SYNNEX Distribution and the Modesty Marketing Game (Slides)

SPHomeRun.com

SYNNEX

Distribution and

the Modesty

Marketing Game Courtesy of the

Small Business Computer Consulting Blog

http://blog.sphomerun.com Creative Commons Image Source: Flickr Nick Saltmarsh

http://blog.sphomerun.com/

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Website



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Usually the

Bigger They Are,

the Larger their

Web Presence



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That’s What Makes

a Visit to the

Current SYNNEX

Distribution

Website a Surprise



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The Company

as a Whole has a

Total Turnover of

Over $10 Billion



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Directing Attention

Elsewhere



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Clicking on the

“About SYNNEX”

Link or Selecting a

Location in the

Drop-down Menu



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Makes the

Information Come

Thick and Fast,



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But Specifically

According to

the Part of the

Organization

Chosen



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Putting the

Regional Brand

in Front of the

Global One



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So is Modesty the

New Mantra for

IT Distribution

Marketing, at Least

at a Group Level?



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It Looks Like

SYNNEX

Distribution

Would Rather



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Visitor Interest

and Attention

Went Directly to

the Country



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or Regional Branch

Concerned,

Than Promote

the Overall Brand



SPHomeRun.com

To Avoid Losing

Visitors at the

Initial Stage

Through an

Excess of Modesty,



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Perhaps Just a

Tad More

Encouragement

on the Landing

Page Would Help



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Is it Enough for You

to Know About the

Regional Branch of

an IT Distributor?



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Do You See

a Difference

Between What the

Local Organization

Says or Does,



SPHomeRun.com

and the Policy

of the Group

as a Whole?



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Let Us Know What

You’ve Seen by

Using the Space

Below For Your

Comments



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Creative Commons Image Source: Flickr Nick Saltmarsh

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SYNNEX Distribution and the Modesty Marketing Game (Slides)

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Transcript of SYNNEX Distribution and the Modesty Marketing Game (Slides)