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BEST SOCIAL NETWORKING PRACTICES Jenny DeVaughn Director, Social Strategy Bernard HODES Group [email protected] @JennyDeVaughn
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Transcript of Tag hr social networking practices-jenny devaughn
BEST SOCIAL NETWORKING PRACTICES
Jenny DeVaughn
Director, Social Strategy
Bernard HODES Group
@JennyDeVaughn
5,741population in my hometown
20,2301st Level Connections on LinkedIn
Who Do You
Trust?
Personal vs. Professional
You Are What Google
Says You Are
http://pipl.com http://www.google.com/profiles
What is in your social media toolkit?
PhoneFace-to-face meetings
Listening &
Assessment
Strategy: Elements,
Ambassadors, Content & Assets
Goals &
ROI
Participation & Integration
Monitoring &
Optimization
Guidelines & Training
300K+ new users daily
70 million+~50% outside
U.S.
500K users50% of active users log on 55 mins daily
113+ million users
worldwide
24 hours of video uploaded every minute
500K+ users with
15.5+ millioncheckins
Careers Site Social Integration
LinkedIn Careers Tab
& Groups
Facebook Page
& Apps
Review Sites
& Forums Strategy
Twitter Careers Profile
YouTube & Flickr Channel
Careers Blog
MobileStrategy
SEO/SMO Strategy
Admin/ Sourcing Training
Sharing /RSS Feeds
Social Career Website
Personalize + Customize!
One-on-One Conversation
Search Jobs and Apply
My Twitter Profile
Spammer?
CLIENT CASE STUDY
Evaluate Obstacles
Execute Game Plan
Measure Results
Social Media Referrals to the Career Website increased by 910% in 2 months
Excludes traffic from paid advertising
Bounce rate for above mentioned referrals
decreased from 33% to 25%
Effects on Employer Brand
Social platform participation has dramatically increased
total positive sentiment
Initially measured in Online Reputation Audit
Awareness
Attention: # of fans, followers, readers, visitors, viewers, members, installsEngagement
Action: # of “likes”, comments, posts, discussion threads, re-tweets, @replies, searches, app usage, social connect
Conversions
Return: # of “apply attempts”, newsletter sign-ups, job alerts, event RSVPs, hires, RSS subscriptions, referrals
Thank You!Connecthttp://www.linkedin.com/in/jennydevaughn
Followhttp://twitter.com/jennydevaughn
Comments or [email protected]
Please do not distribute this slide deck without written permission.
