T SHAREHOLDER SUMMARY R DOORWAYS C AND IS · PDF fileAJENE WATSON, LLC., Investment & Business...

THE FOLLOWING SHAREHOLDER SUMMARY REVIEW IS A BRIEF OVERVIEW OF EDOORWAYS CORPORATION, ITS BRAND AND SERVICES, AND IS NOT INTENDED TO REPLACE A FORMAL EXECUTIVE SUMMARY AND/OR BUSINESS PLAN GENERALLY PROVIDED TO PRIVATE INVESTORS. THIS DOCUMENT IS MEANT FOR PROSPECTIVE SHAREHOLDERS INTERESTED IN THE PURCHASE OF EDOORWAYS SECURITIES VIA THE OPEN MARKET AND HAS MADE A REQUEST FOR THIS INFORMATION.

SHAREHOLDER SUMMARY REVIEW Prepared for eDOORWAYS 7/17/2008 by

AJENE WATSON, LLC., Investment & Business Development Director



BRIEF SUMMARY INTEGRATED BUSINESS PLAN/EXECUTIVE SUMMARY WITH SNAP SHOTS, OVERVIEWS & CURRENT SHORT TERM CAPITAL REQUIREMENTS, USES & PROJECTIONS

SHAREHOLDER SUMMARY REVIEW BUSINESS CONCEPT Part Shell Answer Man®1, part Yellow Pages*, and part “wiki”- Consumer Reports®2 Solving lifestyle problems for consumers while driving traffic through the physical and/or virtual doorways of goods and service providers and small businesses, is the ultimate goal of eDOORWAYS. As a web-based consumer problem solving gateway, lifestyle information source and online business-to-business & business-to-consumer marketplace, eDOORWAYS will save consumers valuable personal resources by uniting them with the global consumer community, retailers, and manufacturers in an effective new way.

If imitation is the sincerest form of flattery, then improvement is the purest form of competitiveness. eDOORWAYS offers a highly differentiated, first-of-its-kind product. The eDOORWAYS platform encompasses a unique combination: part social network, directory, search engine, professional network, encyclopedia and rating service.

1 Shell Answer Man is a registered service mark of Shell Trademark Management, BV 2 Consumer Reports is a registered service mark of the Consumers Union of America, Inc.

Key Management

Development Team Gary F. Kimmons (CEO)

Summary Fact Sheet

Funds Seeking: 1.5M Funds To-Date: 2.5M Employees: 2 CAP Structure: Founders 20% Investors 80% Key Management Team CEO – Gary F. Kimmons For more information contact: Renee Ethridge [email protected]

Securities Overview: Symbol EDWY Market Cap TBD Shares Issued 160M Year End DEC Exchange Pink Float (est) 20M Recent Bid/Ask $.02/.03 Shares Authorized 1B

eDOORWAYS targets a broad demographic of American consumers who use the Internet to solve their daily lifestyle problems and to make purchases of goods and services. We anticipate a strong interest from young, Internet-savvy adults who rely on the Web for quick and effective solutions. Our revenue will come from small businesses across America seeking an avenue for business development.

Target Market

There are over 45 million “micro boomers”, or young, Internet-savvy adults, who are our immediate consumer target. Small business users are our target revenue market. They comprise approximately 97% of business in America. The market for eDOORWAYS is therefore large, geographically diverse and robust.

Market Size

Service eDOORWAYS is a web-based consumer problem solving gateway, lifestyle information source, and online business-to-consumer marketplace saving the consumer valuable time and money by uniting users with the global consumer community, retailers, and manufacturers in an effective new way. At its core, eDOORWAYS is a collaborative venue that connects people with questions to experts with answers, solutions, and recommendations as to where to buy goods and services related to their area of interest. For people with special knowledge, it validates their credibility, spreads their fame, and provides them with the opportunity to be rewarded for their opinions.

In a manner analogous to the typical town square found in many American towns and cities, eDOORWAYS will engender an atmosphere of transparency, immediacy, and intimacy. Like the town square, with eDOORWAYS all the relevant vendors, their product and service offerings, pros & cons, as well as the prices they charge, are readily known; thus, eDOORWAYS will induce a form of candour and competitiveness that can only benefit consumers and businesses alike.

Summary Fact Sheet

eDOORWAYS - is a revolutionary business to consumer social network website integrating advanced search technologies to create an exciting new brand, solving lifestyle problems for consumers and driving traffic through the physical and/or virtual doorways of goods and service providers. What gives eDOORWAYS a uniquely competitive advantage is the value add of next generation networking interface that delivers a real-time collaborative problem-solving venue with capabilities for instantaneously sourcing correct information, products, services and solutions. This platform will save consumers valuable personal resources by uniting them with the global consumer community, retailers, and manufacturers in an effective new way while generating revenue via sponsorship and transactions completed during consumer visits.

Opportunity - We will capitalize on (1) Web 2.0 community democratic Internet service offerings (like MySpace, Craig’s List, Wikipedia); (2) micro or "niche" marketing and targeted service offerings in place of traditional mass marketing; (3) emergence of new technologies enabling the aggregation and presentation of information; and (4) the changing behaviour of consumers, who now actively seek online information to answer their questions and gain information prior to purchasing.

Solution - eDOORWAYS creates an immediate solutions network which connects local businesses with consumers in need of immediate answers, goods or services, with expert assistance. This network of people and small businesses offers immediate solutions on a level never before possible. Harnessing web resources in a whole new way, eDOORWAYS is a functional tool which enhances the market’s transparencies for real solutions, pricing and quality.

eDOORWAYS 2602 Yorktown Place Houston, Texas 77056 Tel: 832-284-4276 E-mail/Web: [email protected] Corporate Web Address www.edoorways.com

Projected Financials

Gary Kimmons has over 30 years of experience developing and launching software based initiatives. Mr. Kimmons founded GK Intelligent Systems, Inc in 1995, an AMEX company with technology picked No. 1 in the world by the UN and a product selected No. 1 by the retailers of America at the Retail ExChange in 1999.

speakTECH – No. 1 Microsoft Partner in USA Applied Story Telling- Top Brand Experts Studio Number One – Top LA Ad Agency Carmel Consulting – Silicon Val. Developer Marty Lobkowicz – Top Retail Consultant Telcordia – Top Defence Contractor

Q3 of 2008 Q4 of 2008 Q1 of 2009 Q2 of 2009 Q3 of 2009 Profit $477K $995K $1.37M $1.88M $2,538,000 Expenses $1.95M $1.55M $1.41M $1.37M $1,328,900 Net Income <$1.63M> <$540K> <$289K> $432K $1,209,100



OPPORTUNITY

Benefits Key benefits for eDOORWAYS include increased consumer empowerment via a higher level of engagement with vendors; 3rd party information that can be trusted as impartial; and stronger orientation toward customer service and improved ways for vendors to identify prospects and close the sale. Revenue eDOORWAYS revenues will be derived from the following:

• Advertising Revenue - based on a cost per thousand views (CPM).

• Prepaid Services/Subscriptions - from vendors and registered experts who wish to prepay for “golden nugget lead” generation or to subscribe to advance services (i.e. text message alerts, etc.)

• Preferential Placement Fees - similar to Google keyword purchases or

paying to have one’s resume come up first in recruiter searches of the job boards.

• Private-label Lease/Sale and operation of the Platform - of interest to

professional associations, trade groups, and large corporations whom have varying supplier bases that would pay for private label service.

Strategy eDOORWAYS will capitalize on an emerging opportunity created by several developments:

• the huge success of Web 2.0 community democratic Internet service offerings (like MySpace, Craig’s List, Wikipedia);

• the movement in marketing toward micro, or "niche" marketing and targeted service offerings in place of traditional mass marketing;

• the emergence of new technologies that enable the aggregation and presentation of information on the Internet on an immediate basis;

• the changing behavior of consumers, who now actively seek online information to answer their questions and gain information prior to purchasing.

• the need for transparent information – the truth about satisfaction or disappointment with products, vendors, and service providers on a local basis – the need for “truths” generated by users in the form of consumer reviews of repairmen, contractors, hotels, restaurants, books, films, and other consumer services; and

• a desire on the part of small businesses and merchants who have measurable media resources for reaching consumers actively involved in the purchasing process to leverage their customer referral base and the Internet in an efficient and cost-effective fashion, unlike what is currently possible through traditional listing services and local print, radio, and cable TV outlets.



DESIGN

Product eDOORWAYS is a platform that combines positive aspects of highly successful businesses, yet overcoming the flaws that have prevented each of them from becoming a fully comprehensive tool for consumers, experts, and businesses to connect.

At its core, eDOORWAYS is a collaborative venue that connects people with questions to experts who have the answers and solutions and who can make recommendations as to where to buy goods and services related to areas of interest. For people with special knowledge, it validates credibility, spreads fame, and provides them with the opportunity to be rewarded for their opinions. However, the outer layers of the eDOORWAYS platform provide users with unique applications and services allowing intelligent advanced search services and a commerce networking [social] capability not provided by any leisure and entertainment based social networking site.

In a manner analogous to the typical town square found in many American towns and cities, eDOORWAYS will engender an atmosphere of transparency, immediacy, and intimacy. Like the town square, where it’s possible to know who all the relevant vendors are, their product and service offerings, eDOORWAYS will induce a form of candor and competitiveness that can only benefit consumers and businesses alike via the web regardless of financial or social backgrounds.

Services eDOORWAYS will offer three synergistic service modules to drive the brand:

1. A performance support feature that assists consumers in resolving current lifestyle problems and issues on a real-time collaborative basis;

2. An e-marketplace where vendors can establish "storefronts" and communicate directly with consumers, and;

3. An omnibus lifestyle "info-pedia" offering a broad range of lifestyle information and assistance using the "wiki" approach.

These three service elements will be uniquely combined into a single, seamless interface to provide an environment designed to foster collaborative teamwork between the consumer, other members of the broader consumer community, retailers, and manufacturers.

Components eDOORWAYS will be deployed as an e-commerce platform and performance support system boasting five major competitive components. These eDOORWAYS components are:

• Real-time collaborative problem-solving and performance support – This phase allows consumers to collaborate with various human problems solving resources in a dynamic, intimate, and engaging real-time venue that facilitates immediate problem resolution.

• “Intelligent” search support – Consumers and businesses will be given powerful new

advanced search tools that yield meaningful and relevant information and support, both within the context of the moment of need and on an ongoing, longitudinal basis.



• “Intelligent” contextual problem solving and performance support – As eDOORWAYS’ transactions multiply, and the system develops a historical repository of problem solving interactions, the platform will offer consumers real-time intelligent assistance without the need for human intervention in the solution event.

• Remote performance support via peripheral or hand-held devices – eDOORWAYS is

designed to accentuate the capabilities of cellular phones, digital cameras, and other electronic/digital devices that can serve as tools for remote geographic performance support. (launch by -2010)

• “Creation Chamber” contextual problem solving and performance support – All relevant

information and assistance obtained by consumers can be placed into a contextual framework that can be shared with others. This Creation Chamber will offer consumers real-time performance support, guidance, tools, and content that enables the process. (launch by the end of 2010)

Vertical Topics of Focus

The Company will initially focus on building a database of vendors and a wiki-base of information in the following vertical areas of interest.

• Automotive

• Entertainment

• Financial Services

• Food & Wine, Restaurants

• Home Improvement

• Technology

As the user base grows, the topical focus will grow organically.



MARKET PROJECTIONS

Target Market

Our brand will primarily focus on middle-class Americans which might span a wide age range. This market segment includes both younger (ages 18 – 24) and upwardly mobile people who are just beginning to earn higher salaries (ages 25 – 40), as well as older and more established middle-class Americans (including Baby Boomers) who possess the purchasing power and inclination to spend money on lifestyle pursuits.

The market for eDOORWAYS’ services is sufficiently large and already predisposed to using the internet to assist with purchasing decisions. eDOORWAYS needn’t recreate the wheel but simply create awareness of the eDOORWAYS advantage rather than educating the market.

Marketing Plan With three constituencies, eDOORWAYS will create a campaign that has “value-chain” appeal. This marketing plan will include the following components:

• To Build the Vendor Listings

o Telesales to initial vendors for free and upgraded listings.

o As the consumer user base builds, eDOORWAYS will communicate opportunities to purchase lead generation and alert services.

o Ad tiles on Google, Yahoo, etc.

o Email blasts (from MPE, Clients, partners, etc)

o Trade magazine print ads (industry/segment specific)

o Local events that build the community, spotlight local vendors and attract experts and users alike.

• To Build the Expert Wiki-base

o Ad tiles on partner/client website.

o Creating or buying into an alternative currency/points/”frequent flyer”-type program that will allow experts to earn rewards for their participation.

o Working with listed vendors to offer special discounts or SWAG (free gifts) to experts that gain a following in areas of mutual benefit. (such as a wine expert getting discounted bottles from a local wine merchant).


• To Attract Users

o Advertising and PR campaign




• To Attract Users (cont’d)

o Ad tiles on Google, Yahoo, etc.

o Email blasts (from MPE, Clients, partners, etc)

o Vertical interest magazine print ads

o Viral and word-of-modem campaigns.

Target Cities & Rollout eDOORWAYS will introduce local services on a city-by-city basis in order to both minimize capital requirements and optimize value creation. eDOORWAYS will initially target ten major cities with the intent of offering multilingual versions of the platform; however the ultimate rollout will include 30 of the largest cities within the US in terms of numbers of businesses and population. We will rollout new cities on a phased basis to balance the advertising/marketing costs with growth opportunity.

Target Cities & Rollout (cont’d)

City-by-City Launch Schedule Population # Businesses Launch Year Months

Ramp-Up Penetration New York incl. Newark, Patterson 21,800,000 524,900 2008 26 8% Los Angeles incl. Riverside, Anaheim 17,900,000 318,300 2008 16 8% Chicago 9,750,000 231,800 2008 12 8% Miami incl. Fort Lauderdale, West Palm Beach 5,550,000 164,200 2009 8 8% Philadelphia 6,050,000 145,500 2009 8 8% Washington incl. Baltimore 8,150,000 131,100 2009 8 8% Dallas incl. Fort Worth 6,050,000 130,700 2009 8 8% Boston 5,600,000 126,500 2009 8 8% Atlanta 5,350,000 122,000 2009 8 8% San Francisco incl. Oakland, San Jose 7,200,000 117,900 2009 8 8% Houston 5,450,000 111,500 2009 8 8% Detroit incl. Windsor (Canada) 5,750,000 105,500 2009 8 8% Seattle 3,725,000 91,500 2010 8 8% Minneapolis 3,375,000 89,400 2010 8 8% Phoenix 4,100,000 79,000 2010 8 8% San Diego 2,950,000 72,600 2010 8 8% Denver 2,700,000 70,700 2010 8 8% St. Louis 2,850,000 70,200 2010 8 8% Tampa 2,750,000 65,500 2010 8 8% Pittsburgh 2,375,000 60,800 2010 8 8% Portland 2,150,000 58,000 2010 8 8% Cleveland 2,825,000 56,300 2010 8 8% Kansas City 1,990,000 50,900 2010 8 8% Orlando 2,050,000 48,900 2011 8 8% Cincinnati 2,100,000 47,500 2011 8 8% Sacramento 2,100,000 43,300 2011 8 8%



City-by-City Launch Schedule Population # Businesses Launch Year Months

Ramp-Up Penetration Indianapolis 1,890,000 41,500 2011 8 8% Columbus 1,760,000 39,900 2011 8 8% San Antonio 1,950,000 37,100 2011 8 8% Las Vegas 1,840,000 34,300 2011 8 8%

Performance Projections Performance Summary 2008 2009 2010 2011 2012 Cities Serviced 2 8 14 25 30 Business Clients 5,580 38,931 69,529 90,775 101,788 Registered Experts 83,580 572,556 1,044,833 1,336,289 1,498,756 Registered Users 250,739 1,717,669 3,134,500 4,008,867 4,496,267 Unique Visits 3,211,878 50,749,539 135,737,519 191,438,269 229,712,114 Average Unique Visits Per Month 535,313 8,458,257 22,622,920 31,906,378 38,285,352 Events 9 66 138 245 350

Branding The branding and marketing strategy is based upon the aggregation of both static and contextual information of potential interest to consumers and rendering that information to consumers quickly in a form that is easier to find, understand and relate to. eDOORWAYS will initially offer free lists to local and national vendors in a direct sales campaign in an attempt to up-sell vendors into first providing a special offer to customers who mention or contact them through eDOORWAYS. As users become familiar with the service, additional for-fee services will be offered (such as alerts when customers indicate interest in product/services or the delivery of pre-qualified leads). eDOORWAYS will launch with an initial advertising thrust for each new city introduction. This would include hosting local events to build community and give a public face to the community of experts while organizing PR campaigns designed to garner significant news coverage and help educate the market.



COMPETITIVE ADVANTAGE

eDOORWAYS is an "open" website with typical HTML interactivity which people can access through internet searches as well as from a variety of partner/client websites. eDOORWAYS will compete either directly or indirectly with the following web-based entities: Google; About.com; Craigslist; Ebay, Ask.com and various Social Networking sites. However, these competitors do not have a collaboratively-based contextual (real time) service offering of the type offered by eDOORWAYS. Competitor Competitive Advantage

CraigsList.com

$2.4B GR

Craigslist is a centralized network of online urban communities, featuring free classified advertisements (with jobs, housing, personals, for sale/barter/wanted, services, community, gigs and resumes categories) and forum sorted by various topics. Craigslist serves over 4 billion page views per month. The site receives over 10 million new classified ads each month and over 500,000 new job listings each month. Craigslist is established in 310 cities all over the world.

• eDOORWAYS is designed for small businesses to get new customer leads; to provide consumers with information and recommendations; and for experts to gain fame and recognition for their efforts.

• Craigslist is largely a site for classified ads, personals, and discussion topics. It is not designed for consumers to find small businesses.

Yellow Pages The YELLOWPAGES.COM distribution network provides exposure to more than 100 million monthly consumer business searches. Consumers can locate merchants, search White Pages directories, research products and services, obtain maps and directions, and plan entertainment, leisure and travel activities. New wireless search features allow users to search directory listings while "on the go." Yellow Pages is also offering web design and hosting services for businesses that advertise.

• eDOORWAYS provides 3rd party independent recommendations and ratings.

• Active lead generation from people searching for a listing or information on a topic.

Wikipedia Wikipedia is a multilingual, web-based, free content encyclopedia project. The word wiki refers to a type of collaborative website. Wikipedia is written collaboratively by volunteers from all around the world. With rare exceptions, its articles can be edited by anyone with access to the Internet, simply by clicking the edit this page link. Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference Web sites.

• eDOORWAYS is oriented toward business reference/ recommendation as well as how-to and real-life experience with retailers and service providers.

LinkedIn LinkedIn is an online network of more than 11 million experienced professionals from around the world, representing 150 industries. The site links professionals for networking, referral, and hiring opportunities.

• eDOORWAYS is focused on products as well as services.

• eDOORWAYS helps to locate bricks and mortar retailers.

Google

$6.1B GR

Google is a search engine, which is designed to provide a simple, fast way to search the Internet for information. Offering users access to an index comprised of URLs, Google is the largest search engine on the World Wide Web. Google maintains the largest online index of websites and other content, making the information freely available to anyone with and Internet connection.

• eDOORWAYS platform will immediately inform experts, retailers and service providers who pay for the service when someone is interested in their topic of expertise.



Competitor Competitive Advantage

MySpace • eDOORWAYS will be oriented toward business whereas MySpace is decidedly social.

e*Bay e*Bay is an online marketplace enabling trade on a local, national and international basis. With a diverse community of individuals and small businesses, eBay offers an online platform where millions of items are sold each day. e*Bay’s items are available through auction style and fixed price trading. With buying and selling worldwide, e*Bay offers localized sites all over the world.

• e*Bay does not provide expert opinions and advice, although it offers seller and purchaser ratings.

• The eDOORWAYS model lends itself to selling services while the e*Bay platform has a strict product orientation.

About.com

$3.4B GR

About.com is a Web property used by one out of every five people on the Internet. It holds a role in the lives of more than 29 million opinion leaders as a source of original consumer information and advice. About.com has a Guide System that features 24 content channels and promotes original content from 500 topical advisors or “Guides”. Guides share their passions across 57,000 topics and offer actionable information that is useful, practical and personally relevant. About.com offers individuals “How To” advice on a preferred topic as well as the tools to get the job done.

• eDOORWAYS plans to generate leads for local vendors while About focused on information and banner ads for national retailers.

Ask.com

$227mm GR

Ask.com is a web search engine that allows users to find online information by asking a question, entering a phrase, or giving a key word. Also includes pictures, news and local search. Ask.com is one of the top five search engine companies. Ask.com’s ExpertRank ranking algorithm gives users relevant search results by identifying the most authoritative sites on the web. Ask.com syndicates its search technology and advertising units to a network of affiliate partners.

• Ask points users to outside websites, while eDOORWAYS points users to information and referral to local vendors.

Key differentiators are:

None of the primary competitors identified currently offers an intensive problem solving service of the nature of eDOORWAYS; and although Google and Ask.com offer search capabilities, these aren’t truly problem solving tools. With eDOORWAYS, not only are searches performed by an advanced intelligent search system, but search functions are combined with context-relevant "info-pedia" information. This is then combined with professional match making services which in real-time, intelligently places consumers in contact with professional/expert vendors, information, and support. This feature is further enhanced by valuable context-relevant "community chat" solutions offered by other eDOORWAYS’ consumers familiar with the problem.

In the case of Craigslist and eBay, both compete in the buy-sell arena but do not offer services that allow retailers and manufacturers to collaborate with the consumer on a real-time basis. eDOORWAYS provides a dedicated e-commerce marketplace with an extensive collaborative component.

Lastly, eDOORWAYS offers an omnibus lifestyle "info-pedia". While About.com would be the direct competitor, eDOORWAYS’ services focuses solely on lifestyle topics; offering much greater depth of coverage.



CAPITAL NEEDS

With the assistance of speakTECH as the platform developer and Applied Storytelling as the brand manager, eDOORWAYS has substantially developed the brand’s product. Additionally, eDOORWAYS has raised $2.415mm dollars over the past two years. This capital was quintessential to these first phases of development. However, in order to propel the company into a summer end/fall launch during 2008, new capital is required. eDOORWAYS is currently in the process of raising $1.5mm to which the company is presently entertaining several offers. This capital will cover the most immediate demands concerning the launch. To date, the company has received a commitment for bridge capital in the amount of One Hundred Thousand ($100,000) Dollars and has secured an equity facility of Ten Million ($10,000,000) Dollars. eDOORWAYS foresees capital infusion too:

• support initial marketing of the B to B version of eDOORWAYS brand and platform to Fortune 500 entities;

• carry eDOORWAYS into an end of summer/fall launch in Austin Texas. This initial launch

will lay the groundwork for the national launch;

• shore up revenue models - generating revenues of approximately $400k to $700k during the next six months as market liquidity increases and licensees are obtained. Gross revenues over the next nine months for the B to C website (assuming presales beginning in Aug/Sep) are anticipated to place in the range of $750k to $1.2mm;

• support estimated positive cash flows during 2009; and,

• eliminate any necessity for operational or initial development/launch capital thereafter any

remaining money is raised parallel too or in conjunction with (via Equity placements) the $1.5mm contributed by Investors during July/August of 2008.

The following pages reflect the Income & Cash Flow Projections, respectively.



INCOME STATEMENT PROJECTIONS

2008 / 2009 Q3 of 2008 Q4 of 2008 Q1 of 2009 Q2 of 2009 Advertising & Sponsorship 129,012 417,924 798,514 1,246,559 Events 26,000 34,000 44,000 52,000 Lead Generation 19,950 64,627 123,482 192,767 Preferential Placement 9,406 29,405 56,665 88,844 Private Label Software 345,000 517,500 517,500 517,500 NET REVENUE 529,368 1,063,456 1,540,160 2,097,670 Event Costs 52,000 68,000 88,000 104,000 Collocation & Hosting Expenses 0 0 82,142 112,809 COST OF SALES 52,000 68,000 170,142 216,809 GROSS PROFIT 477,368 995,456 1,370,018 1,880,861 Advertising/Promo Marketing 1,362,782 549,120 816,950 617,856 Agencies (Advertising & PR) 0 0 40,847 30,893 Branding, Focus Groups Marketing 5,320 17,234 0 0 Collateral Material 99,751 323,137 0 0 Commission Pool 23,940 77,553 123,213 167,814 Other Market Research 129,012 417,924 0 0 Trade Shows 0 0 0 0 Travel & Entertainment 0 0 0 0 Sales & Marketing 1,620,805 1,384,968 981,010 816,562 Maintenance & Repairs 19,950 64,627 11,627 127,500 Office Supplies 0 0 2,071 2,071 Phone 0 0 4,143 4,143 Rent 0 0 30,000 30,000 Utilities 19,950 64,627 1,554 1,554 Facilities & Office 39,901 129,255 49,394 165,268 Bank Charges 376 1,176 6,300 6,300 Consultants 45,556 0 165,000 165,000 Dues & Subscriptions 0 0 60,000 60,000 Insurance 376 1,176 7,701 10,488 Legal Accounting & Professional Fees 107,913 0 130,000 130,000 Salaries & Benefits 134,393 29,405 15,538 15,538 General & Administrative 288,614 31,757 384,539 387,326 TOTAL OPERATING EXPENSES 1,949,321 1,545,980 1,414,943 1,369,156 EBITDA (1,471,952) (550,524) (44,924) 511,705 Interest Expense (160,590) 5,105 5,105 5,105 Depreciation & Amortization (139) 0 (253,530) (84,510) Interest Income 0 4,726 3,987 0 Taxable Income (1,632,681) (540,693) (289,362) 432,301 Income Taxes 0 0 0 0 Net Income (Loss) (1,632,681) (540,693) (289,362) 432,301



CASH FLOW PROJECTIONS

2008 / 2009 Cash Flow Q3 of 2008 Q4 of 2008 Q1 of 2009 Q2 of 2009

Ending 2009

Net Income (1,632,681) (540,693) (289,362) 432,301 1,869,621 Depreciation & Amortization 139 0 253,530 84,510 211,153 Change in Receivables (238,216) (197,444) (246,967) (289,712) (755,504) Change in Payables 25,922 300,000 (1,850,544) (1,114,879) 87,268 Other Change in Cash from Operating Activities (534,029) 0 0 0 0 CASH FLOW FROM OPERATING ACTIVITIES (2,378,865) (438,137) (2,133,344) (887,780) 1,412,538 Capital Investments (39,607) (15,143) (99,433) (865,427) (31,513) Organizational Expense 0 0 0 0 0 Trademarks & Patents 0 0 (15,000) (15,000) (30,000) CASH FLOW FROM INVESTING ACTIVITIES (39,607) (15,143) (114,433) (880,427) (61,513) Sale of Equity 300,000 600,000 600,000 300,000 0 New Long Term Debt 148,500 0 0 0 0 New Short Term Debt 0 0 0 0 0 Return of Capital 0 0 0 0 0 Repayment of Principal 0 0 0 0 0 Dividends 0 0 0 0 0 CASH FLOW FROM FINANCING ACTIVITIES 448,500 600,000 600,000 300,000 0 CASH FLOW (1,969,972) 146,720 (1,647,777) (1,468,207) 1,351,025



_______________________________________________

HOW IT WORKS AND THE BENEFITS FOR CONSUMERS, MERCHANTS & EXPERTS



FOR CONSUMERS _______________________________________________

HOW IT WORKS FOR CONSUMERS

• Sign up for eDOORWAYS and ask your question or share a pending purchase decision.

• Receive an immediate suite of discounts and value propositions from merchants in your market.

• Receive an immediate “smart” directory of rated merchants and services in your market

that may be able to solve your problem. • Receive access to a database of similar questions, purchase transactions and solutions

from other eDOORWAYS members. See the entire blog and see if someone else has already solved your problem.

• Sit tight. eDOORWAYS experts and merchant partner have been alerted to your needs

and are coming to your aid. Your anonymity is protected as both experts and merchants share their knowledge, experiences and opportunities.

• The unique eDOORWAYS Collaborative Platform shows you who the experts are and

who the merchants are. Like a simple chat window or blog, the answer to your question or problem is near at hand. Imagine you have you have decided to purchase an expensive product and generally know what you want to spend. While the experts tell you what to look out for or share their positive and negative experiences, the merchants have an opportunity to vie for your business.

CONSUMER BENEFITS

• Simply register for eDOORWAYS and receive immediate value in the form of real and exclusive discounts and coupons from merchants and services in your market.

• See an eDOORWAYS sticker on their door and enjoy an even higher level of service and

opportunity than usual.

• eDOORWAYS members receive real-time email, chat and even text access to eDOORWAYS experts – both professionals and “shade tree” – who know all about the things you don’t know. Whether its selecting a wine for a dinner party or buying an engagement ring, real experts in your market can steer you to the right direction and help you make your most informed purchase decision.



FOR CONSUMERS (CONT’D) ______________________________________________

• Feel confident: eDOORWAYS experts carry a consumer rating – just like eBay – so you

can decide whose advice you are inclined to follow. • Better than the Yellow Pages! eDOORWAYS members receive immediate access to an

enhanced directory of local merchants and services - with consumer generated satisfaction ratings and Geo-specific mapping from your home to those merchants.

• A rewards system that helps you to build value from every eDOORWAYS partner

transaction you make. EDOORWAYS members gain valuable points towards travel and other tangible rewards each and every time they transact with eDOORWAYS merchant members.

• eDOORWAYS members have access to a proprietary collaboration platform that invites,

both the experts who give their advice and actual merchants who vie for your business! Negotiate in confidence and anonymity and avoid spam and harassing phone calls from sales people.

• Timely, real and relevant archival solutions from other eDOORWAYS members.

eDOORWAYS members have access to a community database of real consumer purchase decisions. Learn from other consumers’ mistakes, or take advantage of their learning curve. Avoid the “Duds” and find out about the real “Gems” who are in your marketplace.



FOR MERCHANTS _______________________________________________

HOW IT WORKS FOR MERCHANTS Want to know about the people in your market who are seriously considering buying your product or services?

• Accept the eDOORWAYS free listing and you are automatically put in front of smart consumers who can search for the goods and services that you provide.

• Choose your levels of real-time, interactive connectivity. For less than what it costs to run

an ad in the Yellow Pages, you can choose from a number of ways to be alerted to real consumer questions and purchase considerations and solid leads.

• Choose from a suite of low cost business services and opportunities to help build your

business and profile. MERCHANT BENEFITS

• eDOORWAYS merchant services can connect you directly to people in your local market who have expressed a need or desire to purchase your goods or services!

• Sell within your budget. Subscribe to multiple levels of consumer connectivity based

upon what your business can afford. Whether it’s an email alert, real-time chat or a text message to your phone, you have the first shot at consumers who are ready to buy.

• Get round-the-clock 24 hour coverage. Just like the big guys, with eDOORWAYS, you

can be there for your customers when they need you.

• Real sales leads: Negotiate before the consumer comes in. Weed out the mildly interested and land the serious buyers without having to waste valuable face time in your store.

• Manage your resources wisely. Focus in what you do best and let eDOORWAYS bring

you the customers! eDOORWAYS wants to be your marketing department. Don’t wait on (expensive) newspaper closing dates or low-tech local media to promote your business or promotions. Push the button and hot items, closeouts and last minute opportunities are delivered to pre-qualified consumers, creating immediate foot traffic to your business.

• eDOORWAYS merchant members get professional sales support - you will receive

templates and tools for making beautiful ads and flyers.



FOR MERCHANTS (CONT’D) ______________________________________________

• eDOORWAYS merchant members receive unique demos and low cost alternatives to

expensive small business software for accounting, inventory control and project management that will help you succeed.

• eDOORWAYS merchant partners receive premium pricing on business services from

other eDOORWAYS partners. Business insurance, legal services, printing… you name it. eDOORWAYS partners take care of each other.

• Access eDOORWAYS experts for your own selfish purposes! You are proud of your

business - wouldn’t you like to know the people whose influence can make or break your sale? Embrace the enthusiasts, invite them to rate your product or provide them with new products for review and make real sales that multiply.

• eDOORWAYS rewards consumers for using your business. eDOORWAYS consumer

members gain valuable points each time they connect and transact with eDOORWAYS merchant partners.

• eDOORWAYS wants to reward you for conducting a quality business. Highly rated

merchant members benefit from free events and promotions in your market provided by eDOORWAYS promotions group.



FOR EXPERTS HOW IT WORKS FOR EXPERTS Everyone is good at something or rather there are many people who could be called "experts" in one topic or another.

• Join the eDOORWAYS community and fill out a personal profile and rating of yourself based upon your relative expertise in a number of programmed categories. The rating is a scale of 1-10 where you might say "I'm a 10 for fine wines but more of a 3 for cars". For professional experts (i.e. journalists, accredited, published, experts) there is a "gold level" status that automatically places you above the pack - and allows you to go into deeper levels of precise expertise (Cars > French > Pre War, etc.). In addition, uniquely specialized areas of expertise like "cellular degeneration or Tibetan literature" can be added by key word.

• Choose your level of connectivity. Do you care if an uninformed consumer in your

hometown is in need of some purchase advice? If so, you can choose to be alerted via emails, text “pings” or scheduled online chat. Share your knowledge, give advice and be rewarded for it!

EXPERT BENEFITS

• eDOORWAYS experts are stars! Whether you went to school for it, or went through your own purchase learning curve, or simply know a lot about a particular thing, eDOORWAYS sees your value and rewards you for your knowledge.

• eDOORWAYS experts are invited to create product reviews and stories of their purchase

decisions. The more quality reviews you submit, the more points value you earn toward exclusive items and services that are specific to your interests.

• Influential eDOORWAYS experts with proven ratings are “on the radar” and can be

connected directly to those merchant who sell the very goods and services that they love. Become a real reviewer who is recognized and held in high regard by his community.

• eDOORWAYS experts can even be paid for their knowledge. The highest levels of

eDOORWAYS experts are provided a platform for regular user generated editorial. If you are a proven expert then we want to cut you in!

• Be accessible and be rewarded! Choose to receive alerts – from emails, to chat to text

messages – and score major rewards points. eDOORWAYS expert members gain valuable points towards their passions, as well as travel and other tangible rewards each and every time they share their knowledge.



Snap Shots eDOORWAYS connects people with questions to experts with answers, solutions, and recommendations as to where to buy goods and services related to their area of interest. For people with special knowledge, it validates their credibility, spreads their fame, and provides them with the opportunity to be rewarded for their opinions. Small businesses receive a tool that certifies their quality and drives business through their doorways. Words cannot describe the power of eDOORWAYS. The following pages are just a few Page Snap Shots of the 300+ pages forming the eDOORWAYS platform.



RISK FACTORS

Purchasers of the Shares via the open market or private offering should recognize that investment in the Company involves a degree of risk and that the Company's operating results cannot be accurately forecasted. A limited market for the shares exists. Among the risk factors an investor should consider are the following:

The Service The Company is a web-based consumer problem solving gateway, lifestyle information source and online business-to-consumer marketplace. The creation of each of these three service components carries with it related but different risks.

• For the consumer problem solving service, it will be necessary for the Company to successfully achieve an ongoing and working collaboration between consumers, various participating retailers and manufacturers. The refusal of any one of these groups to participate could seriously undermine the quality of service offered.

• The second service, an online information source, will be highly dependent on the success of the Company's strategy to elicit participation from a wide range of user-experts who would be asked to assist in creating and maintaining the Company's "wiki" database. If the public fails to support the “wiki” site, the service would be curtailed.

• Finally, the Company intends to create an underlying business-to-consumer marketplace that would allow generate leads for local/national retailers/service providers and offer immediate response. If consumers fail to see the value of such an offering, or if retailers/service providers do not commit to providing real-time information and support for the consumers, the service would be rendered ineffective.

Capital Needs and Operating Losses Currently, additional investment is required to provide scalable infrastructure and support for the service as well as development of future related services. Should this capital not be raised, it will dramatically impede the launch of this service.

Relationships with other Consultants and Organizations The Company's market program contemplates utilization of outside consulting firms as the primary marketing method. While the Company has had prior experience with these firms and they have expressed a high degree of interest in pursuing the project, many will not make a firm commitment until additional funding has been completed.

Competition The Company's staff is small and the financial resources are limited. Should a large competitor from the Internet services industry elect to enter the market, this action could put the Company at a significant disadvantage. There can be no assurance that the company will be able to compete effectively with current or future competitors or that such competition will not have a material adverse effect on business, financial condition, and operating results.

Limited Management Although principals have extensive experience in associated industries, not all current staffers have had experience in this specific niche. Additionally, the number of executives in the Company is small and should death, disability or departure occur, this could result in short term reduced performance.

Limited Operating History The Company is a newly-reorganized corporation in the earliest stages of development. The Company's service offering is a new concept in the web-based service industry.

T SHAREHOLDER SUMMARY R DOORWAYS C AND IS · PDF fileAJENE WATSON, LLC., Investment & Business...

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