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Transcript of T24
Constraints Involved in Churning Out a Customer’s
Primary Connection to a New Connection
BY:CH.Naveen Kumar1225209106MBA(RM)
GITAM INSTITUTE OF MANGEMENT
INTRODUCTION
Retail & telecom industry are the sunrise industries in INDIA & the combination of these two industries brings us the new product i.e. T24 mobile
T24 Mobile is GSM Mobile Service launched by Future Group jointly with Tata Teleservices.
RETAIL INDUSTRY
2nd largest telecom market after china.
Total subscriber base: 617.53 million & expecting 1.15 billion by 2013
Bharti Airtel is the leader with 24% market share.
Tata teleservices is 6th in India market with 10%market share.
Contributes 35% to Indian GDP.
5th most attractive emerging retail market, only 9% sector is organized
MNC’s in INDIA, wall mart Carrefour, Tesco etc.
Pantaloon Retail is INDIA’s leading retailer with various formats: Big Bazaar, Food Bazaar, Pantaloons, Central, Fashion Station, Brand Factory, E-Zone etc.
TELECOMM INDUSTRY
T24
Talk more, Shop more &
Shop more, Talk more
Need Scope
Complete Understanding of customer base. (choice & preferences)
Better understanding of constrains involved in switching over to new connection
Understanding Customers satisfactory levels on various aspects. (network offers/schemes, customer service)
Effective Launch of T24.
Use full in reducing constrains.
Identifying target customers.
Help in building future plans & strategies.
&of the Study
Objective of the Study
SWOT analysis of T24
Pre Launch Study
Post Launch Study
SWOT ANALYSIS
StrengthsWeaknessesOpportunitiesThreats
SWOT ANALYSIS
StrengthsWeaknessesOpportunitiesThreats
SWOT ANALYSIS
StrengthsWeaknesses OpportunitiesThreats
SWOT ANALYSIS
StrengthsWeaknessesOpportunitiesThreats
Pre Launch Study
One sim holders
In favor of T24 Not In favor T24
More Pre Paid users
Customer Preference
Switch to better alternative
More GSM users
Time period of Usage of network connection
Pre Launch StudyIn favor of T24 Not In favor T24
Major Constrains
Documentation
Communicating New no.
Network Coverage
Copying Contacts from old sim
Customer Service
Number series
Brand loyalty
Post Launch Study
“SHOP MORE TALK MORE AND TALK MORE SHOP
MORE” concept.
Is T24 providing better offers !
REMARK: Very less talk time is given on heavy shopping
Suggestions
T24 Customers can be updated with latest offers, discount sales etc via SMS or phone calls.(optional facility)
Should provide stationary while taking up T24 connection.
+ Instant Photographs for documentation. + Card readers to copy contacts from old to new sim. + Xerox machines.
Future Group Should look out for expansion in rural areas
More talk time can be provided on slow moving merchandise
Signal strength & service should be of good quality as it is most preferred by the customers.
Hire more personnel & experience staff from telecom industry.
Conclusion
T24 is a unique marketing alliance between a retailer & telecom operator, which offers direct access to millions of future group customers through its wide spread retail presence across India. The concept of “Shop More Talk more & Talk more Shop more” will redefine the telecom experience in the country and will take Indian retail industry to the next level.
Bibliography
Marketing Management by- Phillip Kotler
consumer behavior (9th edition) Leon Schiffman
Consumer Behavior by- basil G. Englis
www.wikipedia.com
http://consumer-behaviour.blogspot.com
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