SYNOPSIS

TITLE:

An analysis and to determine the growth of KSRTC state transport after implementing AWATAR.

THE BACKGROUND:

 Internet has changed the way we look at life and business in particular. From emails to chats to

ecommerce, Internet has changed the way business is conducted around the world. Probably, this

has something to do with the changing times. Among the many other things, standing in a queue

to pay bills or buy travel tickets is the most grueling, especially in India as the serpentine line of

people never seems to end. Online ticket reservations seem to be answer.

It allows people to book train, flight and bus tickets via Internet. From the cool confines of their

homes and offices people can now just logon to the respective website, check the various train,

flight and bus options available and opt for the best in terms of fare and service.

In India, while flights and trains have started these services sometime back, bus service providers

are relatively the new entrants. Though private bus operators have started online bookings, state

transport service providers need to upgrade their systems. While some state transports in

association with the respective tourism departments have adopted the online ticket booking

strategy a while ago, the Karnataka State Road Transport Corporation (KSRTC) has shown the

way to go alone. The Corporation has developed and implemented online software called

“AWATAR”, short for Any Where, Any Time Reservation.

The Problem:

OBJECTIVES

The main objective of this project is to assist the public in gaining an easier and faster way of reservation. One can book tickets by paying online not only from anywhere in the state but also the globe. With this system in place the Corporation expects its passenger load to increase by 15 percent, while the customers find the methodology less demanding. And all this without the help of travel agents.

METHODOLOGY:

Data collection: Mainly Secondary

Sampling technique: Convenient sampling

Sample size:

Analysis: Quantitative

Place of research: Bangalore

LIMITATIONS:

Since this research is conducted while engaged in college, there can be time constraint. No

special budget is allocated for the research and hence, there can be chances of cost constraints

during the course of conducting the study.