Tackling Social Exclusion through Digital Inclusion | Leela Damodaran | April 2014
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Transcript of Tackling Social Exclusion through Digital Inclusion | Leela Damodaran | April 2014
Leela Damodaran
Promoting Digital Inclusion - Unlocking the Potential of the Internet for All,
1. Benefits of digital inclusion
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Personal health
Benefits of Digital Inclusion
Self efficacy
Well being
Skills and capabilities
Social interaction & cohesiveness
Civic engagement & participation
Economicand life chances
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Success is exhilarating!
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Source: Digital Unite
2. Reality check!
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55+
0-54
Never used InternetHave
used Internet
17.8 million (35%)
of the population
are aged 55+(ONS, 2013a)
6.8 million (38%) of
55+ have never
used Internet(ONS, 2013b)
Scoping the challenge - UK
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Who is excluded?
People:
• over 65 years of age
• with limited educational attainment
• of lower income
• disabled
3. Barriers to inclusion
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Benefits of digital engagement
Inadequate learning and
support
Technological problems
Ageing issues
Disability
Benefits of digital engagement
Inadequate learning and
support
Technological problems
Ageing issues
Disability
Benefits of digital engagement
Inadequate learning and
support
Technological problems
Ageing issues
Disability
Benefits of digital engagement
Inadequate learning and
support
Ageing issues
Disability
Technological problems
Benefits of digital engagement
Inadequate learning and
support
Technological problems
Ageing issues
Disability
Connection in the balance
The Dual Challenge:
- launching new internet users -
especially the 'hard-to-reach'
- sustaining digital participation of new
and existing users
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4. Taking on the challenge
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On-going support in the workplace
No cost to end user
Troubleshooting assistance
Access to free training
Internet provision
Spam filters and virus protectors
Updates and hardware maintenance
Free of charge to end user
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No cost to end user
On-going training
Internet provision
Spam filters
Virus firewalls
Software updates
Mail box maintenance
Server updates
Network maintenance
Systems maintenance
ICT support
provision
Home aloneWork place
User experience is worlds apart….
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Filling the ICT support void beyond the workplace
readily available, trusted and sustained
delivered in familiar, welcoming and local venues
embedded in social activities / personal interests
free of time pressure and assessments
inclusive of problem solving / troubleshooting
offering impartial advice and ‘try before you buy’
User requirements for support - informed by 1000+ older people
Meeting the needs: proposition of community hubs or clubs (available at http://kt-equal.org.uk/downloads )
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How do we get from where we are to
where we want to be?
Bridging the Gap in ICT learning support
Vision for
the future
Current
situation
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There’s no silver bullet - many contributions
will be needed e.g.:
Business
Government
Third sector
Policy
Research
Design
Meeting the demands of the challenge
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The priority of designing for inclusion
The demands of digital engagement , especially
cognitive load – can be reduced by designs which are:
• Tailored to diverse user requirements
• User friendly
• Accessible
• Intuitive
• Seamless
• Embedded where appropriate (“hidden functionality”)
• Adaptive
• Making upgrading and administration transparent and easy
Role of research
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Extensive international research relevant to digital inclusion
UK Research councils give high priority to achieving impact, informing
business, government, and society : e.g.
New Dynamics of Ageing (NDA) Programme: ‘Sus-IT’ project
Sustaining IT use by older people to promote autonomy and
independence - giving new knowledge and understanding to inform
solutions to empower older people to participate fully in the digital
economy and society. (http://sus-it.lboro.ac.uk/)
KT-EQUAL (formerly SPARC) - a consortium of UK researchers
dedicated to extending quality life for older and disabled people.
Both programmes involve older and disabled people in research and bring
together researchers from different disciplines, policy-makers and service
users. to share knowledge and expertise to inform regulations, policy and
practice across many sectors.
5. Achieving strategic change
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Essential components of strategic change
Policies and strategies
Strategic alliances and
partnerships
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Collaborative Opportunities
Innovating for:
Opening up new market opportunities in every sphere of
life e.g.
Education
Homecare
Commerce
Recreation
Healthcare
Inclusion
Accessibility
Integration
Summing up • We have the vision of universal connectivity and
inclusion
• The potential economic and social rewards are vast
• The challenges are immense – but we have the know-
how to meet them
• The opportunities for innovation and change in business
and in society are even greater than the challenges.
• With leadership and commitment we can tackle social
inclusion through digital inclusion
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