T1 Low Cost Web Solutions for Businesses
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Transcript of T1 Low Cost Web Solutions for Businesses
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Low Cost Web Solutions for Businesses
Presenter: Andrew WaiteDigital Marketing Expert
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About Me
Project Manager @
linkedin.com/waiteandrew
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Introduction
http://youtu.be/CCcl_TOCQzY
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National Broadband Network
A broadband network for Australia’s futureThe National Broadband Network is a next-generation broadband network designed for Australia’s future needs. The network comprises of three technologies - optic fibre, fixed wireless and next-generation satellite – and will provide more reliable, high-speed broadband access to all Australians
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DEP goals & objectives:
SME (small-to-medium enterprises): • improve their online
presence• offer new products and
services• expand their market• improve
competitiveness• increase their means of
communicating with customers and suppliers
NFP (Not-for-profit organisations): • extend their reach
into the community
• expand their donor pools
• explore more innovative ways to increase awareness for their causes
Local communities: • enhance their
standing as community-based centres
• reach a wider audience, while helping foster an environment of shared knowledge and understanding
to help…. to help…. to help….
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What will be covered
• Getting online• Online tools• Search Engine Tools• Web directories• Search Engine Optimisation• Email Marketing• Paid Advertising• Web Analytics• Low cost marketing solutions
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Getting Online
Purpose?• Ecommerce vs. Content
Ability/Resource?• Technical/Non Technical
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Ecommerce
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Magento Go
• Starts at $15/Month• Free 30 day trial (set up before you start
paying)• Fully supported• Hosted solution
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Content (CMS)
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Ecommerce Considerations
• Freight and Fulfillment • Finance (payment gateways/paypal)• Inventory (product availability)• Product Data
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Freight and Fulfilment
• Product Size• Shipping packaging• Turnaround time• Drop Shipping• Shipping Providers
- Australia Post- Temando (aggregator)
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Finance
• Payment Gateways- Merchant account- Payment gateway (bank vs. Other)
• Paypal • Bank Deposit/Bpay
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Inventory
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Product Data
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Low Cost Tools
• Wufoo/Formstack• Google Analytics• Logo (aussielogos.com.au)
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Wufoo/FormStack
• Free for up to 3 forms (wufoo)• Multiple fields• Useful for:
- Contact pages- Registration (warranty, service etc)- Surveys
• Stores data online• Ability to export data
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Google Analytics
• Search “analytics” on Google• Create an account• Copy UA Code• Paste on website
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Logo
• Family/Friends• Aussielogos.com.au
- Unlimited revisions- Business Cards Provided- High Res Artwork Provided
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Search Engine Tools
• Keyword Tool• Submit your URL to
Yahoo, Google, Bing and AOL.
• Google Places• Google Analytics
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Email Marketing
• Mailchimp• HTML emails• Email analytics• Maintaining and
building your database
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Web Directories
• Yellowpages.com.au• Truelocal.com.au• Low time and cost
investment• Additional link to
website assisting with SEO
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Search Engine Optimisation (SEO)
• Optimising content through use of key words
• Link building• Content development• Dynamic websites• Domain naming• Image descriptions
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Paid Advertising
• Facebook ads• Google Adwords• Demographic targeted
marketing• Facebook fastest growing
platform• High ROI if managed well
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Facebook Ads
http://www.facebook.com/advertising• Highly targeted• Low cost• Easily managed/understood
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Google Adwords
http://adwords.google.com.au• Direct measurability• More complicated than Facebook• Highly targeted
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eBay Store
• Buy it now Vs. bidding• Low Cost• Great for clearance stock• Customizable • Integrated with Magento
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Next Topic…
How to reach your customers online with the NBN!!
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Helping your business succeed online