Prozessmanagement SaaS, Workflow Management SaaS, Prozesse Software as a Service
Taist for SaaS vendors 02.06.2014
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Transcript of Taist for SaaS vendors 02.06.2014
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Turn your SaaS into a platform
Keep all of your clients happy, increase ARPU and
lifetime
Anton Belousov, h.p://tai.st, [email protected]
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THERE CAN BE ONLY ONE SIMPLE APP
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NOT for first customers
NOT for prospects
SECONDARY FEATURES:
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SECONDARY FEATURES
• +LIFETIME: keep existing customers from switching to competitors • +REVENUE: grow bottom-up • +REVENUE: get larger customers
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FEATURE TYPES
• Add new functionality • Change UI • Change inner business logic • Integrate with other application
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PROBLEMS OF FEATURE EXPANSION • +CAC: lower activation and
adoption of new customers • +DEV COST: complex product • -NO UPSELL of specific features
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NOW: AWFUL FEATURE DEPENDENCIES
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NOW: API IS NOT FOR FEATURES
• CAN’T add inner features • WHO will pull the handles?
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ALL YOU NEED IS PLATFORM
• OPEN for third-party developers • ALL KINDS of features • EASY USAGE: dev & administrative
tools
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TAIST – PLATFORM AS A SERVICE
• Appstore inside your SaaS • Out-of-the-box features via SDK • Add-on-focused community • All management tools
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TAIST: INNER ADD-ON STORE
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TAIST: IDE INTEGRATION & SDK
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PROFITS
• Customers love you • Develop faster and cheaper • upsell: features as paid-for apps • discover what clients really need
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TAIST – FIRST VERSION
• Frontend-based add-ons • Easy install – as Google Analytics • Help with developer community
creation
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TRY TAIST
• Have lots of feature requests? • Understand ecosystem
importance? • Want to gain advantage first?
Contact me: [email protected],
linkedin.com/in/abelousov