Tag Workbook

tag idea revolution

idea. small word.

huge potential.

Great ideas aren’t enough. They need a catalyst.

Someone with the courage to execute them.

Idea revolution combines keen insights and intelligent

strategic thinking with unbridled, creative passion and

talent. Through this conviction, we are not confi ned

by budget, time lines, or the barriers of traditional

communication. Idea revolution endeavours to uncover the

most compelling solutions that will build relationships,

shift thinking, move people, and create opportunities.

The true integration of ideas.

Idea revolution

Start with an idea.

It can be big or small, but most of all, it has to be great.

Great ideas topple barriers, cause reactions, promote change,

and ultimately produce compelling results.

These kinds of ideas are at the core of great brands.

You just have to know where to look.

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ta It’s our thing. Plain and simple.

Innovate through brand strategy and planning. Instigate with inspiring, integrated solutions. Engage through interactive experiences, direct and promotional marketing programs, photography and design.

It’s all part ofthe revolution.

craig gagliano chief executive offi cer

Our leadership team sets the very highest standards for themselves, their teams

and every member of tag. They come from diverse business backgrounds but

hold one clear, unifi ed vision – to work tirelessly, building and nurturing strong

relationships and brands.

Bring your A-game. Heck, bring your Type-A personality, too. You’ll need it to

match wits with the world’s most eloquent urbanite. Man, they crammed a lot

of brains into that one. CEO must stand for Cerebello Eventus Optimus.

It takes a lot of energy to be the motivating, creative force that inspires

broader thinking and clear communication. Probably the reason for his

enormous appetite for crazy good food.

matt orlando president

Take one part expensive Cognac, mix with an abundance of great food,

add a social scene and voila! You’ve got Matt. More importantly, you’ve got

a guy who can take the power of integration, pair it with a solid relationship

and blend it all to create pure brand intimacy.

gabriel armstrong vice president

Very Personable. Yup, that’s where the VP acronym comes in. She can

giggle like a school girl or belly-laugh like a trucker. You see, it really is

amazing when someone like Gabi, who brings an unfailing belief in the

goodness of people, smoothes on the scene that things have a natural

tendency of just working beautifully. Kum Ba Ya, man, Kum Ba Ya.

fabio orlando chief creative offi cer

deanna jamieson senior account director

You want worldly wise? How’s about 43 countries worth? Yes, Deanna

is that person. And strategy is the mode of choice to get to those elusive

destinations. First class or coach?

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d nurturing strong

We approach the creative process with a “no boundaries” attitude and allow ideas to fl ow freely from all points of

view and expertise. We believe that the smallest thought can grow to form the breakthrough idea that will lift a brand

to new heights and strike a reverberating cord with the intended audience. The ability to recognize the grain of an

idea and nurture its potential, is our strength and the basis of idea revolution.

mike genchi associate creative directorUnless you’re willing to ask the question, you’ll never know “what could be”.

Got what it takes to question convention? Enter Mike. Where the acronyms of

ACD and ADD subtly interplay to create massive cranial output.

peter kosciolek art director

Peter’s favourite colour is red. Not surprising that he’s the best devil’s

advocate money can buy. So what if his favourite colour was really blue?

john jensen senior designerIt is without regret that John announces the overdue death of mediocracy,

the dawning of ideas with the perfect amount of cowbell, as well as the

continuing idle stench of his swampy goalie equipment. The anti high-fi ve

movement is gaining momentum, but sadly lacks an enthusiastic gesture for

supporters to celebrate any of its successes.

matthew orlando senior photographer

jo

matthewMatthew’s as good behind the camera as he is the kitchen. And man, can

that cat cook. And when he cooks, he smokes. Not literally, that’s disgusting.

So even though he’ll tell you he’s been around since the pinhole camera,

don’t let that fool you. As one of the pioneers of digital photography, he

knows how to get the fi re going.

jennifer duke account manager

Ever meet that type of person who just seems to fi t into any crowd? Well,

that’s Jen. And she pretty much has to. But the amazing thing is that she

actually maintains her integrity, and sense of humour, along the way.

fred care account manager

Fred’s a Gear Head. That’s probably why he always runs on all cylinders.

He also has a passion for results. So whether it’s about generating, capturing

or measuring them, the “oil in his veins” ensures a smooth approach.

valerie black account manager

Strategic thinking is the cornerstone of our success. We approach

each initiative with a fresh, open perspective to allow strategic

thinking to evolve into revolutionary ideas. An elite group of account

professionals skillfully manage all resources, budgets, timelines,

and above all, stakeholder expectations with the objective of achieving

outstanding results.

pamela albino manager, client services

You want results? Light the fi recracker we call Pam. With enough energy to

be considered the next viable renewable energy source, Pam is our “go-to

girl” who explodes on the scene to satisfy even the short-fused among us.

With nerves of steel and integrity to match, you’d never guess that Val was

actually hooked up intravenously to a Timmy’s carafe. Pair that with sincere

determination in life and work, and we like to say that when the going gets

rough, the coffee gets her going, er . . . um, yeah.

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ryan short account supervisor

Ryan is like a cross between a NASA monkey and a cow. He understands

and can digest highly technical languages and convey them to the masses

by blowing hot air – he’s also part sales, after all – though he likes to call it

“motivation”.

jinglung wu application developer

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cameron leonard developer

manish patel developer

With the same commitment to shared ideas, our award-winning

interactive team plans, designs, manages and executes complete

interactive solutions that promote active brand engagement and

brand intimacy.

ryan short account supervisor

Ryan is like a cross between a NASA monkey and a cow. He understands

and can digest highly technical languages and convey them to the masses

by blowing hot air – he’s also part sales, after all – though he likes to call it

“motivation”.

jinglung wu application developer

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cameron leonard developer

manish patel developer

With the same commitment to shared ideas, our award-winning

interactive team plans, designs, manages and executes complete

interactive solutions that promote active brand engagement and

brand intimacy.

The perpetual propeller-head. That darn thing keeps twirling just as

passionately as the interactive gears in his head. But Cam’s not all geek.

Inside that elegant frame is a gargantuan sports fanatic.

Don’t let the name fool you. When it comes to coding, Manish is truly the

man. And when the matrix becomes too overwhelming, you’ll fi nd Neo, er

Manish, fl ipping the coin and going from screen to green and serene.

Our talented studio team approaches every initiative

with the objective of ensuring nothing less than

perfection. From initial concept approval to fi nal

execution, our group of production artists and photo

experts work tirelessly alongside our creative team in

a unifi ed effort to uphold and enhance the intended

vision and strategy for the brand.

brian welsh senior production artist

dan graham senior production artist

You know that old saying, “Never enough time to do it right, always enough

time to do it over”? Well, Dan hates that. And he’ll be darned sure to let you

know about it, right after he does some kooky pre-pro magic that gets the

job done in record time. Kind of ironic, really.

john madonna proof editor

tammy giddings studio manager

Our talented studio team approaches every initiative

with the objective of ensuring nothing less than

perfection. From initial concept approval to fi nal

execution, our group of production artists and photo

experts work tirelessly alongside our creative team in

a unifi ed effort to uphold and enhance the intended

vision and strategy for the brand.

brian welsh senior production artist

dan graham senior production artist

You know that old saying, “Never enough time to do it right, always enough

time to do it over”? Well, Dan hates that. And he’ll be darned sure to let you

know about it, right after he does some kooky pre-pro magic that gets the

job done in record time. Kind of ironic, really.

john madonna proof editor

tammy giddings studio manager

A million things whiz through your mind when you’re doing 210 km/h

around the racetrack. That’s why Tammy can juggle a studio-full worth

of work and still manage to give each project her precise and caring

attention. Just don’t get in her way.

Brian? What’s not to like? Big, snugly and just oh-so lovable, Brian applies a

great big bear hug-full of experience to everything he touches. Come on in

and give him a hug today!

A passion for linguistic excellence that translates into maticulous Meticulos

metticulis meticulous attention to detail. Creatives are slobs – and John’s

quiet and cheerful nature keeps them all in check, check, check.

relationships built on the foundation of idea revolution.

featur

edinstigate reaction,

to alter perceptions,

to engage the mind

and to change

behaviour

clien

ts

ricoh canada

brand repositioning

Market share improvement from #8 ranking in 2000 to #1 rankingin 2008 (A3 Category)

Increase in unaided recall and recognition of the Ricoh brand,its products and services by more than 100% among the targetgroup (Millward Brown)

Sales increased by $40M between 2003 and 2008

highlights

ricoh canada

out-of-homelaunch presentation

out-of-home

out-of-homefl eet graphics

cuisipro

new brand development

Annual sales over $15MM (US)

Distribution to over 50 countries and growing

Brand awareness in the US increasing by 10% year-over-year

International acclaim through product innovation awards and marketing awards

Growing media coverage of Cuisipro products globally (including magazine, newspaper and television)

highlights

Tools for Cooks™

Food Loves Cuisipro™

www.cuisipro.com

catalogues sales collateralweb site packaging

trade show

print

cohv

psa awareness campaign

Signifi cant increase among both the key target and general public in understanding the responsibilities of ATV owners and riders in adhering to safety guidelines about rider age and appropriate vehicle size.

Resounding approval and support from Canadian ATV manufacturers (COHV members) which led to additional funding for a supplementary fall campaign.

Ongoing enthusiastic support from the public of Canadian Off Highway Vehicle Distributors Council, with thanks for helping to enlighten parents and riders about the positive, family, recreational aspect of ATV riding when simple safety guidelines are followed.

Positioned COHV as the leader in communication and information with regard to ATV and off-highway vehicles.

highlights

television

cohv

print

web site – www.dontblamejake.ca

mmic

category awareness campaign

8000 web site hits in a 4-week period

Over 6,000,000 impressions

Non-traditional media allowed execution in 4 major Canadian cites at cost of less than .02 per impression

Social media exposure resulting in viral global reach

highlights

out-of-homeout-of-home

out-of-home

web site – scooterishere.com

honda canada

national sales event

13% increase in dealer participation over previous year

44% increase in communications distribution over previous year (over 4.5 million)

Complete turnkey program execution, from consumer advertising through to customized dealer direct mail program and in-store merchandising

highlights

television

honda canada

print

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fl yer

web sitedirect mail

honda canada

youth targeted awareness campaign

4-week Toronto test campaign to youth target

Over 6,000 web site hits over the 4-week campaign

Over 5,000,000 impressions using traditional and non-traditional media

Contest entries received via web site, mobile and social media

highlights

print

printout-of-home

mobile web site – whereryou.ca

out-of-home

street level

mitsubishi electric canada

Various brands in the HVAC category exist under Mitsubishi Electric.

As essentially a ground-up initiative, all elements, including web site, collateral, catalogues, trade show displays and advertising, were re-engineered to suit the progressive and technological nature of the company and its products.

Since partnering with tag, Mitsubishi has enjoyed 20% year-over-year increase in sales and a reinvigorated distributor network.

highlights

Rethink Central Heating & Cooling.

Think Zuba-Central.

Rethink everything you know about whole-home, year- round comfort. Made for Canada only, Zuba-Central replaces traditional furnace & air conditioning units with one quiet, lightweight, highly efficient, ducted heat pump system that can save your customers space and significant annual energy costs. And thanks to features like H2i technology, Zuba-Central is capable of heating down to -30°C and beyond. So put some serious thought into your next job and you’ll think ...

30YEARS OFINNOVATIONIN CANADA

www.zuba-central.ca

mitsubishi electric canada

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To learn more visit mescahvac.com.

*When installed by an Authorized HVAC Installer.

FD MODEL


High technology meets high style.• Mr.Slim features industry-first technologies like the , which

automatically finds hot or cold spots by detecting the temperature at floor level andadjusting air flow to eliminate these cold or hot spots so you always feel comfortable.

• Mr.Slim is Energy Star qualified, and is available up to 23 SEER.

• Mr.Slim mounts high up and out of the way, so your comfort is always in style.

To learn more visit mescahvac.com.

*When installed by an Authorized HVAC Installer.

FD MODEL


Mr. Slim ductless heating and cooling solutions feature industry-first technologieslike the . And because they mount high up and out of theway, your comfort is always in style. To learn more visit stylethatfits.com.

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new product launch launch brochure

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photography

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catalogue

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If you are ready to make a real difference

for yourself, your company, your brand,

then you’re ready for tag idea revolution.

idearevolution.ca

Tag Workbook

Documents

Transcript of Tag Workbook