Taipei 101 MallGeorge TianPei-Yu TsaiTzen ChanYu-Lun Huang

TaiwanTaiwanPopulation: 23 MGDP per Capita: 27,572 (24) Thailand

Taipei Highlight

Taipei 101The tallest building in the world

Taipei 101 MallOpened in Nov. 2003Located in Taipei 101 Towers 75,900 sqm podiumTarget Market -High-end -TouristStrong Brand-image

Taipei 101 Mall6-story shopping mall B1 Jason Marketplace Food court 1F Avenue 101 Popular fashion brands 2F Designer Walk Designer brands 3F Galleries Couture Couture brand flagship stores 4F City Square Delicate restaurants, Bookstore 5F Financial Center Banks, VIP service

Taipei 101 MallMain Brands -High-End Celine, Christian Dior, Cartier, Dolce & Gabbana, Escada, Gucci, Issey Miyake, Kenzo, Louis Vuitton, Loewe, Miu Miu, Omega, Prada, Bvlgari, Tiffany -Popular Brands Mango, Benetton, Calvin Klein, D&G, DKNY, Tommy Hilfiger

Taipei 101 SWOT AnalysisStrengths Convenient Public Transportation (Rapid Transit System) The building itself is a scenic spotSpecial EventsLayout (more space)the mall settingHand-free shopping experienceOne-stop shopping for high-end customer

Taipei 101 SWOT AnalysisWeaknesses CrowdedTraffic JamLimited parking spaceWebpage DesignUncommon Floor setting Undifferentiated product offering

Taipei 101 SWOT AnalysisOpportunitiesCBDGDP growth more high-end customersGlobalization more tourists and unified brand preference

Taipei 101 SWOT AnalysisThreatsMall:Shin Kong Mitsukoshi Sogo Breeze Shopping Center New York New York Shopping CenterBuilding: Burj Dubai http://www.emporis.com/en/il/im/?id=260000

Sourcehttp://www.tfc101.com.tw/ch/Mall/index_mall.asphttp://www.molon.de/galleries/Taiwan/Taipei/101shopping/http://www.icsc.org/srch/sctA/8a.htmhttp://taiwan.net.tw

http://www.taipei101mall.com.tw/ch/tower/leasing/floor.asp