T games presentation ent600

TGAMES ENTERPRISE

Now Everyone Can Play

EXECUTIVE SUMMARY

Business and Product Concepts

Target Market and Projections

The Competitive Advantages

The profitability

ORGANIZATION CHART

04/09/2023

MOHAMMAD KAMIL HANNIS BIN BAHARUM

GENERAL MANAGER

MUHAMMAD FARID BIN RAHMAT

OPERATION MANAGER

MOHD FITRI AIDIL BIN MOHD SAIDI

MARKETING MANAGER

NOOR ATHIRAH BT ZULKEFLI

FINANCIAL MANAGER

NUR LIYANA BT AHMAD RADZI

ADMINISTRATIVE MANAGER

To achieve the objective in the TGames Enterprise,

several strategies have to be considered as follows:

• Planning and arranging every level of

management in order to assemble an effective

management system.

• Using practiced and professional workers to set

up the business and serving high quality services.

04/09/2023

CONTINNUED…

• Offer a reasonable price charge even

though in promotion or advertising in

marketing aspect.

• Quality of works and sensitivity of

consumer’s needs.

• Make a discussion, recognize and overcome

any problems between company’s staff.

PRODUCT DESCRIPTION

Product Name MulTgamesType of Game Carrom

CongkakDamChess

Component of Product

Materials Plastic (ex: Lego)PlywoodWooden powderNet

PRODUCT DETAILProduct

DetailCarrom Congkak Chess Checkers

Product size

Standard700mm x 700mm x 50mm

Children500mm x 500mm x 50mm







Product surface

4 holesStandard16 holes

Children12 holes

8 x 8 draughts board

8 x 8 draughts board

Product seeds

25 seedsStandard98 marble

Children70 marble

16 pieces 24 seeds

PRODUCT TECHNOLOGY

Material

s

• Polypropylene (PP)• Medium Density Fibreboard (MDF)

Attachable

• Take the concept of open and pieces puzzle

Interloc

k

• Technology to connect two or more things together.• Anything constructed can be taken apart again.

TARGET MARKET

Who• Students• Villagers

Where

• Tanjung Malim• Manjung• Kuala Kangsar

MARKET SIZEPlace Material Price

Tanjung Malim

Plastic

= RM 75.90 x 300= RM 22770.00 per month= RM 273240.00 per year

Wood= RM 65.90 x 200= RM 13180.00 per month= RM 158160.00 per year

Manjung

Plastic


Wood = RM 65.90 x 120= RM 7908.00 per month= RM 94896.00 per year

Kuala Kangsar

Plastic


Wood= RM 65.90 x 80= RM 5272.00 per month= RM 63264.00 per year

TOTAL

= RM 71900.00 per month= RM 862800.00 per year

COMPETITION AND COMPETITIVE

EDGESCompetitors Strength Weakness

Syarikat Permainan Malaysia

- Long-established in the market

- Offers a wide range of games

- Focus only one games in a product

- Expensive price for each product

RCL Sport & Fitness Equipment

- Long-established in the market

- Focus more on outdoor games equipment

B & Z Impian Entreprise

- Reasonable price

- Fast and efficient in deliver the product to customer

- New in the market

MARKET SHARE

50%

30%

20%

Market Share Before Entry

45%

25%

20%

10%

Market Share After Entry

Syarikat Permainan Malaysia RCL Sport & Fitness Equipment

B & Z Impian Entreprise. Tgames Enterprise

SALE FORECASTINGMonth Sale Collection ( RM )

January 35,500

February 41,180

March 46,150

April 54,670

May 54,670

June 81,650

July 81,650

August 81,650

September 87,330

October 95,850

November 95,850

December 95,850

TOTAL SALE-Year 1 852,000

TOTAL SALE-Year 2 (5%) 894,600

TOTAL SALE-Year 3 (10%) 984,060

MARKETING STRATEGY

MARKETING

STRATEGY

PRICING

DISTRIBUTION

SALES ADVERTISE

AND PROMOTION

START-UP COST

WORKING CAPITAL

SOURCE OF FINANCE

PROJECT MILESTONES

T games presentation ent600

Education

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