Symbiosis International University - Symbiosis Law School, Noida

Induction Ceremony, NOIDA Campus | JTT

Symbiosis International University NOIDA Campus

Media Report

Symbiosis International University, NOIDA 2011

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Media Report

Occasion: Induction Ceremony of Symbiosis Law School, Symbiosis Centre for Management Studies

Chief Guest: Mr. Ram Jeth Malani, MP, Rajya Sabha, Former Union Law Minister Guest of Honor: Mr. Soumitra Bose, Head (Content), Digital, ESPN Star Sports Venue: Symbiosis International University, NOIDA Campus Date: 23rd August

Objective: To generate awareness about the institute and the particular event via media Strategy:

a. The presence of eminent guests was utilized to create media attention b. Press Releases were strategically drafted to highlight the institute c. Specific media was targeted to have effective messaging amongst the target audiences

Result:

a. Print: 6 Mainlines, 1 Local:

i. Dainik Jagran (With Photograph) ii. Navbharat Times

iii. Amar Ujala (With Photograph) iv. Rashtriya Sahara (With Photograph) v. Nai Dunia (With Photograph) vi. Hindustan (With Photograph)

b. Electronic: 5 Channels

i. Zee News, National ii. Zee News, Uttar Pradesh

iii. News 24 iv. News Express v. Etv Uttar Pradesh

c. Still Expected:

i. Mail Today: Education Mail: By Tuesday ii. Times Of India: My Times: By Saturday

iii. Times Of India: Education Times: By Monday


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Publication Dainik Jagran Page No. Front Page Readership 15,910,000 Ad Value (Rs.) 5,28,000 PR Value (Rs.) 15,84,000


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Publication Amar Ujala Page No. 02 Readership 9,20,000 Ad Value (Rs.) 3,82,000 PR Value (Rs.) 11,46,000


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Publication Hindustan Page No. 16 Readership 11,810,000 Ad Value (Rs.) 6,90,000 PR Value (Rs.) 20,70,000


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Publication Nai Dunia Page No. 05 Readership 1,762,000 Ad Value (Rs.) 1,35,000 PR Value (Rs.) 4,05,000


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Publication Nav Bharat Times Page No. 04 Readership 25,89,000 Ad Value (Rs.) 1,35,000 PR Value (Rs.) 4,05,000


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Publication Rashtriya Sahara Page No. 05 Readership 8,41,000 Ad Value (Rs.) 1,35,000 PR Value (Rs.) 4,05,000


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Publication DLA News Page No. 07 Readership 89,000 Ad Value (Rs.) 9,000 PR Value (Rs.) 36,000

Symbiosis International University - Symbiosis Law School, Noida

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