syllabus_BBA(Hons.)3rd-4th sem

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Statement of Course Structure for BBA (Hons.) Programme

First Semester

S.No.

Course Code

Title Max. Marks

Credit Distribution of Credit

L T P C

1. SCM-C-111 English and Managerial Communication 100 3 3 0 0 3

2. SCM-C-112 Principles of Management 100 3 3 0 0 3

3. SCM-C-113 Environmental Management 100 3 3 0 0 3

4. SCM-C-114 Fundamentals of Accounting 100 3 3 0 0 3

5. SCM-C-115 Business Statistics 100 3 3 0 0 3

6. SCM-C-116 Introduction to Computers 100 3 3 0 0 3

Total 18 - - - 18

Explanation of Paper Code of Core Course Explanation of Paper Code of Non Mandatory Course

1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”C” stands for Core Course/Paper

1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”S” stands for Core Course/Paper

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First Semester SCM-C-111

Title: English and Managerial Communication

Course : 1 SCM-C-111 English and Managerial Communication 100 3 3 0 0 3

Objective : The objective of this course is to develop effective business communication skills among the students.

UNIT – I Meaning and Significance of Communication in Business, Process of Communication, Channels and Media

in Communication, Contents of Upward, Downward and Criss-Cross Communication.

First Mid Semester Examination Contents Date of Exams. Maximum Marks

Unit One Only August 28 to 30 20 Marks

UNIT – II External & Internal Communication, Communication Networks, Effective Communication, Barriers in the

Process of Communication.

Second Mid Semester Examination Contents Date of Exams. Maximum Marks

Unit Two Only October 3 to 5 20 Marks

UNIT – III Effective Listening, Public Speaking, Performance in Job – Interview, Performance in Group Meeting. UNIT – IV Committees, Conferences, Effectiveness of Written Communication, Business Letters and Report Writing.

Grammar : Article, Preposition, Determinants & use of Tenses.

End Semester Examination Contents Date of Exams. Maximum Marks

Entire Syllabus November 10 to 25 60 Marks

Books Recommended :

1. F.T. Wood : A Remedial English Grammar for Foreign Students. 2. W.S. Allen : Living English Structure 3. R.S. Sharma : Technical Writing. 4. Krishna Mohan & R.C. Sharma, Business Correspondence and Report Writing, Tata McGraw Hill, New

Delhi. 5. Business Communication : Homai Pradhan, Vijya Thakur, D.S. Bhende. 6. Effective Business Communication : M.V. Rodriques, Concept Publishing Company, New Delhi 110 059. 7. Communication Skills by Prof. Nageshwar Rao & P.R. Das.

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Title: Principles of Management Course : 2 SCM-C-112 Principles of Management 100 3 3 0 0 3

Objective : The course is meant to acquaint the student with the Principles of Management

UNIT – I An Introduction : Management defined, Functions of Management, Management as a profession, Managerial Levels and Roles, Managerial Responsibilities; Characteristics of a Good Manager.



UNIT – II Management Thought :

(a) Early Contributions : Robert Owen (Classical Theories – An overview of Scientific Management by Taylor, Management Process School by Henri Fayol (b) Neo-Classical Theories – An overview, Behavioural approach and Hawthorne Experiments.



UNIT – III Overview of Management Functions :

Planning Function Planning Defined, Advantages of Planning, Organising : Organising defined, process of Organising, Principles of organizing, Organisational structure, staffing.

UNIT – IV Key Managerial Activities : Decision making : Types of Managerial decisions, process of quantitative decision making, Management by objectives : Meaning, process, Advantages, Disadvantages. Directing Activities : Motivation, Definition, Types & Process, Leadership, Communication, Definition, Objectives of Communication, Communication process model, guidelines for effective communication, Functions of Controlling : Effective Control System, Control Process, Types of Managerial Control.



Books Recommended : 1. Principles of Management, J.S. Chadan 2. Principles of Management, George R. Terry. 3. Principles of Management, B.S. Mathur 4. Principles of Management, J.K. Jain 5. Fundamentals of Management, Stoner.

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Title: Environmental Management Course : 3 SCM-C-113 Environmental Management 100 3 3 0 0 3

Objective : The objective of course is awareness to the students with environment and climate.

UNIT – I Introduction : Multidisciplinary nature of environmental studies.

Definition, scope, objectives and importance

Need for public awareness for solving environmental problems, Environmental Engineering.

Major Environmental Problems.

Present Environmental Issues of Global Concern.



UNIT – II Components of Environment:

Components of Environment and their interactions,

Impacts of Development on Environment



UNIT – III Natural Resources: Introduction, Renewable and non renewable resources, Natural resources and associated problems. Renewable Resources. Forest Resources: Importance use and over exploitation, deforestation. dams and their effects on forests and tribal people.

UNIT – IV Water Resources: Use and over utilization of surface and ground water, plods, drought, conflicts over water dams – benefits and problems.

Environmental Impacts of Urbanization.



Books Recommended : 1. Introduction to Environmental Science by Y. Anjaneyulu 2. Environmental Studies by Benny Joseph 3. Text Book of Environmental Studies, Erach Bharucha

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Title: Fundamentals of Accounting

Course : 4 SCM-C-114 Fundamentals of Accounting 100 3 3 0 0 3

Objective : To impart basic accounting knowledge as applicable to business.

UNIT – I Meaning and Scope of Accounting :

Definition, Objectives, Functions, Book Keeping, Branches of Accounting, Principles of Accounting, Journal Entry, Ledger and Trial Balance.



UNIT – II Final Accounts :

Trading Account / Manufacturing Account, Profit and Loss Account, Balance Sheet



UNIT – III Bank reconciliation Statement, Bills of Exchange

UNIT – IV Depreciation Accountings, Receipt and Payment Account



Books Recommended : 1. S.N. Maheshwari, Advanced Accountancy, Vol. I & II. 2. S.K. Paul, Accountancy, Vol. I & II.

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Title: Business Statistics

Course : 5 SCM-C-115 Business Statistics 100 3 3 0 0 3

Objective : To impart basic statistical analysis of applicable to Business Management.

UNIT – I Introduction, Meaning and Scope of Statistics, Collection of data.



UNIT – II Classification and tabulation of data, Diagrammatic and Graphic presentation of data. Measurement of

Centre Values.



UNIT – III Correlation and regression analysis. UNIT – IV Index Numbers, Analysis of Times Series.



Books Recommended : 1. Gupta, S.P., Statistical Methods, Sultan Chand & Sons, New Delhi. 2. Gupta, S.C., Practical Statistics, Sultan Chand & Sons, New Delhi.

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Title: Introduction to Computers

Course : 6 SCM-C-116 Introduction to Computers 100 3 3 0 0 3

Objective : The objectives of this course includes developing an appreciation of different languages, programme, Software, Hardware, systems and computer awareness.

UNIT – I Fundamentals of Computer: An Introduction, Computer Generation, I/O devices, Memory,

Central Processing Unit.



UNIT – II Number System : Binary, Octal, Hexadecimal, Applications and Inter-conversions, Computer Arithmetic, Computer Logic.



UNIT – III Programming : Flow Charting, Algorithms, Looping, Branching, Programme structure, Soft wares.

UNIT – IV

Operating System : Fundamental and Role of O.S., Elements of DOS, UNIX, WINDOWS. Internet & Computers in Business: Computer in Business, Introduction to Internet.



Books Recommended : 1. P.K. Sinha, Introduction to Computers 2. Alexis Leon and Methew Leon – Introduction to Computers, published by Leon Tech World.

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Second Semester

S.No.

Course Code

Title Max. Marks


L T P C

1. SCM-C-211 Higher Accounting (HAC) 100 3 3 0 0 3

2. SCM-C-212 Marketing Management (MAM) 100 3 3 0 0 3

3. SCM-C-213 Marketing Research (MAR) 100 3 3 0 0 3

4. SCM-C-214 Managerial Economics (MEC) 100 3 3 0 0 3

5. SCM-C-215 Personnel Management (PEM) 100 3 3 0 0 3

6. SCM-C-216 Seminar & Term Paper / Project Work etc. (STP)

100 3 3 0 0 3

Total 600 18 - - - 18




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Second Semester SCM-C-211

Title : Higher Accounting (HAC)

Course : 1 SCM-C-211 Higher Accounting (HAC) 100 3 3 0 0 3

Objective : To impart basics of Higher Accounting and Company Accounts and its applications in Business Management.

UNIT – I Introduction: Partnership agreement, registration and its effects, Appropriation of profit.


Unit One Only February 04 to 06, 2010 12 Marks

Unit. II Admission of a new partner: Revaluation of Assets and Liabilities; Accumulated profits and losses;

Goodwill, adjustment in capital.


Unit Two Only 12 to 14 March 2010 13 Marks

UNIT – III Retirement Amount payable to retraining partner; treatment of goodwill. Disposal of discussed partners,

share. Change in profit sharing ratio-introduction.

UNIT – IV Dissolution of firms (Garru Vs. Hurry) Ordinary and Insolvency. Company Accounts: Introduction; Issue of shares: calls in arears; calls in advance.


Entire Syllabus 10 to 25 April 2010 60 Marks

Books Recommended :

1. S. K. Paul : Accounting Vol. I & II 2. Shukla S.M. and Gupta S. P: Financial Accounting.

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Title: Marketing Management (MM)

Course : 2 SCM-C-212 Marketing Management (MM) 100 3 3 0 0 3

Objectives : To impart basics of Marketing Management, Marketing Environment, Marketing Segmentation, Product

Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and International Environment.

UNIT – I Introduction: Marketing-The components of marketing- Distinction between market and marketing Benefits and costs of Marketing, The marketing concept-Evolution of marketing concept-Features of integrated marketing concept, The new waves of thoughts in marketing- Marketing Management, Function of marketing management.



UNIT – II Marketing Segmentation: Market segmentation versus product differentiation, Benefits, Requisites, Market

segments and marketing mix, Market integration and market orchestration.



UNIT – III Product Planning and Development: Product lnnovation Steps in New product development idea

generation-screening, Product development, Test marketing, Organization for new, new product development. Product pricing: Role of Pricing, The methods of price determination, approach, policies and strategies, Price maintenance.

UNIT – IV Channels of Distribution: Role, Principles, Classification of channels, Types of Intermediaries, Factors governing the choice of channels of distribution, Channel compensation, motivation, coordination, control.



Books Recommended : 1. Kotler, Philip and Armstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India, 1997. 2. Ramaswamy, V.S. and Namakumari, S. Marketing: Planning Control, New Delhi, Macmillan, 1990. 3. Stanton, William J. Fundamentals of Marketing, New York, McGraw Hill, 1994. 4. Y.Anjaneyulu: Introduction to Environmental Science.


Title: Marketing Research (MAR)

Course : 3 SCM-C-213 Marketing Research (MAR) 100 3 3 0 0 3

Objective : To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision making.

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UNIT – I Marketing Research an overview : Conceptual Framework, Historical Development, Scope and Importance

of Marketing Research, Organization of Marketing Research Department.



UNIT – II Research Design : Marketing Research Process, Problem Discovery and Formulation, Types of Research

(Exploratory and Descriptive). Types of Research Design, Sample Design : Meaning and different types of sample designs.



UNIT – III Data Collection Methods and Techniques : Types and Sources of Data, Methods of Data Collection :

Survey, Observation and interviews. Questionnaire Method and Questionnaire Design, Attitude Scales

UNIT – IV Marketing Research Report Preparation and Presentation : Presentation of Written Research Reports, Reading and Interpretation of Reports.



Books Recommended : 1. Research Methodology : C.R. Kothari 2. Research Methodology : S.P. Gupta 3. Marketing Research : Green & Tull 4. Marketing Research : Beri, G.C. 5. Marketing Research : Sangeeta Agrawal 6. Marketing Research :Principles, Applications & Cases : Sharma D.D., (Sultan Chand & Sons., New Delhi) 7. Marketing Research (Methodology Foundations) : Churchill, J.R. Gilbert A. 8. Marketing Research : Luck, D.J. Hugh G. Wales, D.A. Taylor & Rubin, R.S. 9. Modern Marketing Research : Patil, S.G., P.V. Kulkarni & H. Pradhan. 10. Marketing Research : Theory & Practice, : Bellur, V.V.

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Title: Managerial Economics (MEC)

Course : 4 SCM-C-214 Managerial Economics (MEC) 100 3 3 0 0 3

Objective : The objectives of this paper is acquaint the participants with concepts and techniques used in Economic Theory and to enable them to apply this knowledge in business decision-making. Emphasis in given to changes in the nature of business firms in the context of globalization.

UNIT – I Nature and Scope of Managerial Economics; Managers need to know Economics- Business Decisions.

Cost Concepts, Cost Analysis; break even analysis.



UNIT – II Profit and its measurement; maximization of profit; utility; consumer‟s demand; law of Demand; Market

Determinants of Demand; Demand Functions and Elasticities.



UNIT – III Theory of production and its functions ; Law of returns to scales; Economies of Scale; Least Cost Factor. UNIT – IV Market Structure: Pricing Pricing in Pertect Competition; Monopolistic Competition Business Cycle.



Books Recommended :

Dr. D.N. Diwevedi

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Title: Personnel Management (PEM)

Course : 5 SCM-C-215 Personnel Management (PEM) 100 3 3 0 0 3

Objective : The Objectives of this course is to Sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management.

UNIT – I Managerial Perspective, administrative Vs. Management Personnel Department – Function, Objectives,

HRD. Line-Staff Relationship, Authority, Responsibility and Accountability, Organization of Personnel Department, Personnel Function in TELCO and TISCO.



UNIT – II Manpower Management Cycle; Manpower Planning, Planning Job requirements and descriptions; Skill

Analysis; begin Vs. Pedigree, Pressure Candidates, Nepotism, Need for Adaption, Manager Selection Process. Sources of Recruitment, Interviewing, Qualities of an interviewer.



UNIT – III Employees‟ Orientation and Training; Identifying training needs; Managerial Development, Training

techniques, Promotions, Transfer, Relocation and Job termination.

UNIT – IV Productivity of Workers; Motivation; Incentives; Morale, Performance appraisal Wage administration & Wage Policy, Fringe Benefits & Social Security.



Books Recommended : 1. R.S. Davar : Personnel Management & Industrial Relations, (Tenth Revised Edition), Vikas Publishing House Pvt.

Ltd., New Delhi – 14. 2. Edwin B. Flippo : Personnel Management, (Sixth Edition) McGraw Hill International Ltd., New Delhi.

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14th Batch Third Semester

S. No.

Course Code

Title Max. Marks


L T P C

1. BUM-C-321 Government and Business 100 3 3 0 0 3

2. BUM-C-322 Business Legislation 100 3 3 0 0 3

3. BUM-C-323 Cost Accounting 100 3 3 0 0 3

4. BUM-C-324 Seminar and Term Paper 100 3 3 0 0 3

Specialization Marketing Management

1 BUM-E-325 Advertising Management 100 3 3 0 0 3

2. BUM-E-326 Sales Management 100 3 3 0 0 3

Specialization Financial Management

1. BUM-E-327 Fundamentals of Financial Management

100 3 3 0 0 3

2. BUM-E-328 Indian Financial Systems 100 3 3 0 0 3

Specialization Human Resource Management

1. BUM-E-329 Human Resource Management 100 3 3 0 0 3

2. BUM-E-330 Organizational Development 100 3 3 0 0 3




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BBA (Hons.) Third Semester BUM-C-321

Title: Government and Business Course : 1 BUM-C-321 Government and Business 100 3 3 0 0 3

Objective : The objective of this course is to introduce the public control business as Indian perspective and world perspective, the role of Government, its constitutional framework, new economic Policy, Structural reforms and privatization.

UNIT – I The Public control of business: Historical perspectives, Constitutional Framework of Government, Control of

Business, Industrial Policy.


Unit One Only August 28 to 30, 2010 12 Marks

UNIT – II Import Control, Exports & Govt. Policy, Promotion & Performance, Foreign Disinvestment.


Unit Two Only October 5 to 7, 2010 13 Marks

UNIT – III Govt‟s. promotional role in Industrial Development, Public sector Development Banking, Govt. Policy &

Small Scale Industry. UNIT – IV Govt. & Planning, India‟s Eight Five Year Plan & Structural Reforms, Privatization, New Economic Policy

Environment in India & early experiments with Privatization.


Entire Syllabus November 14 to 30, 2010 60 Marks

Books Recommended :

1. N. K. San Gupta, Gout. And Business.

2. P.K. Ghosh, Gout. And Business.

3. Fransis, Cherunilam Business and Govt.

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BBA (Hons.) Third Semester BUM-C- 322

Title: Business Legislation

Course : 1 BUM-C-322 Business Legislation 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Human Resource Management .

UNIT – I Law of Contract, Nature & Kinds, offer & acceptance, Consideration, Capacity of parties, Consent, Legality

of object & Consideration, Void agreements, Voidable agreements.



UNIT – II Performance & discharge of Contracts, Remedies for breach of contract, Bailment & Pledge, Agency.



UNIT – III Law of Sale of Goods-conditions and warranties, transfer of properties, performance of contract of sale,

Rights of unpaid seller. UNIT – IV Law of Partnership: Defination and nature of Partnership; formation; rights, duties and liabilities of Partners

and dissolution.



Books Recommended :

1. M.C. Kuchhal: Mercantile Law Fourth Revised Edition: Vikas Publishing House Pvt. Ltd. New Delhi 2. S.K.Mishra Labour & Industrial Law of India; Allahbad Law Agency 2007

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BBA (Hons.) Third Semester BUM-C- 323

Title: Cost Accounting Course : 1 BUM-C-323 Cost Accounting 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Cost Accounting.

UNIT – I An introduction of cost accounting

Cost: elements concepts & classification.



UNIT – II Unit or out-put costing

Contract, Job & batch costing.



UNIT – III Process Costing

Reconciliation of cost & financial accounts UNIT – IV Budget & Budgetary control

Standard costing & variance analysis.



Books Recommended :

1. Jain Narng- Cost Accounting, Kalyani Publication. New Delhi. 2. Khan & Jain- Theory & Problems of Mgt. & Cost Accounting Tata McGraw Hill Publishing Co. Ltd. 3. Agrawal M. L. Practical Problem in Cost Accounting, Sahitya Bhavan, Agra 4. Arora: M. N.- Cost Accounting, Vikash Publishing House Pvt.

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BBA (Hons.) Third Semester BUM-E- 325


Title: Advertising Management

Course : 1 BUM-E-325 Advertising Management 100 3 3 0 0 3

UNIT – I Introduction to Advertising : Advertising, Publicity propaganda and sales promoters, Role of Advertising in modern business world.



UNIT – II Advertising goals & objectives, Advertising as a social and business process. Advertising and cultural value

of society Ethics and truth in advertising.



UNIT – III Essentials of advertising programme : Advertising Copy, Advertising Theme, Advertising Appeals,

Advertising Response. Advertising Research : Methods & Techniques of Advertising Research, Advertising Media : Newspapers, Magazines, Poster Advertising, Sampling.

UNIT – IV Functions of Advertising Department, Advertising Organization, Advertising Agencies, Agency Relationship, Advertising Budget, Advertising Regulation.



Books Recommended : 1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi. 2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd. 3. Marketing Management (The Millennium Edition, Phillip Kotler).

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Title: Sales Management

Course : 1 BUM-E- Financial Management 100 3 3 0 0 3

Objective : The Purpose of this paper is to acquaint the Student with the concept which are helpful in developing a sound sales policy and in Organizing and managing sales farce.

UNIT – I Introduction, Objectives, Functions and Classification of Sales Management, Selling under the Marketing

Concept, Interdependent of Salesmanship and advertising.



UNIT – II The sales organization: Purpose, Principles and policies of sales organization setting up of the sales

organization, typical sales organization structure.



UNIT – III Sales forecasting and Sales Budget, Meaning of Sales Forecasting, importance of sales forecasting,

limitation of sales forecasting, factor affecting sales forecasting in Indian context factors to consider while preparing sales budget..

UNIT – IV The Management of Sales Force: Personnel problems of Sales Management, recruiting and selection, Training and Development, motivating salesman, sales meeting and contest, compensating sales personnel, evaluating and supervising salesmen.



Books Recommended : 1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi. 2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd. 3. Marketing Management (The Millennium Edition, Phillip Kotler)

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BBA (Hons.) Third Semester BUM-E-327


Title: Fundamentals of Financial Management

Course : 1 BUM-E-327 Fundamentals of Financial Management 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Financial

Management.

UNIT – I Finance functions and goals, Long Term sources of finance. Capital Structure decisions.



UNIT – II Financial Leverages, Dividend Decisions, Ratio Analysis.



UNIT – III Working Capital Management, Cash Management. UNIT – IV Receivable Management, Inventory Management.



Books Recommended : 1. Dr. I.M. Pandey : Essentials of Financial Management, Vikas Publishing House, New Delhi. 2. S.M. Shukla, Sahitya Bhawan Publication

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Title: Indian Financial Systems

Course : 1 SCM-C-111 English and Managerial Communication 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Indian Financial Systems.

UNIT – I Introduction, Functions, Importance, Concepts & Structure and assets of Financial System.



UNIT – II Financial Market: Money Market, Capital Market Gov. Securities Market & Foreign Exchange Market.



UNIT – III Financial Instruments Primary market- Instruments, Secondary market-Instruments, short- term, medium

term and long term instruments. UNIT – IV Fundamentals of Financial Institutions and Financial Services.



Books Recommended :

1. Gorden, & Natarajan- Financial Markets & Services, Himalaya Publishing House.

2. Gorden, & Natarajan- Financial Markets & Institutions, Himalaya Publishing House.

3. Clifford Gomez- Financial Markets, Institutions & Financial Services ,Prentice Hall of India Ltd. 4. Tripathi Nalini Prava, Financial Services Prentice Hall of India Ltd.

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BBA (Hons.) Third Semester BUM-E-329


Title: Human Resource Management

Course : 1 BUM-E-329 Human Resource Management 100 3 3 0 0 3


UNIT – I Nature & functions of Human Resource Management; Role of Human Resource Manager; Human

Resource Planning: concept & process of Human Resource Planning; Recruitment & Selection: Test and Interviews.



UNIT – II Strategic approach of HRM: Stability strategies, Growth strategies, Retrenchment strategies, Combination

Strategies. Job Analysis & job Evaluation: Methods & uses; Training & Development: Training Methods & Management Development.



UNIT – III Performance Appraisal: Importance, & methods of Performance Appraisal, Self Appraisal, Assessment

Centers, 360‟ performance appraisal; Leadership: need for leadership, Characteristics of effective leaders. Effective leadership styles; Motivation, Incentives & Morale.;

UNIT – IV Worker‟s participation in Management: Forms of work participation, in India, Work committees Joint Management Council (JMC), Shop council, Unit council; Stress, Conflict Management and Counselling.



Books Recommended :

1. Personnel Human Resource Management by Mill Kovich & Boudreav. 2. Human Resource Management & Development by H.C. Sainy & Saharad Kumar.

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BBA (Hons.) Third Semester

BUM-E- 330


Title: Organizational Development

Course : 1 BUM-E-330 Organizational Development 100 3 3 0 0 3


UNIT – I 1. OD: Defination Operational Components and characteristics and foundation.

2. Underlying Assumptions



UNIT – II 1. Action Research and O.D.

2. Team Interventions



UNIT – III 1. Intergroup Interventions

2. Personal Interpersonal and Group Process Interventions. UNIT – IV 1. Comprehensive Interventions.

2. Structural Interventions.



Books Recommended :

1. French and Bell: Organizational Development ND: Prentice Hall of India 1991. 2. Keith Davis: Human Behaviour at work , Tata Mc0Graw Hall, New Delhi. 3. P.C. Tripathi (HRD) Published by Sultan Chand, New Delhi. 4. Organisational Behaviour by F. Luthans, Tata Mc0Graw Hall, New Delhi. 5. Organisational Behaviour & change by D. Thakur, Published by Deep & Deep Publication, Delhi.

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14th Batch Fourth Semester 2010-2011

S. No.

Course Code

Title Max. Marks


L T P C

1. SCM-C- 421 ORGANISATIONAL BEHAVIOUR 100 3 3 0 0 3

2. SCM-C- 422 Indian Ethos 100 3 3 0 0 3

3. SCM-C-423 Income Tax 100 3 3 0 0 3

4. SCM-C- 424 STP 100 3 3 0 0 3


1 SCM-E-425 International Marketing 100 3 3 0 0 3

2. SCM-E- 426 Consumer Behaviour 100 3 3 0 0 3


1. SCM-E-427 Security Analysis and Portfolio Management

100 3 3 0 0 3

2. SCM-E-428 Management of Financial Institutions and Financial Services

100 3 3 0 0 3


1. SCM-E429 Industrial Relation 100 3 3 0 0 3

2. SCM-E-430 Labour Legislation 100 3 3 0 0 3




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BBA (Hons.) Fourth Semester

SCM-C-421

Title: ORGANISATIONAL BEHAVIOUR

Course : 1 SCM-C-421 Organizational Development 100 3 3 0 0 3


UNIT – I Introduction to Organisational Behaviour: Nature and Significance: Perception, Attitudes

and Values, Personality, Learning and Learning theories.


Unit One Only 3-5 Feb.2011 12 Marks

UNIT – II Motivation: Basic concepts and Theories of Motivation; Basic Concepts and Theories of

Leadership and their Application: Job Design


Unit Two Only 10-12 March 2011 13 Marks

UNIT – III Interpersonal Communication; Interpersonal Conflict, Coaching and Mentoring, Power

and Politics in Organizations. UNIT – IV Foundation of Group Behavior: Defining and Classifying Groups, Why do people join

Groups, Stages of Group Development; Workshop Behavior. External Conditions

imposed on Groups, Group member Sources, Group Processes, Group task, Group

Cohesiveness, Group Decision Making, Group Think, Organization Culture, Work

Stress, and Managing Change.


Entire Syllabus 10-25 April 2011 60 Marks

Books Recommended :

1. Organgational Behavioiur, Stepher P. Robbien 2. Organgational Behavioiur, J. S. Chandar 3.

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4. BBA (Hons.) Fourth Semester

BUM-C-422

Title: Indian Ethos and Values Course : 4 BUM-C-422 Indian Ethos and Values (IE&V) 100 3 3 0 0 3

Objective : The objective of the course is to develop a holistic approach in management students, through Indian perspective on „values & Ethics‟ in the pursuit of managerial effectiveness and creating ethical culture in organizations.

UNIT – I Model of Management in the Indian Socio-Political Environment; Work Ethos; Indian Heritage in Production and Consumption; Indian Insight into TQM.


Unit One Only 3-5 Feb. 2011 12 Marks

UNIT – II Problems Relating to Stress in Corporate Management - Indian Perspective; Teaching Ethics; Trans-

cultural Human Values in Management Education;


Unit Two Only 10-12 March 13 Marks

UNIT – III Relevance of Values in Management; Need for Values in Global Change - Indian Perspective; Values for

Managers; Holistic Approach for Managers in Decision Making; UNIT – IV Secular Versus Spiritual Values in Management; Personal Growth and Lessons from Ancient Indian

Educational System; Science and Human Values.


Entire Syllabus 10-25 April 2011 60 Marks

Books Recommended : Chakraborty, S.K.: Foundations of Managerial Work· Contributions from Indian Thought, Himalaya Publishing

House Delhi 1998 ………………………… Management Effectiveness and Quality of Work-life - Indian Insights, Tata McGraw Hill

Publishing Company, New Delhi 1987 ………………………… Management by Values, Oxford University Press,1991 4 Drucker. P: Managing in Turbulent Times, Pan Books London 1983 5 Kumar. Sand N K. Uberoj· Managing Secularism in the New Millennium, Excel Books 2000 6 Griffiths, B. The Marriage of East and West, Colling, London 1985 7 Gandhi, M.K: The Story of My Experiment with Truth, Nav Jivan Publishing House, Ahmedabad, 1972

Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

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BBA (Hons.) Fourth Semester SCM-C-423

Title: Income Tax

Course : 1 SCM-C-423 Income Tax 100 3 3 0 0 3

Objective :

The objectives of this paper is to enable the students to know the basics of Income Tax Act and its implications.

UNIT – I Basic Concepts: Income, agricultural income, casual income, assessment year, previous year, person, gross total income, total income. Basis of charge: Residence and tax liability, income which does not form part of total income., Taxable income under the head of salary.


Unit One Only February 3- 5 12 Marks

UNIT – II Taxable Income under the head of house property, Business or Profession, Capital gains.


Unit Two Only March 10 - 12 13 Marks

UNIT – III Income from other sources .,Set off &Carry forward of losses., Deductions from Gross total

income, Computation of total income. UNIT – IV Tax planning, Scope of tax management, Tax deducted at source, advance payment of

tax, Income Tax Authorities.


Entire Syllabus April 10 - 25 60 Marks

Books Recommended :

1. Mehrotra H.C Income Tax Law & Accounts;Sahitya Bhawan Agra 2. Singhania V.K Student‟s guide to Income Tax Taxmann,Delhi. 3. Shripal Sakhlecha,Income Tax Satish Printers,Indore.

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BBA (Hons.) FOURTH SEMESTER SCM-E- 425

Specialization Marketing Management Title: International Marketing

Course : SCM-E- 425 International Marketing 100 3 3 0 0 3

Objective : The basic objective of this course is to develop an understanding about the Management of Financial Institutions and Financial Services and its applications.

UNIT – I International Marketing- Nature & Process of International Marketing, Domestic Marketing V/s. International Marketing. Characteristics of MNCs. Process of Internationalization, Benefits of International Marketing.


Unit One Only Feb. 3-5 12

UNIT – II Basis for International Trade, Principle of Absolute Advantage, Principle of Relative Advantage,

International Product Life Cycle Theory, Overview of World Marketing Environment-Legal and Cultural.


Unit Two Only March 10-12 13

UNIT – III Planning for International Marketing. Overview of Marketing Research, Market Analysis & Market Entry

Strategies. UNIT – IV Product Strategies: Basis decisions, Product planning branding and packaging decisions. Direct and

indirect distribution channels.


Entire Syllabus 10-25 April 60 Marks

Books Recommended :

1. International marketing: Varshney & Bhattacharya, Himalaya Publishing Delhi. 2. International Marketing, Rathore & Rathore, Himalaya Publishing. 3. International Marketing, P. Sarvanavel, Himalaya Publishing, New Delhi. 4. Note : The list of cases and specific references including recent articles will be announced in the class at the

time of launching of the course.

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Title: Consumer Behaviour Course : SCM-E- 426 Consumer Behaviour 100 3 3 0 0 3

Objective : The basic objective of this course is to develop an understanding about the consumer decision-making process and its applications in marketing practices of firms.

UNIT – I Introduction to Consumer Behaviour: Consumer Bheaviour & Marketing Strategies. (Segmentation promotion and Positioning Strategies) Consumer Decision Making: Simple Model of Consumer decision making Models of Consumers.



UNIT – II Consumer Perception: Purchase search, information processing and Consumer Involvement theory;

Evaluative criteria & Decision Rules; Consumer attitude & attitude Change.



UNIT – III Influence of Personality: and self concept on Buying Behaviours; Psychographics & life style;

Consumer Behaviour Audits & Consumer Behaviour Studies in India. UNIT – IV Reference Groups & Family Influence: Selected groups‟ and celebrities‟ influence and family Decision

Making; Diffusion of Innovation & Opinion leadership, Industrial Buying Behaviour.



Books Recommended :

1. Assael, H. Consumer Behaviour and marketing Action. Ohio, South Western, 1995. 2. Engle, J. F. etc. Consumer Behaviour. Chicago, Dryden Press, 1993. 3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Chliffs, New Jersey, Prentice Hall Inc., 1989 4. Hawkins, D. I. etc. Consumer Behaviour: Implications for Marketing Strategy. Texas, Business 1995. 5. Mowen, John C. Consumer Behaviour. New York, MacMillan, 1993. 6. Schiffman, L G. and Kanuk, LL. Consumer Behaviour, New Delhi Prentice hall of India, 1994.


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Specialization Finance

Title: Security Analysis and Portfolio Management

Course : SCM-E- 427 Security Analysis and Portfolio Management

100 3 3 0 0 3

Objective : The basic objective of this course is to develop an understanding about the Security Analysis and Portfolio Management and its applications in stock market.

UNIT – I Security Analysis: Introduction, Investment, Risk, Valuation of equity Shares and bond



UNIT – II Fundamental Analysis, Technical Analysis, Efficient Market Theory.



UNIT – III Portfolio Management: Introduction, Portfolio Models, Construction. UNIT – IV Portfolio Analysis, Selection, Revision, Evaluation, Diversification.



Books Recommended :

1. Kevin S (2009) “Security Analysis Portfolio Management” Prentice Hall Pvt. Ltd. New Delhi. 2. Pandian Punithavathy (2009) “Security Analysis Portfolio Management” Vikash Pub. House Pvt. Ltd. New Delhi. 3. Barua S., Varma J. R. & Ragunathan V. (1996) “Portfolio Management” Tata McGraw Hill New Delhi. 4. Gangadhar V. & Babu G. Ramesh (2009) “Investment Management Anmol Pub. Pvt. Ltd. New Delhi.


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BBA (Hons.) FOURTH SEMESTER SCM-E-428


Title: Management of Financial Services & Institutions Course : SCM-E-428 Management of Financial Services & Institutions 100 3 3 0 0 3

Objective : The objective of this paper is to develop conceptual as well as practical understanding of Financial Services &

Institutions & its Functioning.

UNIT – I Introduction to Indian financial system: Role/ functions, component, constituents,/ development, role in economic development, weaknesses of Indian financial system. Financial Services: Concept, Nature & Scope of Financial Services.


Unit One Only 3-5 Feb. 2011 12

UNIT – II Fundamentals of Mutual Funds, Merchant Banking, underwriting Securitization of debt, leasing, hire

purchase, venture capital, factoring & forfeiting, Discounting, Credit rating & Credit Card.


Unit Two Only 10-12 March 2011 13

UNIT – III Financial Institutions: Fundamentals & Basic Concept, Role & important of Financial institutions,

Banking financial institute, non Banking Financial institutions. UNIT – IV Working and organization of Different Financial institutions in India: RBI, IFCI, ICICI, IDBI, UTI, LIC


Entire Syllabus 10-25 April 2011 60

Books Recommended :

1. Gorden, & Natarajan- Financial Markets & Services, Himalaya Publishing House.

2. Gorden, & Natarajan- Financial Markets & Institutions, Himalaya Publishing House.

3. Clifford Gomez- Financial Markets, Institutions & Financial Services ,Prentice Hall of India Ltd. 4. Tripathi Nalini Prava, Financial Services Prentice Hall of India Ltd.


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BBA (Hons.) Fourth Semester SCM-E-429

Title: Industrial Relation and Management

Course : 1 SCM-E-429 Industrial relation & its management 100 3 3 0 0 3

Objective : Organisational efficiency and performance are intricately interlinked with industrial relations. This

course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the

macro and micro levels. UNIT – I Industrial Relations: Concepts, Perspective and Organisation, Evolution of Industrial

Relations, Anatomy Industrial Conflicts.



UNIT – II Introduction to industry psychology: Nature, scope, modus operandi, industrial moral;

Industrial relation perspective; industrial relation and the emerging socio economic

scenario.



UNIT – III Accident, Accident Pronness and Safety: Definition, Causes, Situational factors.

Individual factors, Adjective behaviour reduction of accidents. UNIT – IV Personnel Evaluation & Assessment, Personnel Selection: Personality & Interest factors,

Biographical data and interview. Case Studies.


Entire Syllabus 10-25 April, 2011 60 Marks

Books Recommended : Suggested Readings

1. Mc cormic and ifgen: industrial psychology, New Delhi: Prentice Hall of India Pvt. Ltd,

1987.

2. Blum and Naylor: Industrial Psychology, Delhi CBS publishers, 1984.

3. N. D. Kapoor, Sultan Chand & Sons.

4. S.K. Puri: Labour & Industrial Laws (Allahabad Law Agency)

5. S.N. Mishra: Labour & Industrial Laws (Pioneer Books, N. Delhi)

6. G.M. Kothari: A study of industrial Laws(N.M. Tripathi Bombay)

7. N.D. Kapoor: Handbook of industrial Laws( Sultan Chand)

8. Taxman.

9. Ramaswamy E.A.the rayon Spinners the strategic management of industrial relation. New

Delhi, oxford University Press1994.

10. Kochan, T.A. & Katz Henry. Collective bargaining and industrial Relations. 2nd ed.

Homewood, Illinois, Richard D Irish,1988

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BBA (Hons.) Fourth Semester SCM-E-430

Title: Labour Legislation

Course : 1 SCM-E-430 Labour Legislation 100 3 3 0 0 3

Objective : Organisational efficiency and performance are intricately interlinked with industrial relations. This

course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the

macro and micro levels. UNIT – I Industrial Legislation: Objective, scope, need. The Factory act: Objective, Application

of the Act, Definitions, Approval, Licensing and registration. The Inspecting Staff,

Certifying surgeons. Health of workers, Safety of Workers, Welfare of workers, the

working hours of adults, holidays, rules regarding employees of young persons, rules

regarding employment of women.



UNIT – II Workmen Compensation Act: Object, scope, definitions, rules regarding workmen’s

compensation occupational diseases, other provisions regarding amount of

compensation, Maternity Benefit Act: Scope and coverage, definitions, prohibition of

employment, maternity benefit, leave and nursing breaks



UNIT – III Trade Union Act: Objective, Scope, Definitions, Registration of trade unions, legal status

of the registered unions, rights & privileges, duties & liabilities, amalgamation and

dissolution of trade unions.

UNIT – IV Industrial Dispute Act: Objective & Scope, Definitions-Industry, industrial dispute,

workmen, employer, wages, bonus, Difference between wage and bonus, gratuity,

lockout & strike, Layoff & Retrenchment strike and lockout prohibition in public utility

services. Transfer and closing down of undertakings.


Entire Syllabus 10-25 April, 2011 60 Marks

Books Recommended : 1.S,K. Puri: Labour & Industrial Laws (Allahabad Law Agency. 2. S. N. Mishr: Labour & Industrial Laws (Pioneer Books, New Delhi. 3. G. M. Kothari: A Study of Industrial Laws (N. M. Tripathi Bombay)

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Specialization Finance

Title: Management of Financial Institutions and Financial Services Course : SCM-E- 428 Management of Financial Institutions and

Financial Services 100 3 3 0 0 3

Objective : The basic objective of this course is to develop an understanding about the Management of Financial Institutions and Financial Services and its applications.

UNIT – I Financial Institutions: Introduction, Classification, Scope, Role in economic growth, Risk faced by Financial Institutions, Challenges.



UNIT – II Organisation and Functioning of : RBI, ICICI, IDBI, LIC, IFCI etc.



UNIT – III Financial Services: Introduction, Classification, Scope, Innovations, Challenges. Merchant banking,

Mutual Funds venture capital. UNIT – IV Hire Purchase, Factoring, Securitization of debt, Credit rating, credit card.



Books Recommended :

1. E. Gordon & K. Natarajan (2009) “Financial Market and Institutions” Himalaya Pub. House, Mumbai. 2. E. Gordon & K. Natarajan (2010) “Financial Market and Services” Himalaya Pub. House, Mumbai 3. Jain S., Rathi M., Thakur, R & Solanki S. (2010) “Marketing of Financial Services” Ramesh Book Depot. Jaipur

and New Delhi 4. Kulkarni P. V. (1987) “Corporation Finance”. Himalaya Pub. House, Mumbai.


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syllabus_BBA(Hons.)3rd-4th sem

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Transcript of syllabus_BBA(Hons.)3rd-4th sem