Taipei AMPA Seminar- Australia & New Zealand

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Taiwan Trade Centre, Sydney Anthony Tung (董世和)

Opportunities of Automotive Aftermarkets in Australia & New Zealand

Main Topics

• General Fact Sheet

• Market Characteristics

• Comparison of Markets

• Industry Outlook & Market Opportunities

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G’ Day !

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General Fact Sheet

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澳大利亞基本資料 – Australia

Population 24,541,740 (2017/3) Unemployment rate 5.7% (2017/01)

GDP 13,395 billion (2015) Exchange rate AU$ 1＝US$ 0.76 (2017/4/17)

inflation 1.5% (2016) GDP (Per Capita) 68,989 AU (2015) (51,741 US)

Major import Items Passenger vehicle、 petroleum and its products、 Telephones、 crude oil 、 pharmaceutical preparations、 Automatic data processors、 Trucks、Gold、Medical appliances

Major Import sources China、USA、Japan、Thailand、Republic of Korea、Malaysia、New Zealand、UK、Singapore、Germany、Taiwan(16th)

Major Export Items

Iron ore、 coal mines、 liquefied petroleum gas and other hydrocarbon gases、 gold, 、synthetic corundum、 wheat and mixed wheat、 petroleum crude oil、 copper ore and its fine sand、 sheep or goat mutton

Major Export Countries China、Japan、Republic of Korea、USA、India、UK、HK、New Zealand、Taiwan(9th)、Singapore

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紐西蘭基本資料 – New Zealand

Population 4,593,000人 (2017/3) Unemployment rate

5.2% (2017/01)

GDP 1,738 billion(2015) Exchange rate

NZD$ 1＝US$ 0.70 (2017/4/17)

Inflation 1.3% (2016) GDP (Per Capita) 53,165紐元 (2015) (36,683 US)

主要進口項目 Petrol products、 machines and machinery、 vehicles and parts、 motors and equipment、 textiles and products、 plastics、 optics and photographic、 steel products、 pharmaceuticals and paper

主要進口來源 China、Australia、USA、Japan、Germany、Thailand、Republic of Korea、UK、Singapore、Malaysia、Taiwan(14th)

主要出口項目 Dairy products、 meat and edible offal 、 logs and products 、 machines and machinery、 edible fruits、fossil fuels、 fish、 beverages and liquor、motor equipment and cereal conditioner

主要出口市場 China、Australia、USA、Japan、Republic of Korea、UK、Singapore、Taiwan(8th)、Indonesia、Thailand

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Market Characteristics

General Market

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Market Characteristics

High urbanization level, “Centralization, Decentralization"

Vast Territory, resulting in high cost of distribution

Company Scale either as Mega or Small/medium

Small Orders due to scarcity of population and the

dispersion of the market

Quality, Price & Services (Consumer behaviours )

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Auto Parts Market

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Market Characteristics

High Demand from Import Vehicle

Vehicle age exceeds 10 + years

Warehousing for Niche or Regional Market

Diversified market demand for special market segments

Quality, Services than Price (Business Model)

CO2 emissions, Fuel price, Life Style = Light PV/SUV / EV Hybrids

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Comparison of Markets

Motor Vehicles registered

Australia – 18.4 Million / NZ – 3.67 Million (2016) 9M dwellings (2015) 1.5M dwellings

■ Passenger &

light commercial 16.9 million / 3.35 million

■ Heavy vehicles 700,000 / 141,954

■ Motorcycles 830,000 / 151,596

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Comparison of markets

2016 The Austra l ian F leet

• 68 brands

• 400 models sold

• Vehicle Owned Rate Rank 7th in the world

771 Per 1000 Head

• Average age 10 years (Decreasing)

models sold

Vehicle Owned Rate Rank 7th in the world

Average age 10 years

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Comparison of markets

2015 The New Zealand F leet

• 78 brands

• 450+ models sold

• Vehicle Owned Rate Rank 8th in the world

763 Per 1000 Head

• Average age 14.2 years (17.6 for Heavy)

• 2016 9.5% 146,753 TFHMM / 134,041

models sold

Vehicle Owned Rate Rank 7th in the world

Average age 10 years

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Comparison of markets

NZ Auto Market model Study

3.67 M (3,671,642) / 2nd 42~46% (2015)

■ Assembly Plant Closed / Government Policy Changed

1998 October (9-13) Tariff Descending / Green

■ 2nd Car 1985 3,000 / 1990 85,000 /2004 150,000/ 2015 120,000

■ Average age 14.2 years VS 10 years in Australia

■ Alternately Source for Australia replacement market

■ 2013 ANZTEC – 0 Tariff / 2018 Aussie Tariff Reducing

■ EV & Hybrids Car Steady Increasing / EV Bus

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Comparison of markets

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Industry outlook &

Market opportunities

Australia Auto parts & accessories

Industry outlook

Total Retail sales 14.7 Billion = 9.8 B+4.9 B (USA 11 bn)

★ New Parts Wholesaling 9.8 Billion 12~17 - 5.% / 17~22 -3.6% 2,418

★ Auto Parts Retailing 4.9 Billion 12~17 +2.3% / 17~22 +2.1% 2,185

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New Parts Wholesaling

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New Parts Wholesaling

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New Parts Wholesaling

Auto Parts Retailing

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Auto Parts Retailing

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Auto Parts Retailing

(290 Stores in AU/NZ)

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Auto Parts Retailing

870 Stores in AU/NZ

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Auto Parts Retailing

Motospecs, Ashdown Ingram McLeod COVs 446 stores in AU/NZ

Market opportunities

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Automotive replacement, repair and service parts

Automotive appearance and functional accessories

4x4/SUV parts and accessories

Performance & racing parts and accessories

Workshop & service tools and equipment

Traditional Parts (e.g. headlights, Stamping parts, brake parts etc.)

Auto Electronics parts (e.g. LED, GPS, Sensors, tracker, road recorder)

EV batteries Storage / Charging station

Caravan / Trailer/Camping related/

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Few Ws towards Market opportunities

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Market Opportunities

★ WHY (Market) ★ WHEN (Now)

★ WHERE (Cluster/Location) ★ WHAT (Small/variety)

★ WHO (chain/independent) ★ HOW (Niche/co-op)

Case Sample AU RSP // NZ Fraser

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Taiwan Trade Centre Sydney Office Address: Suite 16.01, Level 16, 55 Clarence Street, Sydney NSW 2000 Australia Tel: +61 2 9279 4800 Fax: +61 2 9279 4811 Email: info@taitra.org.au or Anthony.tung@taitra.org.au Website: http://sydney.taiwantrade.com