TABLE-1GENDER OF THE RESPONDENTS

GENDERNO OF RESPONDENTSPERCENTAGE

Male 4646

Female5454

Total100100

Above table reveals that out of 100 respondents ,54% are male and 46% are female respectively.

TABLE-2AGE GROUP OF THE RESPONDENTSAGE GROUPNO OF RESPONDENTSPERCENTAGE

Below 1533

15-253232

25-404040

Above 402525

TOTAL100100

From the above table majority of the respondents are in the age group which lies between 25-40 is 40%.The next highest percentage lies between 15-25 which has the percentage of 32% the next highest percentage is 25% which lies above 40 years the least percentage of respondents are in the age group of below 15 which has the percentage of 3%

TABLE-3EDUCATION QUALIFICATION OF THE RESPONDENTS

EDUCATIONNO OF RESPONDENTSPERCENTAGE

No formal education1010

School level3939

Graduation3838

Other1313

Total100100

In the above table, 39% of the respondents has an education level up to school level, 38%of the respondents are graduated, 13% of the respondents are others and 10% of the respondents have no formal education

TABLE-4MARITAL STATUS OF THE RESPONDENTS

MARITAL STATUSNO OF RESPONDENTSPERCENTAGE

Single3535

Married6565

Total100100

In the above table majority of the respondents are married 65% and 35% of the respondents are not married

TABLE-5OCCUPATION OF THE RESPONDENTS

OCCUPATIONNO OF RESPONDENTSPERCENTAGE

Private firm 2525

Govt. job2727

Profession 1212

Self-employment3636

Total100100

From the above table , 36% of the respondents are self-employed, 27% of the respondents are in govt job, 25% of the respondents are employed in private firm and 12% of the respondents are professional jobs

TABLE-6MONTHLY INCOME OF THE RESPONDENTS

MONTHLY INCOMENO OF RESPONDENTSPERCENTAGE

Up to 100003737

10000-200004242

20000-300001313

Above 3000088

Total100100

Out of 100 respondents, 42% of the respondents have monthly income of 10000-20000,37% of the respondents have up to 10000,13% of the respondents have monthly income of 20000-30000 and 8% of the respondents have above 30000

TABLE-7 FAMILY MEMBERS OF THE RESPONDENTS

NO OF FAMILY MEMBERS NO OF RESPONDENTSPERCENTAGE

Up to 21515

2 - 45858

Above 42727

Total100100

Out of 100 respondents 58% of the respondents have 2-4 members in their family, 27% of the respondents are above 4 members in their family and 15% of the respondents have up to 2 members in their family

TABLE-8FAMILY TYPE OF THE RESPONDENTS

FAMILY TYPE NO OF RESPONDENTSPERCENTAGE

Nuclear7979

Joint2121

Total100100

The above table shows 79% of the respondents are in nuclear family and 21% of the respondents are in the joint family

TABLE-9NO OF RESPONDENTS CONSUME NESTLE PRODUCT

CONSUMENO OF RESPONDENTSPARTICULARS

Yes100100

No--

Total100100

Out of 100 respondents 100% of the respondents are consuming nestle product

TABLE-10 TYPE OF NESTLE PRODUCT WHICH LIKE MOST

TYPENO OF RESPONDENTSPERCENTAGE

Milo1818

Kit Kat3434

Maggi2727

Nescafe2121

Total100100

In the above table, 34% of the respondents like maggi,27% of the respondents like kikat,21%of the respondents like Nescafe and 18% of the respondents like milo

TABLE-11AMOUNT SPENT FOR NESTLE PRODUCT AMOUNT SPENTNO OF RESPONDENTSPERCENTAGE

Below 5001919

500-10005858

1000-50002323

Above 5000__

Total100100

In the above table, 58% of the respondents spent 500-1000 for nestle products,28% of the respondents spent 1000-5000 and 19% of the respondents spent below 500

TABLE-12TYPE OF NESTLE PRODUCT USED IN DAILY BASIS

TYPENO OF RESPONDENTSPERCENTAGE

Milo2828

Kit Kat66

Maggi

2727

Nescafe3939

Total100100

Out of 100 respondents 39% of the respondents use Nescafe on daily basis,28% of the respondents use milo on daily basis,27% of the respondents use Maggi and 6% of the respondents use Kit Kat on daily basis

TABLE-13USAGE OF NESTLE PRODUCT

USAGENO OF RESPONDENTSPERCENTAGE

Daily

2424

2-3 times in a week3434

3-4 times in a week3030

Occasionally 1212

Total100100

In the above table, 34% of the respondents use nestle product for 2-3 times in a week,30% of the respondents use 3-4 times in a week , 24% of the respondent use nestle product daily and 12% of the respondents use nestle product as occasionally

TABLE-14SOURCE OF INFORMATION INFLUENCED TO BUY NESTLE PRODUCT

SOURCE OF INFORMATIONNO OF RESPONDENTSPERCENTAGE

Advertisement 2525

Consumers 3636

Family and friends 2222

Retailors 1717

Total100100

Out of 100 respondents , 36% of the respondents are influenced by consumers to buy nestle products,25% of the respondents are influenced by advertisement, 22% of the respondents are influenced by friends and familys to buy the nestle product and 17 %of the respondents are influenced by retailer

TABLE-15FACTORS INFLUENCED FOR BUYING NESTLE PRODUCT

FACTORS INFLUENCINGNO OF RESPONDENTSPERCENTAGE

Price66

Quantity4040

Availability4545

Other99

Total100100

From the above table, 45% of the respondents were influenced by the availability of the product,40% of the respondent were influenced by quality ,9% of the respondent were influenced by other and 6% of the respondent were influenced by price

TABLE-16OPINION ABOUT THE TASTE OF NESTLE PRODUCT

OPINIONNO OF RESPONDENTSPERCENTAGE

Excellent77

Good4848

Normal4343

Poor22

Total100100

Out of 100 respondents 48% of the respondents have the opinion that the taste of nestle product is good,43% of the respondents have the opinion of normal,7% of the respondent have the opinion of excellent and 2% of the respondent have the opinion of poor

TABLE-17OPINION ABOUT THE PRICE OF NESTLE PRODUCT

PRICENO OF RESPONDENTSPERCENTAGE

Low99

Average3131

High 4242

Very high1818

Total100100

From the above table, 42% of the respondents have the opinion that the price of the nestle product is high, 31% of the respondents have the opinion of average,18% of the respondents have the opinion of very high and 9% of the respondent have the opinion that the price of nestle product is low

TABLE-18MEDIA INFLUENCED TO BUY NESTLE PRODUCT

MEDIA INFLUENCINGNO OF RESPONDENTSPERCENTAGE

News paper88

Television5959

Banners1818

Others1515

Total100100

Based on the above table 59% of the respondents were influenced by television as the media to buy the nestle product, 18% of the respondents were influenced by banners,15% of the respondents were influenced by others and 18% of the respondents were influenced by newspaper to buy the nestle product

TABLE-19COMPARISON OF NESTLE TO CADBURY

COMPARISONNO OF RESPONDENTSPERCENTAGE

Nestle is better5959

Cadbury is better2525

Both are at par1616

Total100100

Out of 100 respondents, 59% of the respondents have the opinion that the nestle product is better than Cadbury,25% of the respondents have the opinion that the Cadbury is better than nestle and 16% of the respondents have the opinion of both are at par

TABLE-20LEVEL OF SATISFACTION

LEVELNO OF RESPONDENTSPERCENTAGE

Yes5757

No4343

Total100100

From the above table ,57% of the respondents are satisfied toward the nestle product and 43% of the respondents are not satisfied toward the nestle product

TABLE-21WEAKNESS OF NESTLE PRODUCTS

WEAKNESSNO OF RESPONDENTSPERCENTAGE

Quality921

Price1637

Availability921

Verity921

Total43100

Out of 43 respondents , 37% of the respondents are not satisfied with the price of the nestle product, 21% of the respondents are not satisfied with the quality of the nestle product,21% of the respondents are not satisfied with the verity of the nestle product and 21% of the respondents are not satisfied with the availability of the product.