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Tailoring Magento to Fit the Apparel Industry INDUSTRY RESEARCH Courtesy Lodger Footwear....
Transcript of Tailoring Magento to Fit the Apparel Industry INDUSTRY RESEARCH Courtesy Lodger Footwear....
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Tailoring Magento to Fit the Apparel Industry
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Your Presenters
Ed Kennedy
Business Development Director, West
Caleb Bryant
Ecommerce Consultant
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What We Know
ROOM TO GROW
Online apparel sales are growing at an astonishing 16.1%; the fastest segment of
all. Overall, retail is increasing at a brisk 13% clip.
ETAILINSIGHTS
2013
APPAREL INDUSTRY RESEARCH
Courtesy Lodger Footwear
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What We Know
APPAREL INDUSTRY
Average Order Value 16.1%
Average Conversion Rate 2.33%
ETAILINSIGHTS
2013
APPAREL INDUSTRY RESEARCH
Courtesy Huzza
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Engaging the Ever-Connected Consumer
Provided By: Forrester
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Engaging the Ever-Connected Consumer
+ Leverage Magento for SEO
+ Expose your product to the right channels
+ Better site searchability
Discover
Search
Web Company Website Mobile Branch/Store Call Center Social
Prana, SOLR Search
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Engaging the Ever-Connected Consumer
Research
+ Content continues to drive purchasing decisions - Ratings and reviews
- Integration of social into the shopping experience
- Promote blog articles integrated with product detail pages
+ Look-books and Press Kits - Engage customers with more than just a product listing page
+ Relevant on-page content that educates - Detailed product descriptions
- Relevant faceted navigation
- Product specifications that let customers compare items intelligently
- Multiple hi-res images and rich media, such as video reviews
- Usable zoom on hi-res images
Web Company Website Mobile Branch/Store Call Center Social
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Engaging the Ever-Connected Consumer
Research
Outdoor Research, Q&A Outdoor Research, Product Detail Q&A
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Engaging the Ever-Connected Consumer
Research
Outdoor Research, Features Tab Outdoor Research, Technology Tab Peter Millar, Size Guide
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Engaging the Ever-Connected Consumer
Research
Cutter & Buck, Lookbook Michael Antonio, Lookbook
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Engaging the Ever-Connected Consumer
Research
Frette, Advanced Image Zoom
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Engaging the Ever-Connected Consumer
Research
Prana, Faceted Navigation
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Engaging the Ever-Connected Consumer
+ Mobile - Consumer purchases via smart-phones will grow from $10 Billion in 2012 to $31 Billion in 2016
- Smart-phones will account for 3% of ecommerce in 2012 and 7% in 2016
- The iPhone represents 45% of all site visits by mobile devices
2012$10
2013$14
2014$19
2015$25
2016$31
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Engaging the Ever-Connected Consumer
+ Mobile - Google’s #1 suggestion for approaching mobile from an SEO perspective is responsive design
- Responsive saves a retailer from having to build separate sites optimized for smart-phones and tablets
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Engaging the Ever-Connected Consumer
Mobile revenue is up 128%
128%
+ Peter Millar- 90 Days Post Launch Year Over Year
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Engaging the Ever-Connected Consumer
+ When quality competes with price, focus on details that really make the difference
+ Give users the ability to compare products on-site instead of giving them a reason to compare across websites
Decide
Compare
Web Company Website Mobile Branch/Store Call Center Social
Outdoor Research, Product Comparison
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Engaging the Ever-Connected Consumer
+ Merchandising - Leverage the product catalog for better product relationships (related products, cross sells, up sells)
- The better your catalog data is, the more effectively you can leverage Magento’s merchandising tool set through attribute condition combinations
Decide
Compare
Web Company Website Mobile Branch/Store Call Center Social
OMG Jeans, Product Relationships
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Engaging the Ever-Connected Consumer
+ Extend the Conversation
+ Increase Shopper Convenience
+ Reward Customers for Being Customers
Personalize
Share
Web Company Website Mobile Branch/Store Call Center Social
OMG Jeans, Product Relationships
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Engaging the Ever-Connected Consumer
Personalize
Share
+ Extend the Conversation
+ Increase Shopper Convenience
+ Reward Customers for Being Customers
Cutter & Buck, Membership Program
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Engaging the Ever-Connected Consumer
Evangelize
Trust
+ Enable Social Sharing - Give shoppers the opportunity to share and celebrate their purchases
with friends
+ Build trust with wider audiences - Shoopers are more likely to trust a purchase decision or product review
from a person in their social circle
+ Expand your search - Reach warm markets by sharing purchases with trusted friends,
increasing further site exposure
Threadless, Order Thank you
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Engaging the Ever-Connected Consumer
+ Want to buy In Store? - Reduce channel conflict with store locator functionality
Cutter & Buck, Store LocatorPrana, Find a Location
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Engaging the Ever-Connected Consumer
What makes Gorilla unique? We’re glad you asked. We believe there are many advantages when you work with Gorilla, but if we have to pick three, here’s what we’ll tell you:
COLLABORATIVE WORKFrom experience, we’ve found that deep collaboration amongst ourselves and our clients produces the best possible results.
IN-HOUSE MODEL We don’t believe outsourcing your work to contractors or freelancers is done with your best interests in mind. Last year, 99.8% of our work was done by full-time employees.
TOP-TIER TALENT We go to great lengths to attract and retain very talented individuals. Not everyone has what it takes to be a Gorilla.
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Agency Overview
PROJECT TEAMAll client projects are completed start-to-finish byour Chicago and New York teams, ensuring the highest quality, while minimizing risk.
MANAGED SERVICESPost-launch managed services utilize a shared resources model, with U.S. based managers coordinating withour world-class Kiev systems team, giving our clients the best of both worlds.
CHICAGONEWYORK
KIEV
LOSANGELES
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Verticals
APPAREL
B2B
LUXURY
OUTDOOR
FOOD & BEVERAGE
HEALTH & BEAUTY
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Awards
Partner of the Year & Partner Excellence Awards
8X
2X
3X
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Magento Practice
+ Gold Partner since 2008
+ World’s largest team of Certified Magento Developers
+ Only Certified Magento Developers that are Gorilla W2 employees will work on your project
+ Documented best practice and IP library
+ Expertise in ERP, fulfillment, and accounting systems integration
+ $750 million in annual online revenue transacted through our Magento implemenations
+ 60+ Magento Enterprise sites delivered…and counting
SOLUTION PARTNER
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Engaging the Ever-Connected Consumer
Questions?