Storyboard€¦ · Title: Storyboard Subject: Storyboard Created Date: 10/27/2015 1:43:48 PM
Tablet storyboard
26
Storyboard For Multimedia Presentation: Tablets (iPad) Segla Kossivi Educational Technology Walden University
description
Transcript of Tablet storyboard
Storyboard For Multimedia Presentation: Tablets (iPad)
Segla KossiviEducational TechnologyWalden University
Introduction
Intuitive
Learning
Environment Intercon
nected
BetterLooking
ModernEducation
Mobile Learning
Flexible
Networked
Virtual
Global
Agenda
Need: Problem Giving Rise to The Innovation
Research Organization: Apple, Inc.
Development
Commercialization
Innovation-Decision Process
S-Curve
The Need
Bridge Between iPhone and
Laptop
Think Diffe
rent
The NeedBridge Between
iPhone and Laptop
Laptops
iPod Touch
iPad MiniiPad 2iPad
The NeedBridge Between
iPhone and Laptop
Root Problem for the Rise of Tablets iPads in Education http://www.apple.com/education/ipad/
Tablet in Business http://www.apple.com/ipad/business/You might watch a video http://www.apple.com/ipad/videos/ - tv-ads-alive
Research Organization
Apple Inc.
Key Innovator: Steve Jobs
Development & ProblemsHardware: Overheating
Low Battery
Weak Wi-Fi
The Product
Product Innovation Time Line
Steve Jobs announced the iPads in 2010
The Product
IPad
Get Started
Commercialization
The production, manufacturing Packaging Marketing and Distribution of iPads.
SK
Commercialization
Commercialization
Creative Conferences Invitation CardsConferencesAdvertisementsMailsBlogs
Commercialization
Product: Shenzhen, China at Foxconn (30,000 employees)Manufacturing (undisclosed)Marketing (initial distribution in USA)Other countries (3-4 months later)Reduction in Price
www.apple.com/ipad/compare/
Tablet Operating Systems, Market Share Forecast and CAGR
Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016
Tablets OS2012
Market Share
2016 Market Share
CAGR 2012-2016
iOS 53.80% 49.70% 20.90%Androids 42.70% 39.70% 21.00%
Windows 2.90% 10.30% 69.20%
Other 0.60% 0.30% 7.70%
Grand Total 100% 100% 23.30%
Tablet Operating Systems, Market Share Forecast and CAGR 2012-2016
Commercialization
Retail Channel generating more revenue per square foot than any other retailer in the United StatesOutlet
Apple Distribution Strategy
DistributionBy Outlets
Innova
tion-
Decisio
n
Proce
ss
iPad Innovation Time Line
April 3, 2010
Introduction of iPad
2012: 58.31 million iPads
sold
End of 2010: 15 million iPads sold
Http://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.htmlHttp://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-numbers-125m-iphones-58.31m-ipads/
Diffusion
Intended Audience
1. Knowledge
Communication Channels
Characteristics of Decision-Making Unit• Top Down: Upper to
middle class.• Socioeconomic
characteristics• Personality variables• Communication (face-to-
face, meetings, telephones, memos, e-mails, web conferences)
2. Persuasion 3. Decision
4.
Imp
lem
en
tatio
n
5. Confirmation
Perceived Characteristics of Innovation• Apple has relative
advantage with iPad• Great compatibility for
users• Increased observability
(Businesses, classroom, individual lives)
• Triability of iPad spurs the need to own one and increases
S-Curve: iPad
Early AdoptersEarly MajorityLate MajorityLaggards
Businesspersons and OrganizationsHouseholds (some pilot schools)IndividualsMajority of schools in education system
Early Adopters
InnovatorsEducational Technology TeachersComputer Science teachersSome Administrators and StudentsSome other teachers Apple Brand UsersSome household Individuals
Early Late Majority
Other Business OrganizationOther Brand CustomersOther StudentsHouseholdsTeachersPilots Schools
Laggards
Other AdministratorsOther Teachers with Lack of Technology SkillsOthers
