An Information Environment for Exploring Personal Values Kieran Mathieson Oakland University.
T RANSFORMATION OF INDIAN TWO WHEELER MARKET. Business Environment Internal Environment (Control)...
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Transcript of T RANSFORMATION OF INDIAN TWO WHEELER MARKET. Business Environment Internal Environment (Control)...
![Page 1: T RANSFORMATION OF INDIAN TWO WHEELER MARKET. Business Environment Internal Environment (Control) Values Mission Objectives Co. Image Human Resource Values.](https://reader036.fdocuments.in/reader036/viewer/2022083006/56649f305503460f94c4ac88/html5/thumbnails/1.jpg)
TRANSFORMATION OF INDIAN TWO WHEELER
MARKET
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Business Environment
Internal Environment (Control)
ValuesMission
ObjectivesCo. Image
Human Resource
Suppliers
Competitors
CustomersInter-mediaries
Political
Economic
Technological
Cultural
Demographic
Legal
MicroEnvironment (Influence)
MacroEnvironment (Respond)
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Factor Changes Impact on Industry
Demographic UrbanizationGrowing youth population
Increased Demand Increased demand for stylish bikesDevelopment of new market segment
Regulatory orPolicy
Broad banding of license
Liberalized FDI regulations
100% FDI
New Models leading to Market developmentJoint Ventures between Indian and foreign co.s Break-up of JVsForeign co.s set up wholly owned subsidiariesIndian co.s had to go alone
Technological Fuel-efficient Bikes
Switch-start
Auto Gear Scooters
Fall in demand for Scooters and old-tech bikes (Chetak, Rajdhoot, Yezdi, Yamaha, Kinetic Honda etc.)New demand from women and old age peopleScooters and Scooterettes for dual / family use
Socio-Cultural Acceptance of employment / education for women
New demand for sleek, stylish, lower CC scooterettes from women
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New Work
Factor Changes Impact on Industry
Socio-Cultural Changes in dressing
Increased travel needs among rural India
Increased demand for all categories of two-wheelersPent-up rural demand
Economic Increasing disposable incomesReduced interest ratesEasy availability of credit for purchase of automobilesInadequate public transport facilities
Increased demand for two / four wheelersShift from two-wheeler to four-wheeler Second hand two-wheeler market Auto co.s started NBFCs to provide easy-financing options
Competition Intensified with entry of MNCs
Improved market due to availability of variety of scooters and bikes
After-sales Service network had to be created with trained technicians
Create world-class R&D facilities to face foreign competition
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Factor Changes Impact on Industry
Political Economic ReformsLiberalizationPrivatizationGlobalization
Reduced breakdowns due to Improved road conditions
Increased demand for all categories of two-wheelers as buying capacity of all segments of people improved tremendously
Internal Environment
Investment on R&D facilitiesChanging / re-crafting strategies to compete with MNCsChanging Brand / Co. Image
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Question: “Firms which systematically analyze and diagnose the environment are more effective than those which don’t”. Comment in the light of the above case.
Answer• Bajaj – Introduced bikes and discontinued Chetak.
Changed its Brand Image to attract youth. Invested on R&D, Distribution, After-sales Service and Marketing to withstand the competition from MNCs
• Hero, TVS – Developed R&D to stay in the competition after breaking-up of JVs with foreign partners
• Kinetic – Disappeared from market after breaking-up of JV with Honda.
• Rajdhooth, Yezdi, Road King – Could not survive in the new competition from Japanese automakers
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