduct inancial transactions, how toacceptcreditcardpayments,andhowtopack and ship any item hassle‐free. Ifyou'reabuyer,you'lllearnhowtovaluealmost any itemup for auction,how toget the best possible price, how toprotectyourselfagainst fraud,andhowto compete effectively against otherbidders.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99Start Your Own Arts and CraftsBusinessIf you have an art or a craft and youdream about starting your ownhome‐based or small business, this isthe course for you! Learn how to startyourownartsandcraftsbusiness froma professionalartist.Discoverhowtocreateanicheinyourchosencraft,priceyourworkeffectively, indthebestcraftshows, and market your product to aworldwideInternetcustomerbase.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

StartaPetSittingBusinessIf you’re an animal lover, ind out howto translate your passion into apro itable career! In this course, you’llmaster the essentials of starting a petsitting business. You’ll begin with dogand cat care, including nutrition,exercise, irst aid, and identi ication ofcommon diseases. You’ll also ind outhowtohandlehomevisitsand impresspotential clients. In addition, you’lldelveinto inancesandexplorestart‐upcosts, accounting, fee‐setting, businessplans, and low‐cost marketing. By theend of this course, you’ll have all theknowledge you need to be a successfulpetsitter.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99SecretsoftheCatererDo you love to cook and plan parties?Then start your own catering businessandmakemoney doingwhat you love!In this course, you learn foundationalskills about catering and the basics ofthe catering business, including manydeliciouscateringrecipes!StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

8 Register Early! Call 304-253-3145 or register online at www.westvirginiawbc.org

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TheCraftofMagazineWritingEver readanon ictionmagazinearticleand said, Icanwritebetter than that?With this fun, interactive class you canlearn the ropes from a pro and turnyour dream of becoming a freelancerinto a bright future as a magazinewriter. It's fun, it's easy, and a greatsource of extra incomewhether you’reretired, planning for the future orstaying close to the kids. If you're adetermined new writer, or if youhaven'twritten formagazines in years,this class will jump start your career.You'll learn plenty of powerfulbrainstorming techniques designed topracticallywriteeveryarticleforyou.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

Basic

If you are new to Word, or if youhave been using it “for years” butonlytowritelettersormakesimpledocuments, join this hands‐on classtodiscoverthemanyfacetsofWord2010! Some of the topics coveredare; compatibility with olderversionsofWord,workingwith thenew interface, navigating Worddocuments, selecting, editingcopying and moving text, formatpainter,lineandparagraphspacing,bullets and numbering and more.WED9‐3pm OCT26Beckley $95

BasicEXCEL2010

Learn the fundamentals of usingMicrosoft Excel! Youwill learn about:SpreadsheetTerminology;EnteringandEditing Data; Modifying a Worksheet;Using Functions; Formatting Work‐sheets; Printing and more. Join thishands‐on class and discover how toutilizeExcelinyourof icetomakeyourlifesimpler.WED9‐3pm NOV16Beckley $95Introduction to Microsoft Access2007Learn how Microsoft's powerful andaward‐winning database can help youmanage, store, search, analyze, anddisplayimportantbusiness,personal,orscienti ic data. You'll gain practical,hands‐on experience with tables,relationships, customdata entry forms,queries, mailing labels, macros, andmore. Increase productivity, reducedata entry errors, conductcomprehensive searches, and producehandsomeandprofessionallyformattedreports.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

Computers

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What’sNewinMicrosoftOf ice2007?The Microsoft Of ice 2007 programs‐‐Word, Excel, PowerPoint, and Access‐‐look a lot different than they did in2003!Foronething,ourfamiliarmenusand toolbars have been replaced withthe brand new Ribbon. But don’tworry‐‐help is on the way. In thiscourse, you'll learn how to get aroundthe Of ice 2007 programs and how touse their exciting new features. You'llget comfortable working with Worddocuments,Excelspreadsheets,Power‐Point presentations, and Accessdatabases.Beforeyouknowit,you'llbeusing each program with ease,accomplishing your work faster, andcreating documents that look betterthanever.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99Introduction to Microsoft Project2010Discover how to effectively plan,implement, and control projects usingMicrosoft Project 2010, the world'smost popular project managementsoftware. In these lessons, you’ll learnhow to use Microsoft Project to thinkthrough and organize your project'sdetails,planaschedule,sequencetasks,produce a baseline, assign resourcesand costs, track your progress, identifyand analyze variances, and revise yourproject plan. By the end of the course,you’llbeable toproduceaprojectplanthat wows your audience andempowersyoutoachieveyourbusinessgoals.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks)$99

Web2.0:Blogs,Wikis,andPodcastsInthiscourse,you'lllearnhowtocreateyour own blog, wiki, and audio andvideo podcast. Through hands‐onactivities in each lesson, you'll practiceworking with free Web 2.0 tools likeBlogger,Wikispaces, and YouTube, andyou'llexploreopportunitiestousetoolslike these for personal, business,educational,andpoliticalprojects.You'llalso learn tricks for promoting yourWeb2.0contentandfordrivingvisitorstoyourbrand‐newsites.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

AtoZGrantWritingAtoZGrantWriting is an invigoratingand informative course that will equipyouwiththeskillsandtoolsyouneedtoentertheexciting ieldofgrantwriting!You'll learn how to raise needed fundsby discovering how andwhere to lookfor potential funders who are a goodmatch foryourorganization.You'llalsolearnhowtonetworkanddeveloptruepartnerships with a variety of funders,how to organize a successfulgrant‐writingcampaign,andhowtoputtogetheracompleteproposalpackage.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

Non-Profit Grant Funding

10 Register Early! Call 304-253-3145 or register online at www.westvirginiawbc.org

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WritingEffectiveGrantProposalsLearn to prepare grant proposals thatget solid results for your favoriteorganization or charity. Over $200billion annually is available for worthycausesandmostpeopledon’tknowhowto prepare the application that willdeliver needed funding. Avoid themistakes that get applications forwonderful projects tossed into thewastebasket! Learn how to writeprofessional proposals that actuallysucceed.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99AdvancedGrantProposalWritingDo you know the best way to presentinformationinagrantproposal?Inthiscourse,anexperiencedgrantwriterwillshow you how to research and writewinning proposals that get funded.Learn what to do‐‐and, moreimportantly what not to do‐‐on everypart of your proposal. Gain a fullunderstanding of the criteria fundersuse to determine whether your grantproposalgetsfundedorrejected.You'llbecome expert at ferreting outcorporate, foundation, and governmentgrant makers, and you'll know how totailor your responses to informationfoundinthepeerreviewcriteria.You'llalso discover a number of signi icantinishing touches that can give yourproject the edge over others. You'llknow the best type of paper to use,which buzzwords to include, whichfonts work best, and which types ofgraphicsandformattingtechniqueswillmakeyourproposalmorecompetitive.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

SpeedSpanishIImagine yourself speaking, reading andwriting Spanish. Now you can withSpeed Spanish! This course is designedforanyonewhowants to learnSpanishpronto. You'll learn six easy recipes forgluing Spanish words together to formsentences. In no time at all, you'll beable to go into any Spanish speakingsituationand converse in Spanish. ¡QuéBueno!StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99SpeedSpanishIIHave you ever seen a non‐nativespeaking Spanish luently? Were youimpressed? Would you like to becomemore conversational and morecomfortable in Spanish‐speakingsituations? Now you can. Our SpeedSpanish courses are unlike any otherSpanish classes you may have evertaken. You'll see words, hear thempronounced properly, and be grantedplentyofopportunitiestopracticeyourpronunciation.Then,you'lllearnseveralclever recipes that you can use to gluethe words together into sentences.EnrollinSpeedSpanishII,andyou'llseean immediate improvement in yourSpanish luency from the very irstlesson.ONLINE(6weeks) $99

Spanish

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SpanishforMedicalProfessionalsAreyoustrugglingtocommunicatewithyour Spanish‐speaking patients?Whether you’re new to the Spanishlanguage or just want a refresher, thiscoursewillgiveyouthebasictoolsyouneed tobridge the communication gap.And forget about boring grammarcharts! Instead,entertaininggamesandstories will make it easy to learnmedicalSpanishasyougainawarenessabout Latin American culture. You’llstart with simple words for everydaytopics including colors, numbers,conversational phrases, family names,and words for asking questions. Next,you’ll discover how to ask about pain,symptoms,medicalhistories, insurance,and patients’ feelings. You’ll also learnhowtotalkaboutbodyparts,diets,andmedicalcareandtreatment.¡Vamos!StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99SpanishintheClassroomLearntheessentialSpanishforteachersso you can bridge the communicationgap with your Spanish‐speakingstudentsandparents!We'vetossedoutlongvocabularylistsandcomplexgram‐mar rules and replaced them withgames and stories to make learningeasy,painless,andevenfun.Inadditionto basic greetings and general Spanishvocabulary, you'll master words andphrasesthatdirectlyrelatetotheclass‐room, such as classroomobjects, front‐of icereceptions,actionverbsandcom‐mands,studyskills, registration,coursenames,schoolrulesanddiscipline,andparent‐teacher conferencevocabulary. By the end of this course,you'll be well on your way to being aSpanish speaker and communi‐catingeffectivelywiththeSpanish‐speakersallaroundyou. ¡Vamos! (Let'sgo!)StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

eMailMarketingLow‐cost marketing at the press of asend button! Discover safe, legal, easyto use ways to reach your customersabout sales, new products, or speci icitemstheyaskedabout.Hands‐onclassutilizingConstantContact.WED10‐2pm NOV2Beckley $55BoostingYourWebSiteTraf icAcquire the basic skills to boost yourweb site traf ic, including how toanalyze your visitor traf ic, how to usesearch engine optimization to getgreatervisibilityandexposureinGooglesearches,andhowtoredesignyourwebsite copy to increase your visitors andresults.ONLINE OCT3‐28NEW $195MarketingUsingSocialMediaDevelopa two‐waycommunicationandmarketing strategy for yourorganization using social media. Letyour instructor guide you in exploringmajor social media, including Twitter,LinkedIn, and blogging. Learn quick,easy ways to use Twitter, blogs andLinkedIn to engage your customers orclientsandkeeptheminterestedinyourorganization or business. You’ll indouttheadvantagesanddisadvantagesofeach, and learn what’s right for yourwork and type of organization. Yourinstructor,SuzanneKart,isadirectorofmarketing for a national associationandwritesandspeaksonthetopic.ONLINE OCT3‐28NEW $195

Marketing

12 Register Early! Call 304-253-3145 or register online at www.westvirginiawbc.org

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New!GoogleAnalyticsIf you are not reviewing your websitestatistics, then you aremissing severalkey opportunities to pro it from yourwebsite traf ic. This course, aimed atnon‐technical users, will take youthroughallthekeytechniquesandhowtousewebsiteanalyticsusingtheworld‐standardGoogleAnalytics,afreeonlinetool.You’ll understand your visitor traf icbetter,learnhowtocalculatereturnoninvestment (ROI) for your onlineadvertising, and ind out how to getmore conversions and sales from yourwebsite visitors. A must for anyoneserious about leverage more successfromtheirwebsite.ONLINE OCT3‐28NEW $1951YearMarketingPlanAre you planning your ChristmasMarketinginNovember?Notgettingthe results you want? Need a way totrackyourmarketing?Thenthisistheclassforyou.Takethetimetoplanyourmarketing, knowhow you are going tomarketandtrackwhatwaseffective.TUES10‐2pm NOV8Beckley $55

GovernmentContractingConferenceSellingtotheGovernmentOn average, the federal governmentseeks to award 23 percent of its morethan $200 billion in annualprocurementstosmallbusinesses!

Discover what you need to know inordertoobtaincontractingawardsfromthe federal and state government.Speakers from the Small BusinessAdministration, WV Division ofTransportation, Regional ContractingAssistance Center (RCAC), & Women’sBusiness & Training Center. Discoveroptionsforspecialcerti icationssuchasHUBZONE, 8(a), DisadvantagedBusiness, Woman Owned SmallBusiness, Veteran Owned SmallBusiness and others available tostrengthen your opportunity to securegovernment contracts. TheConferencewillprovideup‐to‐dateinformationandan opportunity for participants to askquestions of experts in governmentcontracting.THUR10am‐3pm SEPT29Charleston $65

Selling

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HIPAAComplianceDemystify the complexities of HIPAA,and the new ARRA/HITECH rules! Ifyou're a health care professional, it'smandatory that you know the ins andouts of HIPAA compliance. This coursefocuses on the AdministrativeSimpli ication portion of HIPAA. We'llcover transactions, code sets, andidenti iers; the Privacy Rule; and theSecurity Rule. In addition, this coursehasbeen upgradedtoincludethenew2010 ARRA/HITECH provisions, whichincludetheuseofnewtransactionsandcode sets, new standards for theelectronic transmissionofhealth insur‐ance data, and updates to the breachnoti ication rules. By the end of thecourse, you'll feel con ident in yourability to bring your organization intocompliance with HIPAA, ARRA, andHITECH'srequirements.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

AssistingAgingParentsAreyourparents in theirgoldenyears?Learning how to help parents or otherlovedones through their transition canprepare us for our own. Thiscompassionateandcomprehensiveclasswill give you the tools, techniques, andinsights for thispassage.You'll learn tohandlemost of the challenges you willface while coming to appreciate andcherishtheprivilegeofthejourney.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

DiscoverDigitalPhotographyJoinusandexploretheworld of digitalphotography! Thiscourse provides anintroduction to thefascinating technology

that catapulted thephotographicworldinto the21st century.We'll discuss thebasics of digital photography,equipment, software, the digitaldarkroom,printing, Internetande‐mailuse, along with commercial andpersonalapplications.You'll learnwhatyou need, what you can do, and whatfun you can have.Whether you're newto photography or a longtimeprofessional making the change to thedigitalworld, this classwill provide anintroductiontonewopportunities.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99TravelPhotographyfortheDigitalPhotographerThe lure oftravel is surpassed only by theinevitabledesiretobringhomepicturesandshareyouradventures. Joinusanddiscover the world through aphotographer's eye. This course willaddressthetoolsandtricksthatenabledigitalphotographerstocapturescenesfromaround theworldandbring themhome. We'll share various examplesfromdestinationsacross theglobe,andexpand your knowledge of techniquesfor shootingdigitally andworkingwiththeimagesafteryougetback.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

Compliance

Personal Enrichment

14 Register Early! Call 304-253-3145 or register online at www.westvirginiawbc.org

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IntroductiontoJournalingThis insightful course will help youdiscoveranexcitingnewwaytoexpressyourself and enhance your creativity.You'll learn to use powerful journalingtechniques to develop a deeper andmore spiritual understanding ofyourself and explore your thoughts,feelings, beliefs, and values. You'll alsodiscover how to use journaling to easethestressofunwantedchange,improveyourphysicalandemotionalhealth,andachieve a greater level of professionalsuccess.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99GenealogyBasicsWho will you discover? What newbranch of your family will you ind? Ifyou're a newcomer or an amateurgenealogist, this coursewill help guideyoutothemostusefulWebsiteswhereyou can search for family names.Tracing your family's history is afascinating journey, as you'll seethrough hands‐on examples that helpyou dig deeper into your family's past.The course explains in simple termswheretolook,whotocontact,andhowtomakeyourfamilyhistorycomealive.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

Luscious, Low‐Fat,Lightning‐QuickMealsDo you want to savemoney and preparehome‐cooked mealsthatarefast,easyandso delicious yourfamily won’t evenrealize they’rehealthy? If so, then this is the cookingclassforyou!Findoutjusthowsimpleitcan be to prepare meals that are bothnutritious and delicious. You’ll learn adietitian’s trade secrets for getting inand out of the kitchen quicker, andexplore her tricks of the trade forencouraging reluctant family membersto eat more healthfully. Get ready todiscover over 50 exciting and easylowered‐fat recipes for tasty entrees,sidedishes,desserts,andgarnishes!StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99ListentoYourHeart,andSuccessWillFollowIntelligently facilitated and fast‐paced,Enjoytherewardsthatcomefromdoingwhat really makes you happy! Yourinstructor and a caring community ofstudentswillhelpyoubegindesigningalife that really works for you. With acomplete understanding of your owninterests, values, needs and abilities,you'll learn how you can use work toexpress yourself and share yourinterests and talents. Your every daywill be illed with joy and inspiration,and a greater depth ofmeaningwill beaddedtoeverythingyoudo.Thiscourseprogram is skillfully crafted to weaveexperiential learning with theconceptualpresentation,givingyoutimeto experience, understand, andimplement each new strategy as it isintroduced.StartDates:OCT19,NOV09,orDEC14ONLINE(6weeks) $99

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It’seasy!It’sfun!

1. In the online classroom, ‐ lis‐ten to audio lectures,‐ viewslides, ‐even takeanoptionalquiztotestyourself.

2. Discussion and Questions.Thenpostwrittencom‐ments in the online discus‐sion with your fellow partici‐pants and the instruc‐tor. Your instructor logs ononce a day to answerquestions and join in on thediscussion.

3. Readings. Many courses haveonline readings of up to 20pagesaweek.

4. Participate anytime of day ornight, as little or as often asyou like. The ideal is to goonline 2‐3 times a week, butyoudecide.

HaveQuestions?CallLauraat304‐253‐3145

Online Training How it Works

IndexAtoZGrantwriting.................................10Accounting..................................................6ArtsandCraftsBusiness.......................8AssistingAgingParents........................14Bankability..................................................6BoostingWebsiteTraf ic......................12BudgetingBusiness.................................6BudgetingPersonal.................................5BusinessStart‐up.....................................7BusinessFundamentals........................7BusinessGrowth......................................7CateringBusiness....................................8CustomerService.....................................3DigitalPhotography................................14eBay...............................................................8eMailMarketing.......................................12EmploymentLaw.....................................3Genealogy....................................................15GoogleAnalytics.......................................13HIPAACompliance..................................14Journaling....................................................15Low‐FatQuickMeals..............................15Leadership..................................................3MagazineWriting....................................9MarketingPlan..........................................13MarketingusingSocialMedia............12MSWORD2010........................................9MSEXCEL2010........................................9MSProject2010.......................................10MSAccess2007........................................9MSOf ice2007..........................................10Networking.................................................4NxLeveLforEntrepreneurs................7Peachtree.....................................................6PetSittingBusiness................................8Pricing...........................................................5QuickBooks.................................................5RecruitingGenX/GenY........................4Selling...........................................................4SellingtotheGovernment...................13SmallBusinessSaturday.......................17Spanish.........................................................11SpanishinClassroom.............................12Success.........................................................15Supervision.................................................3Teambuilding............................................4Web2.0........................................................10WritingGrantProposals.......................11

The Women’s Business & Training Center (WBC) is funded in part through a cooperative agreement with the U.S. Small Business Administration (SBA). In addition, Women’s Business & Training Center (WBC) PRIME program is funded in part through a

grant award from the U.S. Small Business Administration. All opinions, conclusions,

or recommendations expressed are those of the author(s) and do not necessarily reflect the views of SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact The Women’s Business & Training Center at 602 New River Town Center, Beckley, WV or 304-253-3145, who will make the arrangements.

16 Register Early! Call 304-253-3145 or register online at www.westvirginiawbc.org

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For every $100 spent at local small businesses, $68 returns to the community.

- Civic Economics

Small businesses employ half of all private sector employees.

- Small Business Administration

Small businesses represent 99.7% of all employer firms.

- Small Business Administration

For every year over the last decade, 60%-80% of new jobs were created by small businesses.

- Small Business Administration

Support Local Small Businesses Saturday, November 26, 2011

Check our website in November for area small businesses celebrating Small Business Saturday!

October-December Women’s Business & Training Center 17

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Registration Form - Due 5 days in advance of class

Name of Class: Attendee Name:

Name of Class: Attendee Name:

Company Name:

Address: City/State/Zip:

E-mail:

Phone: Fax:

# of Attendees @ $ per person = $ Total

Email: [email protected]

Mail: WBC, 602 New River Town Center, Beckley, WV 25801

Fax: 304-252-9584 (must be paying with credit card)

Call: 304-253-3145 or 800-766-4556

□ Enclosed is my check/money order payable to: WBC

Please charge the following account: □ MasterCard □ Visa

Card Number:

Expiration Date:

Cardholder’s Name: Signature:

Date of Birth:

Name of Class: Attendee Name:

Name of Class: Attendee Name:

ClassLocations

Beckley‐Women’sBusiness&TrainingCenter‐602NewRiverTownCenterBeckley(locatedinsidetheWorkForceWVCareerCenter)Charleston‐405CapitolStreet,‐Charleston,WV

Montgomery‐BridgemontCommunity&Tech.Center,6192ndAve,Montgomery,WVPineville‐WyomingCountyEDA‐Pineville

DrivingDirectionsavailableuponrequestCallLauraat800‐766‐4556

18 Register Early! Call 304-253-3145 or register online at www.westvirginiawbc.org

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Baskets of Hope Project

October1st–December12th

Join us in preparing BasketsofHopefor women who ind themselvesmaking the courageous decision toleave a home of domestic violence.Baskets will be delivered to domesticviolence shelters covering Fayette,Greenbrier, Kanawha, McDowell,Mercer, Monroe, Nicholas, Raleigh,Summers, Webster and WyomingCounty.

Duringtheholidayseasonandthewintermonthsmanywomen indthemselvesatashelterwithonlywhattheycouldcarry.Manyorganizationstakecareofthechildrenattheshelter,howeveroverthelastthreeyearsWISEandtheWomen’sBusiness&TrainingCenteralongwiththegenerousdonationsofWal‐Martandindividualsacrosstheregionhavebeenabletoprovidealittlehopetothesinglewomenandmothers.

Pleasejoinusthisyearinspreadinghope.Over4.8millionwomenayearin theUnitedStates sufferadomesticviolencerelated injury. Theneedconstantlygrows ‐shelters insouthernWVareat fullcapacity. Thisyearweneedover400+basketstomeettheneedoftheshelters.

Baskets are full of personal necessitiesthat we take for granted such as atoothbrush, toothpaste, bodywash,shampoo, conditioner, a brush, a onesize its all nightgown/pajamas,chocolate, lameless candles, lashlight,socks, lotion, other special items youthink of,and a holiday card with aspecialmessagefromyou.

Challenge your family, church ladiescircle, friends, co‐workers even your employer tomake a basket or to donatefunds‐we’llmakethebaskets!

GiveTaraorKarenacallat 304‐253‐3145or800‐766‐4556or visitourwebsiteformoreinformation!

October-December Women’s Business & Training Center 19

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New Classes!

WonderedwhataBlogwas?OrwhataWikiis?

Wellnowyoucan indout!

Web2.0Blogs,Wikis,andPodcasts

In this course, you'll learn how tocreateyourownblog,wiki,andaudioandvideopodcast.Throughhands‐onactivities in each lesson, you'llpractice working with free Web 2.0tools like Blogger, Wikispaces, andYouTube, and you'll exploreopportunities to use tools like thesefor personal, business, educational,andpoliticalprojects.You'llalsolearntricks for promoting your Web 2.0content and for driving visitors toyourbrand‐newsites.Seepage10.

TakeYour1stSteptoBusinessOwnership

Dreamofowningyourownbusiness?This workshop is the irst step foranyone eager to discover what ittakestostartasmallbusiness.Obtainan overview of available programsand services, meet the staff, andwatch some of our successfulbusiness owners describe theirexperiences in a short video.Pre‐registration required! Seepage7