Table of Content

Show Profile 3

B.

A

JWS 2014 Partners 3-4-5

C. Organiser 6

D. Exhibitors 7-10

E. Visitors 11

F. Visitor Media Plan 12-15

G. EBDA’A Award 16

H. Press Release 17-19

13-17 March 2014Abu Dhabi NationalExhibition Centre

Post Show Report

THE ABU DHABI BUSINESS WOMEN COUNCIL Was formed in the Emirate of Abu Dhabi by virtue of the Chamber’s Board of Directors. The Abu Dhabi Businesswomen Council is formed to exercise activity through theTrade & Services Committee of the Chamber’s Board of Directors. Abu Dhabi Business Women Council.

INTERNATIONAL GEMOLOGICAL INSTITUTE The scientific laboratory for the identification and grading of diamonds and colored stones and fine. It is the result of continuous research, support and synergy with professionals and consumers alike. Around the world, IGI certificates bring confidence when buying or selling diamonds, gemstones and jewelry.

ROTANA HOTELS Offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry.

ARJMST Born in 1978 in Abu Dhabi, Azza Al-Qubaisi is UAE’s leading jewellery designer & maker. She is the founder and owner of the brand Arjmst, The Arabian Workshop for Jewellery and Gemstones in Abu Dhabi. Now, as one of the UAE’s most successful and awarded entrepreneurs, Al Qubaisi is giving back to the craft that has provided so much to her by being a judge for the EBDA’A AWARD 2014, the Emirati Jewellery Design Award, the first national jewellery design competition in the UAE, as part of the International Jewellery & Watch Show (JWS).

GEMOLOGICAL INSTITUTE OF AMERICA (GIA) GIA is the world’s most respected non-profit institute of gemological research, grading and learning present in 14 countries. GIA is the creator of global standards such as “4Cs of Diamond Quality” and “7 Pearl Value FactorsTM”. From its campus in Dubai’s Jumeirah Lake Towers, GIA offers vocational training in gemology, jewellery design, retails sales, merchandising, etc. for trade, young aspirants and professionals. GIA conducts its renowned Graduate Diamonds Diploma- a comprehensive study of the science of diamond grading as well as organizes classes across Bahrain, Kuwait, Qatar, Saudi Arabia, Turkey and other GCC location. GIA’s intake station in Dubai offers a globally recognized and secure service in diamond, coloured gemstone and pearl identification and grading besides other services such as laser inscription, diamond sealing, and free stone pick-up and delivery service for its Dubai client. To know more visit www.giamideast.com

WESTERN MOTORS Established in 1976, Western Motors is a member of Al Fahim Group and the sole agent for Chrysler Jeep, Fiat and Mopar in the Emirate of Abu Dhabi. Employing a well-planned strategy to promote the Jeep and Fiat brands, Western Motors has successfully carved out a lucrative market. The authorized distributor concentrates on fostering vital trade relations, and proactive ncustomer support; hence, enjoying a discerning and extreme loyalty in the market. Western Motors also plays a major role in the community starting from arranging yearly events for customers, such as the Jeep Jamboree and SRT Drag Race, to their endorsement of activities which are important to the public. Constantly striving to innovate and improve, the company’s commitment to quality and corporate social responsibility (CSR) has earned it an enviable reputation for excellence, professionalism and dedicated customer service.

B. JWS 2014 Partners

A. Show ProfileThe International Jewellery & Watch Show Abu Dhabi (JWS) is an exclusive and high-end jewellery and watch event. Through its showcase of the world’s leading brands in the world’s richest city, Abu Dhabi, the capital of United Arab Emirates, the event attracts elite retailers and designers.

Edition: 22nd

Frequency: AnnualTotal net square meters: 4,200sqmTotal gross square meters: 10,114sqmDate: 13-17 March 2014Venue: Abu Dhabi National Exhibition CentreCountry: United Arab EmiratesOpening: Sheik Mohamed Bin Hamdan Al NahyanNumber of exhibitors: 125Number of Countries represented: 21Total number of visitors: 5266Organisers: Reed Exhibitions

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Product Profile

• Diamond Jewellery • Gold Jewellery • Pearls • Precious and Semi Precious Stones• Gems Stones • Designer & Fashion Jewellery • Luxury & Designer Watches • Silver Jewellery • Jewellery Display Materials• Jewellery Related Services

JWS 2014 Exhibitor Testimonials

Mahesh Devji, Managing Director- Devji Aurum “We believe JWS is increasing its bar every year in terms of participation and organizing the event. I am confident that this year’s show will be a successful for both visitors and exhibitors.”

Marco Pignocchi, Owner of Tutti Frutti - Italy“It is our privilege to become part of JWS at Abu Dhabi as this place is known as the hub of jewellery trade and it’s known for its upscale jewellers as well as buyers all across the world”.

Rohit Dhamani, Director - Dhamani“We have been keen to be part of the Jewellery and Watch Show in Abu Dhabi since its inception 21 years ago. This year we have noticed that there were more high profile and unique customers who are visiting the exhibition and a lot of regional customers were also seen this edition and wish to visit again to Abu Dhabi for the future purchases as they are following the trends from the local family jewellery purchases, this is an additional sales which we have seen this year. JWS is one of the best shows and have a lot of potential for Consumers and for the jewellers”

Goldesign – Brazil “Besides giving us an opportunity to sell our product to world’s most upscale buyers, JWS also gave us an opportunity to learn from each other; here you have the world’s top exhibitors, displaying their products, so this place is also promoting healthy exchange of ideas and business prospect among the participants.

Nirupa Bhatt, Managing Director of GIA in India and the Middle EastShows like JWS gives us an opportunity to network, exchange ideas and explore the needs of the market. It also gives us a chance to introduce our services to large and small businesses, and to reconnect with existing clients and GIA alumni based in the Gulf region. Our complimentary seminars will help consumers, jewellery enthusiasts and connoisseurs make informed decisions when buying gems and jewellery. We continue to dedicate our resources to serving the public and trade in a way that fosters trust and consumer confidence.”

ZAHRAT AL KHALEEJ Zahrat Al Khaleej is the #1 woman’s and lifestyle magazine in the Arab world. Published weekly, it is aimed at 20-45-year-old women and their families, and covers health, beauty, fashion, celebrity and lifestyle issues.

ANAZAHRA.COM Aims to be the home for modern Arab women who are passionate about fashion and beauty, interested in celebrity news and lifestyle topics, and looking for greater interaction and a sense of community.

C. OrganisersReed Exhibitions FZ-LLC

P.O. Box 77899Abu Dhabi – United Arab Emirates

Tel. + 971 2 4917615Fax + 971 2 4917612

Web: www.reedexpo.com

Size and Scope

The world’s leading organiser, with over than 500 events in 40 countries serving 43 industries worldwide bringing together more than 6 million participants from the Americas, Europe, the Middle East and Asia Pacific. A wide range of events includes trade and consumer exhibitions, conferences and meetings.

Reed Jewellery Group

REED Jewellery Group organizes 14 high profile jewellery events around the globe, designed to deliver unique business opportunities for all stakeholders of the industry. Among these are the International Jewellery Kobe (IJK), the world’s largest quality pearl trade show organized every year in Japan and renowned global jewellery exhibitions such as JCK in USA and Eclat de Mode in France.

D. ExhibitorsExhibitor Profile

• Independent retail outlets • Retail chains• Designers• Laboratories• Publications & Service providers

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JWS 2014 Exhibitor List

BAHRAINAnand Jewellers Ramesh JewellersBRAZILGoldesign Ltd. COLOMBIARalph BethancourtCYPRUSMy KristinaHONG KONGAP Creations Kinetic Artwork (HK) LTD. Butani Jewellery ltd. Mariita Jewelry LtdDenis Hazel International Ltd Prestige Jewellers MFR. LTD.Gold Field Co. Mfg. Ltd Ricco (Int'l) Co. Ltd Hang Yuen Jewellery Limited INDIABapalal Keshavlal Santosh Jewellers Bharany's Spectrum Jewels LLCNahar ExportsITALYBruno Aristi Novarese & SannazzaroCollaro Gioielli Ofir S.R.L Crivelli Roberto Casarin SRL Davide Curado Stanoppi Fabio Fanfani Tererò SRLI Gioielli del Sole SRL Tutti Frutti Jewellery Idea Coral SRL Zydo S.R.L.JAPANMiwako Yanagisawa JoaillierJORDANIzmirian JewelleryKUWAITRoyal CollectionLEBANON 2M SILVER JEWELLERY George HakimAl Wassim Jewellery Hanna FreresAntoine Hakim Kreidy Jewellery Armanor Jewellery La Pendule , Pavlo D'orian Azar Gems Company Malak Jewellery

Butterfly Jewels Mawla Jewellery Celebrity Jewellery Nour Jewellery Design LEBANON Christian OR Jewellery V.H.P. Jewellery Delarosha Matar Jewelry YalmanianEliva Gioielli YepremGemayel Jewellery YessayanGeneral Diamonds RUSSIAMoiseikin International LimitedSAUDI ARABIA Kanz Al Sahra Jewellery Saudi Spirit & ZarkonSINGAPORE Taka Jewellery Pte Ltd.SWITZERLANDDa VindiceTHAILAND Patum Dhana Co. Ltd.TURKEY Emel Diamond Lokkum Silver Jewellery Guleryuz Kuyumculuk Ve Turizm OTM.San. Ve TIC.A.S

Zela Jewels

UNITED ARAB EMIRATESAbu Dhabi Business Women Council InterGems Middle East Aisha's Charms International Gemological Institute (IGI) Al Daham For Watches Istana Al Mandoos Jewellery Jaipur Gems DMCC Al Masaood Jewellery LLC Jhaveri Jewels LLC Al Nahar Jeweller Joder Jewellers LLC Al Riyadh Jewellery KGK Diamonds & Jewellery LLC.Al Sada L.Sunderdas Zaveri Jewellery LLC Amwaj Lamasat FZ LLC Antonio Careena Jeweller Layalina ARJMST Mediaquest Australian South Sea Pearl FZCO Merugiri Gems DMCC/VISHRUT Bazelt Jewellery LLC. Mogul Gems & Jewels DMCC Bhaskar Devji Jewellery (Devji Aurum) Mohammed Rasool Khoory & Sons Clio Pro Jewellery Demanto Jewellery Oyster Bay Gems LLC Demi Couleour Jewellery LLC Renee Jewellers Dhamani Jewels Rose Magazine

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El Hajj Jewellery Rotana Hotel Etoile Jewelers Salem Al Shueibi Jewellery Eve Arabia Sheetal Group (KIAH)Fifth Avenue Collection Shenoy JewelleryUNITED ARAB EMIRATESGIA India Laboratory Private Limited-DMCC Branch

Sultan Jewellers

Hueb Jewellery Wall Street ExchangeInch of Gold Western Motors UNITED KINGDOMJewelEver Riccardo Gallinaro Martin Oliva Ltd.UNITED STATESA & S Diamonds Monique Creation Inc. Bellina Collections Solitaire Jewels

 

E. VisitorsJWS is a consumer show targeting:• Members of the royal families• High-net worth individuals• Private collectors• Top government officials• Top VIPs from various organizations• Media and General Public

Male

female

As per the chart below 98% would like to visit the JWS 2015 and 98% would recommend to their friends to visit JWS 2015

Exhibitor Survey Results:

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F. Visitor Media PlanJWS Media Campaign:

JWS has extensive media campaign covering the Middle East Region specifically UAE focusing in Abu Dhabi. More than 500,000 SMS, radio ads covering targeted audience, print advertisements on leading local newspapers and specialized magazines, outdoor advertising covering Abu Dhabi and the neighboring emirates & email campaign to all database.

VISITOR MEDIA CAMPAIGN

VISITOR Media Campaign No. of Ads Focus Group Geographic

Target

Newspaper

The National Front Cover 1 (6cm X 6col) Locals and Expats UAE

Al ittihad

Front Page 1 x ( 20cm x 6 col) Locals and Arab Expats UAE

Front Page 1 x ( 20cm x 2 col) Locals and Arab Expats UAE

Front Page 1 x ( 20cm x 2 col) Locals and Arab Expats UAE

Specialized Magazines

Zahrat Al Khaleej 1 Gatefold VIPs Local and Arab

visitorsUAE and Regional

Abu Dhabi Week

Invitations/Ticket Distribution Social Network Support Online Web banners Editorial support leading up to the shoe: news, events & cover story on the 13 March

VIPs Local and Arab visitors UAE

Al Sada 1 DPS Visitors UAE

Bint Al Khaleej Magazine 1 FPA Visitor UAE

Lamasat1FPA Visitor UAE and

Regional

1 Post Show Editorial Visitor UAE and Regional

Haya Magazine 2 FPA (Arab) Visitor UAE

Marie Claire Magazine 1 FPA (Arab and English Mag) Visitors UAE

Layalina flyer insert

1 FPA Visitor UAE and Regional

1 Flyer Insert Visitor UAE and Regional

1 Eshot Visitor UAE and Regional

1 Post Show Editorial with photo coverage Visitor UAE and

Regional

Outdoor

Corniche circuit number 1 Local Arab and Expats Visitors UAE

SMS

SMS

500,000 3X 1st SMS on Sunday(March 9), 2nd SMS on Thursday (March 13) & 3rd SMS on (Saturday) March 15

Local Arab and Expats Visitors UAE

Radio

Radio 2 70 Live Reads Local and Expat Visitors UAE

Emarat FM (95.8FM) 60 Live Reads Local and Arab

Visitors UAE

Emarat FM (95.8FM) 1 Road Show (for 30mins) Local and Arab

Visitors UAE

Star FM 60 Live Reads morning show (Ahla Sabah)

Local and Arab Visitors UAE

Star FM 1 Road Show Local and Arab Visitors UAE

Star FM Radio Competition Sabaho for 5 days

Local and Arab Visitors UAE

Social Media

Facebook, Twitter & Instagram

Social Media Campaign on Facebook, Twitter & Instagram

Visitors and Exhibitors

Local Regional and International

E-campaign

Eve Arabia 3 Eshots VisitorsLocal Regional and International

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E invitation Visitors

send an e-inviation to our database Visitors

Local Regional and International

Online Media Partner

Eve Arabia advertisement online & FB Post Visitors UAE and

Regional

ana zahra

advertisement online 50,000 Leader Board impressions 50,000 Space banner impressions 50,000 MPU impressions

Local and Arab Visitors UAE

Flyers and invitations Distribution

Hotels distribution of flyers and invitations Visitors UAE

Exhibitor Shops distribution of flyers and invitations Visitors UAE

ADNEC distribution of flyers and invitations VIP Local

Woman Associations

distribution of flyers and invitations Visitors UAE

Outdoor Media Campaign

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G. About EBDA’A AwardIn its second edition, EBDA’A AWARD, the-first-of-its-kind jewellery competition in the UAE announced three first prize winners during JWS 2014 , Reed Exhibitions launched EBDA’A AWARD in 2013 with the aim to encourage creativity and innovation using local inspirations, and promote careers in the industry. It was open in three categories including daywear jewellery, evening wear and contemporary interpretation of traditional jewellery.

The awards were sponsored by Amwaj Jewellery, Ghenej Jewellery and Al Masaood Jewellery who will produce the winning jewellery designs, in association with and supported by renowned Emirati jewellery artist Azza Al Qubaisi and the Gemological Institute of America (GIA) which collaborated with EBDA’A AWARD to mentor participants through educational jewellery courses.

Furthermore Reed Exhibitions will offer 2013, 2014 and 2015 EBDA’A AWARD winners the chance to showcase their jewellery at a leading global jewellery event in 2015. At the JCK Las Vegas trade show, these winning jewellery trend-setters will also get an opportunity to acquaint themselves with unique designs from up and coming designers and the latest collections from established international jewelry artists.

Winners of the EBDA’A Award 2014

Day Category

1st Place: Nour Naboulsi2nd Place: Marzia Al Hammadi3rd Place Asma Salem

Jury Honorable Mention Thorsten Lomker

Night Category

1st Place: Asma Abdulla2nd Place: Shaikha Saeed Obaid Saif Musabeh

Jury Honorable Mention Paul Somnath

Contemporary Interpretation of Traditional Jewellery

1st Place: Hamda Al Hameli2nd Place: Nada Al Musaabi

Jury Honorable Mention Irshad Abdul Kareem

H. Press ReleasesAl Wattan Newspaper

Gulf Time Newspaper

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Online www.zawya.com

Al Khaleej Newspaper

Abu Dhabi Week Cover Story

Al Wattan Newspaper

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Join the JWS 2015 editionfrom 8th to 12th of April 2015

www.jws.ae

For more Information please contact:

Sherryl AbudeProject Assistant - Reed Exhibitions

sherryl.abude@reedexpo.aeMobile: +971 50 2387792

Mohamad MehieddineDeputy Sales Manager - Reed Exhibitions

mohamad.mehieddine@reedexpo.aeMobile: +971 50 6687413

Raya DandalShow Manager - Reed Exhibitions

raya.dandal@reedexpo.aeMobile: +971 50 1402071