Tagga Udi Breakfast Presentation
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Transcript of Tagga Udi Breakfast Presentation
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YOUR BUYERS ARE
MOBILEBy Amielle Lake, CEO
Tagga Media Inc.www.tagga.com
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Tagga Makes Mobile Marketing Easy
For non-technical persons
Cost effective
Instant setup
Measurable Results
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Engage Consumers Effectively
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What is the difference between these two groups?
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Catch your buyer offline…
ACCESSING MEDIA 24 HOURS A DAY
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People who lose their wallet report it within 26 hours. Those who lose their mobile report it within 68 minutes.
1 Unisys (2003)
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There is scale…
3x300 million
25%
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22 million users3-5 million users
8 million users
In Canada....
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There are many forms of mobile marketing…
mobile web sms advertisingplacement
apps
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Mobile demographics…
The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2008 (US) report is based on a survey of 1 000+ representative adults in the US.
23%
26%
35%
13%3%
18-24 25-34 35-49 50-64 65+
23%
24%
30%
17%6%
Distribution of SMS users by age Distribution of WAP users by age
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2.0 2.7
6.9
3.42.3
8.6 9.1
13.6 14.111.4
Unaided Awareness Aided Awareness Ad Awareness Message Association Purchase Intent
Online NormsMobile Norms
The mobile opportunity is massive…
BRAND METRICS: MOBILE VS. ONLINE CAMPAIGNS
InsightExpress (2009)
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CREATE AWARENESS
GENERATE DEMAND
MEASURE
DEMAND VALUE
QUALIFY (THROUGH TIERED
ENGAGEMENT TACTICS)
Marketing & the sales funnel
ONLINE + PRINT
ONLINE + PRINT
ONLINE + PRINT
ONLINE, EVENTS, PRINT
1-1 CONTACT
You want to get here as quickly as
possible!!
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Is this really a good way to qualify a lead?
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Sound like an attractive audience to reach…?
18-44 yrs old
$100,000 average income
Text 2x more then they call
Browse the mobile web weekly
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Can you do more with mobile?
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Can you do more with mobile?
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This is what you can expect from mobile marketing
Awareness
Opt-in marketing
Highly Qualified leads
Relationship building
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So what should you do?
1.) Allocate your budget [10% of media budget]
2.) Define your audience
3.) Determine your strategy and then commit to it
4.) Learn and modify