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    2012

    Takata Corporation

    Annual Report

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    Contents

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2

    >> CONTENTS

    FORWARD-LOOKING STATEMENTS

    The information provided in this document is not intended to be and should not be construed as an inducement to purchase or sell stock in Takata Corporation. You should

     make any investment decisions relating to the stock in Takata Corporation on the basis of your own assessment and judgment. The information in this document includes

    forward-looking statements and forecasts, as well as historical results. Please be informed that such forward-looking statements and forecasts are not guarantees of

    future results, but rather are inherently risky and uncertain, and therefore actual results may be materially different. Takata Corporation does not assume any responsibility

    for any damage resulting from the use of the information contained in this document.

    Takata Principles 1

    Profile 2

    Financial Highlights 3

    Message from the President 4

    Total Safety Systems 8

    Global Business Overview 10

    Japan 12

    The Americas 14

    Europe 16

    Asia 18

    Research & Development 20

    Global Regulations 26

    Takata in the News 28Environment 30

    Society 31

    Corporate Governance 32

    Board of Directors, Corporate Auditors,

    and Executive Officers 34

    Financial Section 35

    Investor Information 72

    >> COVER >> FINANCIAL SECTION

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    Our mission - your safety.

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 1

    Takata Principles

    Philosophy

    We embrace the pioneer spirit of our founder and

    are motivated by the preciousness of life.

    Mission Statement

    Develop innovative products and provide superlative quality and

    services to achieve total customer satisfaction.

    Respect various personalities and cultures and keep associates highly

    motivated under one Takata name to pursue common goals.

    Be an active member of the community and

    contribute to a better society.

    Takata Way

     To communicate openly and effectively.

     To adhere to Sangen-shugi.

     To be committed in everything we do.

    >> TAKATA PRINCIPLES>> COVER >> FINANCIAL SECTION>> CONTENTS

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    Profile

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 2

    >> PROFILE

     Takata Corporation is one of the world’s leading automotive safety systems

    companies, supplying nearly all the world’s major automakers with a product

    range that includes seat belts, airbag systems, steering wheels, child seats,

    and electronic devices such as satellite sensors and electronic control units.

    Founded in 1933 as a textile company in Shiga Prefecture, Japan, Takata

    began to focus on businesses relating to automotive safety systems from the

    early 1950s. Since bringing Japan’s first seat belt to market in 1960, Takata

    has grown organically and through acquiring and successfully integrating

    businesses around the globe. Today, Takata has plants in 20 countries and is

    one of the most vertically integrated manufacturers in the global automotive

    safety industry, operating within a regional and global framework that

    encompasses the entire value chain.

     Takata continues to undertake advanced research into high-technology safety

    systems and products, and has received numerous awards for innovation and

    excellence in automotive safety. Takata is investing for growth in emerging and

    mature markets worldwide, building on its strong relationships with global and

    local automakers to provide consistently high quality, reliable supply, and close

    alignment with end-user needs.

    Takata remains firmly committed to contributing to society

    as a technology and value leader in automotive safety

    systems and products, as it seeks to realize its dream

    of a society with zero fatalities from traffic accidents.

    >> COVER >> CONTENTS >> FINANCIAL SECTION

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    Financial Highlights

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 3

    2012 2011 2010 2009 2008

    For the year:

    Net sales ¥ 382,737 ¥ 390,876 ¥ 350,914 ¥ 385,499 ¥ 515,857

    Operating income 13,618 26,818 14,654 2,845 36,732

    Ordinary income 13,499 27,008 15,672 369 36,397

    Net income 11,937 18,237 6,942 (7,319) 22,878

     At year end:

    Net assets ¥ 161,186 ¥ 155,312 ¥ 150,789 ¥ 145,379 ¥ 175,200

     Total assets 329,718 323,928 330,040 315,352 339,010

    Net assets per share (yen) ¥1,924.80 ¥1,855.48 ¥1,805.06 ¥1,768.98 ¥2,145.79

    Basic net income per share (yen) 143.55 219.31 84.62 (89.40) 280.89

    Diluted net income per share (yen) — — — — 276.44

    Capital adequacy ratio (%) 48.5 47.6 45.5 46.0 51.6

    Return on equity (%) 7.6 12.0 4.7 (4.6) 13.0

    Price-to-earnings ratio (times) 15.4 10.9 28.3 (9.0) 7.8

    Notes: 

    1. Net sales is presented exclusive of consumption tax. 2. Diluted net income per share is not shown for the fiscal year ended March 31, 2009 because the Company made a net loss and no dilution was recorded due to

    there being no outstanding potential shares of common stock. Diluted net income per share is not shown for the fiscal year ended March 31, 2010 as there were nooutstanding potential shares of common stock with dilutive effects. Diluted net income per share is not shown for the fiscal years ended March 31, 2011 and 2012 asthere were no outstanding potential shares of common stock.

    Takata Corporation and Subsidiaries

    (Millions of yen except where indicated)

    Fiscal years ended March 31

    Net income

    2012

    2011

    2010

    2009

    2008

    11,937

    18,237

    6,942

    (7,319)

    22,878

     Millions of yen

    Operating income

    2012

    2011

    2010

    2009

    2008

    13,618

    26,818

    14,654

    2,845

    36,732

     Millions of yen

    Net sales

    2012

    2011

    2010

    2009

    2008

    382,737

    390,876

    350,914

    385,499

    515,857

     Millions of yen

    Net assets per share

    2012

    2011

    2010

    2009

    2008

    Yen

    143.55

    219.31

    84.62

    (89.40)

    280.89

    Total assets

    2012

    2011

    2010

    2009

    2008

    329,718

    323,928

    330,040

    315,352

    339,010

     Millions of yen

    1,924.80

    1,855.48

    1,805.06

    1,768.98

    2,145.79

    Basic net income per share

    2012

    2011

    2010

    2009

    2008

    Yen

    >> FINANCIAL HIGHLIGHTS>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Recovering fromnatural disasters

     Takata’s performance for the fiscal year ended March 31,

    2012 was deeply affected by two natural disasters: the

    March 2011 earthquake in Japan, and the September

    2011 flooding in Thailand. The impact on the automotive

    industry has been well documented. Although our ownfactories were outside the disaster zones, disruptions to the

    wider supply chain brought production at many automak-

    ers to a halt. Sales and production at Takata during the

    periods of disruption were inevitably hit hard, particularly in

    Japan, Asia and the Americas. Despite such challenges, a

    high pace of recovery efforts restored production far more

    quickly than had at first seemed possible, and on a local

    currency basis we managed to increase our consolidated net sales for the year by 2.6%. Considering

    our exposure to customers severely constrained by the natural disasters, this is a noteworthy achieve-

    ment. Taking currency translation effects into account, these issues led to a 2.1% net decrease in

    consolidated sales to ¥382,737 million for the year.

     The disruptions to the automotive industry had a severe impact on Takata’s profitability. Prior to the

    resumption of full manufacturing in September 2011, we cut production at some locations by nearly

    50%, and the lower overall capacity utilization ratio over the course of the year was one of the factors

    that led to operating income falling 49.2% to ¥13,618 million. As a result, the operating profit margin

    for the year was 3.6%.

    Strong financial status maintained

    Our financial position remains sound. Amid currency fluctuations and a troubled global economy we

    have maintained a policy of ensuring high cash liquidity and an ability to capitalize on sustainable

    growth opportunities over a three-to-five year time frame. Our shareholders’ equity ratio at the endof the year was 48.5%, our credit rating from JCR remains at A—as it has been since 2007—

    and we issued a dividend of ¥30 per share for the year, the same level as in the previous year.

    Slight increase in global automobile production

    Given the unprecedented circumstances, it is perhaps unsurprising that the number of automobiles

    manufactured globally showed only a small increase in fiscal 2012. Moderate economic recovery in

    the US supported production growth. In Europe, excluding Germany, the economic slowdown

    brought about by the financial crisis put the brakes on production. Emerging Asian markets like

    China and India slowed from their rapid growth of the previous year. Major declines among Japanese

    automakers were seen as a result of the natural disasters noted earlier. In Japan, production returned

    to normal or higher-than-normal levels from the third quarter, but this could not completely compen-

    sate for the massive disruptions in the first half of the year. Furthermore, the increases in production

    occurred mostly in regions with low safety content per vehicle.

    Message from the President

    PRESIDENT AND COO

    Shigehisa Takada

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 4

    2012 marks 80 years since our founding. Under our new Global Vision—

    One World One Takata—we are focused on becoming the world’s

    leading global supplier of automotive safety systems.

    >> MESSAGE FROM THE PRESIDENT>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Growth strategy focuses on most promising markets

     The global automotive safety parts market is valued at approximately ¥2 trillion and Takata is cur-

    rently number two in the industry worldwide with a share of around 20%. Our goal is to become the

    global industry leader. Our current medium- to long-term management plan is to achieve Group sales

    of ¥500 billion and operating margin of 10%, and to achieve this we are focusing our resources on

    emerging markets. These comprise a number of markets showing substantial, sustained growth, with

    exciting long-term potential. Given the importance of these markets to the success of our strategy,

    I would like to make some brief points about each of them, starting with China.

    Expanding our network in China, the world’s largest car market 

    China has become the largest automotive market in the world. Nearly everything about this market

    has increased in scale and sophistication, typified by how important the Shanghai Auto Show has

    become on the international calendar. We are deeply committed to growing our business in China with

    both domestic and global automakers, and are aligning our operations closely with the unique needs

    of this market. An example of this approach is our new stand-alone technical center in Shanghai,

    designed to enable a more rapid and focused response to specific local requirements.

     India

    India is another market with very high latent demand for automobiles. This emerging demand is essen-

    tially an ongoing, secular trend. Despite the recent easing of growth amid fiscal tightening, we are

    continuing to pursue our long-term strategy in this market, working closely with domestic and global

    automakers to complement their expansion throughout the nation.

    Thailand and Indonesia

     After China, Thailand and Indonesia are the largest automotive markets in Asia. There is immense

    activity and investment by major auto manufacturers in this region, and the outlook for automotive

    growth is positive. We have a strong network of manufacturing plants, close to key manufacturers,

    and have particularly strong relationships with the Japanese automakers that continue to enjoy very

    high market share in this region.

    Brazil and South America

    Brazil is another nation with a strong secular growth trend. We have been active in Brazil for many

    years and have very high market share as the leader in airbags and steering wheels. Our new Uruguay

    plant began full production this year, shipping safety components to our assembly plants in Brazil.

     As stricter safety regulations become progressively applicable to a broader range of vehicles in South

     America, we are focusing intently on being first to capture the ensuing opportunities for growth.

    Russia

    Russia has become an increasingly significant element of the wider European automobile market, and

    vehicle production volumes have shown impressive growth. Reflecting this, we have begun full scale

    production at a new plant in the Western Russian district of Ulyanovsk, ideally placed to build on the

    important relationships we have with leading manufacturers in the market.

    Message from the President (cont.)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 5

    “We are deeply

    committed to growing

    our business in China

    with both domestic and

    global automakers,

    and are aligning our

    operations closely with

    the unique needs of

    this market.”

    “Brazil is another nation

    with a strong secular

    growth trend. We have

    been active in Brazil for

    many years and have

    very high market share

    as the leader in airbags

    and steering wheels.”

    >> MESSAGE FROM THE PRESIDENT>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Message from the President (cont.)

    Creating a truly global organization and outlook

    Within our industry, the term ‘globalization’ means more than ‘doing business in global markets’. For

    automakers, globalization heralds a dramatic shift in production capacity from mature markets to

    emerging economies, a strong trend toward international product standardization, and an increasing

    number of major local automakers looking beyond their own borders. As a result, auto parts manu-

    facturers are now expected to be able to provide uniform products in any region of the world. This

    is a significant change in approach, and companies in our industry that fail to make the necessary

    fundamental changes are unlikely to survive.

     Anticipating this change in the industry, in April 2012 we aligned our value chain to enhance com-

    petitiveness. We now have unified international teams with Associates aligned across our entire value

    chain, from development through to sales, so that we can address the specific needs of each global

    automaker in each of their markets. Each value chain division has strategic priorities to pursue. For

    example, In R&D we are focusing our new product development on crash avoidance and electronic

    systems, aiming to ensure strong differentiation in the market. In purchasing we are adopting more

    efficient working capital management systems and driving down procurement costs. In manufacturing

    we are putting in place stronger, more direct links with engineering, helping to create global standard

    products and production processes that will increase our cost competitiveness. And at the manage-

    ment level, we are committed to increasing the speed of our decision-making, with a slimmed-down

    international management committee that can deliver resources to markets rapidly and effectively.

     Through the global activities of our business units, we plan to show all our customers, wherever they

    are in the world, that they have access to the very best safety products and services.

    Growing our core and expanding into related areas

    Our business strategy has two main elements: maximizing growth and profitability in our existing

    business, and entering into new safety-related business areas. “Existing business” should not be

    construed as meaning “doing exactly what we have always done.” We are making exciting advances

    in airbags, seat belts and active safety systems, and in combination with regulatory advances in

    growth markets and consumer sophistication in mature markets, this means that there are strong,

    sustained opportunities for us to keep growing. An example of our continued development in an exist-

    ing business area is the front center airbag we developed jointly with General Motors. We introduced

    this world-first product in 2011 to provide additional protection to front seat occupants in side impacts,

    and in doing so, proved once again that practical innovation is a powerful driver for business growth.

    Safety Electronics is another area of innovation-based growth for Takata, as it lies at the heart of active

    safety systems.

    We have been making significant investments to ramp up our operations in new markets as well.

    We have now taken the first steps in expanding our operations into Non-Automotive Safety systems,

    most notably with the March 2012 acquisition of a BAE Systems subsidiary that produces seat belts

    and other safety equipment for fixed wing aircraft, helicopters and race cars. This provides a credible

    path into the aircraft industry and new markets outside of automobiles where we can both apply and

    gain knowledge to grow the scale of our business, while remaining firmly within the field of safety that

    has driven our business for so many decades.

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 6

    “For automakers,

    globalization heralds

    a dramatic shift in

    production capacity

    from mature markets to

    emerging economies,

    a strong trend toward

    international product

    standardization, and an

    increasing number of

    major local automakers

    looking beyond their

    own borders.”

    >> MESSAGE FROM THE PRESIDENT>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Message from the President (cont.)

    Championing safety: our evolving role

     Takata’s growth as a pioneer in the automotive industry has been founded on providing safety prod-

    ucts. In some respects, our terms of engagement with the automotive industry have been relatively

    simple: automakers built cars, and we supplied safety components. However, today society and our

    industry are undergoing substantial change, influenced by factors such as the stagnation of mature

    markets, the rapid growth of emerging economies, the emergence of electric vehicles and other

    responses to environmental concerns, and heightened awareness of safety and security in societies

    around the world.

    Given these changes, we recognize a need to reconsider our role in society. We believe we have

    reached the point where we can contribute to the safety of the automotive market and society on a

    broader front. This means carefully considering changes in the communities we serve. For example,

    thirty years ago we played a pioneering role in promoting child seats in high-growth Japan. Now, we

    need to consider what kind of safety systems are needed by the rapidly aging global population,

    and by new modes of transport.

     As part of this Total Safety approach, we are active in efforts to detect and prevent drinking and

    driving, and have been active in initiatives to increase the correct installation of seat belts and child

    seats so that every passenger in a vehicle can be kept safer. These needs are even more pressing in

    emerging markets that are undergoing rapid motorization, giving us the opportunity to make use of

    skills we have learned in mature markets. The same applies in environmental management, where

    we have adopted reduce, reuse, recycle programs with significant results in many of our plants.

    Acknowledging the past but focusing relentlessly on the future

    In February 2011 we lost Juichiro Takada, the leader who made Takata what it is today. He was inspi-

    rational in many ways, but in particular for the way he refused to give up until success was achieved,

    no matter how tough the circumstances. Our Company now has an 80-year history of developing

    technology and pursuing ever higher goals through both strong and weak economic cycles, but we

    have no interest whatsoever in dwelling on our past achievements. The challenges and opportunities of

    the future are far too great, and I will be working alongside our 37,000 group employees to ensure that

    “Our mission—your safety” continues to be a guiding force for safety in the world of transportation.

    We very much appreciate your ongoing interest and support.

    Shigehisa Takada

    President 

     June 2012

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 7

    “In some respects, our

    terms of engagement

    with the automotive

    industry have been

    relatively simple:

    automakers built

    cars, and we supplied

    safety components.

    However, today society

    and our industry are

    undergoing substantial

    change, influenced

    by factors such as

    the stagnation of

    mature markets,

    the rapid growth of

    emerging economies,

    the emergence of

    electric vehicles

    and other responses

    to environmental

    concerns, and

    heightened awareness

    of safety and security

    in societies around

    the world.”

    >> MESSAGE FROM THE PRESIDENT>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Seat belts

    Since commercializing Japan’s first seat belts in 1960, we have

    continued to improve the effectiveness and comfort of seat

    belts through innovation in areas such as textiles and weaving

    technology. Recently we modified our motorized seat belt to

    provide enhanced comfort and safety. In addition to automati-

    cally tightening to restrain vehicle occupants when pre-crash

    sensors detect risk of collision, the new comfort function reduces

    the pressure exerted by the seatbelt during normal driving, hold-

    ing vehicle occupants in position during sudden braking or sharp

    turns. In 2010 we became the first in the world to commercialize

    the airbelt, a new type of seat belt that inflates like an airbag at

    the time of impact. We also recently developed new state-of-

    the-art inkjet printing technology which allows us to create seat-

    belt webbing with patterns, words or logos in a variety of colors.

    Driver seat belts (Motorized seat belts)

    Passenger seat belts (Motorized seat belts)

    Rear seat belts

    Airbag systems

     Takata launched the first airbags in Japan in 1987. Since then

    we have continued to enhance our capabilities in the develop-

    ment, design and production of airbag systems and products,

    from airbag textiles to hazard detection control units and inflator

    technology, and today most of these operations are carried

    out in-house. In addition to driver and passenger airbags, side

    airbags, curtain airbags, and knee airbags that protect the legs

    of front seat occupants, we have commercialized innovative

    products such as the D-shape curtain airbag, which protects

    the head as well as helping prevent passenger ejection, and a

    far-side airbag that inflates between the left and right seats in

    the event of a side collision to control the lateral movement of

    vehicle occupants. In 2009 we marked the launch of our Vacuum

    Folding Technology (VFT) which uses a proprietary packingprocess to reduce the size of airbags by up to 50% compared

    to conventional airbags, with 35% less mass.

    Driver airbags

    Passenger airbags (Twin bag systems)

    Knee airbags

    Side airbags

    Curtain airbags

    Pedestrian head protection airbags

    Takata’s advanced safety technology:

    Surrounding the lives it protects

    Our product range encompasses the

    full spectrum of passive and active

    automotive safety technology, and

    the results of our advanced research

    and relentless attention to detail can

    be found throughout the anatomy of

    a car—helping to protect occupants

    and even pedestrians, and to reduce

    the impact of traffic accidents on

    individuals and on society.

    1

     3

    2

    1

     3

    2

    4

    5

    6

    1

     3

    2

    1

     3

    2

    45

    6

    Total Safety Systems

    >> TOTAL SAFETY SYSTEMS>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Total Safety Systems (cont.)

    Seat belts

    28.7%Other

    27.6%

    Airbags

    43.6%

    Salesby productcategory (FY2012)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 9

    Other

     This category includes steering wheels, electronic devices such as vehicle occupant sensors, colli-

    sion sensors, electronic control units (ECUs) for controlling airbag inflation, interior trim products such

    as door panels and consoles, and child seats. In 2000, Takata acquired Petri AG, a German manu-

    facturer with a strong track record that includes installing the world’s first airbags into commercially

    produced vehicles. In 2009 we developed and commercially launched SafeTrak, a lane departure

    warning system, which mitigates the risk of accidents caused by unintentional lane departures that

    can result from lapses in driver concentration.

    Steering wheels

    Interior trim

    Child seats

    Satellite sensors

    Electronic control units (ECUs)

    Seat weight sensors (SWSs)

    Pop-up hood devices

    Lane departure warning systems

    TAKATA INNOVATION

    Front Center Airbag

    From the passenger’sperspective, there are

    two possible types of side

    collisions. One occurs close

    to the occupant (the near

    side). The other happens

    on the opposite side from

    the occupant (the far side).

    Current available inflatable

    devices address near side

    scenarios.

    However, to provide

    supplemental protection

    to passengers in collisionsfrom both sides, Takata

    has worked in partnership

    with General Motors to

    develop a Front Center

     Airbag which inflates

    between the left and right

    front seats, and serves

    as an energy-absorbing

    cushion between the driver

    and front seat passenger

    in both near and far

    side-impact crashes. The

    tubular airbag is mounted

    in the right side of thedriver’s seat, and is also

    expected to provide benefit

    in rollover crashes.

    1

     3

    2

    4

    5

    7

    8

    6

    1

     3

    24

    5

    6

    7

    8

    “...the results of our advanced research and

    relentless attention to detail can be found

    throughout the anatomy of a car—helping

    to protect occupants and even pedestrians,

    and to reduce the impact of traffic accidents

    on individuals and on society.”

    >> TOTAL SAFETY SYSTEMS>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Global Business Overview

    18/5/188/1/4

    21,5001,500

    Japan America

    Brazil

    Mexico

    Uruguay41

    Our global headquarters is located in

    Tokyo, and in Japan Takata has eight

    manufacturing plants, two of which

    are located in the southwest island

    of Kyushu, and one R&D facility. A

    new cutting-edge servo sled test

    facility is currently under construction

    at our R&D facility, located in Shiga

    Prefecture. We have approximately

    1,500 employees in Japan.

    Takata’s regional headquarters for the

     Americas is in Auburn Hills, Michigan.

    We have five plants and three R&D

    facilities in the U.S. and nine plants in

    Mexico. In South America, we have

    three plants in Brazil, and a recently

    completed a plant in Uruguay. We

    currently have approximately 21,500

    employees in the Americas.

    COUNTRIES1

    PLANTS/R&D FACILITIES2 / 

    CONSOLIDATED SUBSIDIARIES

    MARKET SUMMARY 

    REGION NET SALES

    REGION OPERATING INCOME

    EMPLOYEES3

    1. Countries in which Takata has a presence 2. Includes sled, testing and local application engineering facilities

    3. Approximate as of March 31, 2012; full-time employees only

    Millions of yen

    2012

    2011

    2010

    2009

    2008

    Millions of yen

    1,174

    2012

    2011

    2010

    2009

    2008

    102,265

    112,882

    106,573

    124,925

    156,949

    4,106

    9,262

    6,699

    5,045

     Millions of yen

    2012

    2011

    2010

    2009

    2008

    Millions of yen

    128

    (1,699)

    (3,021)

    2012

    2011

    2010

    2009

    2008

     

    153,135

    157,464

    143,643

    154,923

    237,946

    14,159

     3,914

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 10

    Japan The Americas

    >> GLOBAL BUSINESS OVERVIEW>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Global Business Overview (cont.)

    15/4/22 12/4/14

    11,500 2,000

    Czech Republic

    Germany

    Morocco

    Poland

    Romania

    China

    India

    Indonesia

    Korea

    Malaysia

    87Philippines

    Singapore

     Thailand

    Russia

    South Africa

    Takata’s regional headquarters for

    Europe is located in Aschaffenburg,

    Germany. We have fifteen factories

    and four R&D facilities in the region,

    and a new plant in Russia recently

    commenced operations. We have

    also established a new plant in

    Morocco to supply local and regional

    OEMS mainly in Southern Europe.

    We have a total of around 11,500

    employees in the region.

    In the Asia region we have eleven

    plants and three R&D centers in

    seven countries, including new plants

    in Indonesia and Tianjin and India,

    and a new Technical Center

    in Shanghai, China. We have

    approximately 2,000 employees in

    the region excluding Japan.

    COUNTRIES1

    PLANTS/R&D FACILITIES2 / 

    CONSOLIDATED SUBSIDIARIES

    MARKET SUMMARY 

    REGION NET SALES

    REGION OPERATING INCOME

    EMPLOYEES3

    1. Countries in which Takata has a presence 2. Includes sled, testing and local application engineering facilities

    3. Approximate as of March 31, 2012; full-time employees only

    Millions of yen

    2012

    2011

    2010

    2009

    2008

    Millions of yen

    1,391

    (3,383)

    2012

    2011

    2010

    2009

    2008

    116,635

    108,477

    98,136

    112,132

    144,472

    5,785

    4,117

    5,695

    Millions of yen

    2012

    2011

    2010

    2009

    2008

    Millions of yen

    2012

    2011

    2010

    2009

    2008

     

    76,188

    82,320

    72,750

    68,295

    73,709

     3,581

    9,625

    8,660

    7,245

    9,319

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 11

    Europe Asia (excluding Japan)

    >> GLOBAL BUSINESS OVERVIEW>> COVER >> CONTENTS >> FINANCIAL SECTION

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    Japan

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 12

    Business year in review

     The automotive industry in Japan faced its greatest ever challenge in the aftermath of the March

    2011 Great East Japan Earthquake. Vehicle production and sales fell drastically in the first half of theyear, despite the sometimes astonishingly rapid restoration of domestic manufacturing and logistics

    infrastructure, the disaster still had a significant impact on autoparts suppliers such as Takata.

     Automotive production levels began to normalize from August as remaining production and

    distribution hurdles were overcome, and total vehicle production in Japan for the year reached

    8.5 million, an increase of 3.4%.

    Results and outlook

    Net sales decreased 9.3% to ¥102,265 million, and operating income fell 55.7% to ¥4,106

    million. These figures largely reflected operating losses in the first quarter followed by recovery

    of results as vehicle production picked up again in the second quarter.

    Looking ahead, Japan’s auto industry appears likely to remain under severe pressure from

    the strength of the yen, compounded by other factors such as a shrinking domestic automotive

    market, uncertain energy supply amid the continued shutdown of nuclear power plants, and

    increasing energy costs. Japanese automakers are shifting more of their production to growth

    markets and low cost manufacturing locations, and exporting fewer cars from Japan. Despite

    these problems, we expect a moderate level of economic recovery to continue in Japan, sup-

    ported by demand from disaster reconstruction and recovery measures.

     At Takata we have been putting in place an operating structure to enable us to align more

    closely with our automaker customers in every market, including Japan, and we are therefore

    adjusting capacity and production within an overall framework of global growth for our business.

    (Photos from top) Takata Corporation

    Headquarters, Tokyo; Takata won a 2011

    Good Design award for its Airbelt, a unique

    fusion of existing airbag and seat belt

    technologies

    >> GLOBAL BUSINESS OVERVIEW: JAPAN

     Takata is an acknowledged pioneer in Japan’s automotive safety systems market,

    with a history of more than 50 years of innovation, technological development

    and commitment to ever higher levels of automotive safety. Japan is Takata’s

    global headquarters, playing a central role in group management, cost control

    and product development strategy.

    Japan: Operating incomeby quarter

    Japan: Net sales by quarter Region as percentageof total sales

    Millions of yen, rounded down

    Millions of yen, rounded down

    (727)

    1,820

    1,725

    1,289

    1Q

    2Q

     3Q

    4Q

    18,747

    26,454

    28,184

    28,881

    1Q

    2Q

     3Q

    4Q 18.6%

    FY2011: 19.9%

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    Japan (cont.)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 13

    Japan

    Despite disruptions from the March 11

    disaster, Japan’s vehicle production was

    restored more rapidly than anticipated,

    and surpassed pre-quake levels by

    September 2011.

    Takata wins 2011 Good Design award for world’s first Airbelt

     The Good Design awards assess not only aesthetics but also how items contribute to better

    lifestyles and society. In October 2011, Takata won a Good Design award for the world’s first com-

    mercialized Airbelt for passenger vehicles, with judges recognizing the innovative design approach

    and Takata’s active ongoing pursuit of higher levels of passenger safety.

    Launched commercially in 2010, Takata’s Airbelt features an airbag built into the webbing of

    the seat belt, which on impact expands over the occupant’s head, shoulder and chest. Because

    the belt inflates between the shoulder and head, it can reduce lateral head movement and provide

    protection from impact with structural objects or other passengers inside the vehicle.

    “At Takata we have

    been putting in place

    an operating structure

    to enable us to align

    more closely with our

    automaker customers

    in every market,

    including Japan,

    and we are therefore

    adjusting capacity and

    production within an

    overall framework of

    global growth for

    our business.”

    >> GLOBAL BUSINESS OVERVIEW: JAPAN

     

    FY2013

    FY2012

    FY2011

    FY2010

    FY2009

    8,882 (Forecast)

    8,575

    8,294

    8,320

    9,275

    Auto Production Trends for JapanThousands of vehicles

     Source: IHS Worldw ide Inc. Exclu ding trucks (as of J uly 2012)

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    The Americas

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 14

    Business year in review

     Vehicle production in the Americas increased almost 10%, or over one million vehicles,

    for the year under review, despite disruptions to the supply chain in the aftermath of naturaldisasters in Asia. Higher sales in the fourth quarter supported this increase in production.

    Developments at Takata included the opening of our Uruguay facility, which began shipping

    airbag components, and the commissioning of our new Servo Sled crash test laboratory in

     Auburn Hills, Michigan, which now provides the most accurate crash data analysis available

    in the industry.

    We made two important acquisitions during the year as part of our drive to be a global leader

    in transportation safety, purchasing BAE Systems subsidiaries BAE Systems Safety Products Inc.,

    (based in Pompano Beach, Florida, USA) and Schroth Safety Products GmbH (based in Arnsberg,

    Germany), now renamed Takata Protection Systems Inc. These acquisitions give us the opportu-

    nity to extend our expertise to other transportation markets, such as airline and motor sports.

    Results and outlook

    Net sales in the Americas declined by 2.7% year on year to ¥153,135 million, and operating

    income fell 96.7% to ¥128 million. Although production volumes at Ford, Chrysler, General

    Motors, Hyundai and Nissan increased, helping to fill volume gaps left by several Japanese

    OEMs, this broad change in product mix, along with reduced production after the natural

    disasters, affected Takata America’s overall performance. Results were also affected by a one-

    time charge to warranty claims and legal fees associated with an ongoing investigation by the

    U.S. Department of Justice.

    Performance at Takata began to improve in the fourth quarter of the year, with Honda and

     Toyota returning to full production levels, and this improvement is expected to extend into thefollowing year.

    (Photos from top) Steering wheel

     production, Brazil plant; Auburn Hills,

    Michigan, U.S.; Servo sled facility,

     Auburn Hills, Michigan, U.S.

    >> GLOBAL BUSINESS OVERVIEW: THE AMERICAS

     Takata began operations in North America in 1984, and through

    organic growth and acquisitions we have become a leading safety

    systems supplier throughout North and South America. In addition to

    the United States, we operate plants in Mexico, Brazil and Uruguay. A new

    advanced crash test research laboratory located in Auburn Hills, Michigan

    supports development programs of major U.S., European and Asian automakers.

     36.7%FY2011: 37.0%

     

    Americas: Operating incomeby quarter

    Americas: Net sales by quarter Region as percentageof total sales

    Millions of yen, rounded down

    Millions of yen, rounded down

    1Q

    2Q

     3Q

    4Q

     

     35,550

     36,506

     36,866

    44,215

    1Q

    2Q

     3Q

    4Q

     

    (334)

    950

    (2,297)

    1,809

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    The Americas (cont.)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 15

    North America

    North America, the key market for the

     Americas region, has seen stable growth

    in vehicle production since 2010, and is

    forecast to continue to grow in 2013.

    New servo sled takes safety system testingto frontier levels of accuracy

     Takata’s new state-of-the-art servo sled facility in Auburn Hills, Michigan, in the United States began

    operations in the summer of 2011, bringing airbag and restraint testing in the Americas to a new

    level of sophistication. Technical advances in the servo sled enable Takata to shorten the product

    development cycle by creating a more precise correlation between servo sled test simulations and

    actual full-vehicle crash tests run by OEMs. For example, the new sled can simulate vehicle nose-

    diving under heavy braking, enabling engineers to develop a more accurate picture of occupant

    movement in collisions—and helping Takata provide an even higher level of service to local and

    international automakers.

    “We made two

    important acquisitions

    during the year as

    part of our drive to

    be a global leader in

    transportation safety...

    These acquisitions give

    us the opportunity to

    extend our expertise

    to other transportation

    markets, such as

    airline, military and

    motor sports. We have

    also begun working in

    the aerospace industry,

    supplying specialized

    airbags for private

    space shuttles.”

    >> GLOBAL BUSINESS OVERVIEW: THE AMERICAS

    FY2013

    FY2012

    FY2011

    FY2010

    FY2009

    14,822 (Forecast)

    13,719

    12,425

    9,782

    10,842

    Auto Production Trends for North AmericaThousands of vehicles

     Source: IHS Worldw ide Inc. Exclu ding trucks (as of J uly 2012)

     

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    Europe

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 16

    Business year in review

     The year under review saw continued variability in the automotive markets of Europe. In Western

    Europe, the number of new car registrations eased 1.3%, with a considerable stabilizing effectfrom the German market, which recorded a growth in registrations of 6%. This was largely able to

    compensate for lower sales in other key markets, such as France (down 18%), Italy (down 15%),

    and Great Britain and Spain (each down 4%).

    Meanwhile, the Eastern European market grew substantially, largely driven by a 38.7% increase

    in Russia, where consumers purchased nearly 2.7 million new vehicles.

    Growth in the Chinese automotive market continued to influence outcomes in Europe, with

    manufacturers of premium European brands in particular benefiting from further strong export

    sales to China.

    Results and outlook

    Net sales increased 7.5% to ¥116,635 million, led by sales to German automakers. This sales

    growth contributed to a 40.5% increase in operating income to ¥5,785 million. During FY2012 we

    increased European production capacity, with the construction of a new plant in Russia for seat

    belts, airbags and steering wheels, and expansion of a plant in Romania.

    For the year ahead, significant risks are coloring expectations for the European automotive mar-

    ket. Foremost among these risks is the ongoing sovereign debt crisis and financial market volatility,

    which caused a substantial slowdown in vehicle sales in the second half of the year under review.

    Raw material prices are also a concern. On the positive side, regulatory developments in different

    European nations are providing impetus for higher sales of airbags and other safety products, and

    we are building even closer relationships with leading automakers throughout Europe. We are tak-

    ing further steps to optimize our pricing, cost structure and manufacturing footprint, and expect tocompete strongly with our global peers in the year ahead.

    (Photos from top) Aschaffenburg, Germany;

    R&D center, Berlin, Germany; Takata display

     at Frankfurt Motor Show 

    >> GLOBAL BUSINESS OVERVIEW: EUROPE

     Takata’s manufacturing presence in Europe began in the U.K. in 1988. In 2000 we

    acquired PETRI AG, a major German manufacturer of steering wheels, airbag systems

    and other safety products. Today, our geographically diverse European footprint serves

    automakers from Europe and around the world, supported by an advanced R&D

    center that hosts the latest sled crash testing and product development facilities.

     30,484

     

    28.9%

    FY2011: 26.5%

     

    Europe: Operating incomeby quarter

    Europe: Net sales by quarter Region as percentageof total sales

    Millions of yen, rounded down

    Millions of yen, rounded down

    2,005

    1,077

    1,267

    1,436

    1Q

    2Q

     3Q

    4Q

     

     30,403

    28,688

    27,061

    1Q

    2Q

     3Q

    4Q

     

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    Europe (cont.)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 17

    Germany

    Germany, Europe’s key market, has

    been resilient amid the faltering

    European economy, benefiting from

    exports of luxury vehicles to China on

    the back of a weaker euro.

    Network expansion and marketing in Europe

    Supply capabilities strengthened in Eastern Europe

     Takata is continuing to expand its plant network in Eastern Europe, which is an attractive loca-

    tion for automakers needing cost-effective, high quality manufacturing. During FY2012 we started

    production at a new plant in Russia.

    Takata displays safety technology at the Frankfurt Motor Show

    In September 2011, Takata showcased its safety technology at the Frankfurt Motor Show. The

    centerpiece of our display was Takata’s Vacuum Folding Technology, which dramatically reduces the

    size of the airbag in the steering wheel while reducing design limitations and environmental impact.

     Also on display to the public was Takata’s new hood airbag, currently under development.

    “...regulatory

    developments in

    different European

    nations are providing

    impetus for higher

    sales of airbags

    and other safety

    products, and we are

    building even closer

    relationships with

    leading automakers

    throughout Europe.

    We are taking further

    steps to optimize our

    pricing, cost structure

    and manufacturing

    footprint, and expect to

    compete strongly with

    our global peers in

    the year ahead.”

    >> GLOBAL BUSINESS OVERVIEW: EUROPE

     

    FY2013

    FY2012

    FY2011

    FY2010

    FY2009

    5,326 (Forecast)

    5,800

    5,561

    5,136

    4,976

    Auto Production Trends for GermanyThousands of vehicles

     Source: IHS Worldw ide Inc. Exclu ding trucks (as of J uly 2012)

     

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    Asia (excluding Japan)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 18

    Business year in review

    In Asia, vehicle production in the earlier part of the year to March 2012 was adversely affected by

    the shortage of automotive parts following the March 2011 earthquake in Japan. The flooding in Thailand in October 2011 also had a large impact on manufacturing and sales at Japanese auto-

    makers in Thailand. The overall growth rate in the region’s automotive markets is easing, partly

    reflecting factors such as the scaling down of a vehicle subsidy program in China and monetary

    tightening measures in India.

    Results and outlook

    Net sales decreased 7.4% to ¥76,188 million and operating income 62.8% to ¥3,581 million,

    reflecting lower sales after the earthquake and flooding, along with higher raw material and

    personnel costs across Asia.

    During FY2012, we started construction of a new plant in Jakarta, Indonesia, to manufacture

    seat belts, airbags and steering wheels. Construction proceeded on schedule and to budget, and

    full production at the plant will begin in 2013.

    We also completed construction of our new plant in Tianjin, our fourth plant in China after

    Shanghai (two plants) and Changxing. Development of the Tianjin plant is our latest initiative

    to meet growing demand in China’s domestic market, where we are strengthening our supply

    network servicing automakers around Tianjin and securing more business opportunities from our

    OEM customers located in the Northern China region.

    (Photos from top) Tianjin, China; Shanghai,

    China; Shanghai Technical Center 

    >> GLOBAL BUSINESS OVERVIEW: ASIA

     Asia is central to Takata’s growth strategy, bringing significant

    opportunities as motorization and growth in the region continue.

    We have developed a responsive network in Asia’s emerging markets,

    and with manufacturing and distribution hubs in eight countries outside

    Japan, including China and India, Takata is soundly positioned for the future.

    Asia: Operating incomeby quarter

    Asia: Net sales by quarter Region as percentageof total sales

    Millions of yen, rounded down

    Millions of yen, rounded down

    404

    1,291

    1,147

    739

    1Q

    2Q

     3Q

    4Q 15.9%

     

    FY2011: 16.6%

     

    20,264

    15,496

    20,540

    19,888

    1Q

    2Q

     3Q

    4Q

     

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    Asia (excluding Japan) (cont.)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 19

    China

    China surpassed the United States in

    2009 as the world’s largest auto producer,

    making it our key market in the Asia

    region. China continues to achieve strong

    growth in vehicle production, and is

    forecast to grow further in 2013.

    Close alignment with OEMs in the world’s largest market

     An important initiative by Takata in China during the year was our establishment of a separate

    entity—Takata (Shanghai) Vehicle Safety Systems Technical Center Co., Ltd. located in Shanghai—

    with full responsibility for product development, design and evaluation. China is now the world’s

    largest automobile producer, and global OEMs have undertaken large-scale investment in sales

    networks and production plants, for local consumption and increasingly for export. Local OEMs are

    also gearing up their businesses and have rapidly become competitive. By creating a fast-moving,

    stand-alone technical center, Takata will be well positioned to collaborate directly with automakers

    in China, and to produce products that are closely aligned with local market needs.

    “We also completed

    construction of our

    new plant in Tianjin,

    our fourth plant

    in China after

    Shanghai (two plants)

    and Changxing.

    Development of the

    Tianjin plant is our

    latest initiative to

    meet growing demand

    in China’s domestic

    market, where we

    are strengthening

    our supply network

    servicing automakers

    around Tianjin and

    securing more business

    opportunities from

    our OEM customers

    located in the Northern

    China region.”

    >> GLOBAL BUSINESS OVERVIEW: ASIA

     

    FY2013

    FY2012

    FY2011

    FY2010

    FY2009

    17,135 (Forecast)

    15,847

    15,525

    13,105

    7,624

    Auto Production Trends for ChinaThousands of vehicles

     Source: IHS Worldw ide Inc. Exclu ding trucks (as of J uly 2012)

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    R&D—the key to our leadership

    in safety technology

    Research & Development

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 20

    1960Seat belt

    First in Japan to commercialize

    two-point seat belts

    PRODUCT HISTORY 

    Forging new paths in automotive safety for six decades

    Since beginning research into seat belts in 1952, Takata has been driven by the pursuit of

    ever more effective automotive safety systems and products. In our relentless search for

    progress we analyze real and potential accident scenarios from every perspective, exploring

    in detail opportunities to both prevent accidents and minimize their impact on people’s lives.

    Motivated by this strong sense of purpose, Takata continues to evolve today, advancing

    with each groundbreaking achievement toward the realization of a safer future.

    >> RESEARCH & DEVELOPMENT

    Takata’s pedestrian airbag, designed to

     help reduce the seriousness of injuries to

     pedestrians as impact with a vehicle occurs

    R&D has shaped the evolution of Takata since our establishment,

    and it remains fundamental to our global business strategy. Our

    heavy emphasis on R&D in every aspect of our business helps us

    both respond to the diverse needs of different markets and set

    the agenda for safety systems of the future.

    Our integrated global R&D structure combines global develop-

    ment programs with regional initiatives meeting specific customer

    requirements, and encompasses the entire spectrum of safety

    systems, from passive safety through to active safety. Our goal

    is to facilitate groundbreaking innovation that pushes the limits of

    current technology while at the same time bringing high quality,

    reliable and robust safety features to the widest possible automo-

    tive population. This means that our R&D success is measured as

    much by creating innovative products as it is by developing cost-competitive safety products that

    tap rapidly growing demand in emerging markets where pricing can be a key barrier to regulatory

    change and consumer adoption.

    Global R&D structure

     Takata Group’s integrated R&D structure encompasses bases in Japan and the rest of Asia,

    North America and Europe. Each of our key regions maintain a complete and independent R&D

    structure with full engineering capabilities, and at the same time work together on a cooperative

    basis to build Takata’s overall competi tiveness.

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    (Millions of yen)

    Japan 5,032

    Americas 6,576

    Europe 5,721

    Asia 1,297

    Adjustment (366)

    Total 18,261

    TAKATA DATA:

    R&DInvestmentin FY2012by region

    Research & Development (cont.)

    In January 2011, we established Takata Shanghai Safety Systems Technical Center Co., Ltd.

    from the spin-off of the Development and Design Division of Takata (Shanghai) Automotive Com-

    ponent Co., Ltd., In China, now the world’s largest automotive market, it has become essential for

     Takata to grow its business through the development, design and manufacture of products that

    meet local market needs, and accordingly, we have established this new company in Shanghai to

    handle local product development, design, evaluation and testing.

    In late 2011 we completed construction of a new automotive sled test facility in Auburn Hills,

    Michigan in the U.S. This facility uses a new type of sled to test automotive occupant safety restraint

    systems for high-speed frontal and lateral impact conditions. It enables simulation that is much closer

    to actual crash G forces, which follow an irregular pattern of sharp peaks owing to the presence of the

    engine and other parts within the car. Takata’s network of advanced test sleds will be further enhanced

    with the completion during 2012 of another cutting-edge facility in Echigawa, Japan.

    In each region we work closely with automakers from the earliest stages of the technical devel-

    opment process to ensure that commercialized products meet their respective specifications.

    (1) Research and Development Division

     This division focuses on areas including frontal impact passenger protection systems, side impact

    and rollover passenger protection systems, pedestrian protection systems, motorcycle rider protec-

    tion systems, crash avoidance and driver support systems. The Research and Development Division

    pursues development of devices such as inflators and electronics through an integration of field

    research, lab-based R&D, and protection safety system design. Another key area of the division’s

    research is child restraint systems.

    (2) Customer Relations and Engineering Division (product commercialization activity)

     This division focuses on understanding customers’ needs and assessing the scale, characteristics

    and potential of the market. Based on this assessment, the Research and Development Division

    develops safety systems and related devices that can be presented to customers as specific prod-

    uct examples. In this way, the accumulated experience and technical resources of the entire Group

    can be used to create compelling customer proposals that not only meet existing needs but also

    open the door to new possibilities in automotive safety.

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 21

    >> RESEARCH & DEVELOPMENT

    1987Airbags

    First in Japan to commercialize

    driver airbags

    1977Child restraint systems

    First in Japan to commercialize

    child restraint systems

    2003Motorized seat beltsFirst in Japan to commercialize

    motorized seat belts

    1962Crash test

    First in Japan to conduct

    public seat belt crash tests

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    Research & Development (cont.)

    Key initiatives in R&D

    Impact biomechanics

    By undertaking detailed analysis of actual traffic accident data from around the globe, we are

    able to develop and test systems that reduce the risk of injuries or fatalities in the real world.

    Our approach incorporates cutting-edge research into the biomechanics of crash injuries conducted

    in collaboration with government agencies and leading research institutions such as The Children’s

    Hospital of Philadelphia.

    Proprietary new safety systems

     Through our R&D activities we aim to develop proprietary new integrated safety systems, rather

    than only engineering individual products or parts. Our approach encompasses passive safety,

    which reduces the risk of injury to vehicle occupants in the event of an accident, and active safety,

    in which detection systems help to prevent or reduce the severity of accidents. The scope of our

    safety systems R&D covers all types of accident scenarios, including frontal impacts, side or rollover

    impacts, collisions with pedestrians, and motorcycle impacts, along with groundbreaking applica-

    tions in areas such as night vision, obstacle detection

    and avoidance, and near-infrared spectroscopy sensors

    to detect alcohol impairment.

    Development of globally competitive productsWe aim to use technological advancements to maintain

    the competitiveness of Takata Group, developing and

    promoting around the world new safety systems based

    on innovative ideas. In developing applications for the

    technology we create, we present customers with

    proposals from an early stage in their new vehicle plan-

    ning process, based on the core systems and products

    developed through our R&D activities.

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 22

    (Photos from top) Front Center Airbag;

    Inkjet print seat belt 

    >> RESEARCH & DEVELOPMENT

    2006Motorcycle airbags

    First in world to commercialize

    motorcycle airbags

    2012Three-point seat belt

    First in world to develop fully

    detachable three-point seat belt

    2010Airbelts

    First in world to commercialize

    safety Airbelts

    2005Twin bag systems

    First in world to commercialize

    twin bag systems

    Pedestrian airbag

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    Research & Development (cont.)

     Takata’s ability to create innovative safety products

    from one year to the next is made possible through

    the passion, creativity, and attention to detail of its

    people. As automotive technology rapidly evolves

    and global safety regulations advance, Takata’s

    testing division is tasked with devising and optimizing

    product protocols that validate the performance and

    quality of products.

    Echigawa—Japan’s largest

     The Echigawa Plant, situated in Shiga Prefecture,

    about 50km (31 miles) north of Kyoto and just a short

    drive from Takata’s first seat belt factory, is home to

    Japan’s most comprehensive testing facilities. Within

    this complex, which has more than 500 employees, testing engineers work in collaboration

    with other business divisions, including seat belt manufacturing, parts procurement, R&D,

    and prototype creation.

     The scale of the testing facilities at Echigawa contrasts with the size of Takata’s

    products, most of which can be held comfortably in one hand. This scale helps Takata to

    conduct more detailed testing, to better meet customer requirements and compete in the

    global arena.

    Advanced testing facilities

     Teams of engineers, armed with state-of-the-art equipment, spend their days conducting

    highly specific tests, tailored to each product and each vehicle model fitted with Takata

    products. Their largest piece of testing equipment is the crash test sled. Sled testing allows

    engineers to reproduce the conditions of a full-scale crash test in a controlled environment

    at a fraction of the cost of an actual vehicle crash test. Although most of the tests are

    conducted in less than the blink of an eye, they provide engineers with detailed insight into

    the performance of Takata’s products. This is achieved with the help of numerous sensors

    and sophisticated high-speed cameras, which allow engineers to capture and analyze the

    vital milliseconds of each event.

    CLOSEUP: ECHIGAWA TEST CENTER 1/3

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 23

    Takata’s global R&D program uses advanced technology and materials tocontinually extend the frontiers of automotive safety. Even more important than this

    technology, however, are the people that turn great ideas into safer transportation.

    This Closeup feature takes a behind-the-scenes look at the Echigawa Plant in

    Shiga Prefecture, Japan, where teams of dedicated engineers are working to

    realize Takata’s dream of reducing fatalities from traffic accidents to zero

    “The scale of the testing

    facilities at Echigawa

    contrasts with the size

    of Takata’s products,

    most of which can be

    held comfortably in

    one hand. This scale

    helps Takata to

    conduct more detailed

    testing, to better meet

    customer requirements

    and compete in the

    global arena.”

     An engineer explains the role of

    test dummies

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     The use of crash test dummies is fundamental to

    servo sled testing. Despite their outward similarity

    to simple fashion manikins, they are actually sophis-

    ticated pieces of engineering. The dummies vary in

    weight, size and proportion depending on the human

    form they simulate, and each dummy incorporates

    hundreds of sensors, designed to capture informa-

    tion on impact forces, acceleration, position and

    other such data. Close inspection of a typical adult

    male dummy reveals that the body is of a humanlike

    weight, with tough, rubbery skin.

    Evolution of testing solutions

    For some products, testing goes beyond the core

    issues of safety, performance and quality to incorporate other aspects of the consumer

    experience. For example: what does it sound like? The increase in hybrid and electric

    vehicle technology has both changed and reduced the sounds generated by some

    vehicles, prompting greater focus on the sounds emitted by components such as seat belt

    buckles. Sound test engineers at the recently upgraded sound laboratory say that it’s not

    as simple as reducing noise: they aim to minimize any irritating tones, and consider howparticular sounds, such as the definitive click of a seat belt buckle or the whirr of a seat

    belt retractor, contribute to safety.

    CLOSEUP: ECHIGAWA TEST CENTER 2/3

    Research & Development (cont.)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 24

    “For some products,

    testing goes beyond

    the core issues of

    safety, performance

    and quality to

    incorporate other

    aspects of the

    consumer experience.

    The increase in hybrid

    and electric vehicle

    technology has both

    changed and reduced

    the sounds generated

    by some vehicles,

    prompting greater

    focus on the sounds

    emitted by components

    such as seat belt

    buckles.”

    Preparing the test subjects

    Takata is constantly working to diversify its testing solutions

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    A global working culture

     A visit to the packed dining hall at lunchtime shows

     just how global Takata’s operations have become.

    Despite being in a semi-rural area in heartland

    Japan, there is a real diversity of people—local and

    international, male and female, new graduates and

    experienced veterans. These people typify Takata’s

    global working culture, chosen not only for their

    technical abilities, but also for their ability to present

    and defend new ideas.

     The animated conversations that take place in

    the dining hall are part of what differentiates Takata

    around the world. Engineers at Takata are given the

    opportunity to redefine the industry, to be inventive,

    and to focus on details that others might consider irrelevant. This kind of work environ-

    ment has enabled Takata to develop people who are extremely passionate about their

    work—even at lunchtime—and this has helped the company to consistently produce

    technological breakthroughs. Over the years, some of Takata’s ideas have been greeted

    skeptically by customers in their early stages, but in many cases these ideas have

    eventually become the industry standard.

    Future expansion

     Takata’s test facilities are evolving as the scope of protection systems expands. Adjacent

    to the main testing laboratories, construction is well underway on Takata’s new research

    facility, due to be completed during 2012. The new facility will feature next-generation

    testing equipment, including a new crash sled that incorporates the latest advances

    in crash scenario simulation—and judging by Takata’s track record, it will contribute

    to further innovation in the world of transportation safety systems.

    CLOSEUP: ECHIGAWA TEST CENTER 3/3

    Research & Development (cont.)

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 25

    “A visit to the packed

    dining hall at lunchtime

    shows just how global

    Takata’s operations

    have become. Despite

    being in a semi-rural

    area in heartland

    Japan, there is a real

    diversity of people— 

    local and international,

    male and female,

    new graduates and

    experienced veterans.

    These people typify

    Takata’s global working

    culture, chosen not

    only for their technical

    abilities, but also for

    their ability to present

    and defend new ideas.”

    Takata’s new research facility at

    Echigawa, due to be completed

    during 2012

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    Global Regulations

    Regulation as a driver of growth

    A key driver of growth in the automotive safety products and systems industryis a general trend toward tougher safety regulations. New safety directives are

    being issued in major markets worldwide, and enhanced safety standards are

    also being progressively introduced in emerging markets.

    EXAMPLES OF RECENT REGULATORY DEVELOPMENTS INCLUDE:

    The Americas

    U.S.

    Revision of Federal Motor Vehicle Safety Standard (FMVSS) 214 This regulation for light vehicles (less than or equal to 3,855kg) requires a minimum percentage of

    all vehicles marketed to be fitted with enhanced side impact protection (the evaluation now includes

    oblique pole tests in addition to moving deformable barrier tests), increasing yearly from 20% from

    September 1, 2010 to 100% in 2014.

    Federal Motor Vehicle Safety Standard (FMVSS) 226 (newly established)

    Established on January 13, 2011, FMVSS226 is a regulation aimed at reducing the incidence of

    ejections of vehicle occupants through side windows in collisions. This regulation (for all passenger

    vehicles, light truck vehicles and buses less than or equal to 4,536kg) will require advanced side

    impact protection system that covers both front and rear seats, increasing yearly from 25% from

    September 1, 2013 to 100% in 2016.

    Insurance Institute for Highway Safety (IIHS) Vehicle ratings,

    Frontal Small Overlap testing (from 2012) (newly established)

    IIHS Vehicle ratings will adopt Frontal Small Overlap testing, and its rating results will be published in

    the middle of 2012. The test will be carried out with an adult male dummy in the driver’s seat at an

    impact speed of 64km/h, and an overlap rate of 25% between the driver side of the vehicle and the

    barrier. The result will be indicated under a four-scale rating by criteria of dummy injury measures,

    structural integrity, and more subjective kinematics and restraints.

    LATIN AMERICA 

    LATIN NCAP (from October 18, 2010)

    Established on October 18, 2010, the Latin New Car Assessment Program is based on Euro NCAP,

    although its scope of evaluation is limited to offset frontal impact tests.

    BRAZIL

    CONTRAN Resolution 311/09 (established, April 7, 2009)

     This regulation makes it mandatory for passenger and light commercial vehicles to be fitted with

    front seat airbags. It is being applied progressively to all new types of vehicles from 2011 through

    2013 and to all vehicles from 2010 through 2014.

    CONTRAN Resolution 221/07 (established January 30, 2007)

     This regulation introduces frontal impact criteria (an offset deformable barrier test similar to that

    required by European regulations or a full-wrap rigid barrier test similar to that required by US

    regulations). New types of vehicle must comply with this regulation from January 2012, while current

    production models will be required to comply from January 2014.

     ARGENTINA 

    Government-industry agreement on automotive safety standards*(effective November 16, 2009)

     This regulation and agreement makes it mandatory for passenger and light commercial vehicles to

    be fitted with frontal airbags. It is being applied progressively to all vehicles from 2010 through 2014.

    BRAZIL

    CONTRANResolution 311/09(established, April 7, 2009)

    I–New car projects,local or imported:

    Implementation Penetrationdate rate

    January 1st 2011 10%

    January 1st 2012 30%

    January 1st 2013 100%

    II–Cars under production,local or imported:

    Implementation Penetration

    date rate

    January 1st 2010 8 %

    January 1st 2011 15%

    January 1st 2012 30%

    January 1st 2013 60%

    January 1st 2014 100%

     ARGENTINA 

    Government-industryagreement on automotivesafety standards*

    Implementation Penetrationdate rate

    January 1st 2010 10%

    January 1st 2011 15%

    January 1st 2012 30%

    January 1st 2013 60%

    January 1st 2014 100%

    *Acta Acuerdo ANSV-SICPYME- ADEFA-CIDOA de Fecha 16 deNoviembre de 2009

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    Global Regulations (cont.)

    Europe

    European New Car Assessment Program (Euro-NCAP)

    On July 13, 2010, Euro NCAP announced the start of a new reward system known as Euro-NCAP

     Advance for emerging safety technologies such as lane departure warning, blind spot monitoring,

    attention assist, autonomous braking and emergency warnings.

    Japan

    Revision of the Road Traffic Law (effective June 1, 2008)

     This revision makes it legally mandatory to wear seat belts in the rear passenger seats.

    Revision of Technical Standards for Seat Belts

    (effective October 1, 2006, completely adopted from July 1, 2012)

     This revision makes it legally mandatory to equip 3-point seat belts with retractors for all seats in

    passenger vehicles not exceeding 9 seats in capacity or 3,500kg in weight.

    Revision of Japan New Car Assessment Program (JNCAP) (from FY2011)

     This five-level scale rating for overall impact safety performance, which takes effect from FY2011,

    will be based on full-wrap frontal impact tests, offset frontal impact tests, side impact tests, rear

    impact tests, pedestrian protection tests and evaluation result of seatbelt reminder equipment.

    In the pedestrian protection section, an additional leg form test will be included.

    Asia

    CHINA 

    Revision of China New Car Assessment Program (C-NCAP) (from latter half of 2012)

     The test protocol for C-NCAP is scheduled to be revised from the latter half of 2012. The testing

    speed for offset frontal impact tests will be increased to 64km/h from the current 56km/h, and

    rear seat female dummy injury tests will be newly included in the assessment. C-NCAP will also

    be expanded to include an evaluation of advanced safety systems equipment such as Safety Belt

    Reminder (SBR), Side/Curtain Airbags, ISOFIX anchorages and Electrical Stability Control (ESC).

    INDIA

    Frontal Impact Standard – AIS-098/

    Side Impact Standard – AIS-099

     The government of India is planning to adopt frontal and side impact requirements as part of its

    regulations. The effective date will be around 2016 for new types of vehicles and around 2019 forcurrent production models. The technical standards, AIS-098 (frontal impact) and AIS-099 (side

    impact), are already available and are similar in content to European regulations.

     ASEAN

     ASEAN NCAP (from 2012) (newly established)

    Established in 2012, the ASEAN New Car Assessment Program is based on Euro NCAP, although

    its scope of evaluation is limited to offset frontal impact tests. The rating result is published

    separately as adult occupant protection and child occupant protection in the latter half of 2012.

    INDUSTRY NEWS

    NCAP(New CarAssessmentProgram): An industry-run

    program designed to

    provide consumers with

    information on the safety

    of vehicle types, based

    on a star rating system.

    NCAPs have been adopted

    in Japan, the U.S., Europe,

    China, South Korea,

     Australia, South America,

    and, as of 2012, ASEAN.

    The programs, methods

    and criteria of tests

    vary between regions.

    Unlike safety regulations

    issued by government

    authorities, NCAPs have

    no legal force, but their

    tests often involve stricter

    criteria than are required

    by government safety

    standards, making them

    important arenas fortechnological competition

    between automakers.

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    Takata wins GM Supplier of the Year Awardfor the second year running

    General Motors recognized Takata as one of its best global automotive suppliers at the 2011

    General Motors Supplier of the Year award during the 20th annual awards presentation held at the

    Detroit Institute of the Arts. This is the second year running that Takata has received the Supplier of

    the Year Award, after it made history in 2010 by becoming the first individual supplier to receive the

    award in all three safety product categories.

     The award recognizes the significant contributions of GM’s suppliers in 2011 as part of the

    company’s global product and performance achievement.

    WEC team TOYOTA Racing chooses Takatafor full harness seat belts

    In January 2012, Takata became official supplier of full harness seat belts to Toyota

    Motor Corporation’s TOYOTA Racing, competing in the FIA World Endurance

    Championship (WEC). This world endurance racing championship features an

    eight-race schedule that includes the legendary Le Mans 24 Hours race and an

    event at Japan’s Fuji International Speedway.

     The selection of Takata as official supplier reflects the confidence racing car

    drivers have in the safety, weight efficiency and driver operability of Takata’s full harness seat belts.

    It also showcases Takata’s commitment to being at the forefront of innovation, in this instance

    alongside the sophisticated hybrid racing propulsion system of Toyota’s WEC vehicles.

    Takata acquires two subsidiaries

    of safety systems manufacturer BAEIn March 2012, Takata completed the acquisition of two BAE subsidiaries, BAE Systems Safety

    Products Inc. (based in Pompano Beach, Florida, USA), and Schroth Safety Products GmbH

    (based in Arnsberg, Germany). The two companies manufacture and market a range of safety

    systems-related products, including seat belts for airplanes and helicopters, passenger safety

    equipment for military vehicles, along with seat belts and HANS (head and neck support) devices

    for motor sport. Through these acquisitions, Takata aims to strengthen its business in motor sport

    and enter the aircraft safety arena, leveraging technological expertise gained in automotive safety

    systems to expand business in new areas.

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 28

    Takata in the News

    FY2012: Making headlines in the pursuit of safety

    During the year to March 31, 2012 Takata made headlines with importantnew safety product developments, motor sport partnerships, and industry

    awards in many areas of our business. Some highlights are listed below.

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    Takata wins Ford World of Excellence Award

     At Ford Motor Company’s annual supplier event, Takata received the prestigious

    “Gold” World of Excellence Award for Automotive Electronics Excellence, for its

    restraints electronics units produced in Shanghai, China. Takata was one of just 12

    suppliers to achieve the “Gold” distinction, the highest level achievable, for demon-

    strating superior quality, delivery and cost performance.

    Ford president and CEO Alan Mulally thanked all of Ford’s suppliers for con-

    tinuing to embrace the ONE Ford mindset while Tony Brown, Ford’s group vice

    president, Global Purchasing, recognized the hard work and dedication of all its suppliers.

    Robert Fisher, Executive Vice President, Takata Corporation said, “Receiving both the Ford

    and GM awards tells us we are moving in the right direction, and that helps improve automotive

    safety worldwide.”

    Japan’s first ISOFIX child seat promotes correct fitting

    Incorrect fitting of child seats has been recognized as a problem around the globe, with research in

    Japan finding that more than 60% of child seats are not fitted optimally. A large proportion of incor-

    rect fitting arises from insufficient tightening of the vehicle seat belt. This issue is being addressed

    internationally through the adoption of the ISOFIX standard connector system, which eliminates the

    need to adjust seatbelt tension. Takata has contributed to ISOFIX global standardization since its

    early stages, and in July 2011 Takata launched the takata04-i fix, the first ISOFIX child seat in Japan

    to meet new ECER 44/04 European standards.

    Detachable 3-point belt system

    Motor homes and other multi-purpose vehicles pose special challenges for occupant safety. Pas-

    sengers need to be strapped in safely while on the road and mobile, but when parked up to sleep,

    or when changing the seating configuration for different loads, seat belts can be an obstruction.

    Until recently most rear and utility seats in motor homes have been fitted with two-point lap belts.

    However, new domestic technical standards in Japan from July 2012 require that all rear seats have

    three-point seat belts.

    In February 2012, Takata addressed these issues with the launch of the world’s first fully detach-

    able three-point seat belt, detachable at both shoulder anchor and lap anchor with a simple one-

    touch operation. This not only permits utility seats to be easily changed from one mode to another,

    but also removes nearly the entire lap belt assembly from seats in the full flat position, increasing

    passenger comfort while enabling all occupants to enjoy the protection of three-point seat belts.

     TA K ATA C O R P O R AT I O N A N N U A L R E P O R T 2 0 1 2 29

    Takata in the News (cont.)

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    Maximizing innovation tominimize environmental impact

    In pursuing our core business of protecting human life, we are guided by a fundamental

    respect for nature, the source of all life. Our aim is to minimize the environmental impact

    of Takata’s business activities, and to use innovation in R&D, manufacturing and distribu-

    tion to improve environmental performance at each stage of our products’ lifecycles.

     At the design stage, we are developing lighter, more compact products that reduce

    the use of raw materials while contributing to vehicle fuel efficiency. At our production

    facilities, we have adopted environmental management systems to conserve energy and reduce

    water consumption, while reducing and recycling waste. We are also committed to minimizing the

    use of restricted and hazardous substances in order to curb the long-term impact of our products

    after their end of their useful lives.

    Environmental Management System (ISO 14001)

    We set quantitative environmental targets at all of our plants and facilities, encompassing energy

    conservation, waste material reduction, recycling and more. The majori ty of Takata’s plants are ISO

    14001 certified, and all employees and management are involved in ongoing environmental educa-

    tion and training initiatives.

    Highland Industries Achieves 100% Recyclable StatusHighland Industries, Inc., a leader in industrial and automotive textile product solutions, and affiliate

    of the Global Takata Group, completed an 18-month environmental stewardship project to become

    a landfill waste free manufacturing company. Highland formed a partnership with ICE Recycling

    (Industrial Conservation Engineering) to develop a systematic approach to reaching the goal of

    “landfill free”, with ICE providing training for Highland’s employees on the proper ways to collect and

    segregate waste. Under the system, segregated waste is compacted and shipped to locations for

    recycling into a variety of end products—such as carpet fibers, flower pots and composite lumber.

     The “Landfill free” goal was reached on September 30, 2011, when the last dumpster of plant waste

    was transported to the local landfill.

     The company’s plants have received awards for their environmental achievements, including The Honda Green Factory Award, North Carolina Waste Reduction Award, Forsyth County Special

    Environmental Company of the Year Award and Special Recognition Award from the South Carolina

    State Treasurer Office.

    REACH

    REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) is an EU (European)

    regulation that makes companies responsible for assessing and managing the risks posed by

    chemicals and providing appropriate safety information to users.

    Companies that fail to comply with REACH are not allowed to produce and distribute chemicals

    in the EU. The regulation also