TABLE OF CONTENTS - Tory Burch Foundation...ADVANTAGES What advantages do you have over your...
Transcript of TABLE OF CONTENTS - Tory Burch Foundation...ADVANTAGES What advantages do you have over your...
TABLE OF CONTENTS
S E C T I O N PA G E
1. EX ECUTI V E SU M M A RY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
2 . COM PA N Y DESCR IPTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
3. M A R K ET A NA LYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
4. ORGA N I ZATION & M A NAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . 6
5. PRODUCTS & SERV ICES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
6. M A R K ETI NG & SA LES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
7. OPER ATIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
8. FI NA NCI A LS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
A. I NCOME STATEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
B. CASH FLOW STATEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
C. BR EA K-EV EN A NA LYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
D. BA LA NCE SHEET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
9. A PPEN DI X . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
What product or service does/will your business provide?
Describe your product or service. Briefly make the case for why your product/service will be successful. How does it fill a customer need? What comparative advantage, if any, does your product/service have? What’s your unique point of view?
What goals do you have for your company?
Describe the vision for your business.
Describe your company’s objectives. Objectives are the specific steps you take to reach your goals.
Objective 1
Objective 2
Objective 3
Who are your target customers?
Describe your targeted customer group in detail and explain why your product or service will be valuable to them.
EXECUTIVE SUMMARY
11For more information, refer to: https://www.sba.gov/content/business-plan-executive-summary
What is your mission statement?
Your mission statement is an expression of your company’s guiding philosophy, a high-level objective or a set of values that led you to go into business.
COMPANY HISTORY
Describe your company’s history.
Provide details on when your company was founded, who founded it and give a brief summary your company’s progress. If it is a new company, explain why you decided to start your business.
LOCATION & FACILITIES
Describe your company’s location and facilities.Outline the offices and locations involved in the operation of your company.
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COMPANY DESCR IPTION
M I S S I O N S T A T E M E N T
C O M P A N Y H I S T O R Y
L O C A T I O N & F A C I L I T I E S
MANAGEMENT & EMPLOYEES
Who are the principal members of your company and what are their roles?
Include the number of employees and relevant information about your company’s management team. List their credentials and describe how tasks and responsibilities are distributed throughout your businesses managers and staff.
LEGAL STRUCTURE
What is the legal structure of your company?
The different legal business structures are as follows: Sole Proprietorship, Limited Liability Corporation, Corporation, Cooperative, Partnership and S Corporation.
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C O M P A N Y D E S C R I P T I O N C O N T I N U E D
M A N A G E M E N T & E M P L O Y E E S
L E G A L S T R U C T U R E
For more information, refer to: https://www.sba.gov/content/company-description
INDUSTRY ANALYSIS
Describe your industry.
Provide details about the characteristics of your industry such as the size, growth potential and current market trends. Outline the particular market segments you will be targeting.
TARGET CUSTOMERS
Describe your customers.
Give a profile of your targeted customer groups and connect their needs to your product’s value proposition.
COMPETITORS
Who are your competitors?
List who your current competitors are or who you expect your competitors will be.
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MAR K ET ANALYSIS
I N D U S T R Y A N A LY S I S
T A R G E T C U S T O M E R S
C O M P E T I T O R S
COMPETITIVE ADVANTAGES
What advantages do you have over your competition?
EXAMPLES OF COMPETITIVE ADVANTAGES INCLUDE ATTRIBUTES SUCH AS QUALITY, PRICE AND SERVICE.
REGULATIONS
What regulations apply to your company?
Cite any customer or government regulatory requirements affecting your business and how you will comply. It is also helpful to cite any operational or cost impact that the compliance process will have on your business.
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M A R K E T A N A LY S I S C O N T I N U E D
C O M P E T I T I V E A D VA N T A G E S
R E G U L A T I O N S
For more information, refer to: https://www.sba.gov/content/market-analysis
ORGANIZATIONAL STRUCTURE
Describe your company’s organizational structure.
An effective way to lay out the structure of your company is to create an organizational chart with a narrative description.
OWNERSHIP
Outline the ownership information of your company.
Provide important ownership information including names of owners, percent ownership, resumes of the owners and management team. Also highlight how the people surrounding you complement your own skills.
BOARD & ADVISORY COMMITTEE
Outline the qualifications of your board of directors or advisory committee.
If you have a board of directors or advisory committee, outline key information including names, positions on the board, extent of involvement with the company, background, and historical and future contribution to the company’s success.
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ORGANIZATION & MANAGEMENT
O R G A N I Z A T I O N A L S T R U C T U R E
O W N E R S H I P
B O A R D & A D V I S O R Y C O M M I T T E E
For more information, refer to: https://www.sba.gov/content/organization-management
PRODUCTS & SERVICE BENEFITS
What product or service will your company provide?Include information about the specific benefits of your product or service from a customer perspective. Describe your product or service’s ability to meet consumer needs, advantages you have over competitors and the current development stage of your product (e.g. idea, prototype, etc.).
PRICING STRUCTURE
Describe your pricing structure.
Establish what it costs to offer and deliver your products. Include the base/list price and a variety of price modifiers such as promotional, quantity or seasonal discounts and fees.
LIFECYCLE
In which lifecycle stage is your product or service?
Explain where your product is within its life cycle. Is it in development? Are you testing it or building prototypes? Is it already on the market? Has it been on the market for a while? Describe what factors may influence its cycle in the future.
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PRODUCTS & SERVICES
P R O D U C T & S E R V I C E B E N E F I T S
P R I C I N G S T R U C T U R E
L I F E C Y C L E
For more information, refer to: http:tktktk
INTELLECTUAL PROPERTY RIGHTS
What intellectual property rights do you have for your product or service?
List out any existing, pending or anticipated copyright, patent or trademark filings.
RESEARCH & DEVELOPMENT
What research and development (R&D) activities are you performing or planning?
Analyze the R&D efforts of your business as well as others in your industry.
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P R O D U C T & S E R V I C E B E N E F I T S C O N T I N U E D
I N T E L L E C T U A L P R O P E R T Y R I G H T S
R E S E A R C H & D E V E L O P M E N T
For more information, refer to: https://www.sba.gov/content/service-or-product-line
MARKET DESCRIPTION
Identify and describe your market.
Explain who your customers are and what the demand is for your products or services.
VALUE PROPOSITION
What is your company’s value proposition?
A value proposition is a statement that describes the benefits that your products or services offer to your customers.
DISTRIBUTION CHANNELS
How will you sell your product or service?
List how your business will distribute its products or services to customers. Examples include selling your products or services at retail, wholesale, mail order and over the Internet.
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MAR K ETI NG & SALES
M A R K E T D E S C R I P T I O N
VA L U E P R O P O S I T I O N
D I S T R I B U T I O N C H A N N E L S
COMMUNICATION STRATEGY
How will you communicate with your customers?
Outline your communications strategy and tactics for reaching your customers, such as advertising, social media, public relations, email campaigns and personal selling. Break down each of the tactics and describe your strategy.
SALES FORCE
Describe your sales force and structure.
If you are going to have a sales force, do you plan to use internal or independent representatives? How many salespeople will you recruit for your sales force? How will you train your sales force? How will you compensate sales force?
SALES ACTIVITIES
Describe your sales activities.
Discuss your sales prospects, your strategy for increasing sales leads and your time spent on developing leads.
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M A R K E T I N G & S A L E S C O N T I N U E D
C O M M U N I C A T I O N S T R A T E G Y
S A L E S F O R C E
S A L E S A C T I V I T I E S
For more information, refer to: http:tktktk
GROWTH STRATEGY
What is your plan to grow your company?
Describe your overall strategy for expanding your business and increasing sales. Depending on your business, a growth strategy could include franchising, acquisitions or new product development.
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M A R K E T I N G & S A L E S C O N T I N U E D
G R O W T H S T R A T E G Y
For more information, refer to: https://www.sba.gov/content/marketing-sales-management
PRODUCTION
Provide an overview of your company’s production.
Explain where your products or services are produced and describe the following that are applicable to your company: product development, production techniques and costs, quality control, inventory management and customer service.
LOCATION
Outline the locations involved in the operations of your company.
Describe the locations of production, sales, offices and other facilities. Include information about whether you lease or own your premises, the access to your buildings and your business hours.
SUPPLIERS
Provide key information about your suppliers.
Include information such as their names, locations, what they provide, credit and delivery policies and history and reliability.
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OPER ATIONS
P R O D U C T I O N
L O C A T I O N
S U P P L I E R S
Provide financial statements and projections for your business. Include historical data from your company’s performance as well prospective financial data.
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FI NANCIALS
For more information on financial statements, refer to: https://www.sba.gov/content/financial-statements
For more information on financial projections, refer to: https://www.sba.gov/content/financial-projections
Complete the income statement template: https://www.sba.gov/sites/default/files/income_statement.xlt
INCOME STATEMENT ASSUMPTIONS
What are the assumptions for your income statement (also called profit and loss) spreadsheet?
Explain any documents, forecasts or other assumptions that you relied on to formulate your profit and loss projections. This may include assumptions about gross profit, operating expenses, taxes, dividends or owner draw.
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I NCOME STATEMENT
I N C O M E S T A T E M E N T A S S U M P T I O N S
Complete the cash flow statement template: https://www.sba.gov/sites/default/files/cash_flow_statement.xlt
CASH FLOW STATEMENT ASSUMPTIONS
What are the assumptions for your cash flow spreadsheet?
Explain any documents, forecasts or other assumptions that you relied on to formulate your cash flow spreadsheet. This may include assumptions about cash receipts, cash paid out and borrowing costs.
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CASH FLOW STATEMENT
C A S H F L O W S T A T E M E N T A S S U M P T I O N S
For more information, refer to: https://www.sba.gov/content/develop-cash-flow-analysis-your-business
BREAK-EVEN ANALYSIS
Calculate your break-even point.
Break-even point = fixed costs/(unit selling price – variable costs)
BREAK-EVEN ANALYSIS ASSUMPTIONS
What are the assumptions for your break-even spreadsheet?
Explain any documents, forecasts or other assumptions that you relied on to formulate your break-even analysis. This may include assumptions about your current and future costs, such as raw materials, labor, and operating expenses.
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BR EAK-EVEN ANALYSIS
B R E A K - E V E N A N A LY S I S A S S U M P T I O N S
For more information, refer to: https://www.sba.gov/content/breakeven-analysis
Complete the balance sheet template: https://www.sba.gov/sites/default/files/balance_sheet.xlt
BALANCE SHEET ASSUMPTIONS
What are the assumptions for your balance sheet spreadsheet?
Explain any documents, forecasts or other assumptions that you relied on to formulate your Balance Sheet statement. This may include assumptions about the value of your assets and your liabilities, debt and equity.
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BALANCE SHEET
B A L A N C E S H E E T A S S U M P T I O N S
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APPENDIX
Reference article: https://www.sba.gov/content/appendix