THE CLEAR CHOICE FOR RESEARCH AND DAT A COLLECTION SERVICESThe Stanford Associate panel network provides you access to more than 5 million active members around the globe who are double opted-in, pre-screened and highly qualified to participate in a variety of research studies of any level of specificity.

Our industry experience gives us an unparallel advantage to offer innovative tools and industry knowledge needed to tailor sampling and data collection solutions to meet the most stringent demands of our clients.

Stanford Associate prides itself in building a community of highly qualified and highly responsive panelists that accurately represent the general population. Using a variety of high level recruitment methods, we attract the right respondents to participate in your research study.

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2014 PANEL BOOK

THE STANFORD ASSOCIATE ADVANTAGET echnologyStanford Associate offers its clients innovative technology with global integrated solutions that are readily available online and in real time.

Custom RecruitmentWhile we employ a multi mode recruitment methodology to ensure the steady growth of our panel, our ability to recruit respondents through a variety of media channels make it possible to offer our clients the best price available for their sampling needs. Additionally, we have access to a selected number of panel partners who are carefully screened to ensure they adhere to the same standards uphold by Stanford Associate.

Speed. Accuracy. ReliabilityOur competitive advantage lies in completing your project on time, on budget, while the integrity of your data is never compromised. Regardless of the type of research study (Gen pop or low incidence population) , we go above and beyond the call of duty to ensure deliverables are met as promised.

10 Reasons To Use The Stanford Associate Panel Network1 Unified platform – Our sampling services will now allow you to complete your research

project end-to-end under one roof.

2 Preferred panel partnership equals volume discounts that are passed on to you.

3 Panel balancing – Prequalified respondents that accurately represent the general population.

4 Panel Segmentation – Registered panelists must provide detailed demographic and background information, accounting for more than 300 data points collected from each member.

5 Participation control – Weed out bad panelists; Eliminating fatigue and bias by applying a variety of control measures through high level sampling filters.

6 Incentive model – Reasonable and effective incentive programs to reward panelists for their time taking surveys.

7 High Response rate – Thousands of members recruited daily, which results in panelists who are eager to participate in our research studies.

8 Double opt-in membership – Rigorous registration process to validate new members, and continuous profile updates through periodic survey screeners.

9 Low attrition rate –Good panel maintenance results in less than 2% of our members unsubscribing from the panel.

10 Experts at your fingertips – Highly skilled and dedicated project managers who understand the complexities of online data collection.

2014 PANEL BOOK

Panel Count n=5,040,942

Gender

Male

FemalesAge

18 -24

25 – 34

35 – 44

45 – 54

55+

Ethnicity

White/

Caucasian

African

American

Hispanic

American Indian

Asian

Other

Panel Network

46%

54%

Panel Network

22%

31%

16%

28%

8%

Panel Network

80%

8%

7%

6%

5%

Online Population

47%

53%

Online Population

13%

20%

24%

24%

20%

Online Population

87%

7%

5%

4%

6%

DE

MO

GR

AP

HIC

VA

RIA

BL

ES

2014 PANEL BOOK

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COUNTRY COUNT PERCENTUnited States 2,337,000 46%

Canada 495,892 10%

Europe 897,425 18%

Latin America 125,100 2%

Asia 660,525 13%

Other 500,000 10%

BASIC PROFILE DIMENSIONS – AT A GLANCE

Language

Shopping

Cell PhoneEnglish

French Spanish Italian German Hindi Russian Chinese

Best Buy Kmart BJs Target Walmart CosctcoSam’s Club TJ Max

AT&TSprintT-Mobile VerizonCell OSAndroid Blackberry Iphone Standard Windows

2014 PANEL BOOK

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Education Employment Income

9-11 grade Full time $10k - $29k

HS Diploma Part time $30k - $49kBachelor Self Employed $50k - $75kM asters Homemaker $75k – $125kPhD Retired $125k - $175kCollege Student $175 - $200kAssociate Disabled $200k+Other Unemployed Under 10k

Beverage Gamer Insurance

Beer Gameboy Auto

Bourboun Gameboy DS HealthCognac Nintendo HomeRum Wii LifeTequilla Playstation UmbrellaVodka Playstation2 NoneWhiskey Playstation 3Wine Xbox

Consumer Dimension - 300 panel attributes collected on each member.

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2014 PANEL BOOK

Medication/Allergies

Surf the web

Science fiction

Basic ProfileAge

Vehicle InformationVehicles owned/leased

TravelAirlines

OccupationProfessional

Marital status Primary vehicle Cruises TechnicalGender Make of vehicle Family vacation ExecutiveIncome Model Car rental SalesRace Year Destination BusinessChildren at home Date purchased Business travel OwnerChildren’s age Location purchased Associations ClericalGeographic location Decision maker Camping MilitaryEducation Service history Hotels RetiredGrand children Mechanical Problems Domestic StudentLanguages Cost of vehicle International HomemakerPurchasing decision Sources used BartendersHome value Vehicle options

Interests Electronic Device Game console Gamer ProfileArts and music PDA Apex Extreme Game purchaseFilm DVD player Deamcast Game systemPhotography Digital Camera Game Boy Advance Hours playedCooking MP3 player Game Boy Advance SP Hours onlineHome improvement Camcorder Game Boy hand- held New gameMoving Video game system GameCube PC gamesHome buying/selling Home theater system Gizmondo Primary gamerGardening Mobile gaming device Nintendo 64 Game genreSports DVD recorder Nintendo DS MembershipPolitics GPS Nokia N OwnershipBooks HDTV PhantomDining Smartphone PlaystationComputing Satellite radio Playstation 2 (PS2)Music LCD TV Super NintendoFitness Combo HD/Flat TV Sony WiiLive events Tapwave ZodiacReading XboxHome electronics Fashion

Online Activities Television Programs

Fine arts Banking CartoonsBicycling Dowload media CookingParenting Host web sites CrimeWater sports Make reservations DramasPets Online dating Game showsSkiing Online chat Home improvementGolf Online games MoviesFishing Pay bills NewsTheme parks Research products Reality shows

Dieting Play games Soap operas

Business Profile - Clearly the right choice for your next business study.

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Job TitleCPACFO/Treasurer CIO/CTOChairman Developer/ Programmer DirectorEVP/ SVPGeneral Manager Partner President/ CEO Product Manager ProfessionalPublisherSupervisor Technician Tour Guide Tradesman VP/ Principal

OSMacLinuxWindows 2000Windows 3.1 Windows 95/ 98 Windows NT Windows Vista Windows XP Other

Industry Segment Accommodation Administrative Agriculture Architectural Services ArtsAutomotiveBanking and Finance CasinoChemical Industry Communications ConstructionEducationElectrical Engineering Services EntertainmentFood/Consumer Products GovernmentHealth Care Hotels/ Restaurants InsuranceInternetLaw Enforcement Legal Services Leisure & RecreationManagement Consulting Manufacturing

Em–ployee

Benefits Employment/ TaxEquipment – Financial ServicesHR/ Personnel Services

InternetSe- rvice Legal Services MaintenanceMarketing/ Advertising Meeting AccomodationOffice ServicesPrint/ Copy Raw Materials

Rea–l Estate Shipping/Mail Services Training

IT ProfileIT roleIT management Mainframe Analyst MIS Manager Multimedia Designer Network Design Network Engineer Network Manager PC Technician Project ManagerQA Tester Sales/ Marketing Security Analyst Software Engineer Tech Support Telecomm Analyst WAN Specialist Web AdministratorCompany size1-19employee20- 49 employees50 -99 employees100 -199 employees200-499 employees500 - 999 employees1000 - 4999 employees5000-9999 employeesYears in business1 -2 years3 –5 years6 –10 years11–20 years21+ years

Decision MakerBankingComputer Services

RevenueUnder $1 million$1 9.9 million$10 million - $49.9 million$50 million 99.9 million$100 mil - $499 million$500 mil - $999 million$1 billion $4 billion

Manufacturing Market Research MilitaryMining PrintingPublic Administration Real Estate Religious/Non-profit Repair Services Retail/Wholesale Sales/Advertising TechnologyTravel UtilitiesWholesale Trade

Business Locations1 location2 - 4 locations5 - 10 locations11 –20 locations21 50 locations51–100 locations100+ locations

2014 PANEL BOOK

$5 billion or more

Market Research