System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 Q4-2008 and Q1-2009 DS5000 Competitive Landscape DS5000 Competitive Landscape

Transcript of System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

Page 1: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

System StorageTM

© 2008 IBM Corporation

Q4-2008 and Q1-2009Q4-2008 and Q1-2009

DS5000 Competitive LandscapeDS5000 Competitive Landscape

Page 2: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Agenda

• Winning Strategies for IBM

• “EMC CX4” Review

• “HP EVA” Review

• Resources to Help You Win

• Summary

2

Page 3: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only3

Reduce reputation risks

Support information retention policies

Deliver continuous information access

Enable secure sharing of information

Information Compliance

Information Availability

Information Retention

Information Security

IBM DS5000 & Vmware…

Page 4: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only4

Reduce reputation risks

Support information retention policies

Deliver continuous information access

Enable secure sharing of information

Information Compliance

Information Availability

Information Retention

Information Security

IBM DS5000 & Vmware…

Page 5: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

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DS5000 Is The Product Of Choice For…

VirtualizationVirtualization ERPERPEmailEmailDatabasesDatabases

5 IBM Confidential

• Large scale consolidation is required

• Large scale server virtualization is involved

• Large DB2 and/or Oracle installations are involved

• Large Exchange installations are involved

• Installations where infrastructure is undergoing change

• Installations where DS4800(s) is/are already in place

Page 6: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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Strength Through Results, Not Hype!

6

Applications DS5000 CX3/CX4

Oracle “Secure File” TestsDS5300Over 5,000MB/s from 1 system

CX3-40Slightly over 730MB/s from 1 system

Microsoft ESRP TestsDS530055,000 400MB Mailboxes @ .48 IOPS

CX4-480 42,000 400MB Mailboxes @ .48 IOPS

IBM DB2 TestingDS5300Over 5,000MB/s from 1 system

N/A

VMware mixed workloads

DS5300Exchange Oracle Database Web ServerBackup Job

All CX3 & CX4None

SPC-1 BenchmarkDS530058,158 IOPS with 256 drives (6ms)

CX3-4024,998 IOPS with 155 drives (25ms)

SPC-2 Benchmark (RAID 5)DS53004,818 MB/s with 128 drives

All CX3 & CX4No tests

SPC-2 Benchmark (RAID 6)DS53004,675 MB/s with 128 drives

All CX3 & CX4No tests

Page 7: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

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Strength Through Results, Not Hype!

7

Applications DS5000 CX3/CX4

Oracle “Secure File” TestsDS5300Over 5,000MB/s from 1 system

CX3-40Slightly over 730MB/s from 1 system

Microsoft ESRP TestsDS530055,000 400MB Mailboxes @ .48 IOPS

CX4-480 42,000 400MB Mailboxes @ .48 IOPS

IBM DB2 TestingDS5300Over 5,000MB/s from 1 system

N/A

VMware mixed workloads

DS5300Exchange Oracle Database Web ServerBackup Job

All CX3 & CX4None

SPC-1 BenchmarkDS530058,158 IOPS with 256 drives (6ms)

CX3-4024,998 IOPS with 155 drives (25ms)

SPC-2 Benchmark (RAID 5)DS53004,818 MB/s with 128 drives

All CX3 & CX4No tests

SPC-2 Benchmark (RAID 6)DS53004,675 MB/s with 128 drives

All CX3 & CX4No tests< 3%

< 3%

Page 8: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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VMware Mixed-Workload Performance • First concurrent mixed-workload storage test for a

virtual environment• DS5000 Concurrently delivered…

• Email – 17,512 Exchange mailboxes• Database – 9,164 IOPS• Web Server – 4,551 IOPS• Backup Job – 425 MBPS

• Time is Money• Email response time ≤ 16 ms, well under the

20 ms max recommended by Microsoft• Database response time ≤ 6ms

• Complimentary with outstanding System X3850 VMmark test 13.16@9 tiles

• Headroom for remote data replication and other features

Demonstrates sustained balanced performance for all applications running on VMware

Page 9: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

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IBM Internal and IBM Business Partner Use Only

VMware Mixed-Workload Performance • First concurrent mixed-workload storage test for a

virtual environment• DS5000 Concurrently delivered…

• Email – 17,512 Exchange mailboxes• Database – 9,164 IOPS• Web Server – 4,551 IOPS• Backup Job – 425 MBPS

• Time is Money• Email response time ≤ 16 ms, well under the

20 ms max recommended by Microsoft• Database response time ≤ 6ms

• Complimentary with outstanding System X3850 VMmark test 13.16@9 tiles

• Headroom for remote data replication and other features

Demonstrates sustained balanced performance for all applications running on VMware

Page 10: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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Challenges With Networked Storage And Virtualized Servers

13%

14%

21%

21%

25%

27%

34%

35%

37%

44%

46%

51%

0% 10% 20% 30% 40% 50% 60%

Lack of server virtualization solution support for storage array(s)

Lack of storage vendor support for server virtualization solution(s)

Our storage resource management tools were not designed for virtual machines

Unsure how to back up virtual machines and associated data

Lack of support and/or best practices for business continuity / disaster recovery for virtual machines

Virtualization vendor's storage management features require different tools & processes than our storage

Operational cost of new storage infrastructure

Security concerns (e.g., FC LUN masking and zoning)

General lack of information or best practices

Capital cost of new storage infrastructure

Need to conduct testing and qualification

Performance concerns

Source: Enterprise Strategy GroupServer Virtualization Overview and Impact to the Storage Market

Page 11: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

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Features/Capabilities DescriptionEMC CX4

SVC + Disk

Thin Provisioning Physical storage capacity on the array is only dedicated when data is actually written by the application, not when the storage volume is initially allocated

Virtual LUN Dynamic data mover. Maintain access to a LUN while it is being physically copied to a new location

Quality of Service MgrQuality of service is the ability to provide different priority to different applications, users, or data flows, or to guarantee a certain level of performance to a data flow

RecoverPoint/SE

Replication Manager GUI based snapshot scheduler for use with Exchange and SQL server TPC-R

SAN Copy Migration of data from one storage system to another SnapView Snapshots & clones with checkpoint/rollback and BCVs MirrorView Synchronous ^& Asynchronous remote data replication Power Calculator Utility for planning storage expansion. Handles weight, floor space, power

drops, etc…

Drive Spin Down Ability to turn off drives when they are not required to be in use. Drive spin down by RAID group is what is desired

VTLOnly

N/A

DS Storage + SVC Offers Everything The CX4 Might

Page 12: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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Features/Capabilities DescriptionEMC CX4

SVC + Disk

Centralized Cluster

Array Management

EMC lacks this ability. They can use SAN Copy to migrate data from one system to another, but they can’t tie multiple systems together and manage them as one

X

Storage PoolingEMC largely lacks this ability. They can create extensions to an existing LUN but they can’t create storage pools for maximum efficiency

LUN Extensions

Striping Across Subsystems

EMC lacks this ability unless the customer is willing to spend approximately $200,000 for Invista X

Snapshot of a Snapshot EMC lacks the ability to make multiple copies of “snapped” data for use in application testing and “what if” scenarios X

Snapshot Rollback Ability to easily roll back to a previous snapshot. Used to get out of trouble often due to corruption or virus

Consistency Groups Non-Disruptive Migration Sync Mirroring Disaster Recovery Mirroring -Asynch

DS Storage + SVC Offers Everything The CX4 Might

Page 13: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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IBM Has Many Abilities Apart From The DS5000

13

Tape

DS8000

DS6000

DS4000

DS3000

SVCN-Series

Servers

XIV

Page 14: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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DS5000 Suggestions – Selling What Works

• FastBack for Exchange & bare machine recovery• Optimize Microsoft Exchange recovery by applying it at a

granular level to any individual data object or group of objects, such as individual e-mail messages, contact lists, tasks, or calendar entries

• Provides the flexibility of recovering to comparable hardware, to dissimilar hardware or to a virtual machine using VMware or Microsoft® Virtual Server

• SVC for large, or heterogeneous, installations• Common replication capabilities, Thin Provisioning & more

• Tivoli• Monitor & control everything

14

Unique

Unique

Page 15: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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Agenda

• Winning Strategies for IBM

• “EMC CX4” Review

• “HP EVA” Review

• Resources to Help You Win

• Summary

15

Page 16: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

•16•© Copyright 2008 EMC Corporation. All rights reserved.IBM Internal and IBM Business Partner Use Only

Introducing the CLARiiON CX4 Series

SERVICE LEVELS

SC

AL

AB

ILIT

Y

CX4-480 • Up to 480 drives• 16 GB cache• Standard 8 Fibre

Channel/4 iSCSI• Maximum 24 front-end

Fibre Channel and/or iSCSI

• Flash drives

CX4-960 • Up to 960 drives• 32 GB cache• Standard 8 Fibre

Channel/4 iSCSI• Maximum 32 front-end

Fibre Channel and/or iSCSI

• Flash drives

CX4-240 • Up to 240 drives• 8 GB cache• Standard 4 Fibre

Channel/4 iSCSI• Maximum 20 front-end

Fibre Channel and/or iSCSI

CX4-120 • Up to 120 drives• 6 GB cache• Standard 4 Fibre

Channel/4 iSCSI• Maximum 16 front-end

Fibre Channel and/or iSCSI

Page 17: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

•17•© Copyright 2008 EMC Corporation. All rights reserved.IBM Internal and IBM Business Partner Use Only

EMC’s CX4 Value Propositions

Take cost out of the business without sacrificing performance and scalability by consolidating twice the workload in a single system—optimizing storage capacity—and by protecting investments

The CLARiiON CX4 series’ power-saving technologies help manage energy consumption and consolidate data storage.

CLARiiON CX4 systems provide industry-leading availability and protection by combining CLARiiON’s proven Five 9s availability with built-in support for concurrent local and remote (CLR) replication.

CLARiiON’s unique hardware and software capabilities and integration with VMware extends the value of virtualized server environments.

Page 18: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use OnlyEMC will likely attempt to match up systems based on drive count. Remember capacity without performance is generally unacceptable

Product Specification Comparisons

DS5300 CX4-960 DS5100 CX4-480 DS4800 CX4-240 DS4700 CX4-120

# of Host Interfaces 16 Up to 32 8 Up to 24 8 Up to 20 8 Up to 16

Host Interface Speed 4-8 / 10 / 20 4-8 / 1-10 4-8 / 10 / 20 4-8 / 1-10 4Gb/s 4-8 / 1-10 4Gb/s 4-8 / 1-10

# of Drive Ports 16 8 or 16 16 8 8 4 4 2

Drive Interface Speed 4Gb/s 4Gb/s 4Gb/s 4Gb/s 4Gb/s 4Gb/s 4Gb/s 4Gb/s

Drive Channel TypeLoop

SwitchFC-AL

LoopSwitch

FC-ALLoop

SwitchFC-AL

LoopSwitch

FC-AL

Drive Enclosure Type SwitchedLoop

RouterSwitched

LoopRouter

SwitchedLoop

RouterSwitched

LoopRouter

Drives Supported FC, SATA FC, SATA FC, SATA FC, SATA FC, SATA FC, SATA FC, SATA FC, SATA

Intermixing Yes No Yes No Yes No Yes No

Max # of Drives 256 / 448 960 256 480 224 240 112 120

Max Number of LUNS 2,048 4,096 2,048 4,096 2,048 2,048 1,024 1,024

Max Drives in RAID Set 256 / 448 16 256 / 448 16 224 16 112 16

Hardware XOR Yes No Yes No Yes No Yes No

Max Cache per System 32GB 32GB 16GB 16GB 16GB 8GB 4GB 4GB

Max Theoretical MB/s 6,400 3,200/6,400 6,400 3,200 3,200 1,600 1,600 800

Page 19: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

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Are CX4 2X The Scaling & Performance CX3-Series?

CLARiiONCX4-960

CLARiiONCX3-80

CLARiiONCX4-480

CLARiiONCX3-40

CLARiiONCX4-240

CLARiiONCX3-20

CLARiiONCX4-120

Random Performance – IOPS

Cache Reads 550,000 275,000 400,000 203,000 275,000 138,000

Disk Reads

Disk Writes

Sequential Performance – MB/s

Cache Reads 5,500 2,780 3,000 1,550 2,750 1,440

Disk Reads

Disk Writes 2,250 1,121 1,600 881 950 471

Theoretical Max System Bandwidth

6,400 3,200 3,200 1,600 1,600 800 800

19 IBM Confidential

CX4 estimates based on doubling all known CX3 values.

NOTE: EMC claimed 2x improvements for CX3 over CX systems. Actual IOPS results only increased ~ 38%.

Page 20: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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CX3/CX4 Scaling - Not Quite A Clear Picture

• CX3 scaled to twice the capacity of the CX-series

• CX4 scales to twice the capacity of the CX3-series

• CX3/CX4 have mismatched abilities• Support tremendous numbers of disks for large capacities• Lack controller horsepower to support those disks

• Appears to support large numbers of disks to…• Create a perception the CX4 doesn’t require tape to backup, but

rather, utilize D-2-D• Create a perception the CX4 line is an acceptable substitute for the

higher-end DMX line

20

Page 21: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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2003 2004 2005 2006 2007

DMX CLARiiON

30,000

25,000

20,000

15,000

10,000

5,000

0

EMC Annual Unit Sales5 Years Of IDC Disk Tracker Data

Page 22: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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DS4000/DS5000 Vs CX4 Performance SpecsIBM

DS5300CLARiiON

CX4-960IBM

DS5100CLARiiONCX4-480

DS4800Model 80

CLARiiONCX4-240

IBMDS4700

Random Performance – IOPS

Cache Reads 700,000 550,000 650,000 400,000 375,000 275,000 120,000

Disk Reads 98,000 (est. 256) 172,000 (est. 448)

75,000 (est 256)115,000 (est 448) 62,000 39,250

Disk Writes 25,000 (est. 256) 45,000 (est. 448)

20,000 (est. 256)30,000 (est 448) 16,000 9,350

Sequential Performance – MB/s

Cache Reads 6,400 5,500 3,200 3,000 1,326 2,500 1,550

Disk Reads 6,400 3,200 1,275 980

Disk Writes - CME 5,200 FSW 2,250 2,400 FSW 1,600 975 950 525 FSW

Theoretical Max System Bandwidth

6,400 3,200 3,200 3,200 3,200 1,600 1,600

Best

Case

Possible

Best

Case

Possible

22 IBM Confidential

CX4 estimates based on doubling all known CX3 values.

NOTE: EMC claimed 2x improvements for CX3 over CX systems. Actual IOPS results only increased ~ 38%.

Page 23: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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Feature CX4-960 CX4-480 CX4-240 CX4-120Storage Processor Enclosure $111,748 $66,998 $24,100 $11,8244-Port FC I/O Module $4,400* $4,400* $4,400* $4,4002-Port iSCSI Module $4,400* $4,400* $4,400* $4,400Disk Array Enclosure (DAE) $5,542 $5,542 $5,542 $5,542DAE with 15 – 1TB 5K SATA $34,242 $34,242 $34,242 $34,242Back-end Enabler $26,000** NA NA NAFive – 146GB 15k FC drives $6,995 $6,995 $6,995 $6,995Five – 300GB 15k FC drives $11,495 $11,495 $11,495 $11,495Five – 400GB 10k FC drives $9,495 $9,495 $9,495 $9,495Five – 1TB 7.2k SATA drives $11,495 $11,495 $11,495 $11,495Navisphere Manager $99,999 $59,000 $15,000 $5,000Navisphere QoS $73,000 $36,500 $17,999 $9,500Navisphere Analyzer $70,000 $20,500 $17,000 $4,000SnapView $40,500 $20,000 $10,000 $5,000MirrorView Asynch $54,000 $27,000 $13,500 $5,500MirrorView Synch $71,000 $35,500 $18,000 $7,500MirrorView License $12,000 $8,000 $4,000 $2,000SAN Copy $72,000 Unknown $18,000 $7,500RecoverPoint/SE Appliance *** $11,000 $11,000 $11,000 $11,000RecoverPoint/SE BW Reduction**** $30,000 $30,000 $30,000 $30,000RecoverPoint/SE CLR Software $120,000 $77,500 $35,500 $20,000

* The pricing for the I/O modules has been published for the CX4-120 but has not been specifically mentioned for the other members of the CX4 family.** The Back-End Enabler is a set of eight additional back-end FC ports (bringing the back-end FC port count to 16). This is only available on the CX4-960*** RecoverPoint/SE Appliances are 1U. It is necessary to purchase two for HA at each end of a RecoverPoint/SE installation**** RecoverPoint/SE BW Reduction is a piece of software that provides network bandwidth reduction through data compression.

Dell/EMC US List Pricing – EMC Pricing Is Higher

Page 24: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Feature CX4-960 CX4-480 CX4-240 CX4-120Storage Processor Enclosure $111,748 $66,998 $24,100 $11,8244-Port FC I/O Module $4,400* $4,400* $4,400* $4,4002-Port iSCSI Module $4,400* $4,400* $4,400* $4,400Disk Array Enclosure (DAE) $5,542 $5,542 $5,542 $5,542DAE with 15 – 1TB 5K SATA $34,242 $34,242 $34,242 $34,242Back-end Enabler $26,000** NA NA NAFive – 146GB 15k FC drives $6,995 $6,995 $6,995 $6,995Five – 300GB 15k FC drives $11,495 $11,495 $11,495 $11,495Five – 400GB 10k FC drives $9,495 $9,495 $9,495 $9,495Five – 1TB 7.2k SATA drives $11,495 $11,495 $11,495 $11,495Navisphere Manager $99,999 $59,000 $15,000 $5,000Navisphere QoS $73,000 $36,500 $17,999 $9,500Navisphere Analyzer $70,000 $20,500 $17,000 $4,000SnapView $40,500 $20,000 $10,000 $5,000MirrorView Asynch $54,000 $27,000 $13,500 $5,500MirrorView Synch $71,000 $35,500 $18,000 $7,500MirrorView License $12,000 $8,000 $4,000 $2,000SAN Copy $72,000 Unknown $18,000 $7,500RecoverPoint/SE Appliance *** $11,000 $11,000 $11,000 $11,000RecoverPoint/SE BW Reduction**** $30,000 $30,000 $30,000 $30,000RecoverPoint/SE CLR Software $120,000 $77,500 $35,500 $20,000

* The pricing for the I/O modules has been published for the CX4-120 but has not been specifically mentioned for the other members of the CX4 family.** The Back-End Enabler is a set of eight additional back-end FC ports (bringing the back-end FC port count to 16). This is only available on the CX4-960*** RecoverPoint/SE Appliances are 1U. It is necessary to purchase two for HA at each end of a RecoverPoint/SE installation**** RecoverPoint/SE BW Reduction is a piece of software that provides network bandwidth reduction through data compression.

Dell/EMC US List Pricing – EMC Pricing Is Higher

Page 25: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Feature CX4-960 CX4-480 CX4-240 CX4-120Storage Processor Enclosure $111,748 $66,998 $24,100 $11,8244-Port FC I/O Module $4,400* $4,400* $4,400* $4,4002-Port iSCSI Module $4,400* $4,400* $4,400* $4,400Disk Array Enclosure (DAE) $5,542 $5,542 $5,542 $5,542DAE with 15 – 1TB 5K SATA $34,242 $34,242 $34,242 $34,242Back-end Enabler $26,000** NA NA NAFive – 146GB 15k FC drives $6,995 $6,995 $6,995 $6,995Five – 300GB 15k FC drives $11,495 $11,495 $11,495 $11,495Five – 400GB 10k FC drives $9,495 $9,495 $9,495 $9,495Five – 1TB 7.2k SATA drives $11,495 $11,495 $11,495 $11,495Navisphere Manager $99,999 $59,000 $15,000 $5,000Navisphere QoS $73,000 $36,500 $17,999 $9,500Navisphere Analyzer $70,000 $20,500 $17,000 $4,000SnapView $40,500 $20,000 $10,000 $5,000MirrorView Asynch $54,000 $27,000 $13,500 $5,500MirrorView Synch $71,000 $35,500 $18,000 $7,500MirrorView License $12,000 $8,000 $4,000 $2,000SAN Copy $72,000 Unknown $18,000 $7,500RecoverPoint/SE Appliance *** $11,000 $11,000 $11,000 $11,000RecoverPoint/SE BW Reduction**** $30,000 $30,000 $30,000 $30,000RecoverPoint/SE CLR Software $120,000 $77,500 $35,500 $20,000

* The pricing for the I/O modules has been published for the CX4-120 but has not been specifically mentioned for the other members of the CX4 family.** The Back-End Enabler is a set of eight additional back-end FC ports (bringing the back-end FC port count to 16). This is only available on the CX4-960*** RecoverPoint/SE Appliances are 1U. It is necessary to purchase two for HA at each end of a RecoverPoint/SE installation**** RecoverPoint/SE BW Reduction is a piece of software that provides network bandwidth reduction through data compression.

Dell/EMC US List Pricing – EMC Pricing Is Higher

MandatoryInstallation

+$4,500------------- $21,324

MandatoryInstallation

+$4,500------------$43,600

Introductory pricing without a single drive enclosure!

Page 26: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Feature CX4-960 CX4-480 CX4-240 CX4-120Storage Processor Enclosure $111,748 $66,998 $24,100 $11,8244-Port FC I/O Module $4,400* $4,400* $4,400* $4,4002-Port iSCSI Module $4,400* $4,400* $4,400* $4,400Disk Array Enclosure (DAE) $5,542 $5,542 $5,542 $5,542DAE with 15 – 1TB 5K SATA $34,242 $34,242 $34,242 $34,242Back-end Enabler $26,000** NA NA NAFive – 146GB 15k FC drives $6,995 $6,995 $6,995 $6,995Five – 300GB 15k FC drives $11,495 $11,495 $11,495 $11,495Five – 400GB 10k FC drives $9,495 $9,495 $9,495 $9,495Five – 1TB 7.2k SATA drives $11,495 $11,495 $11,495 $11,495Navisphere Manager $99,999 $59,000 $15,000 $5,000Navisphere QoS $73,000 $36,500 $17,999 $9,500Navisphere Analyzer $70,000 $20,500 $17,000 $4,000SnapView $40,500 $20,000 $10,000 $5,000MirrorView Asynch $54,000 $27,000 $13,500 $5,500MirrorView Synch $71,000 $35,500 $18,000 $7,500MirrorView License $12,000 $8,000 $4,000 $2,000SAN Copy $72,000 Unknown $18,000 $7,500RecoverPoint/SE Appliance *** $11,000 $11,000 $11,000 $11,000RecoverPoint/SE BW Reduction**** $30,000 $30,000 $30,000 $30,000RecoverPoint/SE CLR Software $120,000 $77,500 $35,500 $20,000

* The pricing for the I/O modules has been published for the CX4-120 but has not been specifically mentioned for the other members of the CX4 family.** The Back-End Enabler is a set of eight additional back-end FC ports (bringing the back-end FC port count to 16). This is only available on the CX4-960*** RecoverPoint/SE Appliances are 1U. It is necessary to purchase two for HA at each end of a RecoverPoint/SE installation**** RecoverPoint/SE BW Reduction is a piece of software that provides network bandwidth reduction through data compression.

Dell/EMC US List Pricing – EMC Pricing Is Higher

MandatoryInstallation

+$4,500------------- $21,324

MandatoryInstallation

+$4,500------------$43,600

Introductory pricing without a single drive enclosure!

Page 27: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Feature CX4-960 CX4-480 CX4-240 CX4-120Storage Processor Enclosure $111,748 $66,998 $24,100 $11,8244-Port FC I/O Module $4,400* $4,400* $4,400* $4,4002-Port iSCSI Module $4,400* $4,400* $4,400* $4,400Disk Array Enclosure (DAE) $5,542 $5,542 $5,542 $5,542DAE with 15 – 1TB 5K SATA $34,242 $34,242 $34,242 $34,242Back-end Enabler $26,000** NA NA NAFive – 146GB 15k FC drives $6,995 $6,995 $6,995 $6,995Five – 300GB 15k FC drives $11,495 $11,495 $11,495 $11,495Five – 400GB 10k FC drives $9,495 $9,495 $9,495 $9,495Five – 1TB 7.2k SATA drives $11,495 $11,495 $11,495 $11,495Navisphere Manager $99,999 $59,000 $15,000 $5,000Navisphere QoS $73,000 $36,500 $17,999 $9,500Navisphere Analyzer $70,000 $20,500 $17,000 $4,000SnapView $40,500 $20,000 $10,000 $5,000MirrorView Asynch $54,000 $27,000 $13,500 $5,500MirrorView Synch $71,000 $35,500 $18,000 $7,500MirrorView License $12,000 $8,000 $4,000 $2,000SAN Copy $72,000 Unknown $18,000 $7,500RecoverPoint/SE Appliance *** $11,000 $11,000 $11,000 $11,000RecoverPoint/SE BW Reduction**** $30,000 $30,000 $30,000 $30,000RecoverPoint/SE CLR Software $120,000 $77,500 $35,500 $20,000

* The pricing for the I/O modules has been published for the CX4-120 but has not been specifically mentioned for the other members of the CX4 family.** The Back-End Enabler is a set of eight additional back-end FC ports (bringing the back-end FC port count to 16). This is only available on the CX4-960*** RecoverPoint/SE Appliances are 1U. It is necessary to purchase two for HA at each end of a RecoverPoint/SE installation**** RecoverPoint/SE BW Reduction is a piece of software that provides network bandwidth reduction through data compression.

Dell/EMC US List Pricing – EMC Pricing Is Higher

MandatoryInstallation

+$4,500------------- $21,324

MandatoryInstallation

+$4,500------------$43,600

MandatoryInstallation

+$5,870-------------$131,868

MandatoryInstallation

+$6,870------------- $218,617

Introductory pricing without a single drive enclosure!

Page 28: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

EMC Attempting To Establish Feature Leadership

EMC CX4 Features• Virtual Provisioning

• Virtual LUN technology

• Quality of Service Mgr

• Analyzer

• Drive Spin Down

• RecoverPoint/SE

• Replication Manager

• SAN Copy

• SnapView

• MirrorView

• PowerPath

• SSD

• Power Calculator

Description• Thin Provisioning

• Non-disruptive LUN mover

• Performance guarantee

• Performance tuning

• Pseudo MAID capability

• Near CDP (local & remote)

• Fast recovery for Exchange & SQL

• Migration

• Snapshots & Clones

• Remote Mirroring

• Failover & load balancing

• Only CX4-480 & CX4-960

• Future Planning28 IBM Confidential

Page 29: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

29IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 30: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

30IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 31: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

31IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 32: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

32IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 33: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

33IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 34: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

34IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 35: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

35IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 36: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

36IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 37: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

37IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 38: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

38IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 39: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

39IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 40: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

40IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 41: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

41IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 42: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

42IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 43: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

43IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 44: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Top Five Features EMC Is Promotes

Strengths Weaknesses Unique

Virtual Provisioning *• Built-in and always

available• Feeds perception & hype

• Limited Real world usability• Not for high-performance• Costly when used incorrectly• Disastrous when used carelessly

• No

Quality Of Service Mgr. • SLA guarantee engine • Performance throttling software • Fairly

RecoverPoint/SE• Near CDP capabilities for

data protection

• 8TB license – costly• 1TB increments – very costly• Separate GUI & learning curve

• Fairly

PowerPath• Failover• Automatic Load-balancing• Disk encryption

• Puts software load on servers• Costly on CX4• Failover, multi-pathing & 1-click

load-balancing are free on DSxK• Not needed with native solutions

• Yes

Solid-State Drive• High performance• Low power

• Only on CX4-480 & CX4-960• Very expensive ($100,000+)• Requires a minimum of 3 disks• No intermix with any other drives

• No

44IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2006/12/thin_provisioni.html

“Over time, people will realize -- like any tool -- there are places where Thin Provisioning makes sense, and places that it doesn't. But -- please -- let's cool it with the breathless hype.  It's not doing anyone any good.”

Page 45: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

Even EMC Issues Warnings About Thin Provisioning

• “Conceptually, thin provisioning is a file system overlaid onto these traditional RAID groups. This file system imparts enough overhead to affect thin provisioned LUN performance. Thinly provisioned LUNs should not be used in workloads requiring high performance.”

Quotes from: “EMC CLARiiON Performance and Availability: Release 28 Firmware Update – Applied Best Practices” Published September, 2008

Page 46: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

EMC/Dell CX3-Series Lacks Back-End RAS

46 IBM Confidential

• IBM employs Top-Down Bottom-Up cabling for enhanced RAS

• Survive a drive enclosure failure

• EMC says they do not daisy chain their systems

• The CX3 installation guides show they do daisy chain

Page 47: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

EMC/Dell CX3-Series Lacks Back-End RAS

47 IBM Confidential

Diagram from ”EMC CLARIiON CX3-Series Model 80 Setup Guide” – Rev. A01

Page 48: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

EMC/Dell CX3-Series Lacks Back-End RAS

48 IBM Confidential

Diagram from ”EMC CLARIiON CX3-Series Model 80 Setup Guide” – Rev. A01

• With the first (connecting) enclosure down, access is cut off to the remaining daisy chained drive enclosures.

• EMC encourages vertical striping of RAID groups for maximum RAS & performance

• In this example the user would have experience a triple failure in every RAID group

• RAID 6 would not save them from losing the entire system

• The same scenario with a DS4000/DS5000 would have resulted in one lost enclosure

Page 49: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

IBM Systems

IBM System Storage™

IBM Internal and IBM Business Partner Use Only

What To Anticipate From EMC

• Increasing VMware orientation • Backup• Remote Mirroring• and more

• Aggressive hardware pricing• Software, in all forms, will make up the margin differences

• EMC’s ability to perform non-disruptive upgrades• “You should not perform a software upgrade (NDU) when the overall

utilization of all processors is more than 50 percent• Factors that may impact this include:

• Heavy I/O activity• Large numbers of LUNs on FLARE database drives (slots 0_0, 0_1, 0_2

or 0_3)• Heavy administrative activity”

• UltraFlex I/O modules“I/O modules and SFPs can be added and replaced, but they cannot be changed to a different type

• Additions require customer action and replacements require a service engagement

• Ports cannot be deleted.”

49

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A Riddle Wrapped Around Confusing Abilities

• What…

• … is easy to use

• … possesses limited performance

• … delivers little investment protection

• … has questionable availability issues

• … provides no host interface flexibility

• … is fairly expensive?

Page 51: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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A Riddle Wrapped Around Confusing Abilities

• What…

• … is easy to use

• … possesses limited performance

• … delivers little investment protection

• … has questionable availability issues

• … provides no host interface flexibility

• … is fairly expensive?

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A Riddle Wrapped Around Confusing Abilities

• The answer…

• … an EVA8100

Page 53: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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A Riddle Wrapped Around Confusing Abilities

• The answer…

• … an EVA8100

Page 54: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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Agenda

• Winning Strategies for IBM

• “EMC CX4” Review

• “HP EVA” Review

• Resources to Help You Win

• Summary

54

Page 55: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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HP’s Lower-End And Midrange Storage Offerings

SMB

HP

Midrange

EVA4100 EVA6100 EVA8100MSA2000i MSA2000sa MSA2000fc

4Gb/s

2Gb/s

4Gb/s

2Gb/s

4Gb/s

2Gb/s

EVA4400

4Gb/s

4Gb/s

1Gb/s

3Gb/s

3Gb/s

3Gb/s

4Gb/s

3Gb/s

Host Ports

Drive Ports

Page 56: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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HP Midrange EVA - Strengths

• Easy to manage (when everything is working correctly)

• Supports 4Gb/s host ports

• iSCSI option

• NAS option

• Support wide assortment of Operating Systems

• One drive enclosure used for two drive types

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HP Midrange EVA - Weaknesses

• Virtualizes inside the system only (this is changing in Q1’09)• Virtualization cannot be disabled

• Limited flexibility and tuning due to current virtualization scheme

• EVAs lack flexible host ports

• Extremely limited investment protection• Only supports 2Gb/s on the drive side• No SATA support for EVA• FATA only available at 2Gb/s

• Lacks real world performance• Will not submit SPC-1 benchmarks (IOPS) for EVA8x00 series • IBM DS5000 delivers nearly 4x the SPC-2 (MB/s) of the EVA8x00

• Very difficult to achieve HA configurations without big money• Redundancy at drive enclosure level is difficult to achieve

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

Page 59: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

The best way to battle ease of management is to demonstrate the DS Storage Manager simulator &show prospective customers how easy it is to use

– Show how it saves time and management costs

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DS Storage Manager Simulator for DS4000/DS5000

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DS Storage Manager Simulator for DS4000/DS5000

DS Storage Manageris fully-featured yet amazingly easy to

use

DS Storage Manageris fully-featured yet amazingly easy to

use

Page 63: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

Lets tackle these one at a time, starting with…

High Performance

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Quick Note On Random Performance

• When examining a system’s random performance it is essential to know what latency looks like for a given performance level

• Latency is the time it takes for a system to deal with an IO

• As workloads & IOPS increase so too does latency

• The Storage Performance Council membership agree that latencies in excess of 30ms are too slow to be considered real world

• Microsoft states latencies on Exchange shouldn’t exceed 20ms

• 20ms is a combination of storage + network + server latencies

• The Storage Performance Council’s SPC-1 test helps graphically demonstrate a system’s real ability to handle heavy workloads while delivering sufficiently low latencies

65IBM Confidential

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HP Claims EVA8100Is 24% Faster ThanThe Previous EVA8000

• 168,000 x 1.24% = 208,320

Information in chart from URL -Information in chart from URL - http://h30099.www3.hp.com/configurator/catalog-storagemerged.asp

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HP Claims 24%

• HP, with the EVA5000, achieved an SPC-1 benchmark results of...

• 20,095 SPC-1 IOPS

• An LRT of 2.36ms

• Tested 2.6TB out of 6.1TB

• Used RAID 1 mirroring

• At a cost of $23.88 per IOPS

• Used 168 drives

• If they could have continued to gain IOPS up to the full 240 drives they would have achieved 28,800 IOPS

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So If An EVA5000 Could Achieve 28,800 IOPS

• HP very forthrightly claimed 48,000 saturation IOPS for EVA5000

• HP very forthrightly claimed 54,000 saturation IOPS for EVA8000, a 12.5% gain

• HP now says the new EVA8100 is 24% faster than the EVA8000

• IF they could achieve 28,800 SPC-1 IOPS on the EVA5000 with 240 drives, then...

• 28,800 x 1.125 = 32,400 IOPS for the EVA8000 with 240 drives

• And...

• 32,400 x 1.24 = 40,176 IOPS for the EVA8100 with 240 drives

• However...

• IBM HAS achieved 58,158 IOPS, and has done so with 256 drives

• No one knows if HP really can continue to gain IOPS right up to the 240th drive because they will not benchmark it. Therefore it is quite likely that they will run out of horsepower long before they the mythical 40,176 IOPS on the EVA8100, which is nearly 20,000 IOPS slower (45%) than the proven performance of the DS5300.

Page 69: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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224 out of 840

FAS3170 FAS3040

144 out of 336

CX3-40

155 out of 240

IBM Has Proven Efficiency And Room To Grow

SystemsSystems SPC-1SPC-1IOPSIOPS

MaximumMaximumLatencyLatency CapacityCapacity RAIDRAID

LevelLevelTotalTotalPricePrice

DollarsDollars/ IOPS/ IOPS

# of # of DisksDisks

Max DisksMax DisksSupportedSupported

NetApp FAS3170 60,515 21ms 19.6 TB 4DP $605,492 $10.01 224 840

IBM DS5300 58,158 6ms 13.7 TB Mirroring $722,450 $12.42 256 448

IBM DS4800 45,015 15ms 6.8 TB Mirroring $627,538 $13.94 224 224

NetApp FAS3040 30,986 28ms 12.5 TB 4DP $421,730 $13.61 144 336

EMC CX3-40 24,997 24ms 8.4 TB Mirroring $517,851 $20.72 155 240

HPQ EVA8100 HP HAS NOT SUBMITTED ANY SPC-1 TESTS FOR THE EVA8100

Preliminary testing indicates the DS5300 will deliver 150+% additional random performance as it scales to 448 drives

Out of

GAS

Out of

GAS

Out of

GAS

Out of

GAS

Out of

GAS

Out of

GAS

256 out of 448

DS5300

Page 70: System Storage TM © 2008 IBM Corporation Q4-2008 and Q1-2009 DS5000 Competitive Landscape.

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Quick Note On Sequential Performance

• When examining sequential performance it is essential to know how many drives are required for a given performance level

• With power requirements becoming a critical issue the overall efficiency of a storage system is becoming increasingly important

• Whichever systems can deliver greater performance with fewer drives have a decided value benefit for most prospective customers

• The Storage Performance Council’s SPC-2 benchmark measures 3 different types of sequential activity & provides a “value” number (price/performance) to help customers make wise choices

70IBM Confidential

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DS4800 Beats EVA8000 On SPC-2 With ½ The Drives

HP EVA8000 ArrayHP EVA8000 Array

SPC-2SPC-2MB/sMB/s

SPC-2SPC-2Price/PerformancePrice/Performance

ASU CapacityASU CapacityGBGB

TotalTotalPricePrice

Data Data ProtectionProtection

LevelLevel

NumberNumberof Drivesof Drives

1,138 $346.42 6,571.275 $394,152.00 RAID 5 112

DS4800DS4800

SPC-2SPC-2MB/sMB/s

SPC-2SPC-2Price/PerformancePrice/Performance

ASU CapacityASU CapacityGBGB

TotalTotalPricePrice

Data Data ProtectionProtection

LevelLevel

NumberNumberof Drivesof Drives

1,382 $156 4.3 TB / 4.4 TB $215,329 RAID 5 60

Breakdown of three categories: LFP - 895 MBPS LDQ - 1,260 MBPS VOD - 1,258 MBPSLFP - $440.57 / MBPS LDQ - $312.71 / MBPS VOD - $313.24 / MBPS

Breakdown of three categories: LFP - 1,168 MBPS LDQ - 1,632 MBPS VOD - 1,345 MBPSLFP - $184.30 / MBPS LDQ - $131.96 / MBPS VOD - $160.12 / MBPS

LFP = Large File Processing LDQ = Large Database Query VOD = Video On Demand

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DS5000 Decimates EVA8000 With Similar Drive Counts

HP EVA8000 ArrayHP EVA8000 Array

SPC-2SPC-2MB/sMB/s

SPC-2SPC-2Price/PerformancePrice/Performance

ASU CapacityASU CapacityGBGB

TotalTotalPricePrice

Data Data ProtectionProtection

LevelLevel

NumberNumberof Drivesof Drives

1,138 $346.42 6,571.275 $394,152.00 RAID 5 112

DS5300DS5300

SPC-2SPC-2MB/sMB/s

SPC-2SPC-2Price/PerformancePrice/Performance

ASU CapacityASU CapacityGBGB

TotalTotalPricePrice

Data Data ProtectionProtection

LevelLevel

NumberNumberof Drivesof Drives

4,818 $93.80 16.8TB / 18.7TB $451,986 RAID 5 128

Breakdown of three categories: LFP - 895 MBPS LDQ - 1,260 MBPS VOD - 1,258 MBPSLFP - $440.57 / MBPS LDQ - $312.71 / MBPS VOD - $313.24 / MBPS

Breakdown of three categories: LFP - 1,168 MBPS LDQ - 1,632 MBPS VOD - 1,345 MBPSLFP - $184.30 / MBPS LDQ - $131.96 / MBPS VOD - $160.12 / MBPS

LFP = Large File Processing LDQ = Large Database Query VOD = Video On Demand

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DS5000 Decimates EVA8000 Even When Running RAID 6

HP EVA8000 ArrayHP EVA8000 Array

SPC-2SPC-2MB/sMB/s

SPC-2SPC-2Price/PerformancePrice/Performance

ASU CapacityASU CapacityGBGB

TotalTotalPricePrice

Data Data ProtectionProtection

LevelLevel

NumberNumberof Drivesof Drives

1,138 $346.42 6,571.275 $394,152.00 RAID 5 112

DS5300DS5300

SPC-2SPC-2MB/sMB/s

SPC-2SPC-2Price/PerformancePrice/Performance

ASU CapacityASU CapacityGBGB

TotalTotalPricePrice

Data Data ProtectionProtection

LevelLevel

NumberNumberof Drivesof Drives

4,675 $96.67 14.0TB / 18.7TB $451,986 RAID 6 128

Breakdown of three categories: LFP - 895 MBPS LDQ - 1,260 MBPS VOD - 1,258 MBPSLFP - $440.57 / MBPS LDQ - $312.71 / MBPS VOD - $313.24 / MBPS

Breakdown of three categories: LFP - 1,168 MBPS LDQ - 1,632 MBPS VOD - 1,345 MBPSLFP - $184.30 / MBPS LDQ - $131.96 / MBPS VOD - $160.12 / MBPS

LFP = Large File Processing LDQ = Large Database Query VOD = Video On Demand

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

Lets look at…

High Capacity

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EMC Reports The EVA8100 Has Limited Capacity*

HP EVA8100 IBM DS5100 IBM DS5300

Maximum # of disk\ drives 240 256 448

Maximum raw FC capacity 108 TB 115.2 TB 201.6 TB

Maximum useable capacity* 50.76 TB 80.64 TB 141.2 TB

75IBM Confidential

• EMC performed capacity examinations to demonstrate the tremendous disparity between useable capacity in various storage systems

• EMC examined themselves, HP EVA and NetApp FAS systems

• IBM DS4000/DS5000 were not examined

• Observing EMC’s approach it is clear IBM systems would meet or beat the useable capacity of EMC CLARiiON systems

* http://chucksblog.typepad.com/chucks_blog/2008/08/your-storage-mi.html (August 28, 2008)

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EMC Reports EVAs Have Limited Capacity*

76IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2008/08/your-storage-mi.html (August 28, 2008)

DS5000 systems

deliver 70+%

useable

capacityDS5000 systems

deliver 70+%

useable

capacity

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EMC Reports Low Useable Capacity For EVAs*

• HP EVA – 47% Storage Capacity Efficiency

• The EVA provides a very wide number of options in balancing performance, usable capacity and availability.  Unlike other arrays such as the CX4 (editorial: or IBM DS3000/DS4000/DS5000), once these choices are made, changing them can be very disruptive.

Editorial Note: This is an example of where EVAs are not easy to use

• The EVA is built around the concept of "disk groups".  HP recommends that separate disk groups be used to isolate performance characteristics.  The more distinct high I/O apps you put on an EVA, the more disk groups.  For certain cases like Exchange and Oracle, HP recommends that data and logs be separated to different disk groups.

Editorial Note: The smallest disk group must contain 8 disk drives, which means a lot of wasted (lost) capacity occurs.

77IBM Confidential

* http://chucksblog.typepad.com/chucks_blog/2008/08/your-storage-mi.html (August 28, 2008)

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

Lets look at…

High Availability

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EVA Availability Is Subject To The Rule Of Eight

• A Virtual Disk Pool can be as large as the entire storage system but cannot be any smaller than 8 drives in size

• Redundant Storage Sets (RSS) can be as small as 6 drives & as large as 11 drives but they always try to “lock in” at 8 drives

• To achieve redundancy at the enclosure level, under RAID 5, an EVA must have 8 drive enclosures.

• An enclosure failure with fewer than eight drive trays will likely result in complete loss of data availability

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

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HP Claims for EVA Storage Systems

• Ease of management

• Intuitive user interface

• High performance, high capacity and high availability

• Solution saves time, space and management costs

Lets look at…

Saving Time, Space & Management Costs

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EVAs Are Tricky To Configure

• HP limits what customers can do themselves

• “Installation of the Enterprise Virtual Array should be done only by an HP authorized representative.”

From QuickSpecs – HP StorageWorks Enterprise Virtual Array Family - Published June 19, 2007

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EVAs Are Tricky To Configure

• HP limits what customers can do themselves

• “Installation of the Enterprise Virtual Array should be done only by an HP authorized representative.”

From QuickSpecs – HP StorageWorks Enterprise Virtual Array Family - Published June 19, 2007

There is nothing wrong with this, but it is evidence that

EVAs are not the super easy systems they are often

claimed to be

There is nothing wrong with this, but it is evidence that

EVAs are not the super easy systems they are often

claimed to be

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EVAs Aren’t Easy To Manage If Anything Goes Awry

• Automatic isn’t always automatic

• If the storage system contains disk drives of different capacities, the SSSU procedures used do not guarantee that disk drives of the same capacity will be exclusively added to the same disk group. If you need to restore an array configuration that contains disks of different sizes and types, you must manually recreate these disk groups. The controller software and the utility’s CAPTURE CONFIGURATION command are not designed to automatically restore this type of configuration.

From QuickSpecs – HP StorageWorks Enterprise Virtual Array Family - Published June 19, 2007

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EVAs Aren’t Easy To Manage If Anything Goes Awry

• Automatic isn’t always automatic

• If the storage system contains disk drives of different capacities, the SSSU procedures used do not guarantee that disk drives of the same capacity will be exclusively added to the same disk group. If you need to restore an array configuration that contains disks of different sizes and types, you must manually recreate these disk groups. The controller software and the utility’s CAPTURE CONFIGURATION command are not designed to automatically restore this type of configuration.

From QuickSpecs – HP StorageWorks Enterprise Virtual Array Family - Published June 19, 2007

More evidence that EVAs aren’t super easy

systems

More evidence that EVAs aren’t super easy

systems

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Maintaining HA In EVAs Requires A Lot Of Attention

• Adding disk drives is not a simple matter like it is with DS5000• Guidelines for adding disk drives

• When adding new disk drives to the storage system, you should ensure that the disk drives are installed in the correct positions to maintain availability (Rule of Eight coming into play)

• The disk drives should be distributed evenly across the disk enclosures. The number of disks of a given type in each enclosure should not differ by more than one. For example, no enclosure should have two disks until all the other enclosures have at least one.

• Disk drives should be installed in vertical columns within the disk enclosures. Add drives in multiples of eight, completely filling columns if possible. Disk groups are more robust with the same number of disk drives in each enclosure.

From HP StorageWorks 4x00/6x00/8x00 Enterprise Virtual Array user guide - Published June 2007

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Maintaining HA In EVAs Requires A Lot Of Attention

• Adding disk drives is not a simple matter like it is with DS5000• Guidelines for adding disk drives

• When adding new disk drives to the storage system, you should ensure that the disk drives are installed in the correct positions to maintain availability (Rule of Eight coming into play)

• The disk drives should be distributed evenly across the disk enclosures. The number of disks a given type in each enclosure should not differ by more than one. For example, no enclosure should have two disks until all the other enclosures have at least one.

• Disk drives should be installed in vertical columns within the disk enclosures. Add drives in multiples of eight, completely filling columns if possible. Disk groups are more robust with the same number of disk drives in each enclosure.

From HP StorageWorks 4x00/6x00/8x00 Enterprise Virtual Array user guide - Published June 2007

DS5000 is much easierDS5000 is much easier

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Just Adding Disks In EVAs Can Be Complicated

• Creating disk groups• The new disks you add will typically be used to create new disk groups.

Although you cannot select which disks will be part of a disk group, you can control this by building the disk groups sequentially. Add the disk drives required for the first disk group, and then create a disk group using these disk drives. Now add the disk drives for the second disk group, and then create that disk group. This process gives you control over which disk drives are included in each disk group

• CAUTION:• When adding disks to an expansion cabinet on an EVA8000/8100, do

not install a disk in bays 12, 13, or 14 in enclosures 17, 20, or 24. These bays in enclosures 17, 20, and 24 do not receive a hard assigned AL_PA. Installing a disk in any of these slots may impact the operation of the storage system.

From HP StorageWorks 4x00/6x00/8x00 Enterprise Virtual Array user guide - Published June 2007

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HP Recommends Only One Drive Type & Capacity

• HP recommends using the same drive type (the same capacity) within a disk group because virtualization allocates space proportionate to the highest capacity drive within the group.

• FATA drives are designed for lower duty cycle applications such as near on-line data replication for back-up. These drives should not be used as a replacement for EVA's high performance, standard duty cycle, Fibre Channel drives. Doing so could shorten the life of the drive.

• A minimum of eight FATA drives are required in a configuration.

From QuickSpecs – HP StorageWorks Enterprise Virtual Array Family - Published June 19, 2007

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Is Anything Really Easy To Manage On An EVA?

• Replacing disk drives – not such a simple matter either• Replacing a disk drive

• Before replacing a disk, check the redundancy status of the entire storage system to ensure a disk can be removed without impacting data availability.

• The following conditions must all have the indicated states before the disk is removed.

• Requested usage & Actual usage — Ungrouped. See Figure 53.• NOTE:• You should only ungroup one disk at a time. Before you ungroup a

disk, verify that leveling is not in progress and that sufficient free space is available. After you ungroup the disk, verify the status of the disk group before continuing.

• NOTE:• The ungrouping process may take up to several hours to

complete. The time depends on the capacity of the disk and the level of storage system activity.

From HP StorageWorks 4x00/6x00/8x00 Enterprise Virtual Array user guide - Published June 2007

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IBM

DS5300IBM

DS5100IBM

DS4800 HP

EVA8100IBM

DS4700 HP

EVA6100

# of Host interfaces 16 16 8 8 8 4

Host Interface Speed4-8 Gb/s FC10 Gb/s IP20 Gb/s IB

4-8 Gb/s FC10 Gb/s IP20 Gb/s IB

4 Gb/s 4 Gb/s 4 Gb/s 4 Gb/s

# of Drive channels 16 16 8 8 4 4

Drive Interface Speed 4 / 2 Gb/s 4 / 2 Gb/s 4 / 2 Gb/s 2 Gb/s 4 / 2 Gb/s 2 Gb/s

Max Theoretical BW 6,400 MB/s 6,400 MB/s 3,200 MB/s 1,600 MB/s 1,600 MB/s 800 MB/s

Drive channel type Loop-Switch Loop-Switch Loop-SwitchFC – AL or

Loop-SwitchLoop-Switch

FC – AL orLoop-Switch

Drive module type Switched Switched Switched Switched Switched Switched

Drives supported FC, SATA FC, SATA FC, SATA FC, FATA FC, SATA FC, FATA

Max # of drives 448 256 224 240 112 112

Max DATA cache 32GB 16 GB 16 GB <8 GB 3.75 GB <4 GB

Product Specification Comparisons

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IBMDS5300

IBMDS5100

IBMDS4800

HPEVA8100

IBMDS4700

HPEVA6100

Random Saturation Performance (IOPS)

Cache Reads 700,000 600,000 375,000 210,000 120,000 141,000

Disk Reads98,000

172,00086,000 62,000 54,000+ 44,000 ?

Disk Writes 25,000 22,000 16,000 ?? 9,000 ?

Sequential Saturation Performance (MB/s)

Cache Reads 6,400 3,200 1,600 1,600 1,500 ?

Disk Reads 6,400 3,200 1,240 1,500 990 650

Disk Writes 5,200 2,500 940 1,000 850 ?

Theoretical Max 6,400 6,400 3,200 1,600 1,600 800

IBM DS5000 / DS4000 Vs HP EVA Performance

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The Competition - Performances

IBM DS5300 EMC CX4-480 HDS AMS1000 HP EVA 8100

SPC “vendor-neutral” benchmarks Yes No No No

VMware mixed benchmarks Yes No No No

Oracle “Secure File” benchmarks Yes No No No

Oracle “Orion” benchmarks Yes No No No

Microsoft ESRP benchmarks 55,000 * 42,000 25,000 20,000

Cache Reads (IOPS) 700,000 400,000 210,000

Disk Reads (IOPS) 98,000 43,950 >54,000

Disk Writes (IOPS) 25,000 24,200

Cache Reads (MB/s) 6,400 3,000 1,600 1,600

Disk Reads (MB/s) 6,400 1,420 1,500

Disk Writes (MB/s) 5,200 1,600 870 1,000

* Over 17,000 mailboxes in IBM’s VMware mixed workload test with numerous applications running

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What To Anticipate From HP

• Heterogeneous storage virtualization• HP has announced the introduction of Het Virtualization for 2009• Will enable them to virtualize multiple EVAs in one system• Will enable them to virtualize competing systems

• Combat this ability with SVC

• Constant pressure regarding the EVA’s ease-of-use• Combat this by discussing their numerous restrictions • Combat this by pointing out their difficulties when things aren’t

running perfectly on the EVA

• Statements that the EVA has tremendous disk utilization via their internal virtualization process

• Combat this with EMC’s capacity documentation along with pointing out the inefficiencies of HP’s internal virtualization process

94

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Agenda

• Winning Strategies for IBM

• “EMC CX4” Review

• “HP EVA” Review

• Resources to Help You Win

• Summary

95

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Web Resources

IBM System Storage DS510 http://www.ibm.com/systems/storage/disk/ds5000/ds5100/

IBM System Storage DS5300 http://www.ibm.com/systems/storage/disk/ds5000/ds5300/

IBM System Storage DS4000: http://www-03.ibm.com/systems/storage/disk/midrange/

IBM System Storage DS3000: http://www-03.ibm.com/systems/storage/disk/entry/

IBM System Storage DS4000 Interoperability Matrix:

http://www-03.ibm.com/systems/storage/disk/ds4000/pdf/interop-matrix.pdf

IBM System Storage DS3000 Interoperability Matrix:

http://www-03.ibm.com/systems/storage/disk/ds3000/pdf/interop.pdf

IBM Independent Software Vendor Resource Library

http://www-03.ibm.com/systems/storage/solutions/isv/index.html#oracle

IBM Techdocs - Technical Sales Library

http://www-03.ibm.com/support/techdocs/atsmastr.nsf/Web/Techdocs

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Dedicated LSI Personnel Working With IBM

97

Western Region Field Sales Team

Name Title Geography E-mail Office # Mobile #

Dennis Watts BDM N. Cal, OR, WA, ID [email protected] 408-433-6129 408-319-7490Eladio Faigal Sys. Eng. N. Cal, OR, WA, ID [email protected] - - 303-601-3830Barry Kushin Bus. Dev. S. Cal, AZ, NV [email protected] 949-548-2702 949-230-2005Ryan Leonard Sys. Eng. S. Cal, AZ, NV [email protected] 951-278-8349 949-929-7506

Toni Weeks Bus. Dev.UT, CO, KS, WY, NE, MT, SD, ND

[email protected] - - 303-886-6702

Steve Goncalves Sys. Eng.UT, CO, KS, WY, NE, MT, SD, ND

[email protected] 720-838-7893 720-8387893

Central Region + TOLA Field Sales Team

Name Title Geography E-mail Office # Mobile #

Joe Smothers BDM IN, IL, WI, MN, IA, MO [email protected] 317-877-6002 317-694-4367

Mike Ice Sys. Eng IN, IL, WI, MN, IA, MO [email protected] - - 312-576-1629

Bob Brofman Bus. Dev. MI, OH, KY, WV, west PA [email protected] - - 440-781-0069

Jim Latham Sys. Eng MI, OH, KY, WV, west PA [email protected] - - 248-561-7445

Jim Genrich Bus. Dev. NM, TX, OK, AR, LA [email protected] - - 972-523-7441

Ron Davis Sys. Eng NM, TX, OK, AR, LA [email protected] - - 214-240-6226

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98

Northeastern Region Field Sales Team

Name Title Geography E-mail Office # Mobile #

AJ Reilly BDMME, NH, VT, MA, RI, CT, Up NY

[email protected] - - 617-413-5697

Luis Martinez Sys. EngME, NH, VT, MA, RI, CT, Up NY

[email protected] 508-879-7168 508-667-6815

George Hunt Bus. Dev. NY, DE, east PA [email protected] 212-731.0694 908-419.2148Rich Stewart Pre-Sales NY, DE, east PA [email protected] 732-730-2446 732-740-2676

Paul Michalovic Bus. Dev. Canada [email protected] 514-898-2064 - -

Tim Carbray Sys. Eng Canada [email protected] 905-849-3597 - -

Southeast Region Field Sales Team

Name Title Geography E-mail Office # Mobile #

Carlos Bolado BDM MD, VA, DC [email protected] 703-262-5433 703-973-3557

TBD Sys. Eng. MD, VA, DC - - - -

Kevin Hix Bus. Dev. NC, SC, TN, GA [email protected] - - 404-386-7950

Chris Stephan Sys. Eng. NC, SC, TN, GA [email protected] - - 404-372-5299

Larry Knight Bus. Dev. FL, AL, MS [email protected] - - 727-432-0463

TBD Sys. Eng. FL, AL, MS TBD  - - - -

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Federal Field Sales Team

Name Title Geography E-mail Office # Mobile #

Gerry O'Shea Bus. Dev. US Federal [email protected] 703-424-4566Con Rice Sys. Eng US Federal [email protected] 703-262-5418 703-867-0012

Latin America Field Sales Team

Name Title Geography E-mail Office # Mobile #

Carlos Bolado BDM MD, VA, DC [email protected] 703-262-5433 703-973-3557

TBD Sys. Eng. TBD - - - -

Channel Development Team

Name Title Geography E-mail Office # Mobile #

Bob Degler BDMHV Channel - DRC's and Disti's

[email protected] - - 919-244-5081

Jay Booth Bus. Dev. Avnet and Arrow [email protected] - - 317-413-5310

Greg Carter Sales Driver IBM.com [email protected] - - 602-321-3456

Mike Smithyman Bus. Dev. Mainline [email protected] - - 770-439--397

Gil Day Sales Driver Insight.com [email protected] 480-759-1568 602-515-8991

TBD Sales Driver CDW.com TBD - -  - -

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Solutions Architect Team

Name Title Geography E-mail Office # Mobile #

Bob Houser Team Lead All Solutions - Americas [email protected] 425-282-5154 360-701-3392

Fred Eason Sys. EngBC/DR and Backup Solutions

[email protected] 940-725-3386 972-523-0609

Jamal Boudi Sys. Eng. Virtualization [email protected] 408-433-4374 - -

Eric Ruhnke Sys. Eng. Database Solutions [email protected] - - 425-281-0494

Ryan Leonard Sys. Eng. S. Cal, AZ, NV [email protected] 951-278-8349 949-929-7506

Field Sales Management

Name Title Geography E-mail Office # Mobile #

Marshall Thompson Bus Dev Dir. Americas [email protected] 720-855-8853 303-619-3358Con Rice SE Lead US Federal [email protected] 703-262-5418 703-867-0012

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IBM Internal Personnel Resources

101

Name Title Geography E-mail Office # Mobile #

Harold PikeDS StorageMarketing

World Wide [email protected] 877-234-2735 919-368-6207

Mike Kachmar Competitive World Wide [email protected]

David FranklinDir Storage Competitive

World Wide [email protected] 919-543-5686 919-656-6483

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Agenda

• Winning Strategies for IBM

• “EMC CX4” Review

• “HP EVA” Review

• Resources to Help You Win

• Summary

102

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Top 3 Takeaways For EMC

• IBM, not EMC, is the only vendor who has publicly proven the ability of their storage systems to handle high-performance VMware mixed workloads

• IBM, not EMC, provides balanced levels of storage scaling & performance making them the best storage systems for corporate data-consolidation programs

• IBM, unlike EMC, supports all facets of a solution:• Low-cost heterogeneous storage virtualization• High-performance storage• Global service & support• Tape systems• Software• Servers

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Top 3 Takeaways For HP

• IBM, not HP, has management that is easy to use but more importantly is also full-featured. IBM systems allow easy capacity upgrades and easy maintenance

• IBM DS5000 storage, unlike HP EVA storage, provides maximum amounts of useable capacity. HP EVA’s much like NetApp FAS systems have poor useable capacity.

• IBM, not HP, provides balanced levels of storage scaling & performance making them the best storage systems for corporate data-consolidation programs

104

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System StorageTM

© 2008 IBM Corporation

EMC Backup SlidesEMC Backup Slides

106IBM Confidential

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What We Might Say About CX4 Value Proposition #1

• Take cost out of the business without sacrificing performance and scalability by consolidating twice the workload in a single system—optimizing storage capacity—and by protecting investments.

This is everyone’s intention. The real question is whether they can achieve the objective with their new CX4 hardware and software. The DS5000 series clearly demonstrates the ability to handle massive workloads. Public benchmarks have taken guessing out of the equation and replaced it with fact.

• DS5000 series have demonstrated the ability to deliver balanced performance (IOPS & MB/s) for use in consolidating mixed workloads like Exchange, Oracle, SAP, SQL, VMware and others.

• DS5000 does more…with less. A better TCO with a faster ROI

107 IBM Confidential

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What We Might Say About CX4 Value Proposition #2

• The CLARiiON CX4 series’ power-saving technologies help manage energy consumption and consolidate data storage.

Once again this is the objective that everyone is attempting to deliver. EMC has produced some nice tools but an examination of their systems help indicate they will likely cost their users more money in energy costs than systems from IBM

• IBM has greater storage efficiency (drive/controller performance)

• Proven with SPC-1 (IOPS) and SPC-2 (MB/s) results

• Doing more with fewer storage assets = lower energy use

• IBM allows drive intermixing within enclosures, thus enabling fully redundant configurations with ½ the enclosures

• IBM carries this same green message to servers for a total solution

108 IBM Confidential

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What We Might Say About CX4 Value Proposition #3

• CLARiiON CX4 systems provide industry-leading availability and protection by combining CLARiiON’s proven Five 9s availability with built-in support for concurrent local and remote (CLR) replication.

This is clearly a strong thrust in EMC’s message and should be considered by anyone seeking maximum protection. However, this is the same message carried by IBM, HDS, HP and others. At this level of competition everyone is declaring Five 9s of availability and careful implementations will deliver that.

• DS5000 does not suffer from issues like…

• “Write Cache Disablement” due to a failed drive in the first enclosure

• “Write Cache Disablement” due to a failed power supply

• Loss of back-end due to unexpected loss of a FC loop

109 IBM Confidential

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What We Might Say About CX4 Value Proposition #4

• CLARiiON’s unique hardware and software capabilities and integration with VMware extends the value of virtualized server environments.

VMware is the buzzword of 2007/2008. There are many users who have yet to implement VMware, but there are numerous users who have. This is an area of increasing importance and one in which IBM has assumed a leadership position.

• IBM is, and has been, one of the largest promoters of VMware.

• IBM DS3000, DS4000 & now DS5000 are supported by VMware

• IBM recently won a 2500 unit order based around VMware support

• IBM Enhanced Remote Mirroring with Site Recovery Manager solution

110 IBM Confidential

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Advantage Of DS5000 Versus EMC CX3 & CX4 - #1

• High value management software

• No cost to customers for the DS Storage Manager

• 8 partitions carries a list price of $10k

• Supports up to 512 partitions

• Fully dynamic management abilities

• Incredible ease-of-use

• Change RAID levels on-the-fly without requiring additional capacity

• Change RAID group size on-the-fly

• Change LUN size on-the-fly

• Change Segment size on-the-fly

• Defragment groups on-the-fly

• Change mirroring modes on-the-fly

111 IBM Confidential

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Advantage Of DS5000 Versus EMC CX3 & CX4 - #2

• Extensive real world flexibility & adaptability

• Flexibility with host interfaces

• 4Gb/s & 8Gb/s FC

• 10Gb/s iSCSI

• 20Gb/s IB

• Whatever comes next?

• Excellent scaling with real world ability to support performance

• 16 back-end connections without requiring costly expansion modules

• Proven performance demonstrated through public “open” benchmarks

• Excellent lifecycle roadmap

• Software solutions

• Premium+ features

• Enclosures112 IBM Confidential

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Advantage Of DS5000 Versus EMC CX3 & CX4 - #3

• IBM employs a no-compromise cache de-stage• During a power outage the contents of cache are redundantly

written to removable solid-state drives on each controller• Failure in EMC’s first five drives induces degraded performance through

all “write caching” for the system being disabled• No equivalent to this in the DS4000/DS5000

• Failure in CX power supply induces degraded performance through all “write caching” for the system being disabled

113 IBM Confidential

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Advantage Of DS5000 Versus EMC CX3 & CX4 - #4

• Maximum RAS

• Top-down, Bottom-up cabling versus Daisy Chaining

• Switched enclosures versus loop-router enclosures

• Dual tenancy (for speed when scaling) versus single tenancy

• Drive Intermix (FC & SATA) versus no ability to intermix

• Half as many trays to redundantly tier

• Balanced performance with maximum safety

• Hardware RAID 6 P+Q versus Software RAID 6DP

• Proven RAID 6 performance versus vague generalized comments

• Heavily redundant pathing (loop switches) on the controllers versus a lack of redundancy

• Ability to survive component failures without failing over controllers

114 IBM Confidential

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Advantage Of DS5000 Versus EMC CX3 & CX4 - #5

• Maximum efficiency delivers real world performance needs• Green storage

• IBM requires less storage hardware to deliver performance• DS5000

• 4,818MB/s w/ 128 drives• HP w/ 1,138 MB/s on 112 drives• 58,158 IOPS w/ 256 drives, yet only generates 6ms of latency

• DS4000• DS4700 delivers 17,146 IOPS with 64 drives• FAS3040 delivers 13,772 IOPS with 64 drives• CX3-40 delivers 10,321 IOPS with 64 drives

• Easily delivers high IOPS and MB/s in the same system to support consolidation and mix workload requirements

• Store data from multiple production environments in one location

115 IBM Confidential

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Legal Information and TrademarksThe following terms are trademarks of International Business Machines Corporation in the United States, other countries, or both:IBM, IBM Logo, on demand business logo, TotalStorage, Enterprise Storage Server, xSeries,BladeCenter, eServer, ServeRAID andFlashCopy.The following are trademarks or registered trademarks of other companies.Intel is a trademark of the Intel Corporation in the United States and other countries.Java and all Java-related trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc., in the United States and other countries.Lotus, Notes, and Domino are trademarks or registered trademarks of Lotus Development Corporation.Linux is a registered trademark of Linus Torvalds.Microsoft, Windows and Windows NT are registered trademarks of Microsoft Corporation.SET and Secure Electronic Transaction are trademarks owned by SET Secure Electronic Transaction LLC.UNIX is a registered trademark of The Open Group in the United States and other countries.

* All other products may be trademarks or registered trademarks of their respective companies.

Notes:Performance is in Internal Throughput Rate (ITR) ratio based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve throughput improvements equivalent to the performance ratios stated here.

IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply.

All customer examples cited or described in this presentation are presented as illustrations of the manner in which some customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual customer configurations and conditions.

This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the information may be subject to change without notice. Consult your local IBM business contact for information on the product or services available in your area.

All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

Information about non-IBM products is obtained from the manufacturers of those products or their published announcements. IBM has not tested those products and cannot confirm the performance, compatibility, or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the suppliers of those products.

Prices subject to change without notice. Contact your IBM representative or Business Partner for the most current pricing in your geography.

This presentation and the claims outlined in it were reviewed for compliance with US law. Adaptations of these claims for use in other geographies must be reviewed by the local country counsel for compliance with local laws.

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NOTICES AND DISCLAIMERSCopyright © 2004 by International Business Machines Corporation. All rights reserved.

No part of this document may be reproduced or transmitted in any form without written permission from IBM Corporation.

Product data has been reviewed for accuracy as of the date of initial publication. Product data is subject to change without notice. This document could include technical inaccuracies or typographical errors. IBM may make improvements and/or changes in the product(s) and/or program(s) described herein at any time without notice. Any statements regarding IBM's future direction and intent are subject to change or

withdrawal without notice, and represent goals and objectives only. References in this document to IBM products, programs, or services does not imply that IBM intends to make such products, programs or services available in all countries in which IBM operates or does business. Any

reference to an IBM Program Product in this document is not intended to state or imply that only that program product may be used. Any functionally equivalent program, that does not infringe IBM's intellectually property rights, may be used instead.

THE INFORMATION PROVIDED IN THIS DOCUMENT IS DISTRIBUTED "AS IS" WITHOUT ANY WARRANTY, EITHER EXPRESS OR IMPLIED. IBM EXPRESSLY DISCLAIMS ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE OR

NONINFRINGEMENT. IBM shall have no responsibility to update this information. IBM products are warranted, if at all, according to the terms and conditions of the agreements (e.g., IBM Customer Agreement, Statement of Limited Warranty, International Program License Agreement,

etc.) under which they are provided. Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not tested those products in connection with this publication and cannot

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