Team Captain’s

Everything you need to recruit and prepare your team for the 2011 Kaiser Permanente Corporate Run/Walk &

Fitness Program

Toolkit

E-mail Communications

& Important

Information

E-mail # 1 - Team Captain Introduction

To: CC:From:Subject: Sign up for the 2011 KP Corporate Run/Walk

Hi, my name is __________________________ and I will be your team captain for the 2011 Kaiser Permanente Corporate Run/Walk & Fitness Program & Fitness Program. I am here to get you signed up and ready to participate in this exciting, one-of-a kind event. I am also here to answer all of your questions about the run/walk and give you everything you need to recruit your friends, family members and co-workers to be a part of our team.

As we get closer to September 8, I will be your source for information about the event. From race numbers to parking information, I will give you everything you need to make it happen. If you have any questions along the way, please feel free to drop me an e-mail.

In the meantime, tell all of your co-workers, friends and family about the 2011 KP Corporate Run/Walk. It truly is a one-of-a-kind event full of fun, fitness, and camaraderie.

Here are some important dates to remember:

July 18 – September 8: Get Active Atlanta 8-Week Training ProgramThe program includes training schedules for beginning and experienced runners and walkers, discount coupons for healthy lifestyle items/services, weekly fitness tips, including KP’s Every Body Walks!, a free walking campaign, a boot camp in Piedmont Park and Complimentary Workouts at all Metro Atlanta locations of LA Fitness, August 10-September 7. July 20 – Midweek walks/runs begin from Sandy Springs Phidippides Running Store, 6:15 p.m. – All levels welcome!July 21 – Midweek walks/runs begin from Ansley Mall Phidippides Running Store, 6:15 p.m. – All levels welcome!August 8 - late entry registration fee applies, 2 p.m.September 7- registration deadline, 2 p.m.September 8- Kaiser Permanente Corporate 5K Run/Walk & Office Picnic7 p.m., Downtown, Turner Field

Thank you,

NameTitlePhone NumberE-mail

E-mail # 2 - Pitch to Recruit Team Members

To: CC:From: Subject: Sign up for the 2011 KP Corporate Run/Walk

Hi, my name is __________________________ and I am your team captain for the 2011 Kaiser Permanente Corporate Run/Walk & Fitness Program. If you haven’t done so already, I encourage you to sign up today.

What’s in it for you? Once you register, you will have access to free training schedules for beginning and experienced walkers, discount offers for healthy lifestyle items/services, weekly fitness tips and more. On September 8, the culminating event will be an evening of fun, fitness, a free run/walk T-shirt and more at Atlanta’s largest outdoor office party!

Visit the event site today at www.kpcorporaterunwalk.com and go to the registration page to sign up to be a part of our team. Be sure to chose ____company name____ so you can run alongside your colleagues, family, and friends. You don’t want to miss out on the fun!

Thank you,

NameTitlePhone NumberE-mail

E-mail # 3 – Last Minute Information

To: CC:From: Subject: Last Minute KP Corporate Run/Walk Details

It’s here! After weeks of training, your hard work has paid off. The 2011 KP Corporate Run/Walk is finally here. I have some last minute details to share with you to help make this year’s event a success.

Date: Thursday, September 8, 2011

Important Times: gather at __tent or designated meeting spot___ 5 p.m.Expo opens 5 p.m.Team Photo _______Fitness Warm-up 6:40 p.m.Run/Walk begins 7 p.m.Picnic begins 7:30 p.m.Awards ceremony 8:15 p.m.

Location: The run/walk picnic area and start/finish line are located next to Turner Field in downtown Atlanta. (Our company tent is located _________________________ or Our designated meeting spot will be ____________________________.)

Dress: Be prepared for hot weather.

MARTA Take MARTA to the GSU Rail Station on the east-west line (one stop from the Five Points Station) and walk south on Capital Avenue. www.ItsMarta.com

Directions: Hank Aaron Drive will be closed at 4 p.m. All available authorized lots on the east side of 75/85 will be filled by this time. Those who arrive after 4:00 p.m. will be directed to the lots on the west side of 75/85.

From downtown: Option 1: Go south on Pryor Street, left on Fulton and right on Fraser. Option 2: Stay on Pryor, left onto RDA and left on Fraser.

From 75/85 heading south: Option 1: Take the Fulton Street exit, go left on Fulton and right on Fraser. Option 2: Take the Fulton Street exit, turn right on Fulton, left on Pryor, left on RDA and left on Fraser. Option 3: Exit at MLK, go right, left on Washington, left on RDA and left on Fraser.

From 75/85 heading north: Take the Turner Field exit (RDA, Capitol Avenue), go left on Pollard, right on RDA and then left on Fraser.

From I-20 heading west: Take the Hill Street exit, go left on Hill Street, right on Glenwood (merges with Fulton) and then left on Fraser.

From I-20 heading east: Take the Windsor/Spring/Turner Field exit, go right on Windsor, left on Fulton and then right on Fraser

Here is my cell phone number should you have any questions: ___________________.

Thank you,

NameTitlePhone NumberE-mail

Flyers

3 REASONS TO SIGN UPFOR THE 2011 KP CORPORATE RUN/WALK

1) Free 8-week Training Program (July 18-September 8)* training programs for beginner and experienced walkers and runners from Jeff Galloway* weekday walks/runs from Phidippides, Atlanta’s premier running/walking specialty store – Phidippides.com* weekly emailed fitness tips* discounts on fitness apparel, programs and events* Boot Camp in Piedmont Park* KP’s Every Body Walks!

2) Complimentary Workouts at LA Fitness August 10-September 7

3) Free run/walk shirt

2011 KP Corporate Run/Walk

DON’T GET LEFT OUT . . . SIGN UP TODAY FOR THE FUN!

Kaiser Permanente Corporate Run/Walk & Fitness ProgramThursday, Sept. 8, 2011, 7 p.m.Adjacent to Turner Fieldwww.kpcorporaterunwalk.com

So far ____ people have signed up to be a part of our KP Corporate Run/Walk team. Are you one of them?

It’s not too late to sign up. Be a part of Atlanta’s largest outdoor office party!

ONE LAST CHANCE!

Kaiser Permanente Corporate Run/Walk & Fitness ProgramThursday, Sept. 8, 2011, 7 p.m.Adjacent to Turner Fieldwww.kpcorporaterunwalk.com

Ready, set, go! We are just days away from the 2011 KP Corporate Run/Walk. Are you registered yet? Join your co-workers, friends and family at Atlanta’s largest

outdoor office party.

Be a part of the2011 Kaiser Permanente Corporate Run/Walk &

Fitness Program!

A SPECIAL THANKS FROM YOUR TEAM CAPTAIN

Thank you for participating in the 2011 KP Corporate Run/Walk.

Without YOU, this event would not have been a huge success. Thanks for your support…