Synergy and Convergence within Sony

Synergy is the combination of different industries to create an advantageous final out come. Symbiosis is where different companies work together to promote one thing, such as McDonalds promoting Disney’s High School Musical.

Convergence is where a range of media platforms are integrated within a single piece of media technology.

Synergy

Sony ConvergenceConvergence is where a range of media platforms are integrated within a single piece of media technology.

Sony SynergySynergy is the combination of different industries to create an advantageous final out come. E.g. After the release of a new DVD, a CD soundtrack, games, merchandise etc will be distributed.

ProductionSony’s headquarters is located in New York City with multiple offices and stores around the world which offer a variety of Sony Music products. Sony artists can record their work in either the Sony Recording Studio located in New York or at multiple recording studios around the world which Sony work with.

Sony DADC is a manufacturer of CD, DVDs, UMDs and Blu-Rays. They produce CDs for Sony’s own record labels being the major producer for CDs in the US.Sony DADC distribution center in England was destroyed during the 2011 riots.

DistributionAs part of the Sony corporation, Sony DADC manufacture and distribute Sony’s artists. Sony also work with Apple to allow online distribution of music downloads. Sony artists music is available in store such as HMV and major supermarkets. New releases are also available to buy on the official artist website and you can order a copy of the CD off sites such as Play.com and Amazon.

The artists music is also available through illegal downloading off torrent sites, however this is illegal because the sites make their money through advertising and non of the profit made goes to the artist. This could actually be seen as a good thing for the artist though because it is still distributing their music and they can still make money through tours, merchandise etc.

MarketingAfter already building a fan base through popular TV show X Factor, One Direction have successfully marketed their latest album by doing the following:•Performing on the Teen Awards•Re-performing on the X Factor•Touring the UK•Performing on popular US TV show the ‘Today Show’

One direction have also been featured in a large range of teen magazines such as• Sugar• Teen Vogue• We pop• Top of the pops

Next in line for the group, the band are said to be booked as the musical act for ‘Saturday Night Live’ on 7th April 2012. They also are set to appear in an episode of popular US teen comedy iCarly.

Merchandising

Britney Spears is American recording artist and entertainer. She has released 7 albums while being signed with Jive Records. Her success has lead to multiple perfumes and a clothing line in addition to a replica doll, calendars, games and Biographies. Her multiple tours have sparked even more opportunities for merchandise including T-shirts, programmes, bags and posters.