Take 5 steps to implement marketing automation in your business
Transcript of Take 5 steps to implement marketing automation in your business
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Take 5 steps to implement marketing automation in your business
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PROBLEM
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Like most people working in digital marketing business, you probably spend a lot of time doing the same tasks constantly.
and money
Save your time!
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SOLUTION
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Think about marketing automation to run your business more efficiently.
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Define your business goals
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At the beginning you have to look at your business, define what your business strategy is - clearly state objectives that will give it shape. Defined goals will help you to prepare indicators which might be useful to measure the effectiveness of the strategy.
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Create an action plan
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To implement the strategy you need to create a clear plan, which is a kind of a map that guides you to set goals. With it you will be able to define triggers (pulses designed to cause action) and specify actions that have come after them.
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Define performance indicators
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Measure your success and use such indicators like:
● conversion, ● customer value, ● CPL - lead cost, ● ROI.
You need to determine which criteria are really important to you and what changes you expect after the implementation of marketing automation.
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Analyze the data
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Analysis of clients’ data is an essential element to conduct effective marketing automation. It will allows you to create customer segments and define a different message.
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Integrate automation with the content marketing
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Customers are more and more demanding, therefore you must find a way to communicate with them to attract their attention through the creation of valuable content. If you combine this with marketing automation you will effectively strengthen communication.
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TO CONSIDER
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Lack of skilled employees and poor contact database quality are the biggest obstacles to more effective use of marketing automation.
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BENEFITS
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of companies that use marketing automation
the number of leads has increased.In 80%
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of companies that use marketing automation
the conversion has increased.In 77%
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SYNERISE SOLUTION
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The key to success here is to choose the right Data Management Platform like Synerise.
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Synerise
Calculates data by the use of appropriate indicators.
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Shows you which of implemented campaigns are working and which are not.
Synerise
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Supports your automated marketing campaigns.
Synerise
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Allows you to make great quality clients’ database.
Synerise
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With Synerise you will be able to make better decisions for your business – you will do it cheaper with less effort.