behind the software Designing better products using Google’s Design Sprint

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Table XI is a full-service Digital Strategy, UX Design, mobile and web development firm obsessed with delivering meaningful results for your business

Our full capabilities include

Business strategy, digital strategy, and user research

User experience and product design

Mobile native application development and cross platform solutions

Full stack web development

Project management and quality assurance

Application hosting, monitoring, and support

Maintenance and optimization

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Trust is harder to build than technology“What differentiates Table XI from anybody else is a deeper understanding of the entire business … Table XI just greatly expands the collective intelligence of Dickson.”

Chris Sorensen, VP of Sales & Marketing, Dickson

WHAT WE DO

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We believe in doing right by our team, our clients, and our community in everything we do

We believe that the mental and physical wellness of our people leads

to better ideas, greater output, and lower expenses in the long run.

Since 2002 we’ve donated more than $750,000 in services to Chicago

nonprofits and organizations whose missions we support.

We don’t charge clients for bug fixes and prefer engagements where

we share project risk.

WHAT WE DO

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We’ve worked with a diverse range of companies, including tech startups and not-for-profit organizations, to make a big impact on their business

The ideas platform for everyone

what is a sprint?

DESIGN SPRINTS

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A highly collaborative process we’ve adopted from Google to prototype your ideas and test them on real users in just five days.

What is a Design Sprint?

DESIGN SPRINTS

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When are Design Sprints helpful?

Launching new or reimagining existing products or services

Extending an existing experience to a new platform

Injecting user experience design into an MVP

Improving user experience gaps (e.g. a high rate of cart abandonment)

DESIGN SPRINTS

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Design Sprints at Table XI

We run our own implementation calledProduct Design

Workshops Read all about it, bit.ly/2egklgK

#SprintTip Context matters! Bring your own expertise to Design Sprints #CIWwithTXI

DESIGN SPRINTS

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You may recognize our workWe’ve been proud technology

partners of Chicago Ideas for

many years. This year, we used a

Product Design Workshop to jump

start the redesign process.

Welcome to your first Design Sprint!

Preview of Sprint

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Who should be in there?Decider

This person is going to make all of the tough calls throughout the week.

This must be someone who has enough context and organizational buy-in

that their decisions won’t be overturned. They should be there everyday

but must attend days 1 & 3.

Facilitator

This person is in charge of the schedule for the week and making sure

we’re progressing smoothly. This person must be there everyday.

Additional People

You’ll also need a few more people who can test & make the prototype,

write copy, contribute their subject matter expertise and/or knows the way

things get done in your organization.

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How does it work?

Understand

We start off by

defining business

opportunity, the

target audience,

and mapping the

ideal experience.

Diverge

We’ll be guided

through a set of

hands-on sketching

exercises designed

to help us bring to

light the best ideas.

Decide

Time to get real.

We’ll focus on the

ideas we feel will

best solve the

business problem.

Prototype

This intensive day

is spent preparing

for the next day’s

interviews and

creating our

realistic façade.

Test & Learn

Our ideas are

finally tested in the

real world, by

actual users.

day

1

day

5

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Understand

day

1

Ask the experts Talk to one person at a time and take notes.

Make a map Keep it simple, 5-15 steps is generally enough.

Not all experiences are linear, choose the right

map for the problem. Sometimes that means a combination of maps.

#SprintTip If your team loses it’s way, revisit your map. It

may need to be redrawn #CIWwithTXI

Pick a target Choose a user type and experience to focus on

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Diverge

day

2

Sketch divergent concepts

Group think limits the diversity and quality of ideas, so you’ll sketch alone.

Your sketches will look like this …

Just kidding, they’ll look more like this …

#SprintTip Fight fear of sketching! If you can draw a circle, triangle & box you can

sketch a website #CIWwithTXI

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Decide

day

3

Make sure the best ideas win, not the best

sales person You’ll choose the best concepts using silent reviews

and structured critique.

Turn the best ideas into a storyboard

#SprintTip A great storyboard makes prototyping

faster! #CIWwithTXI

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Prototype

day

4

A realistic façade is all you need to learn from

your users.

For web sites and apps try tools like Keynote

or PowerPoint, Invision or Marvel, and UX Pin

#SprintTip Use pre-built templates and UI kits to

speed up the prototyping process #CIWwithTXI

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Test & Learn

day

5

5 user interviews are enough to reveal

big insights

Conduct the interviews 1-on-1 using the 5 act

interview process Don’t worry, we’ll explain this more later.

The team watches the interviews and takes

notes from another room

#SprintTip What people is do interesting but the thoughts,

feelings, and emotions behind their actions are priceless.

#CIWwithTXI

Thank You