SYNOPSIS of Rakesh

8/8/2019 SYNOPSIS of Rakesh

1/16

SYNOPSIS

ON

To Study Customer Perception Towards Ultra Portable

Laptopsfor

Submitted in partial fulfillment for the degree of

MASTERS OF BUSINESS ADMINISTRATION

MBA(2009-2011)

SUMITTED TO:

MS. ANU PRIYA

Submitted By:RAKESH KUMAR

MBA-2

ROLL NO.- 29

KIIT COLLEGE OF ENGINEERING (GURGOAN)

AFFILIATED BY A.I.C.T.E.

FROM M.D.U. ROHTAK


2/16

ACKNOWLEDGEMENT

Successful completion of the Project and culmination of my efforts reminds

me for indebtedness towards my project guide MS.ANU PRIYA, HCL

Infosystems Ltd., for his invaluable guidance and encouragement throughout

the work. His rich experience and everlasting patience saw me through many

unforeseen hurdles. The pleasure would not have been mine without the firm

support extended to me by him. His lively appreciation blended with

constructive criticism, constant queries and suggestions for the foundation

on which it is based. My gratitude also goes to my internal guide

Mr.ANAND BHARDWAJ for equipping me with the knowledge required

for completion of the project.

Last but not the least, I also take this opportunity who have directly or

indirectly contributed through their valuable suggestion, and presence during

completion of this project.

RAKESH KUMAR


3/16

Table of Contents

Introduction

Objectives

Research Methodology

Data Analysis & Interpretation

Swot analysis

Questionnaires

Bibliography


4/16

INTRODUCTION

HCL INFOSYSTEMS LTD.

HCL Infosystems is India's premier information enabling company. Leveraging

its 28 years of expertise in total technology solutions, HCL Infosystems offers value-

added services in key areas such as system integration, networking consultancy and a

wide range of support services.

HCL Infosystems is among the leading players in all the segments comprising the

domestic IT products, solutions and related services, which include PCs, servers,

networking products, imaging & communication products.

Continuously meeting the ever increasing customer expectations and applications, its

focus on integrated enterprise solutions has strengthened the HCL Infosystems'

capabilities in supporting installation types ranging from single to large, multi-location,

multi-vendor & multi-platform spread across India. HCL Infosystems, today has a direct

support force of over2000+ members, is operational at 300+ locations across the country

and is the largest such human resource of its kind in the IT business. A majority of the

team members have been specially trained in a variety of supporting solutions, the

company's key focus area.

HCL Infosystems' manufacturing facilities are ISO 9001 - 2000 & ISO 14001 certified

and adhere to stringent quality standards and global processes. With the largest installed


5/16

PC base in the country, four indigenously developed and manufactured PC brands -

'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its robust manufacturing facilities;

HCL Infosystems aims to further leverage its dominance in the PC market. It has been

consistently rated as Top player in PC industry by IDC .The 'Infiniti' line of business

computing products is incorporated with leading edge products from world leaders such

as Intel. A fully integrated and business-ready family of servers and workstations, the

'Infiniti Global Line' is targeted at medium and large companies to help them to manage

their enterprise-related applications. It has considerable dominance in verticals like

Finance, Government, and Education & Research.

The Channel Business of HCL Infosystems has an extensive network of over2500+

resellers across 300 locations. It has actively promoted the penetration of PCs in the

home and the small office/home office (SOHO) segments, through Beanstalk, Ezeebee &

Busybee PCs and Toshiba Laptops.

HCL Infosystems has two focused business units. While HCL Infosystems concentrates

on the IT products, solutions and related services business, HCL InfiNet focuses on the

rapidly growing communication and imaging products, solutions and services industry.

HCL InfiNet, with a presence in more that 35 cities, has the ability to service around 250

cities in its catchment area. It provides corporate networking services like Virtual Private

Network, Broadband Internet Access, Hosting & Co-location services, designing &

deploying Disaster Recovery Solutions & Business Continuity solution, Application

Services, Managed Security Services & NOC Services over its state-of-the-art IP network

to over 200 corporates. With the Office Automation (OA) Division being part of it, HCL

InfiNet now has an exclusive sales and support partnership with Toshiba Corporation,

Japan, for its photocopier products. The product portfolio covers a range of other office

automation and communication products through alliances with world leaders - including

Duprinters from Duplo, data projectors from InFocus, Telecommunication solutions from

Samsung and Ericsson and mobile communication products from Nokia. HCL Infinet

Ltd. has a strong and dedicated retail network of Nokia Professional Centres, Nokia


6/16

Priority Dealers and Re-distribution Stockist across the country.

HCL has closely seen the IT industry rise from scratch, and has actively participated in its

progress. During the twenty-eight year journey, it has picked up valuable lessons in

serving the IT needs of the Indian customer and gathered domain expertise to

successfully service various businesses.

As a leading information enabler, HCL Infosystems has long standing relationships with

world technology leaders such as SUN for enterprise computing solutions, Intel and

AMD for PCs & PC Servers; Microsoft, Novell and SCO for operating systems and

software solutions; Toshiba Corp. for business automation equipment; SAP AG for

specialist ERP solutions; and Oracle, Sybase and Informix for RDBMS platform, EMC,

Veritas for storage solutions. The aim is to straddle the entire landscape of information

enabling technology far more comprehensively, effectively and competitively. Indeed, a

vision to create enterprises of tomorrow.


7/16

CHAIRMAN & CEO'S PROFILE Ajai Choudhry

An engineer by training, Ajai Chowdhry is one of the six founder members of

HCL, India's premier IT enterprise. HCL, a start-up in 1976, touched Rs.11,000 crores for

the last 12 months.

Ajai Chowdhry took over the reins of HCL Infosystems, the flagship company of

the group, as President and CEO in 1994. He was appointed the Chairman of HCL

Infosystems in November 1999. Under his stewardship, the company's turnover has

grown to Rs.7783.6 crores in 2004-05 from Rs.400.6 crores in 1994. With employee

strength of over 3600, it has emerged as country's leading information-enabling

powerhouse.

Ajai has been a key force in driving the growth of HCL Infosystems. The credit of setting

up HCL's overseas operations, starting with Singapore in 1980, goes to him. During this

tenure he extensively covered South Asian Markets including Malaysia, Thailand, Hong

Kong, Indonesia, and the People's Republic of China, expanding business operations,


8/16

which paved the way towards enhancing HCL's core competencies in bringing the best

international technologies to domestic market.

Driving the thrust on IT, Telecom and Imaging, Ajai perceives the role of his

company as that of enabling information. Credited with providing momentum to key IT

phenomena - within the company as well as in the industry - he has constantly added

newer and cutting edge technology skills to the company's portfolio. Under his

leadership, several new projects have been undertaken in the company that have had a

lasting impact - getting into IT retailing, spearheading the company wide Quality

movement, and the very recent low cost PC initiative and IT for masses are some

examples. An absolute stickler for customer focus, he himself spends significant time,

personally listening to customers.

Ajai sensed an emerging opportunity early in telecom and imaging category and

today HCL Infosystems is poised to exploit this opportunity to offer a richer bouquet to

its customers.

It is a recognition of his visionary status that Ajai was part of the IT Hardware Task

Force, set up by the Prime Minister of India to give shape to the country's IT strategy.

Ajai has repeatedly championed the cause of improving PC penetration in the country. He

has worked closely with many Government bodies to take IT for masses agenda forward.

Presently he is part of several government committees to take forward the course of IT

and Hardware in India. He was awarded with 'IT Man of the Year' by The Skoch

Consultancy and 'Best IT Man of the Year' by The Foundation of Indian Industry and

Economists. Ajai also addressed CII's flagship hardware event 'India e-Hardware Summit

2004' at Hyderabad as a keynote speaker recently.

Ajai has a bachelor's degree in electronics and communication engineering, and

attended the Executive Program at the School of Business Administration at the

University of Michigan, US.

Ajai is an avid reader and is fond of Jazz and the fine arts. He and his wife Gita live

in New Delhi.


9/16

RESEARCH OBJECTIVE

1. To study promotional policies relatedthe sale of ultra potable laptopss.

2. To study the performance of channel partners of HCL in Ghaziabad..

3. To study the market potential for HCL ultra potable laptop.

4. To study Consumer preference for HCL ulta portable laptop.


10/16

RESEARCH METHOLOGY

To achieve the objective of the project there was some information which was to be

gathered and according by some decision has to be taken. Under this project I have

studied throwth of HCL ultra portable laptop along with the growth of laptop users.

METHODOLOGY

Research Design:

The study used an exploratory research design and was conducted for the period

of 20th

June to 30th

July 2009.

Data Collection

a) Primary Data: Through survey and structured questionnaire.

b) Secondary Data: Company reports, newspapers, books.


11/16

Area of Study: Ghaziabad & Noida City in the state of Uttar Pradesh, which is

the education hub of Uttar Pradesh.

Period of Study: 45 days.

Sampling Plan

A) Sample Design

The sample was selected on the basis of pre-qualifying question as to whether the

respondent is an existing PC/notebook user or whether he is planning to buy one .

B) Sampling UnitSampling unit in this research retailers & end customer in Ghaziabad

C) Sampling TechniqueTo select the sample, the Non-Probability sampling procedure was used. Further sample

was selected on judgmental basis.


12/16

Data Analysis & Interpretation

Interpretation

Topic : To Study Customer perception towards ultra

portable laptop.

1) Do you own a computer/notebook?

Yes [ ] No [ ]

Yes 73

No 17


13/16

From the Pie chart it is interpret that 9% of respondent dont have computer.

2) Which brand of computer/notebook do you own?

HP [ ] DELL [ ]

Lenovo [ ] Acer [ ]

HCL [ ] Sony [ ]

Others [ ]

HP 12

Dell 15

Lenovo 10

Acer 3

HCL 17


14/16

Sony 2

Others 14

SWOT ANALYSIS OF HCL

STRENGTHS:STRENGTHS:

HCLs strengths are many, to mention a few:

a) Global Presence:

Its collaborations and joint ventures with international companies such

as Perot System, and partnership with world leaders like Ericsson, Toshiba, Nokia,


15/16

Oracle and Microsoft, enable it to bring the best technology available world wide to

its consumers.

24 locations in 16 countries.

b) Fast paced and flexible work culture which provides its employees

autonomy to accomplish the task without much pressure from the higherauthorities. Thus, employees are motivated to give their best to the

organization.

c) The core strength of HCL is the talent and innovativeness of its people

which enables it to provide the right solution at the right time.

d) The mass markets handled through a chain of dealers, resellers and a

retailer which helps bring technology usage closer to the individual. It has

very strong distribution network.

e) Its pool of competencies: Hardware, Software, Training, Networking,

Telecom and System Integration.

f) Ability to understand customer's business and offer right technology.

g) Long-standing relationship with customers.

h) Pan India support & service infrastructure.

i) Best-value-for-money offerings.

j) Aggressive marketing strategy.


16/16

BIBLIOGRAPHY

Author : Philip Kotler, Marketing management, Tata Mc-GrawHills Publishing ltd, 13th Edition.

MAGAZINES / NEWSPAPERS

Business Today

The Financial Express

The Times of India

Company Annual Magazine

WEBSITES :

www.hcl.in

www.indiainfoline.com

www.google.co.in

www.hp.com

www.saharacomputer.com

www.acer.com

www.dell.com

www.hclinfosystem.in

SYNOPSIS of Rakesh

Documents

Transcript of SYNOPSIS of Rakesh