Syllabus Fall 2014 (1)

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LB-300 Business Communication in the Digital Age (3 Credit

Hours):

Extensive practical application of diverse forms of written and oral

business communication with the aid of technology. Topics include

writing memos, reports, email messages; using multimedia

PowerPoint slides in presentations; facilitating business meetings;

creating electronic resumes; using online discussion groups; and

handling the challenges of international and cross-cultural

communications.

LB 300 Blended

College of Business

Instructor:.............................................Michael herry

!ffice".....................................................#t. harles

!ffice $ours"..........................................M-% &-'

!ffice phone"..........................................()'.(*+.''+

E-mail"....................................................cherrymilewisu.edu

Reuired !e"t#oo$ ................................ Excellence in Business Communication ))th ed/ by

................................................................0ohn 1. Thill and ourtland 2. 3ovee. Pearson, 4)'.

................................................................5#36" &7(4)*7)&48&

!e"t#oo$ %nline Resources&&&&&&&&&&&&&&&&&&'ee te"t#oo$

A#out this Course !eaching Aroach

This class will use a variety of teaching9learning methods with considerable emphasis on class interaction and

discussion. 2ectures will be supplemented by discussion and an exchange of information to encourage the

development and expression of analytical s:ills. Therefore, students must be prepared.

5n addition, being prepared for class will help students develop analytical s:ills, formulate ideas, and improve

their communication s:ills. eading the text, and other material will provide students the foundation for

discussing important mar:eting topics and evaluating current mar:eting methods and strategies.

The highly accelerated pace of this course reou will note the reduced use of traditional lecture presentations, and in its place a

continuing emphasis on individual integration of concepts and on group9team activities and discussion as alearning tool. 5n preparation for each wor:shop, students are expected to complete a minimum of )'-4 hours

per wee: of study, homewor: assignments and9or group pro?ects.

Course *rame+or$

The text, Excellent in Business Communication ))th ed./, is divided into five substantive areas which will serve

as the underlying framewor: of this course"

Part ) @ Anderstanding the %oundation of 3usiness communication

Part @ Bpplying the Three-#tep =riting Process

Part * @ rafting 3usiness Messages

Part 8 @ Preparing eports and !ral Presentations

Part ' @ =riting Employment Messages and 5nterviewing for 0obs

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This course provides students with a context for learning the basic principles of business communication,

understanding important communication issues, and discovering the latest technological impacts on business

communication. #tudents will explore how business communication wor:s in the world, understand concepts

behind effective communication while developing and refining their own written and oral business

communication s:ills.

The assigned wor:shop activities include critical thin:ing

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rading Criteria

Grade B, B- e

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Assignments

Potential Grading ubric for =ritten Bssignments

!he 'e5en C6s of Communication

3ased on" 3aird, 0. I #tull, 0. )&(*/. Business communication: Strategies and solutions. 6ew >or:" McGraw

$ill.2evels of Bchievement

riteria Exemplary ompetent Ceveloping

Mechanics of Business Writing

orrect" Message must

include proper spelling,

grammar, punctuation, and

format.

* Points

%ew if any errors.

Points

#everal, minor errors

) Points

Anacceptable, ma?or

errors

lear" Message needs to beclear to be effective. * PointsExcellent larity

Points

B ma?ority of theassignment was clear

) PointsPoor clarity.

oncise" Message needs to

be brief if it is to be read by busy people.

* Points

oncise yetinformative

Points

#ome elements of

redundancy and Jnice to

:now but not criticalJinformation ! lac:ing

too much information

overly concise/

) Points

Cid not adhere to

assignment

guidelines

%ormat" 5nformation

formatted appropriately for type of documents.

* PointsExcellent formatting

Points

%ormat was mostlycorrect w9 minor errors.

) Points

6ot formattedcorrectly.

Reasoning in Business Writing

oncrete" Message needs

concrete specific/ terms for

accuracy and credibility.

* Points

Excellent accuracy

and credibility

Points

#pecifics were hit and

miss.

) Points

Message lac:ed

specifics and left it

up to the reader to

Jfigure out.J

oherent" Message needs to

hang together so that ideas

flow from one to the next

through smooth transitions.

* Points

#eamless transitions

and logical

construction.

Points

The document

contained elements of

strong organiDation

) PointsCocument was

poorly organiDed.

omplete" Message needs to

include enough relevant and

useful information.

* Points

Thorough and

effective.

Points

#ome elements were not

thoroughly explored.

) Points

2ittle relevant and

useful information.

Social Conventions in Business Writing

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!he 'e5en C6s of Communication

3ased on" 3aird, 0. I #tull, 0. )&(*/. Business communication: Strategies and solutions. 6ew >or:" McGraw

$ill.

2evels of Bchievement

ourteous" Message should be positive to build

goodwill, and focus on the

audience.

* Points

Cemonstrated

superior Jaudiencecentered

communicationJ

Points

#ome elementsexhibited audience

centered

communication others

did not.

) Points

Cid not consider theaudience

Total KEach >es L * point,

maximum L 8 points

2ate Bssignments"

Late assignments are not accepted & 5n-class assignments must be completed in class on the day they are

assigned. 5f you miss the class, you miss the assignments and the points allowed.

.articiation7'u#stanti5e .ostings (Discussion Board rading)

The collaborative learning model re

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Potential Grading ubric for Participation !n 2ine

Points Fuantity Fuality

&-)

Posting in the threaded discussion topics on a

minimum of three */ separate days per wee:.

Excellent @ deep use of ) a-f

Bverage @ fair use of ) a-f

Poor @ little, if any use of ) a-f

'-( Posting in the threaded discussion topics on two/ separate days per wee:. Excellent @ deep use of ) a-f Bverage @ fair use of ) a-f


)-8

Posting in the threaded discussion topics on one

)/ day per wee:.

Excellent @ deep use of ) a-f

Bverage @ fair use of ) a-f


4 Cid not participate Cid not participate

'eeches

#tudents will be expected to ma:e verbal presentations. To assess these presentations the following rubric will

be employed. Potential ubric follows"

1 3 --,eets the 3 le5el

and

Categor8

'core

%rgani;ation

O Organizationalpattern isminimallyobservable ornot observable

O Organizationalpattern isclearlyobservable

O Organizationalpattern isclearly andconsistentlyobservable andis skillful

O Content of thepresentation

cohesive

Language

O Languagechoices areunclear andeitherminimallysupport or donot support theeectiveness of thepresentation

O Language is

not appropriateto audience

O Languagechoicesthoughtful

O Languagechoicesgenerallysupport theeectivenessof thepresentation

O Language is

appropriate toaudience

O Languagechoices areimaginative,memorable,and compelling

O Languagechoicesenhanceeectiveness

Deli5er8 O Deliverytechniquesdetract fromtheunderstandability of thepresentation

O Speaker

O Deliverytechniquesmake thepresentationunderstandable andinteresting

O Speaker

O Deliverytechniquesmake thepresentationcompelling

O Speakerappearspolished and

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appearsuncomfortable

appearscomfortable

condent

'uorting

,aterial

O !nsu"cient ornon#e$istingsupportingmaterials

O %ither non#

e$istingreferences orthe referenceto informationor analysisminimallysupports thepresentation orestablishescredibility

O Supportingmaterialssu"cient

O&eference toinformation oranalysis thatgenerallysupports thepresentationor establishescredibility

O Supportingmaterials morethan su"cient

O ' variety oftypes of

supportingmaterials usedO &eference to

information oranalysis thatsignicantlysupports thepresentation orestablishescredibility

Central

,essage

O%ither non#e$isting centralmessage or thecentralmessage is note$plicitlystated, but canbe deduced

O Centralmessage

basically clearandunderstandable

O Centralmessageconsistent(ithsupportingmaterial

O Central

message iscompelling

O Centralmessagestronglyenhanced bysupportingmaterial

%5erall 'core:

Confidentialit8

#ometimes during class discussions, students will offer information from their place of employment. This may

include polices, practices, strategies, and future initiatives. =ith respect for the other members in the class, we

will treat all discussions as !6%5CE6T5B2 @ that is, as information that will not leave the classroom.

Academic Honest89 Comuter thics9 and Co8right La+s

5n the classroom, as in business, plagiarism and cheating are serious offenses. !ffenders may receive a grade of

Dero on the exam, paper or pro?ect; or even failure in the course; or expulsion from the Aniversity. %or more

information, refer to the Academic Honest, Computer Ethics, and Copright La!s policies in the Aniversity

atalog.

Bdditionally, all 2ewis students must abide by the 2ewis Aniversity "nformation Services Accepta#le $se

%olic& This is an agreement between members of the 2ewis community and 2ewis Aniversity regarding use of

the 5nternet, on-campus networ:, =eb Page, ourse Management #ystems, #tudent 5nformation #ystem, and all

electronic systems. #ee" http"99www.lewisu.edu9welcome9offices9infoservices9BllBcceptableAsePolicy.htm

%ther eneral .olicies and .rocedures

). Aniversity policiesefer to current course schedule boo:let for policies concerning"

a. =eather related closure of university and9or !ff-campus sites.

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http://www.lewisu.edu/welcome/offices/infoservices/All_AcceptableUsePolicy.htmhttp://www.lewisu.edu/welcome/offices/infoservices/All_AcceptableUsePolicy.htm

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b. Personal decision not to attend class due to weather.

. ollege of 3usiness policies and procedures

efer to ollege of 3usiness Bcademic Policies section of the current university catalogue about"

a. lass attendance

b. 5ncomplete grades

c. Bcademic honesty

d. Grade appeal

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found" http"99lewisuniversity.blac:board.com. %or more about how to use 3lac:board visit"

www.lewisu.edu9resources9larc9impact9bb!nline!rientationModules.htm

=or$sho Adatations

5f you need wor:shop adaptations or accommodations because of a disability, if you have emergency medical

information to share with the instructor, or if you need special arrangements in case the building must beevacuated, please contact the instructor.

'u#mitting Assignments

Bll wor:shop wor: is re

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,iscellaneous ,aterials

The Mission #tatement of 2ewis Aniversity

2ewis Aniversity, guided by its atholic and 2asallian heritage, provides to a diverse student population

programs for a liberal and professional education grounded in the interaction of :nowledge and fidelity in the

search for truth.

2ewis promotes the development of the complete person through the pursuit of wisdom and ?ustice.

%undamental to its mission is a spirit of association which fosters community in all teaching, learning and

service. These distinctive values guide the Aniversity in fulfilling its mission"

• >no+ledge

The result of a lifelong pursuit of learning fostered through creative and

critical interaction in a community of learners.

• *idelit8The spirit which recogniDes God as ultimate reality, unifying the diverse

forms of :nowledge in the pursuit of fullness of truth, while recogniDing the

diversity of human experience.

• =isdom

The result of the integration of reflection and action developed through

higher learning throughout all of life.

• ?ustice

The affirmation of the e

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'chedule

Date Assignment

To be

completed prior

to =or:shop )

!30ET51E#). Explain why effective communication is important to organiDations and how it can

help you succeed in business

. Ciscuss four changes in the wor:place that are intensifying the need tocommunicate effectively

*. Cescribe the five characteristics of effective business communication

8. 2ist strategies for using communication technology successfully

'. 5dentify and briefly discuss types of communication barriers

+. Ciscuss four guidelines for overcoming communication barriers

7. $ighlight the advantages and disadvantages of wor:ing in teams

(. 5dentify the characteristics of effective teams

&. larify the importance of nonverbal communication

)4. Explain how you can improve meeting productivity through preparation,

leadership, and participation

EBC• hapter )" Bchieving #uccess Through Effective 3usiness ommunication

• hapter " Mastering Team #:ills and 5nterpersonal ommunication

B#E PEPBBT5!6

#olving ommunication Cilemmas at Toyota h. )/

• 3e prepared to discuss case !A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/

Appl +our ,no!ledge

• Fuestions ) I * h. )/

• Fuestions I * h. /

Exercises

• Fuestions I )* h. )/

• Fuestions )4 I )* h. /

%!MB2 !MMA65BT5!6" #E2%-56T!CAT5!6 8 points/

• =rite a one-page memorandum introducing yourself to your instructor.

• #elf-5ntroduction 3ac:ground" =here did you grow upV =hat have you done in

terms of school, extracurricular activities, ?obs and family lifeV 5nterests" =hat are

you interested inV =hat do you li:e to doV =hat do you li:e to thin: about and tal:

aboutV Bchievements" =hat achievements have given you the greatest personal

satisfactionV 2ist at least three. 5nclude things that gave you a real sense of

accomplishment and pride, whether or not theyOre the sort of thing youOd list on a

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rWsumW. 5nclude a picture if you feel comfortable

PBT55PBT5!6 56 2B## ) points/


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Date Assignment

#tudents

will sign

up for a

sessionduring

=ee: )

C!

6!T

prepare

for the

first

course

session

AE6T E1E6T BT52E #AMMB>

• %ind an article in the $arvard 3usiness eview $3/ that relates to 3usiness

ommunication

• >ou can use the online 2ibrary databases to research articles.

5f you have not used the online databases follow these steps to find the $3.

). Go to www.lewisu.edu

. #croll over Bcademics

*. lic: on 2ibrary

8. lic: on #earch E-0ournals

'. >ou will probably need passwords here. hec: 3lac:board for current password

+. Type in $arvard 3usiness eview

7. !pen 3usiness #ource omplete

(. lic: on #earch within this publication

&. $appy huntingN

!6TE6T

• !ne paragraph summary of article content and relate the article content to course concepts

%!MBT

• %ollow -uidelines for Written Assignment

pages maximum

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http://www.lewisu.edu/http://www.lewisu.edu/http://www.lewisu.edu/

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CE251E> 8 points/

• Bll students will submit their memo via 3b Bssignment function.

• !6G!A6C =EE#" #tudents will be re

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Date Assignment

To be completed

prior to

=or:shop

!30ET51E#). Ciscuss the opportunities and challenges of intercultural communication

. Explain the importance of recogniDing cultural differences; delineate the

differences between high- and low-context cultures, and list categories of culturaldifferences

*. Explain why studying other cultures helps you communicate more effectively

8. Cescribe the three-step writing process

'. Explain why itJs important to define your purpose

+. 0ustify the importance of analyDing your audience profile

7. 2ist factors to consider when choosing the most appropriate channel and medium

for your message

(. #ummariDe the process for organiDing business messages effectively

EBC

• hapter *" ommunicating in a =orld of Civersity

•hapter 8" Planning 3usiness Messages

• Bppendix B" %ormat and 2ayout of 3usiness Cocuments

B#E PEPBBT5!6

#olving ommunication Cilemmas at E> h. */

• 3e prepared to discuss the case !A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/ Appl +our ,no!ledge

• Fuestions ) I h. */

• Fuestions ) I * h. 8/

Exercises

• Fuestions 8 I )) h. */

• Fuestions ' I ) h. 8/

FA5Q 8 points/

• omplete FuiD )


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Date Assignment

To be completed

prior to =or:shop

*

!nline

!30ET51E#

). Explain the importance of adapting your messages to the needs and expectationsof your audience

. Ciscuss ways of achieving a tone that is businessli:e and a style that is clear and

concise*. Cescribe how to select words that are not only correct but also effective8. Ciscuss factors that increase paragraph readability

'. Explain why revision is important in business and discuss when revision is

performed

+. 2ist tips for ma:ing your writing clear

EBC

• hapter '" =riting 3usiness Messages

• hapter +" ompleting 3usiness Messages

B#E PEPBBT5!6 8 points/

#olving ommunication Cilemmas at #he Ta:es on the =orld h. '/• 3e prepared to discuss the case .uestions )-8.

#olving ommunication Cilemmas at 0efferson abb =eb Cesign h. +/

• 3e prepared to discuss the case >!A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/

Appl +our ,no!ledge

• Fuestions ) I h. '/

• Fuestions ) I * h. +/

Exercises

•

Fuestions 8 I + h. '/

• Fuestions 7 I )' h. +/

FA5Q 8 points/

• omplete FuiD

=5TTE6 $!ME=! B##5G6ME6T 8 points/

• #tudents will interview a person from a culture different than their own and

describe communication cultural differences noted by the interviewee. %indings

should be presented in a one-page memo format.

23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )+

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Date Assignment

To be completed

prior to =or:shop

8

!30ET51E#

). ompare the strengths and wea:nesses of the print and electronic mediaavailable for short messages

. Cescribe the role of blogging in business communication today

*. Bpply the three step writing process to routine and positive messages8. Ciscuss the differences among types of routine reouTube, 3logs, %aceboo:, 2in:ed5n, Podcasts, >elp, Google, !ther

Kyou chooseN.

• Cescribe the technology9tool =hat is itV/

• =hat are the positives and negatives of this technology9toolV

• =hat is the value of this technology9tool in a business environmentV

• =hy would you or would you not/ recommend the adoption of this

23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )7

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technology9tool in your current wor:place9organiDationV

• *-pages maximum

• 3e prepared to present your material in class.


23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )(

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Date Assignment

To be completed

prior to =or:shop

'

!nline

!30ET51E#

). Explain the differences between the direct and indirect approaches to negativemessages, including when itOs appropriate to use each one

. 5dentify the ris:s of using the indirect approach and explain how to avoid such

problems*. Cescribe the B5CB plan for persuasive messages8. Cistinguish between promotional and logical approach and discuss how to

balanced them

'. Cistinguish between emotional and logical appeals and discuss how to balance

them

EBC

• hapter &" =riting 6egative Messages

• hapter )4" =riting Persuasive Messages


#olving ommunication Cilemmas at hargify h. &/.• 3e prepared to discuss the case .uestions )-8.

#olving ommunication Cilemmas at afeMom h. )4/

• 3e prepared to discuss the case .uestions )-8.

BPP2> >!A 6!=2ECGE FAE#T5!6#9EUE5#E# be prepared to discuss/

Appl +our ,no!ledge

• Fuestions ) I * h. &/

• Fuestions ) I h. )4/

Exercises

•

Fuestions 8 I 7 h. &/

• Fuestions 8 I & h. )4/

FA5Q 8 points/

• omplete FuiD 8

23-*44 3usiness ommunication in the Cigital Bge Bugust, ) 4)8 Page )&

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Date Assignment

To be completed

prior to =or:shop

+

!30ET51E#

). #tructure of informational reports. #tructure of analytical reports

*. Cistinguish informational reports, analytical business reports, and proposals

8. Explain the difference between drafting a summary, drawing a conclusion anddeveloping a recommendation

'. 6ame characteristics of effective report content

+. Cescribe the communication power that visuals add to your writing

7. 2ist topics commonly covered in a proposalOs introduction, body, and closing

(. Ciscuss principles of graphic design that can improve the

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Date Assignment

To be completed

prior to =or:shop7

!nline

!30ET51E#

• Explain the importance of oral presentations in your career success

• Ciscuss the three functions of an effective introduction

• 5dentify ways to :eep your audienceOs attention during your presentation

• Explain how visuals enhance oral presentations and list several popular types ofvisuals

EBC

• hapter )*" ompleting eports and Proposals

• hapter )8" Cesigning and Celivering !ral and !nline Presentations


#olving ommunication Cilemmas at Garage Technology 1entures h. )*/


#olving ommunication Cilemmas at Principato->oung Entertainment h. )8/

•

3e prepared to discuss the case .uestions )-8.


Appl +our ,no!ledge

• Fuestions ) I h. )*/

• Fuestions ) I h. )8/

Exercises

• Fuestions 8 I ( h. )*/

• Fuestions )4 I ) h. )8/

FA5Q 8 points/

• omplete FuiD +

=5TTE6 $!ME=! B##5G6ME6T 8 points/

• omplete the collaborative short report. !nly one copy per group needs to be

submitted.

• #ee text pages 8)'-8( for needed sections will be defined by professor/

• +-( pages content/ on the topic of your choice.

• ollaboration on this assignment will be conducted through Group %unction or

Ciscussion 3oards.


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.otential .eer 5aluation

Team 6ame" Cate"

This appraisal form is to be used to evaluate your teammatesO participation. Please be as ob?ective as possible.

$ow involved were your teammates in the pro?ectV Ase the chart below to help determine your answer. ircle

the number that you thin: best describes the value of your contributions. !ne sheet per group per assignment.

#howed involvement in the group discussions

=as open-minded and listened to the comments of others

Bs:ed pertinent

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Date Assignment

To be completed

prior to =or:shop

(

!30ET51E#). Cefine the purpose of application letters and explain how to apply the B5CB

organiDational approach

. Explain the stages of a successful employment interview*. 5dentify the most common employment messages that follow an interview8. Cemonstrate your s:ill in ma:ing a persuasive oral presentation

EBC

• hapter )'" 3uilding areers and =riting WsumWs

• hapter )+" Bpplying and 5nterviewing for Employment

B#E PEPBBT5!6

#olving ommunication Cilemmas at BT h. )'/


#olving ommunication Cilemmas at Qappos h. )+/



Appl +our ,no!ledge

• Fuestions I * h. )'/

• Fuestions ) I h. )+/

Exercises

• Fuestions ' I + h. )'/

• Fuestions 8 I ( h. )+/

FA5Q 8 points/

• omplete FuiD 7

#PEE$ PEPBBT5!6 ' points/

• Cevelop a brief speech outline and prepare a 7-)4 minute persuasive speech to

your business communication class. 5ncorporate oral presentation techni

Syllabus Fall 2014 (1)

Documents

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