【SYSU】MoC Star Leader for MarComm app
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Transcript of 【SYSU】MoC Star Leader for MarComm app
AIESEC SYSU MarComm
Star Leader Application
VP MarComm Iris
Marketing
Student Market Insight
Totally 3 MRs carried out, including:
1、MR for Spring GT CI (2014.2)
2、MR for oGIP segmentation
(2014.5)
3、MR for oGCDP customer
recognition (2014.5)
Marketing
Student Market Insight
1、MR for Spring GT CI
Marketing
We find that students in
spring term has strong
need to experience before
making decision to join an
association. Therefore,
“AIESEC体验日” is initiated,
and gain over 90%
conversion rate.
→MR Report
Student Market Insight2、MR for oGIP Segmentation
Marketing
MR guide us to
develop the sub-
product position, and
choose the niche
target of each sub-
product. We made
the sub-product
booklet after MR.
→MR Report→Sub-product Booklet
Student Market Insight
3、MR for oGCDP customer
recognition
Marketing
We consolidate the issue-
based product package,
after we found that after-90s
students are self-satisfied
with making change to the
environment. And issue-
based package shows the
social impact.
→Questionnaire Design
Student Market InsightMarketing
Compared to 2013.12.31
2035 fans increased 95% growth
WeChat Renren (Not focus)Micro-blog
412 fans increased 4% growth
Redesign Official Website
Student Market Insight
Offline brand campaign:1、One-minute Live Library: Share short AIESEC stories in one minute with passers-by. More than 120 people are engaged in 2days.
Marketing
Student Market Insight
Offline brand campaign:2、Moving Gallery: Global Volunteer photos and one-sentence sharing exhibition. More than 300 people are engaged in 2 days.
Marketing
Public Relation
Media Exposure
• Student media reports:
4 reports from the most influential
student media in SYSU.
• Social media reports:
31 reports, including traditional media
and web media.
Public Relation
External Communication
• Campus strategic PR partners: We cooperate with Zhongqing and Yixian, which are the two most influential student media in SYSU.
• Social strategic PR partners: We cooperate with CAPE on event promotion and Cross-strait Youth Forum culture exploration project.
Public Relation
Campus Relation In the recent School Student’s Association Registration Seminar, we made reports to the university, and is now waiting for the final result of registration as School Student’s Association.
Public Relation
Micro Experience
Mass EwA Activities
Global Village:
• Engaged people: 303 app, 160 attendants
• Satisfied rate: 87%
• People in database: 303
• ELD program applicants: 126 people said they will apply
MicroExperience
Niche EwA Activities
1、AIESEC club:
• Engaged people: 40
• Satisfied rate: 92.5%
• People in database: 40
• ELD program applicants: 33 people said they will apply
MicroExperience
OC Collaboration Training involving AIESEC club ↓
Niche EwA Activities
2、 Global Internship Returnee Sharing:• Engaged people: 50• Satisfied rate: 92%• People in database: 43• ELD program applicants: 20 people said they will apply
MicroExperience
Niche EwA Activities
3、 Live Library:• Engaged people: 80 GT+70 GV• Satisfied rate: 96%• People in database: 38• ELD program applicants: 65% people applied for ELD program
MicroExperience
Niche EwA Activities4、 AIESEC Experiential Day:• Engaged people: 40 GZ +40 ZH• Satisfied rate: 92%• People in database: 64• ELD program applicants: 65% people applied for ELD program
MicroExperience
Member Development
Function StructureMember
Development
+4 core function coordinators
Function Learning Circle Platform: Share knowledge on OneDrive with each other.
Sharing: Share knowledge in turn in function meeting,
which pushes us to learn more and more.
LC training: Deliver training to LC members, which has
high standards for professional knowledge.
MemberDevelopment
Learn by self
Learn from
others
Deliver training
to others
Member Development Path
• 1 manager goes for X+T
• 1 manager is in NST for double term
• 4 managers have been National
Conference OC (ALS)
MemberDevelopment
Function Innovation/GCP Sharing
Cross-strait Youth Forum
We are building a platform for youth from Taiwan and MoC to gather together and communicate with each other, about social wealth, youth development and education. This is going to be held in Sep. , and will directly engage more than 300 people, which will be a influential EwA event.
Innovation/GCP
Business School: Unilever
We are planning to establish a cooperation with Unilever for a business school project in the southern. We have communicated with Unilever club, and started cooperation conversation. The main purpose includes:1. Develop oGIP market with
business insight.2. Expand AIESEC SYSU
branding impact among campus and the society.
Innovation/GCP