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T EAM P ROJECT P ART 2: F INAL R EPORT T EAM W HEATLESS Will Norris Kate Fitzgibbon Thayne Clark...
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Transcript of T EAM P ROJECT P ART 2: F INAL R EPORT T EAM W HEATLESS Will Norris Kate Fitzgibbon Thayne Clark...
TEAM PROJECT PART 2: FINAL REPORT
TEAM WHEATLESSWill Norris
Kate Fitzgibbon
Thayne Clark
Mike Wilson
TODAY’S DISCUSSION
Occasion for the Research
Summary of Findings
User Feedback Methods
Recommended Designs
• Glutenfreely.com is a hub connecting users to medical professionals, manufacturers of gluten-free products, and other people interested in promoting a gluten-free lifestyle.
• Beyond an online catalog and shopping functionality, the site also includes articles about wheat allergies, links to medical websites to learn more about the condition, electronic tools to aid in making wheat-free eating choices, and recipes for gluten-free cooking.
• Despite good intentions the website suffers from poor information architecture and design choices that limit its ability to realize this mission to support those afflicted with gluten allergies or more serious ailments.
OCCASION FOR THE RESEARCH
Messy PRODUCTS page navigation No Article Index Suboptimal HOME page content
Current State
How would users group and categorize products in
terms meaningful to them?
What kinds of non-product information would user like
to see on the site?
Which topics or subject matter should be features
on the HOME page?
Free Listing Card Sort
Key Questions
User Research
OCCASION FOR THE RESEARCH
Male: Female
38% 62%
Average Age: Known Gluten Allergy
31 19%
16 participants provided input via the Free Listing and Card Sort exercises
PARTICIPANT DEMOGRAPHICS
SURVEY COMPLETION
COUNTINGRESPONSE GROUPING
21 3
Dinin
g Out
Allergic Reactions
Symptoms
Latest News
Foods to Avoid
Medical
Issues
Medical IssuesAllergic
ReactionsSymptoms
Group #1Am I Allergic to
Gluten?
Medical Issues
Allergic Reactions
Symptoms
3
The team employed a 3-step approach group and prioritize areas of interest
ANALYSIS: FREE LISTING
DATA SCRUBBING DISCUSSIONTEAM CARD SORT21 3
consolidate duplicates an remove outliers
group similar-sounding category names
Review results and come to a consensus
A 2nd card sort by the UX team generated a rationalized set of category names
CARD SORT: ANALYSIS
What Is Celiac Disease?
What's The Latest Research?
What's The Risk Of Eating Gluten?
What's The Advantage Of Living Gluten Free?
What's The Treatment?
Where Can I Eat Out?
Am I Allergic To Gluten?
What Can I Eat?
4%
6%
8%
8%
9%
9%
21%
36%
Participants wanted to know if they were allergic and, if so, what they could eat
Percentage of Responses
RESULTS: FREE LISTING
PRODUCT Category names remain largely unchanged
• The participants generated a list of PRODUCT category names that, for the most part, reflected the same number and terminology seen in the existing navigation.
• The old BREADS & MIXES category was deemed too broad should be split into two, separate categories: BREAD & BAKED GOODS and BAKING INGREDIENTS & MIXES.
• The participants rarely mentioned the term MEALS or ENTREES; therefore, the category should be eliminated.
• Participants did suggest a new category name, DAIRY SUBSTITUTES, to better reflect item therein such as coconut milk.
RESULTS: CARD SORT
Happy Paths contain the same number of steps with fewer errors
APPLYING THE FINDINGS: USER TASK FLOW COMPARISON
Task: Find Coconut Milk
Home
SHOP NOW PRODUCTS
desserts?
condiments?
snacks?
dairy substitute!
old new
Task: Find info on Gluten allergies
Home
LIVING FREELY ADVICE
old new
TOOLS
MEDICAL INSIGHT
NO
NO
YES
APPLYING THE FINDINGS: PRODUCT RECLASSIFICATION
A comparison of OLD and NEW product classification schemes
MEALS & ENTREES
SOUP & BROTHS
BREAD & BAKING MIXES
Product Existing Category NEW CategoryAll Purpose Flour
bread and baking mixes
Baking Ingredients and MixesPancake and Waffle Mix
Bagels
Breads & Baked Good
BreadCiabata RollsHot Dog BunsPizza CrustBlueberry MuffinsCroutons SnacksCoconut Milk
condimentsDairy Substitutes
Hummus DipSnacks
Salsa
Frosting dessertsBaking Ingredients and Mixes
Beef Stroganoff
meals and entreesPasta & Noodles
Macaroni and CheesePad Thai NoodlesPastaGoPicnic SnacksBreakfast Bar
snacksBreakfast Food
Fruit and Nut Bar SweetsAlfredo Sauce
soups and broths Condiments & SaucesBoullon Soup Cubes