This close up of the boy allows the viewers to meet the protagonist. The use of the close up creates tension, and the distressed/blank emotionless face creates a certain animosity which frightens the viewer.

The use of the colour red stands as a connotation for danger/violence. As this film is under the horror genre this colour is typically used as most films in this genre feature violence and danger. This also was used as it stands out against the dull background,.

The use of the pyjamas that the boy is wearing suggests to the reader this film may have something in connection with sleep, therefore nightmares as we know it is a horror film.

The use of mentioning other films will help sell the product, and as this film ‘insidious’ has been created under the same director as paranormal activity which was a huge blockbuster success, we can therefore expect it to be of somewhat great quality.

The use of the house in the background suggests to the reader that this house plays a big part of the film. Even though not the biggest feature, it still is somewhat noticeable to the viewer. To add, the house establishes the setting of the film. The house also is connected with the tag line at the top that reads “its not the house that’s haunted”

The writing at the bottom is extra information of who participated in the making of the film, the fact it is in a smaller white font shows that this may not be of such importance as the other text.

The use of the writing ‘its insidious’ in the boys eyes suggests that there is a haunting inside of the boy and allows the viewer to get an understanding of what the film may be about aka. The boy being haunted.

This is the tag line. This is used to allow the reader some insight to the film and acts as something to remember the film by.

The use of the dark skies in the background give a very eerie, creepy setting which gives a more dramatic and tense atmosphere to the poster.

The use of mentioning the director of the film is shared understanding as the viewers may recognise his name.

The initial shot in this clip introduces the film title ‘Insidious.’ a fade to black transition then leads to the next shot where we are introduced to a close up of the protagonist. The sound used here is actual sound from the movie that reads ‘are you ready’ then the protagonists reply ‘yes’. This leaves the viewer wanting more and questioning what is he ready for.

The next scene shows some form of timer ticking. The sound here is a constant ticking noise which lasts throughout several following shots for approx. 20 seconds. This builds up suspense and tension and leaves the viewer wanting to view more. The next scene is of some onscreen text that reads ‘from the makers of paranormal activity’. Most trailers use this feature as it allows the viewer a shared understanding of who created the films, and will encourage them to see it and help sell the film as most people are familiar with the incredible blockbusters Saw and paranormal activity.

The next shot is a series of shots showing their family life. This allows the viewer to understand the characters and their lifestyle. These shots are moving image from the film and as already stated builds up the story so the views can understand in more depth what the storyline is. The next most notable shot is where the boy is in hospital. This completely changes the moos of the story as the previous few shots were of a more happy nature. The use of this shot leaves the viewer wanting to know why he is there and what happened, instantly intreging them to watch more to get answers.

The next scene shows a horse rocking backwards and forwards. This gives a really eerie and creepy feeling and builds up suspense and anticipation. The next few shots are similar and give the same sinister feeling. An example of this is the second image of a shadow forming in the window. The fact that it is night and there is minimal light leaves the reader waiting in suspense for that bang or noise that they can expect is coming. The noise in the background is a sinister sound that gets louder as more of the shadow appears. This again builds up tension.

The next scene is of the mum and dad crowding around something and in the background we can see bloody handprints on the bed sheets and a hospital bed. This leaves the viewer asking what has happened and wanting to know more. The next scene shows a range of jump shots of technical equipment, and the experts guiding us through them, and in the background talk of all this digital equipment being placed around the house. This leaves us asking why does the house need this? Is there a haunting to the house? The next scene shows an extreme close up of one of the experts eyes, this is used to show intensity and fear.

The next scene shows a close up of the expert whispering something directly to the audience. The next shot jumps to an extreme close up of the expert who continues to mutter something. In the background we can hear some form of creepy music that seems to be playing at a fast pace, this is to keep up with the jump shots and intensify the audience. I believe these shots are significant as they are examples of the fast pace jump shots that really intensify and thrill the audience.

In this shot we are met with this devilish, sinister looking character behind the protagonist. This shot instantly engages the audience as it is the most frightening and memorable shot out of the trailer even though it lasts for just a second. In the background there is still the eerie fast paced music however we can hear a voice reading ‘what is it’. This is what the audience want to know. Who is this character, why is he there and what happens next. The use of this shot allows the audience some insight to the film however not enough to not want more. The next shot is extremely notable as it is the shot that is featured in silence, and the use of this silence leaves the viewer anticipated and waiting for that loud noise or jump. The fact that this shot is in darkness adds to this sinister appeal and adds to the suspense.

The next scene is of the expert saying “its not the house that’s haunted, its your son”. This is important as on the poster the tag line reads “its not the house that’s haunted” this shows the link between the two and keeps the viewer entertained and wanting to know more about what is haunting the son. The next few scenes are jump cuts of different moving images for example the image above, this just builds up further tension and gives the viewer further insight to the film.

The final scene shows a women reaching out to the screen, this scene is important as when the viewer believes that the trailer is finished, this gives the final unexpected jump which gives the ultimate thrill and shock to the audience. This final scare will make the trailer also more memorable.