Systems & Stories
39
#DelightFTW @oneill_colin Systems & Stories Delight 2013
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date post
14-Sep-2014 -
Category
Design
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description
A talk shared at Delight 2013 in Portland, OR. UX is changing. This talk looks at why and how UX can evolve to do more than design better experiences, it can also help companies become more rational, more trustworthy and more human.
Transcript of Systems & Stories
#DelightFTW @oneill_colin
Systems & Stories
Delight 2013
#DelightFTW @oneill_colin
Christmas, 1982
#DelightFTW @oneill_colin
Christmas, 1982 Christmas, 1982
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
We are the heroes of the stories
we engage in.
#DelightFTW @oneill_colin
Stories to inspire
Systems to enable
#DelightFTW @oneill_colin
Stories to inspire &
Systems to enable
#DelightFTW @oneill_colin
Flat Responsive
Wearable
#DelightFTW @oneill_colin
Flat Responsive
Wearable Honest
#DelightFTW @oneill_colin
Trust is the real digital currency.
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
TTR 20% TTR 79%
#DelightFTW @oneill_colin
You can’t spend your way to trust. You can
only earn it.
You can’t market your way to trust.
#DelightFTW @oneill_colin
Old systems tell old stories.
#DelightFTW @oneill_colin
Old systems tell old stories. “Us! Not you.”
#DelightFTW @oneill_colin
Manufacturing
Distribution
Advertising
Humanity
#DelightFTW @oneill_colin
Belonging Purpose
Possibility
Understanding
These are the stories that stay with people.
#DelightFTW @oneill_colin
“Us! Not you.” “You! (with us)”
#DelightFTW @oneill_colin
New stories require a new approach.
#DelightFTW @oneill_colin
Stories Systems User
Person
culture: person, time, technology
Network
Context
Culture
Hope
Opportunity
Behavior
Values
#DelightFTW @oneill_colin
User Scenario Channel
Transaction
Person Context Network Engagement
#DelightFTW @oneill_colin
Customer
Partner
User Scenario Channel
Transaction
Person Context Network Engagement
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
Creative Partnership
#DelightFTW @oneill_colin
Experience Mapping
#DelightFTW @oneill_colin
Be Inspired!
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#Breakfast
#Jan25
#DelightFTW @oneill_colin
“Invest in building communities where the value is much more than
belonging to something— it’s about doing something together
that makes belonging matter.”
Brian Solis
#DelightFTW @oneill_colin
Design and build systems to help people
live a better story.
#DelightFTW @oneill_colin
Stories that we trust can change the systems
they exist in.
#DelightFTW @oneill_colin
Inspire stories that inspire change.
#DelightFTW @oneill_colin
Delight: more purposeful,
more rational, more human.
#DelightFTW @oneill_colin
Thank You! @oneill_colin
