Symposium ketenintegratie - Presentatie BMW - Jan Christiaan Koenders

BMW Group Nederland. Symposium Ketenintegratie.J.C. Koenders28 oktober 2010

BMW Group.Sustainability: ideology or technology.

“In the Future, Premium will be defined by Sustainability.”

Dr. Norbert Reithofer – CEO BMW Group


Mission statement - Sustainability.BMW Group is the leader of its sector.

Six times in a row: The most sustainable automotive company worldwide.


Leading in sustainability.

How it began.

1998 - 2002:

How will BMW Group continue to be successful in times

of climate change, tougher fuel economy legislation,

skyrocketing oil prices and a growing environmental

awareness in the general public?


Mission statement: Sustainable economic management. „We take on responsibility“.

“Sustainability throughout the entire value creation chain, comprehensive product responsibility, a clear commitment to saving resources and active social responsibility are linked to the success of BMW and as far as we are concerned form an integral part of our company philosophy.We take on responsibility. Out of conviction and in our own interests – both today and in the future.”

Dr. Norbert Reithofer, Chairman of the Board of Management, BMW AG


Evolution BMW CO2 Strategy.From Push to Pull.

1

“EfficientDynamics Leadership”

as corporate strategy

Fuel consumption / CO2

as a unique selling Proposition

Fuel consumption

as a valued feature (cost of ownership)

Compliance to CO2 fleet regulations

(e.g. ACEA voluntary comittment)

“Push”

from corporate strategy

“Pull”

from marketing and projects

2

3

4


Product responsibility.

The beginning of BMW EfficientDynamics.

- Oil crisis in Seventies

- Politics (legislation)

- Mobility program in Nineties

- Commitment of EU carmakers for 25% CO2-reduction 1995 – 2008

- Target BMW Group 25% extra CO2-reduction until 2020 (+ 95 g/km)

But:

- A BMW should still drive like a BMW!

- Sustainability should be fun!


BMW EfficientDynamics.

What was done?

- Individual technicians where put together to combine techniques

- Technicians and designers got to work in one center

- Close(r) cooperation and development with suppliers

- Marketing strategy finetuned with techniques


Improving

Combustion

Engines

Energy-

management,

Electrification,

Hybrid

Lightweight

construction and

Design

Aerodynamics


Integration of several technical elements

Developments from BMW, from suppliers and shared developments



The solution for a historic dilemma.

Performance

ConsumptionWeight

BMW EfficientDynamics

Sustainability = Fun!

BMW = Still BMW



What we have achieved so far.

Fulfillment of contribution to the ACEA commitment,

reducing fuel consumption by 25 % between 1995 and 2008.

1993 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 2015

* 1995 = 100; BMW Group EU fleet fuel consumption in EU testcycle; Source: BMW AG

BMW Group

2010 EU

Fleet Fuel Consumption

= 150 g CO2 /km

Fleet Power Output

= 125 kW / 170 bhp (!)

105 %

100 %

95 %

90 %

85 %

80 %

75 %

70 %

65 %

60 %

55 %

50 %

120 g

> 25 % *

1- 25 %

BMW Group will meet 2012/2015 EU regulations (without paying penalties.)


The BMW Group.

Leading with Efficient Dynamics.

BMW Group fleet consumption with clear

advance to competitors.

Source: German Federal Motor Transport Authority 2009

Source: European Federation

for Transport and

Environment 2009

09

BMW Group

156g159 g

133 g

171 g165 g

192 g

157 g 154 g

165 g

09

BMW

Group

Average of all

vehicles in

Germany

128 kW

134 kW

85 kW

112 kW

127 kW

174 kW

83 kW

BMW MINI Daimler Audi Lexus VW


BMW EfficientDynamics.The BMW Goup´s drive strategy.

Heute

Zukunft

Morgen

2006 > 2020


- 21 %

+ 17 %

4.5 L /100 km;

119 g CO2

105 kW/

143 hp

OutputConsumption


Optimalisation: The BMW 118d vs. predecessor.



BMW ActiveHybrid.

- First models BMW X6 and BMW 7 Series ActiveHybrid on market since 2009.

- Following a top down approach with coming 3 and 5 Series.

- Up to 20 % better fuel economy in EU testcycle.



MINI E

- Launched in November 2008.

- More than 600 cars in a field trial.

- Gathering important information on the future of E-mobility .



BMW Group Mega City Vehicle (MCV).

- Launch in 2013.

- Purely electric powered, four seats, lightweight.

- Brought to the market under a subbrand from BMW.


Sustainable through whole value-added chain:

• Materials (e.g. repairable and recyclable body of carbon fiber CFRP)

• Production (e.g. body produced with energy from water electric powerstation)

• Usage (zero emission)

• End of life cylce (e.g. recycling and/or re-use of lithium ion batteries)


BMW Group Mega City Vehicle (MCV).



A further step - Hydrogen.

- Fleet of 100 production cars travelled over one million kilometres (2006 – 2010)

- BMW proved possibilities of completely renewable hydrogen power

- Challenges still to overcome in storage and infrastructure

5 g CO2 /km


Sustainable production. Saving Energy.

- Between 1998 and 2008 in production:- CO2-emissions reduced 30%- Use of energy declined 26%- Use of water declined 50%

- In Steyr plant since 2008, an aditional 30 mln litre of water is saved

every year

- Heat from production in Munich is used to heat the offices


Social Commitment.Shaping the future.

For over 20 years, the BMW Group has been actively involved in improving social conditions. The main focus here is on the issues of road safety, education, intercultural communication, as well as programs to combat HIV/AIDS and promote neighbourly relations.


10 most important purchase reasons for new car buyers:

1.Styling

2.Brand

3.Price

4.Fuel efficiency

5.Sustainability of car

6.Equipment

7.Space

8.Dealer

9.Size (compact)

10.Prestige

Sustainability.The customer’s needs.


Sustainability.The customer’s needs.


Invoegen:

Flm Story

of Joy


BMW Group.

Thank you for your attention.

Symposium ketenintegratie - Presentatie BMW - Jan Christiaan Koenders

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Transcript of Symposium ketenintegratie - Presentatie BMW - Jan Christiaan Koenders